The document outlines Cisco's plans to contribute to revenue growth through several initiatives: shaping market transitions led by Doug M; influencing policies led by Michael T; driving demand led by Karen W; and increasing competitive intensity against Microsoft and HP led by Doug M and Karen W. These initiatives aim to accelerate Cisco's growth and ensure its position as the most important IT company in the world.

1. V
S
E
M
Contribute
to Revenue
Growth
• Shape Market
Transitions- Doug M
• Influence Policies-
Michael T
• Drive Demand- Karen
W
• Increase Competitive
Intensity - MSFT & H-Doug
M
• Streamline Sales
Enablement for Each
Stage of the Customer
Journey- Karen W
Accelerate Cisco’s Growth & Ensure our Position as the
Most Important IT Company in the World
Shape Market Transitions Through Global, Integrated Campaigns
Placing our Customers in the Center of our Conversations
Increase
Brand Awareness
and Relevance
• Leverage Our
Customers’ Voice- Laura
F
• Expand Strategy in
Digital & Social Media-
Karen T & Michele B
• Influencer Engagement
Strategy- Michael T &
Karen T
• Cisco Story Architecture-
Blair C
• Accelerate Our Brand
Through Our Partners-
Karen W
• Increase Relevance of
Cisco Brand in Emerging
Markets & New Buying
Centers- Doug M
Strengthen
Relationships w/Key
External Stakeholders
• Create Platforms that
Drive Dialogue &
Engagement- Karen W
• Drive Partner Loyalty-
Karen W
• Develop Actionable
Customer, Partner,
Market & Influencer
Insights- Andy B
• Expand Customer
“Listening Posts”
Accelerate
our Organization’s
Health
• Invest in Compelling
Professional
Development Offerings-
Angela S
• Foster Our Employee
Engagement- Blair C &
Teresa D
• Cultivate & Celebrate
One-Team Culture-
Karen W & Michele B
Improve
our Impact and
Effectiveness
• Optimize &
Invest in Our
Global Capabilities-
Angela S
• Execute One Integrated
Marketing &
Communications Plan-
Laura F
• Deliver High-Value
Shared Services-
Angela S & Jim Grubb
• ACT: Redesign Product
Marketing Process-
Doug M
• Marketing sourced
pipeline
• Enabled partner
bookings
• Analyst assisted
bookings
• Services attach/renewal
rate
• Technology leadership
• Brand power
• Share of voice and
sentiment
• Account engagement
• Top event metrics
• Social media
conversation
• Expense: Bookings
• Program: People
• Attrition/SPOC
• GMCC employee
engagement index
• Leadership development
• Campaign investment
alignment
• Campaign report card
• Shared services/SLA
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