Cisco is an American multinational technology conglomerate headquartered in California. It designs and sells networking equipment such as routers, switches, networking interface cards and software. Cisco provides networking solutions for enterprises of all sizes, telecommunications companies and service providers to increase productivity and strengthen competitive advantage. It has a vision to change how people connect and a mission to enable powerful connections. Cisco has a global presence and works with customers across various industries including retail, education, healthcare and transportation to deliver intelligent networks and business solutions.

1. Presented By:- Group 1
SPOORTHI S. GOWDA PGDM No. 12049
ANKITA DHANDHARIA PGDM No. 12067
VEENA U. PGDM No. 12116
DHRUBAJYOTI SAHU PGDM No. 12136
SARTHAK ROHATGI PGDM No. 12182
ASSIGNMENT FOR MANAGING SOFTWARE PROJECTS
SUBMITTED TO:
PROF. MALATHI SRIRAM

2. • An American multinational corporation headquartered in San
Jose, California
• Founded in December 1984 by two members of Stanford University
computer support staff-
– Leonard Bosack
– Sandy Lerner
• It is the worldwide leader in networking for the Internet
• It designs, manufactures, and sells networking equipment
• Cisco IP based networking solutions- increase productivity, improve
customer satisfaction and strengthen competitive advantage

3. • Vision
– To change the way people work, live, play and learn
• Mission
– To enable people make powerful connections whether in
business, education, philanthropy, or creativity
• Strategic Goals
– To deliver a wide range of new products, expand its offerings through internal
and external efforts, enhance customer support, and increase its presence
around the world

4. • Corporate Market
– Borderless networks
– Collaboration
– Data Center and Virtualization
– IP NGN (Next Generation Networks)
• Small Businesses
– Routers and switches
– Security and surveillance
– Wireless
– Network storage systems
• Home user
– Broadband
– Flip Video
• Hardware/ Software

5. • Cisco ASR 9000 Series deployed for scalability, resiliency and redundancy
• 100 Gbps IP and IP/DWDM (Dense Wavelength Division Multiplexing)
technologies to expand the PTT.br – largest IXP in Latin America
• Key advantage to DWDM is that it's a protocol and bit-rate-independent-
speeds up to 400 Gbps
• Significant increase in bandwidth requirements driven by the growing high-
speed Internet service and the number of subscribers in the Brazilian
market
• To enable NIC.br to easily add more 100 Gbps capacity as demand dictates
+ even beyond 100 Gbps
• Global IP traffic is expected to increase three fold between 2012 and 2017 -
Cisco Visual Networking Index Forecast

6. • Implements Cisco’s Data Center Architecture-increase operational
flexibility, improve its business operations and streamline its online trading
platform
• Innovative and proven technology from Cisco to develop new models of
trading-facilitate new offerings to meet rapid changes in investors' demands
• Cisco Unified Fabric technology -virtualize server interfaces and
consolidate server traffic management
• Cisco Unified Computing System-help reduce investment costs of
connectivity technology
• Supports 10 Gigabit Ethernet, enabling faster storage connection- with less
no. of adapters, cables and switch ports
• Centrally managed from a single console using Cisco UCS Manager- ease
in deployment, monitoring and manage h/w, s/w

7. • Highly successful with companies because it delivers superior customers
benefits
• Nearly 23,000 UCS customers worldwide
• No. 2 world market share in x86 blade servers
• 73 world-record performance benchmarks to date
• Supports Green data centers and energy efficiency- uses one-half the
components and requires less cabling and power/cooling than legacy
servers
• 30 billion kilowatt hours of energy per year could be saved- equivalent to
energy output of 15 U.S. coal-fired electric plants and 35 million tons of
C02!

8. • Leading provider of enhanced TV viewing experience to more than 30
million Indian homes
• A trusted pay-tv technology partner
– more than 100 operators worldwide
– leading DTH and cable operator customers in India including ADN, Airtel Digital
TV, Asianet
• Supports the Indian cable TV industry to meet the government mandate to
roll out digital addressable systems by 31st Dec. 2014
• Delivers services that helps to differentiate in an estimated 135 million pay-
tv homes market

9. • A Cisco in house methodology - defines a continuous lifecycle of services
required for a network
• Standardized Common Approach is based on
– R&D efforts
– Knowledge gathered from successful solutions engagement
• Benefits of the model
o Lowering the total cost of network ownership
o Increasing network availability
o Improving business agility
o Speeding access to applications and services
o High quality service delivery
o Effective management of highly distributed workforce and systems

11. • Prepare
– Customer Requirements Documents (CRD)
– High Level Design (HLD)
– Current state assessment Survey and Results (CSAS)
• Plan
– Site Requirements Specifications (SRS)
– Solutions Test Plan (STP)
– Site Survey Form (SSF)
– Customer Requirements Document Response (CRDR)
• Design
– Low Level Design (LLD)
• Implement
– Implementation Log
• Operate and Optimize

12. • Cisco's QMS is registered to ISO 9001 by a third-party registrar- Cisco's
Quality Management System is registered to ISO 9001 by a third-party
registrar
• Has received regular surveillance audits to maintain certification since
Nov’93
• Achieved global ISO 9001 certification across 300+ sites in 2007
• Cisco’s ISO 14001 EMS- continuous cycle of
planning, implementing, reviewing, and improving the processes and
actions performed to meet business and environmental goals
• Internationally accepted standard for environmental management certified
site to identify, prioritize, and manage the pertinent environmental concern
in that region
• Has achieved ISO 14001 certification in 27 sites through
independent, third-party auditors

13. • Ron Brown Award in the year 2002–03 for ”The exemplary quality of their
relationships with employees and communities”
• "100 Best Companies to work for” as per Fortune 500 magazine- position
No. 20 in 2011
• CRN Magazine 2012 Channel Champions
• J.D. Power and Associates 2012 Certification
• Association of Support Professionals (ASP) Awards
• ASP Hall of Fame
• Technology Services Industry Association (TSIA) STAR Award
• Excellence in Online Support 2011, 2012
• Excellence in Service Delivery Optimization 2011, 2012
• Excellence in Innovative Support 2011
• Excellence in Partner Management 2011

14. • Best Online Support 2009, 2010
• Best Online Community 2009
• Forrester Groundswell Award
• TSIA Support Staff Excellence Certification
• SiteIQ Annual Website Ranking
• Stevie American Business Award
• Brandon Hall Group Technology Excellence Award
• M2M Value Chain Award
• SCMLogistics Supply Chain Excellence Award

15. • Stratacom
• Cerent Corporation
• Scientific Atlanta
• Linksys
• NDS Group
• Starent Networks
• Moto Development Group
• Pari Networks
• Intucell
• Cognitive Security
• SolveDirect
• Ubiquisys
• Sourcefire

16. • “Cisco Snaps Up Sourcefire”- The most recent acquisition in a $2.7bn deal
• Sourcefire aligns well with Cisco's future vision for security- a key pillar
for security strategy
• Sourcefire's offerings more innovative- advanced malware protection and
next-generation firewalls and intrusion-prevention offerings

17. • Number of pilot projects around the country in education and healthcare
– Raichur and Shimoga in Karnataka
– Chhindwara in Madhya Pradesh
• Recent Innovation – “all-in-one box” that combines a computer, router,
projector, camera, speakers, microphone and a power management system
• This single box – cost reduction, low power consumption, dust and humidity
resistant, very viable for ordinary schools !
• Established its Globalization Centre East in Bangalore(2nd headquarter)- in
2006
• India R&D centre is also highly focused on urbanization solutions
• Received mandate to do the ICT master plan for four of the seven smart
cities that will come up along the Delhi-Mumbai Infrastructure Corridor

18. • INDUSTRY- RETAIL
• LOCATION-DELHI AIRPORT
• CHALLENGE
– Provide 24-hour surveillance with detailed reporting for individual luxury goods/items
– Centrally monitor and assess security and surveillance data of all five stores
– Implement complete solution in less than two months
• Solution
– Updated Cisco Video Surveillance solutions to meet new security needs
– Cisco Networked Physical Access Management solutions
– Cisco Unified Communications solutions for better customer care
• NEXT STEP
– With more than 250 cameras now installed, DDFS plans to implement additional
detection and notification intelligence to this solution

19. • Following The Right Vision and Strategy
– To become the customers' most strategic business partner by delivering intelligent
networks and technology and business architectures built on integrated
products, services, and software platforms
• Partnered British Government, the London Organizing Committee of the
Olympic and Paralympic Games, British Telecom, and broadcasters such as
NBC for The London 2012 Games
• Key differentiator is their ability to capture market transitions which drive
innovation that enables their customers' long-term success
(cloud, mobility, video, any device, social networking, and virtual
networks!)
• Evolution towards more programmable, flexible, and virtual networks in
the current transition phase
• Investment in five foundational priorities
– leadership in the core business (routing, switching, and services)
– data center (virtualization/cloud)

20. – Collaboration
– Video
– architectures for business transformation
• Capturing the Future Opportunity
– focused on the goal of gaining market share across all of their key product categories
– continue to strive to deliver profitable growth and generate long-term shareholder value
– evolution of mobile networks to the Voice over Long Term Evolution (VoLTE) all-IP
technology standard
– Voice remains the most popular and profitable mobile service
– Decision to be made regarding deployment strategies of VoLTE to support the needs of
different types of subscribers in urban, suburban, and rural service areas
– Infonetics forecasted in 2010 that voice will still comprise 60%of the mobile services
market by 2014!