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aluminium ingots
1. Aluminum ingots are large rough castings produced through smelting and used for further processing and downstream applications like auto and electrical production. Various grades are produced in different sizes. 2. Ingots are transported via air, road, rail and sea and used in construction, packaging, energy and other sectors. 3. The document discusses the company's strategies to produce high purity ingots of various dimensions for customers in electrical and automotive industries and target markets in India through distributors and direct sales while competing on price, quality and service.
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aluminium ingots
- 1. 1 ALUMINIUM INGOTS Submitted to Prof.Rangan Mohan Submitted by Team Innova Gourab Mahajan (12018) Mohan Karthikeya (12028) Robin Kumar Sahu (12097) Dinesh Chand Devapujala (12137) Pappu Yadav (12166) Sarthak Rohatagi(12182)
- 2. • Ingots arethe material that is cast into a shape suitable for further processing • Large rough castings - storage and transportation • Aluminium Ingots are produced through the smelting process. • Various grades of ingots are produced which are used for production of castings in Auto Industry as well as electrical applications • Ingots are re-melted and further processed into a large number of products for various downstream applications ALUMINIUM INGOTS 2
- 3. Factors Parameters Size ofingots 740mm*170mm*114mm and others Weight of ingots 22.7+/- 1.5kgs (average) Usage Casting, Utensils, automobiles, Lithium batteries, Currency Coins, Types of ingots Low Purity (LP), Electrical Conduct (EC), Commercial Grade (CG) INTRODUCTION 3
- 4. Transport Air, Road,Rail and Sea Construction Siding (Cladding), windows, skylights, weather – proofing, doors, Screens, gutters, hardware Packing Cans, aluminum foils Electrical Energy distribution and transport cables Pharmaceutical Antacid, antiperspirants Cooking Utensils Kettles and saucepans NEED AND USES 4
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- 6. : • Product features Producingaluminium ingots with LME standards Ingots of various dimensions with maximum purity of 99.7% • Target customers Targeting to the customers who need small quantity of ingots Targeting on electrical and automobile manufacturing industries which needs high purity ingots Aluminium with high melting point are required in making coins. PRODUCT MANAGEMENT STRATEGIES 6
- 7. Hero cycle inaugurates(all aluminum) bicycle plant at Ghaziabad and also laid foundation for its new plant in Bihta industrial and logistic park in Bihar which will have a annual capacity of one million units. Plant will be operational in 2014 • Additional Benefits to customers Providing good Packing and insurance facilities to customers Freight discounts for transportation 7
- 8. 26% 22%22% 8% 8% 7% 7% Transport PackagingConstruction Machinery Electrical Consumer durables Other Segmentation Geographical region India Markets Transportation, Construction, Packaging, Electrical, et al Structure of procurement Decentralization Usage rate Low, medium and high 8
- 9. • The managementof our suppliers, based on the total cost of the Ownership • The concentration of purchasing volume on the best suppliers • The decrease in purchasing costs and increase in supplier performance • The improvement of co-operation • The optimization of the entire value chain in collaboration with our suppliers OUR GOALS OF SUPPLIER MANAGEMENT 9
- 10. • Achieving atarget return on investment: In the initial stage, the target would be to reach the break-even • Achieving certain market share: Nominal pricing • Meeting competition: Providing value-based pricing PRICING OBJECTIVE 10
- 11. Penetration Policy • Highcompetition from market leaders • Competitive and price sensitive market • Gain market share Value-Based Offering • High purity of Ingots • Available in different sizes • Nominal price compared to competitors PRODUCT PRICING 11
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- 13. THROUGH INTERNET: Companysells the aluminum Ingots online. However for large orders company sends direct sales force. ALTERNATE CHANNEL Company If Large then Direct sales force 13
- 14. • Direct Sales:Our sales team deals directly with the clients • Trade Shows: Display in trade shows • E – Marketing: Promoting through different sites • Business magazine: Advertising in trade journals • Trade Discount: Providing discounts/ freight charges SALES PROMOTION 14