This document discusses using social media for B2B marketing. It notes that 93% of social media users believe companies should have a social media presence and interact. The key elements to a social media strategy are branded social media channels, publishing content, and integrating across channels. The document provides examples of Cisco's social media presence and strategies. It emphasizes listening to conversations, finding influencers, and stimulating conversations. Metrics and active participation are important. The conclusion is that social media may be harder than expected but openness and authenticity are important. It can go beyond marketing by engaging employees.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Case Study: Evolution of Game Marketing at CiscoPetra Neiger
6 things we wish we had known or done sooner and our lessons learned from the marketing of the 3 Service Provider marketing games: EdgeQuest 1 & 2, Cisco myPlanNet
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Case Study: Evolution of Game Marketing at CiscoPetra Neiger
6 things we wish we had known or done sooner and our lessons learned from the marketing of the 3 Service Provider marketing games: EdgeQuest 1 & 2, Cisco myPlanNet
Please check out Murali Nemani, Cisco Director of Service Provider Marketing, keynote "ShiFt Happens" debuted at IPTV World Forum 2010.
What's top of mind in 2010? The universal answer is "monetization." The re-shaping of the video ecosystem as a catalyst for online video.
Learn about the 3rd Wave: IP Video & the 5 Tenets for IP Video 1) next gem platform 2) large scale unicast 3) video intelligence 4) common client architecture 5)managed/unmanaged.
This presentation briefly examines the history and company profile of Cisco Systems, it provides a detailed look at current factors which affect the business’ operations both within its internal and external environment. The presentation also takes a look at Cisco past supply chain management blunder as outlined in Mukund & Subhadra (2003), in which the company lost billions of dollars in overstocked inventory.
Suggestions are made on how CISCO can continue to maintain its market leadership using knowledge management principles.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov
The real impact of Social Media and Social Communities lies hidden inside a corporation's Value Chain and in their operational efficiencies. To implement an effective Social Media & Community strategy, Social2B's Social Value Chain Methodology delivers improved Sales, Marketing, Operational, Customer Loyalty and Financial results - throughout the entire Value/Supply Chain.
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
Social media in your company - getting colleagues and bosses buy-inAudrey Benoit
Getting started with social media in large organisations requires time, conviction but also colleagues buy-in. Hereby a short description of a stepped approach to gain internal buy-in to get started with social media
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...iStrategy
Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
From Engagement to Intelligence: Striking the Balance in Social Media at the ...iStrategy
Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.
How to avoid being a data zombie by Brandwatch iStrategy
Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it.
This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life.
Key takeaways:
• Spotting reports for reports sake and other big data zombie traps
• How to ensure you are getting value from your big data brains
• Bring your big data back from the dead
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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4. And they expect us to participate….. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 85% BELIEVE THEY SHOULD INTERACT Cone Business in Social media study (September 2008)
17. Europe Social Marketing Reach CISCO COUNTRY SITE 4,300 fans + 50% m/m 11,900followers + 10% m/m 12 pages 19 handles Country FB fan pages integrate & aggregate content Amplify and promote local content/ leverage US content Blogs Registrations / Special Events 106,000 views + 10% m/m 19,000reads + 10% m/m 16 channels 13 blogs Local country channels – subtitled or local video Country & topic blogs, with RSS & notificaitons
18. Ustream.tv – LIVE social broadcasting Integrates live social streaming with video for Q&A
36. Learnings to date: It may be harder & take longer than you expect Experimentation Openness, honesty, willingness to take on tough topics Authenticity “What’s in it for me?” Value Exchange Traditional business rules have not been suspended Governance, Metrics Employees are great amplifiers; inspire & guide them Beyond Marketing - engage employees
38. Can any business be social.......?? Choose example of a company who is an unlikely candidate..... Your company is launching a major new product/service in January 2011 You have to build a social campaign strategy to drive awareness of and participation in this launch Discuss in table groups for 20mins, present back for 2-3 mins each Here’s how we do it............
41. Measurement – detailed by channel e.g. Total clicks on registration page driven from Europe tweets 1800
42. Can any business be social.......?? Choose example of a company who is an unlikely candidate..... Your company is launching a major new product/service in January 2011 You have to build a social campaign strategy to drive this launch Discuss in table groups for 20mins, present back for 2-3mins each your plan Include: objectives & targets, audiences, launch day activity, content, venues, schedule, measurement
Editor's Notes
So, why such growth?Why does FB have ½ a billion users? That is nearly 10% of the global population. Social media is not new, but the blend of advancements in technology, and the normalization of quasi-tribal behaviours, the critical mass, have made for some truly earth shattering statistics.
Not only does social media allow for the formation of digital tribes, it is a tribe in itself. Being “on” certain social venues is now AS important as anything else in life.What is also really interesting is that things that were normally reserved for private or closed group or family use – photographs, video, opinions, thoughts, likes, habits, - you name it – people feel free to share virtually anything. Why? Because they can – the barriers to global conversations have been totally removed. Its become a tribally accepted behaviour to SHARE very openly. This, I think from an anthropological perspective, is completely new. And it will be very interesting to see where it goes, also.I read yesterday on New Scientist - "The data revolution is here for social science," says Albert-LászlóBarabási of Northeastern University in Boston. "For the first time, scientists have a chance to study what humans do in real time and in an objective way. It's going to fundamentally change all fields of science that deal with humans."
So of course, all brands and businesses, which are comprised ultimately of people, are expected to participate too. We are expected to interact, we are expected to join in with this new behaviour. But will we act like businesses? Or like people?
Everyone is talking about “joining the conversation” - I would say that it is extremely important to understand the types of conversations you were having PRE – social media. Your business model may very well inform your conversational personas. Or you may choose to model your business around a conversational persona, like Zappos, Best Buy or Jet Blue. So, a legal firm for example, would be having very different types of conversations than Starbucks. So there is obviously not a one-size fits all cookie cutter solution for engagement. You’ve got to be very clever, and very organized to be very good – at social media.
Presence is not just about being there, but it’s about building a consistent social media identity for engagement that accrues trust and confidence. This with the caveat that people have trusted business less and less over the last 10 years. They don’t want to hear from business... They want to talk to PEOPLE!Planning is key, and we have found that using a multi-platform approach to campaigns, using email, SEM, video invitations, video teasers, twitter, blogs and facebook, and online chat, can work very well, but of course this is not casual it is very well-planned.So, while this does take a lot of planning and management, it has to be human. A phrase I like which I have coined articulates this well “Just because its Social doesn’t mean its casual”The dialogues that happen afterwards of course can only be partially planned, but you have to plan to have them!
One of the simplest channels to use we’ve found for awareness, buzz and amplification is Twitter…….Padmasree Warrior is our CTO, and something of a superstar in the TwittersphereShe uses her Twitter Community of over 1.4M followers to:Amplify Cisco’s voice on our technology strategyShare technology insights and future directionGet feedback on her ideas and presentationsBut she also makes it personal, as you can see, which makes it more real, not just a faceless BrandBut you don’t need a celebrity to attract a good following…….
The European Theatre has successfully implemented a policy recommendation of one YT / FB /Twitter handle per country. We manage:16 YouTube Channels – 1 per country – most started Q3FY0919 Twitter Handles – 1 per country – most started Q3FY0912 FB Pages - most started Q4FY10
Ustream is another venue where Cisco is getting social. With Ustream you broadcast live over the internet, and a social stream accompanies the broadcast so you can answer questions from social media streams as you go along. Use crew! You need a decent camera (or two) and a decent director / producer. It is low cost, but depending on what you expect of your production value, this will determine how you work with U-Stream.Here’s an example of a social stream, on the right, of tweets related to the event. I LOVE Ustream – but it has to be right for what you are trying to achieve, obviously and your production value has got to be spot on. You know, this reminds me of the early days of cable TV in the US, when literally anyone could broadcast. So exciting.
But beyond being present, Cisco’s social media strategy is also about identifying, engaging and influencing the influencers
Then we build a map of the main sites in a market where conversations are happening on those topics, and can identify who the most influential people are in those conversationsOnce we have this we can follow the conversations and seed relevant content to interest them, similar to how we would engage traditional pressBut we now have a new group of influencers to engage with, and we have developed programmes to grab their attention…….
A different tactic all together is something like Digital Cribs. In this case we ran a competition, with a prize of $10,000 for the most popular 3 minute video showing how great their home network is, or how challenged they were in achieving greatness. So, heaven or hell. We used social voting for the public to choose their favourite videos, and the winners were the ones with the most votesThis was a great way to create buzz and stimulate conversations about the brand Cool video with Martha Lane Fox on that site, so check it out.
Listening actively - One way to do this is by creating our own venues for conversations – company blogs, forums and communities
The Platform is Cisco’s Corporate Blog space - a place for us to engage our customers in conversation so we can hear first hand about their interests and sentiment.From this channel we can provide access to all our other social media channels, to give our customers choice on how to engage with us
And perhaps the most successful conversing with our customers has been our technology community, NetPro, one of the oldest and largest technical communities in the worldNetPro originated as a marketing idea but is now managed by our support organisation as they can get the direct feedback on product issuesCustomers are very active in this community and help each other troubleshoot and solve problems - we have estimated over 70% call avoidance to our support line from customers getting answers from the communityWe now integrate community capabilities into other online activities we do, such as virtual events……NetPro has over 185,000 registered users, increasing by ~500 registrations per week. There are over 20,000 unique visitors a week and roughly 4500 - 5000 posts per week (not counting employees)Of visitors who came to NetPro with a specific issue to resolve, 83% received some level of resolution89% of those surveyed found an answer to a question by simply reading current conversations61% of surveyed visitors were influenced to buy Cisco products based on something read on NetPro93% indicated that NetPro contributed positively to their opinion of Cisco and its productsRespondents visit NetPro to…90% Troubleshoot a problem60% Gather information for installing or configuring equipment 36% Gather information for purchase decisionsHad respondents not been able to resolve their issue through NetPro they would have taken one of these more inefficient actions:70% Open a TAC case61% Attempt to solve problem themselves29% Contact Cisco SE23% Have a colleague address issue16% Contact Cisco Partner 9% Contact Cisco AM
Recent Forrester Research indicates that business decision makers expect to do more things virtually, with rich media and social experiences, even if they have not done so before. Whew!We are now building communities of interest around attendance at our key corporate events, so that we can continue conversations with and between our customers long after the live event happens.
We’ve also used social media to get direct input from our customers on our product development, with the iPrize competition.This was ran globally to ask our customers to come up with ideas for a new product in one of our key technology areas, again with social voting for the best ideas, with the winner creating a new business unit to develop the idea into a real product that we would build and sell. 1st I-Prize - The winning team, based in Germany and Russia, presented Cisco with a business plan that improves energy efficiency by taking advantage of Cisco’s leadership in Internet Protocol (IP) technology – they won from a group of more than 2500 entrepreneurs and innovators in the contest from 104 countries.2nd I-Prize announced in June - Five Mexican Students Selected from 3,000 Participants for 'Life Account' Idea that Bridges the Gap Between Virtual and Physical Worlds
We can now follow what our customers are saying in public forums, social networks and blogs, to track and measure what is being said about Cisco and our products
So let me finish with some important things we’ve learned in our use of social media……….
Now lets look at how we bring this all together to build an integrated campaign across social media
E3 – an example from Spain, all countries did like/like executions using all available venues.
New metrics dashboard allows for reporting at country and at Theatre level. Gives a view into specific activity and contribution by / through social media to each campaign or conversation, country by country.Looking to integrate with Omniture when possible