Abhishek Saraff1

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Cisco is a global technology company founded in 1984 that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products. Cisco has over 51,000 employees, is headquartered in San Jose, California and has offices in over 150 countries. Some of Cisco's major products include routers, switches, firewalls, and other networking equipment.

Presented by: Abhishek Saraff Nasim Sheikh

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LiFi is a wireless optical networking technology that uses light-emitting diodes (LEDs) for data transmission. LiFi is designed to use LED light bulbs similar to those currently in use in many energy-conscious homes and offices. LiFi data is transmitted by the LED bulbs and received by photoreceptors. Professor Harald Haas, from the University of Edinburgh in the UK, is widely recognised as the original founder of Li-Fi. He coined the term Li-Fi and is Chair of Mobile Communications at the University of Edinburgh and co- founder of pureLiFi. Haas promoted this technology in his 2011 TED Global talk and helped start a company to market it. In October 2011, companies and industry groups formed the Li-Fi Consortium, to promote high-speed optical wireless systems. The first Li-Fi smartphone prototype was presented at the Consumer Electronics Show in Las Vegas from January 7–10 in 2014. Li-Fi technology is based on LEDs for the transfer of data. The transfer of the data can be with the help of all kinds of light, no matter the part of the spectrum that they belong. That is, the light can belong to the invisible, ultraviolet or the visible part of the spectrum.

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Information systems are the key decision component of a firm’s business strategy. Cisco made use of internet and its information systems to accomplish its following strategies: to create a business ecology market its technology to networking world; to create a virtual organization and outsourcing many operational and customer services and focusing its resources on its own core product innovation strategy; to showcase its own internet use as a marketing tool. Cisco’s strategy enabled it to sustain high growth rates throughout 1990s. In late 2000, however Cisco’s market collapsed and experienced a loss of billions of dollars in unsold inventory.

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