The document summarizes the key elements and codes within a magazine poster commemorating Chuck Berry. The poster includes the magazine masthead of Rolling Stone, the 50th anniversary sign showing the magazine's longevity, and a headline about Chuck Berry, identifying him as the focus. Berry's clothing and guitar suggest he was a musician from the rock and roll era. The black and white photo and tagline "Farewell to the Father of Rock & Roll" communicate that Berry has passed away and was an influential figure in music history.

1. 1. The keycodes and conventions of the mediatextIhave chosenare the masthead,which
saysRollingStone.Also,anotheristhe signthatsays 50th
anniversaryyearwhichshowsthat
the magazine hadbeeninpublicationforalongtime whichmeansthatpeople are still
interestedinit.Anotheristhe headlineChuckBerrythatshowsthat he isthe focusof the
magazine.Aswell asthisisthe tagline thatsaysFarewell tothe Fatherof Rock & Roll.This
showsthat he has passedawayand wasa keyfigure inmusicas he is calledthe Father.Also,
the guitar showsthatthisis a musicmagazine.
2. The symboliccodesare the colouras itis inblackand white showsthatthe picture was
takena longtime ago. Berry’sbodylanguage showshe isinmidmovementsuggestinghe is
an energeticperformer.The guitarsuggeststhathe isa musicianandhisclothingistypical of
the rock and roll era.The writtencodesare the slogan9farewell tothe fatherof rock and
roll) andthe masthead.The technical code are the camera angle that isfacingup suggesting
that Berrywas a powerful figure inthe worldof rockmusic.
3. The posterdenotesthatthe magazine isabouta guitaristaswe see at surface level a
gentlemanwithaguitar.
4. The posterconnotesthat the guitaristhaspassedawayas the picture was takena longtime
ago (shownasthe picture is blackand white) suggestingtheyare rememberingthe life of
the musician.Also,if Berrywere still alive theywouldhave usedarecentpicture taken
especiallyforthe magazine.
5. Theyare communicatingtothe audience thatthe picture wastakena longtime ago as itis in
blackand white andcolourphotographywasnot as popularwhenthispicture wastaken.
Also,the use of the image of ChuckBerrysuggeststhat he isthe focusof the magazine. The
tagline suggeststhathe haspassedawaydue to the use of the word farewell.