2. Background
Released November 15, 2011
Recorded 2010–11
Genre: Hip-Hop
Length: 86:52
Label: Young Money, Cash Money and Universal
Public
Canada (2x Platinum) 160,000
United Kingdom (Gold) 100,000
United States (Platinum) 1,000,000
3. The Design
The design of this presentation describes the theme
that Aubrey Graham formally known as drake uses
black and gold throughout his album artwork and
digipack. He has also begun to carry on that theme
with his OVOXO which supposed to be the Canadian
based callabo group that includes rapper Drake (the
OVO ), and the R&B singer The Weeknd (XO). OVO
stands for October's Very Own. The black and gold
represents how he has developed throughout his
music career by turning into a very successful rapper.
4. Drake Front Cover
The theme of black and gold which denotes the
duality of his life by what he is completely
surrounded by such as money, fame and luxury. You
can see the jewellery he is wearing is completely gold
with also the paintings and the items placed on the
table. , the font shows the theme the artist was trying
to portray as the album names font is done in a paint
brush kind of font it matches the artists background
with all the paintings in the background alongside the
golden candle and owl statue to represent his group
OVOXO. The positioning of the title is simply based on
the fact you would be able to see it clearer.
5. Drakes Back Cover
The back cover seems to be pretty basic based on the
fact that it doesn’t have any pictures with a type of
mood like in the album artwork and inside the
booklets, it simply just has a black background with
gold text to display the song titles. They have also
included the bonus tracks on the album with the
same text and colour which shows how it is pretty
basic. It does carry on the same theme throughout
the digipack and it shows the music production
company at the bottom.
6. Inside CD Case
To be honest Inside the CD case it seems to be very
simple, with Drake written in capitals and Take Care
once again in an italic artistic font. The simplicity of the
inside of the cd case is implying that he is not trying to
sell himself anymore, he is very famous already, and he
lets the music speak for itself. He also promoted his
music company by putting there website inside the CD
case including other artists who are in the same music
company as he is.
7. Take Care Booklet Page 1
Inside the photographs of the booklet that is included
in his album and have allowed me to realise that
there is not a single photograph in the album where
he looks straight at the camera, and most of the
photographs portray materialistic luxurious objects.
He is also smoking a cuban cigar which shows partly
of what he does in his personal life and what he has
purchased and been around during his fame in the
music industry.Inside the booklet and he has also
written a short paragraph on all of the songs
explaining who the songs were produced by and who
was involved and etc.
8. Take Care Booklet Page 2
Near the end of the booklet he begins to write a
massive thank you letter about his upcoming in the
music industry, this shows his personality as an
individual and not only a rapper. Based on him doing
this it shows that he is thankful for everyone who has
made an input on his life and has helped him get
towards where he is today, it means that he doesn’t
forget about his family, friends, fans and business
partners. It proves he is a brilliant representative
towards being a rap artist.
9. Reflection
My reflection is clearly based on the fact that
Drake has chosen a theme and kept it the same in
his digipack by using colours such as Black and
Gold to represent his lifestyle, he also has chosen
something that he can relate to himself by the
fact that he has developed so much in the music
industry that he can now enjoy what he has
achieved in his career, He shows the audience
throughout his digipack what he can now afford
based on everything he wears and uses is made
out of gold which shows that him as an artist has
become very wealthy.
