Cisco Systems was founded in 1984 by computer scientists Len Bosack and Sandy Lerner from Stanford University. It now has over 60,000 employees and annual revenue of $40 billion. The document lists the names and employee IDs of six Cisco employees. It provides background on Cisco's history, vision, mission, global facts, business segments, and strategies for human resources, finance, and operations. It also discusses Cisco's presence and market leadership in India.

2. CISCO SYSTEMS
Amin Hajoli : 1062
Sushma Billava : 1068
Kinjal Pandya : 1094
Renuka Patil : 1098
Pradeep Yadav : 1121
Masood Sheikh :1108

3. Introduction
• 1984 - Computer scientists, Len Bosack and Sandy Lerner, from Stanford University, found
Cisco Systems. They invented technology to link their disparate computer systems together.
• 1988 - John Morgridge joins Cisco as President and CEO.
• 1989 – Revenues reach $27 million.
• 1990 – Revenues reach $69 million. Cisco goes public on February 16, listed as “CSCO” on the
NASDAQ
• Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation
headquartered in San Jose, California, United States, that designs, manufactures, and sells
networking equipments.
• Cisco has more than 60,000 employees and annual revenue of US$ 40.0 billion as of 2010.
• The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included
in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth
Stock Index

4.  Cisco’s Vision
 Changing the way they work, live, play, and learn.
 Cisco’s Mission
 To shape the future of the Internet by creating
unprecedented value and opportunity for customers,
employees, investors, and partners.

6. Cisco Global Facts
 Incorporated on December 10, 1984 in California
 Went public on February 16, 1990. NASDAQ NM:
CSCO (Common Stock)
 Q1 FY'12 Employee Count: 63000+
 John T. Chambers is the Chairman and Chief
Executive Officer, Cisco
 FY’11 Revenue: $43.2 billion

7. Finance Strategies

9. Business Segments
 Routers (20.3% of total revenue)
 Switches (41.9% of total revenue)
 Advanced Technologies (29.7% of total revenue)
IP Telephony
Home Networking
Wireless
Storage Networking
Security
Optical Networking
Services (8.1% of total revenue)

10.  Corporate Finance
Connect buy-side and sell-side financial firms and corporate clients with Cisco collaboration tools and partner
applications.
 Financial Markets
Cisco is addressing the electronic trading and new regulatory requirement changes by investing in a high-
performance trading solution portfolio. It helps enable low-latency, high-speed automated trading, as well as
the next-generation human trader platform.
 Financial Services Industry-Wide
Cisco provides business solutions that respond to issues common to all segments of financial services. These
solutions include architectures and Cisco-validated designs specifically tailored for the industry.
 Insurance
Cisco helps non-life, life, and health insurance firms connect with their customers, agents/brokers, and
partners by optimizing business processes, improving collaboration, and enabling anytime, any device access
for policy sales, renewals, claims, and services.
 Payments
Cisco provides an integrated platform that financial institutions can employ to transform their payment
environments.
 Retail Banking
Through the Collaborative Customer Experience solution portfolio, Cisco is improving the customer
experience in retail banking by helping banks integrate their delivery channels, streamline operations,
accelerate product and service delivery, and match experts with consumers' needs in real time.

11. Human resource Strategies

12.  There are about 71000 employees working in Cisco across the globe
 Cisco has strong culture of valuing employees
 Collaboration lies at the heart of Cisco people strategy which focuses on
five key areas:
• Working together:
Embedding a collaborative working culture
• A safe and healthy work environment:
Focusing on people’s safety and promoting their physical and
mental well being
• An open and diverse culture:
Engaging employees and promoting diversity

13. • Employee opportunities:
Realizing the potential of the employees through development
and training opportunities
• Rewarding people:
Rewarding employees through competitive, performance-based
compensation and benefits
 Onsite child care
 Cisco virtual office
 Cisco’s condition management

14. Operation Strategies

15.  Roadways
Improve utilization, reduce traffic, and lower operating costs.
Cisco Intelligent Roadways increases operational efficiency, improves traffic flow, and enhances
security by providing a highly responsive, service-centric environment based on a flexible, scalable,
intelligent information network. Cisco Intelligent Roadways consists of a secure unified intelligent
network and application-enabling network services designed to securely connect intelligent
transportation systems.
 Rail Transport
Enhance customer service and create intelligent terminals, trains, and buses.
• Connected Signaling
Upgrade trackside transmission networks to a highly resilient IP infrastructure to enable better
utilization and lower operational costs.
• Connected Stations
Turn stations into smart buildings that improve the passenger experience and increase operational
efficiency

16.  Airports
Improve security and operations while streamlining collaboration and enhancing operations.
 Cisco AirNet Wireless LAN solution, using Cisco Borderless Network Architecture to protect
and integrate with existing airport IT investment
 Better co-ordination of operations and workflow management across the apron
 Process streamlining and business automation, through fast provisioning of IT services
 Easier to collect statistics and measure performance
 With the new wireless solution, planes now spend more time in the air and less time on the
tarmac.

17. Cisco India
 With sales and marketing operations spread
across key cities in India and a software
development centre in Bangalore, Cisco leads the
networking market in core technologies of routing
and switching, as well as WLAN and network
security.

18. Cisco India Facts
 Cisco India commenced operations in 1995
 Cisco has 7 Sales Offices in the region - New
Delhi, Mumbai, Bangalore, Chennai, Pune,
Kolkata and Hyderabad.
 India headcount is 7800+ including R&D, sales
and business support staff
 Cisco Global Development Center is in
Bangalore, this is the largest outside of the US
 i. Joint Development Centers with Wipro
Technologies and Infosys Technologies in
Bangalore; HCL Technologies in Chennai and
Zensar Technologies in Pune

19. Cisco’s go-to-Market strategy is
through partners
 2000+ Partners
 10 Gold Certified Partners - Accenture Services Pvt Ltd, British
Telecom India Pvt ltd, Bharti Airtel Services Ltd, Dimension Data
India Ltd, HCL Comnet , HCL Infosystems Ltd, IBM, Orange
Business Services, Wipro and TCS
 9 Silver Certified Partners - Velocis (formerly Integrix), Proactive,
Locuz, PC Solutions , Nirmal Datacomm, SK International, Allied
Digital Services Ltd, Netplace Technologies Pvt Ltd and Central
Data Systems P.Ltd
 4 Distributors- Ingram Micro, Redington, Compuage and
Comstor
 Support and Service - Extensive support system for customers
with 18 logistics centers (premium depots). Besides that, Cisco is
the only vendor to have a support program called ARNBD
(advance replacement next business day) for its resellers Cisco
Capital was launched in 2005 to offer flexible leasing and
financial services to customers and partners Currently, there are
194 Active Cisco Networking Academies across 24 states &

20. India Market Share Leadership
 Core Technologies
 Router: 57.4% Switch: 61.2% Total LAN: 60%
(CY Q3'11, IDC LAN Tracker, December 2011)
 Advanced Technologies
 WLAN: 28.2% (CY Q3'11, IDC, January 2012)
 Security: 35.2%(CY Q3’11,Frost & Sullivan,
January 2012)
 Enterprise Telephony: 28.1%(CY Q3'11, Frost &
Sullivan, January 2012)
 IP PBX: 43%(CY Q3'11, Frost & Sullivan, January
2012)

21. Questions –case study
 Describe Cisco’s use of the internet to build
competitive advantage?
 How can a large company established company
use the internet as a strategic weapon?

22. Thank You
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