pre production techniques

1. Pre-production
Storyboard
What isit usedfor? Graphic organizerinthe formof illustrationsorimagesdisplayedinsequencefor
the purpose of pre-visualizingamotionpicture,animation,motiongraphicorinteractive media
sequence.
Advantages
 Detailed
 Stepby stepplan
 Time schedule
Disadvantages
 Onlycontainsimages
Mood board
What isit usedfor? Type of collage consistingof images,text,andsamplesof objectsina
composition
Advantages
 Providesvisual plan
 Clearideas
 Identifythemes,colourschemesandsettings
 Easy to presentandunderstand
Disadvantages
 ideasmaychange overtime
 limitedinformation
 lack precision
 customermaynot like them
Visualisation
What isit usedfor? How youimagine the final producttobe
Advantages
 relatedtofinal product
 can be electronic,drawingordiagram
Disadvantages
 restricting
 unable to thinkof othercontent

2. Script
What isit usedfor? The language usedduringthe production
Advantages
 knowwhatyou’re goingto do andsay
 stage directionstell youwhattodo
Disadvantages
 restrictingaspeople cannotimprovise
Conceptarts
What isit usedfor? Form of illustrationusedtoconveyanideaforuse infilms,videogames,
animation,comicbooks,orothermediabefore itisputintothe final product
Advantages
 relatedtofinal result
 can be electronicorhanddrawn
Disadvantages
 unable tostickto ideas
Flatplans
What isit usedfor? Showsan overviewof pagescontainingeditorial andadvertpositionsbefore the
productionworkcommences
Advantages
 readabilityandlegibility
 clearvisual hierarchyviashapes,coloursandfonts
 effectivesupportof quickandintuitivenavigationinwebandmobileinterfaces
 easyadjustabilityintermsof adaptive andresponsive design
 effectivelegibilityonvariousscreens
 Beingeasierfordevelopersandusuallypresentslessloadforthe digital system
Disadvantages
 Restrictingasit relatestofinal productsoyouhave to stick to the plan

3. Swotanalysis
What isit usedfor?Showinginternal (strengths,weakness)andexternal(opportunities,threats)
factors.It helpstominimize the effectof weaknessesinyourbusiness,while maximizingyour
strengths
Advantages
 understandyourbusinessbetter
 addressweaknesses
 deterthreats
 capitalise onopportunities
 take advantage of your strengths
 Developbusinessgoalsandstrategiesforachievingthem
Disadvantages
 doesn'tprioritise issues
 doesn'tprovide solutionsorofferalternativedecisions
 can generate toomanyideasbutnot helpyouchoose whichone isbest
 can produce a lot of information,butnotall of it isuseful
Call sheet
What isit usedfor? Filmmakingtermforthe schedule craftedbythe assistantdirector,usingthe
director'sshotlist
Advantages
 let’sthose involvedinthe productionknow whattheyare goingtodo
Disadvantage
 doesn’tsolve problems

4. Gantt chart
What isit usedfor? Providesagraphical illustrationof aschedule thathelpstoplan,coordinate,and
track specifictasksina project
Advantages
 It createsa picture of complexity
 It organisesyourthoughts
 It demonstratesthatyouknowwhatyou’re doing.
 It should helpyoutosetrealistictime frames
 It can be highlyvisible
Disadvantages
 Theycan become extraordinarilycomplex
 The size of the bar doesnotindicate the amountof work
 Theyneedtobe constantlyupdated
 Difficulttosee onone sheetof paper