Kurt and Macy plan to film a short thriller film and have identified strengths like access to a car, equipment, location, and actors for the roles. Weaknesses include a lack of detail in the story, potential poor sound quality outdoors, limited dialogue and filming time. Opportunities exist to add effects, avoid clichés, use varied camera angles and settings to convey suspense. Threats include others being in the filming area, competitors having more locations, and limited camera angles due to only one camera.

1. KURT AND MACY SWOT
ANALYSIS
BY KURT AND MACY

2. STRENGTHS
• Car to use in the short film as a prop
• Equipment including camera
• Have a location to film in that suits the thriller genre
• Suitable actors to fit the role of thriller characters

3. WEAKNESSES
• The story lacks detail as it is only five minutes
• Avoid poor sound quality in outdoor scenes due to wind
• Lack of dialogue as less would fit the thriller genre
• Limited filming time as it would be best to film in one day to keep continuity so make up and costume
remain consistent throughout

4. OPPORTUNITIES
• Editing software to add in effects
• Avoiding thriller clichés so it is not predictable
• Use a variety of camera angles to show different aspects of the film
• Use the setting to show the genre is thriller by making it suspenseful
• Use a quiet area so no pedestrians are in the background

5. THREATS
• People may be in the area in which we are filming in so we wont be able to film there so we will have a
reserve place in case this occurs
• Competitors may have more filming locations to use
• The one camera may result in a lack of camera angles