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JEA Early Childhood - Colton

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Lisa Colton's presentation to JEA 2011 on using social media in Jewish early childhood education

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JEA Early Childhood - Colton

  1. 1. Lisa Colton<br />President, Darim Online<br />(And Co-chair CBI Preschool & Kindergarten & Mother Of 2!)<br />434.977.1170 lisa@darimonline.org<br />Using Technology to Build Community, Jewish Literacy, &Strong Parenting in Early Childhood<br />
  2. 2. Remember This?<br />
  3. 3. Tool is a Game Changer<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Repeat message<br />Focused on the brand<br />Educating<br />Org creates content<br />Social Media<br />Audience in control<br />Two way / Conversation<br />Adapt the message<br />Focused on the audience<br />Influencing, Involving<br />User and co-created content<br />
  4. 4. AGENDA<br />Understanding PEOPLE<br />Clarifying your OBJECTIVES<br />Focusing your STRATEGY<br />Knowing your TOOLS<br />Applying them well!<br />P<br />O<br />S<br />T<br />
  5. 5. Your People<br />Parents – current, former, prospective<br />Synagogue/School community<br />Students – current, alumni, prospective<br />Grandparents – local, distant<br />Teachers<br />Wider Community<br />
  6. 6. Goals – Yours and Theirs<br />Educational<br />Community building<br />Fundraising<br />Information sharing<br /><ul><li>Parenting tips
  7. 7. Building trust
  8. 8. Socializing
  9. 9. Children cared for
  10. 10. Support
  11. 11. Jewish learning</li></li></ul><li>Where’s Your Sweet Spot?<br />
  12. 12. Strategy<br />How are you going to achieve those goals?<br />
  13. 13. Add Value<br />
  14. 14. User Generated Content<br />Crowdsource<br /> -for your own info<br /> -to be a platform for sharing info<br /> -to surface voices<br />
  15. 15. What’s the right tool?<br />How will you use it well?<br />How will you know it’s working?<br />
  16. 16. What goals and objectives is this Facebook Page achieving?<br />
  17. 17. How about these?<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. What’s happening in this blog post?<br />
  22. 22. Know Your Audience. Help Them.<br />
  23. 23. Resources to Use<br />Ellen Dietrick- @ellen987 <br />Director of Early Childhood Education, Temple Beth Shalom, Needham, MA<br />Greenfield Hebrew Academy blog:<br />http://www.ghachildhood.com/<br />Teacher Tom:<br />http://teachertomsblog.blogspot.com/<br />The Living Classroom (photography!)<br />http://thelivingclassroom.wordpress.com/<br />
  24. 24. WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />

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