The document provides an overview of blogging tips and best practices. It discusses how to get started with blogging, including choosing a blogging platform like WordPress or Blogger. It also covers using plugins and widgets to customize blogs, techniques for link building and guest blogging, and ways to drive traffic to blogs through social media and email lists. The key goals of blogging are expressed as learning, sharing, and unleashing creativity while having fun.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
The art and science of power backlinksrakesh kumar
The information shared in this tutorial is exclusive and was planned to sell on clickbank, later on published to help fellow bloggers to create some power backlinks
The basics on the hows and whys of blogging for Real Estate agents. Created for an In Office Training Session on Feb 11, 2009 at Century 21 Crest Real Estate- Class given by Marie Episale, REALTOR, e-PRO Broker-Salesperson Sales Manger/ Trainer
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
The art and science of power backlinksrakesh kumar
The information shared in this tutorial is exclusive and was planned to sell on clickbank, later on published to help fellow bloggers to create some power backlinks
The basics on the hows and whys of blogging for Real Estate agents. Created for an In Office Training Session on Feb 11, 2009 at Century 21 Crest Real Estate- Class given by Marie Episale, REALTOR, e-PRO Broker-Salesperson Sales Manger/ Trainer
7 duplicate content myths that simply aren't trueWebMeUp
There are quite a few duplicate content misconceptions circulating in the SEO community.
Even though a lot has been said by Google's Matt Cutts about the exaggerated fear some people have in regards to a few lines of duplicate content on their sites, many still do not understand what content duplication is, or whether their site is at risk.
So, let's tackle certain tricky questions that concern duplicate content and put some common myths to rest.
http://webmeup.com/blog/duplicate-content-myths.html
Image credits (all used under CC license)
http://www.flickr.com/photos/wjhleonard/
http://www.flickr.com/photos/allaneroc/
http://www.flickr.com/photos/outdoorstudios/
http://www.flickr.com/photos/70276469@N00/
Round Table: Content-Content-Content - DaytonWP February 2013 MeetUpDaytonWP
Content = What you SEE on the front-end of a WordPress site
...make sense?
This month we will discussing content and anything and everything that goes into creating it. Such as knowing the difference between Pages and Post - what the benefits are of both.
What the deal is for Categories and Tags.
Then creating an editorial calendar.
This month is all about the user so be ready to discuss how you create content.
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
This presentation covers:
The Who, What, Where, When, Why of Blogs
Blog Business Case
Blogging Software
Create a Blog
‘Pimping’ your Blog
How and What to Write
Promoting your Blog
Measuring Success
Making Money
This presentation covers the Who, What, Where, When, Why of Blogs; Blog Business Cases; Blogging Software; Create a Blog; ‘Pimping’ your Blog; How and What to Write; Promoting your Blog; Measuring Success; and Making Money with Blogs
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
7 duplicate content myths that simply aren't trueWebMeUp
There are quite a few duplicate content misconceptions circulating in the SEO community.
Even though a lot has been said by Google's Matt Cutts about the exaggerated fear some people have in regards to a few lines of duplicate content on their sites, many still do not understand what content duplication is, or whether their site is at risk.
So, let's tackle certain tricky questions that concern duplicate content and put some common myths to rest.
http://webmeup.com/blog/duplicate-content-myths.html
Image credits (all used under CC license)
http://www.flickr.com/photos/wjhleonard/
http://www.flickr.com/photos/allaneroc/
http://www.flickr.com/photos/outdoorstudios/
http://www.flickr.com/photos/70276469@N00/
Round Table: Content-Content-Content - DaytonWP February 2013 MeetUpDaytonWP
Content = What you SEE on the front-end of a WordPress site
...make sense?
This month we will discussing content and anything and everything that goes into creating it. Such as knowing the difference between Pages and Post - what the benefits are of both.
What the deal is for Categories and Tags.
Then creating an editorial calendar.
This month is all about the user so be ready to discuss how you create content.
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
This presentation covers:
The Who, What, Where, When, Why of Blogs
Blog Business Case
Blogging Software
Create a Blog
‘Pimping’ your Blog
How and What to Write
Promoting your Blog
Measuring Success
Making Money
This presentation covers the Who, What, Where, When, Why of Blogs; Blog Business Cases; Blogging Software; Create a Blog; ‘Pimping’ your Blog; How and What to Write; Promoting your Blog; Measuring Success; and Making Money with Blogs
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.
How to Quickly Find Awesome Ideas for Your BlogSteve Williams
This document is about idea generation for your blog post writing.
Here is a brief overview of what you will get from this document:
• Idea generation tips
• How to overcome your writer’s block
• The types of blog posts you need to write
• Copywriting techniques
• Ideas to create headlines
• Tips about lead magnets
• Evergreen content ideas
• Grammar and readability suggestions
In this presentation i tried to explain about power of blogging for small business, what blogging is.. how it could be beneficial for business, some real life example of businesses which are having their own blog and some little technical part which describe about hosting blog on wordpress.com and how you can post blog.
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Slides for a talk on "Blogging practices to support project work" given by Brian Kelly, UKOLN at the JISC MRD Launch Meeting held in Nottingham on 1-2 December 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/blogging-practices-jiscmrd-2011/
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
How to rescue a lost blog-7 ways to standout from the crowdHugh Culver
Most blogs never get seen-they are in oblivion, lost in the Internet. Discover 7 ways to make your blog more attractive, more visible and a more powerful marketing strategy.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Somethingswe’vepromised:
How to get started
Business benefits from your blogging
Beating writer's block
What's a Plug-In and which ones to use
Managing your blog
Link Building
What are Widgets?
Exploring guest blogging
Getting readers for your blog and responding to comments
Free Resources
Blogging's fit with your other Social Media
11. about the many different
bloggingplatforms available?
Most-used platforms are: WordPress and
Blogger, followed by Tumblr.
WordPress.com has over 63 Million blogs.
There are about 63 million WordPress sites
around!
12. How are we going to get YOUR blog to
stand out?
Hint: We’ll discuss this today!
13. theseinteresting bloggingfactoids?
More than 50% of bloggers
have more than one blog!
1 in 5 bloggers updates
their blog daily
15% of bloggers spend
more than 10 hours each
week with their blog.
15. interestingblogging factoids:
Professional bloggers maintain an average of 4
blogs at the same time!
Talk about
time management…
Even though it is a dream of
many, only 27% are
actually full-time bloggers!
16. Professional bloggers maintain an average of 4 blogs at the
same time! Talk about time management… Even though it
is a dream of many, only 27% are actually full-time
bloggers!
Bloggers use an average of five different social media sites
to drive traffic to their blog. Which social media sites do
you use?
Blogging success doesn’t come overnight.
20% of bloggers have been blogging for over 6 years!
Over 80% of people prefer to read blogs in the morning!
Keep that in mind when you schedule your posts/tweets
etc.
21. Get traffic for your business online.
Build your brand.
Express yourself.
Reinforce your position as a reputable expert, resource.
Provide a level of service, information.
Build your email list.
Expand your reach.
Practice or start your idea flow for other writing,
presenting, etc.
22. “Once We Have a Blog, We’ll Be Able to _______”
•
“People Read Our Blog Because It Helps Them _____”
•
“After Reading, We Want Blog Visitors to _______, or
_________”
“_______, _________, and _________ Will Let People
Know We Have a Blog”
23. “We Will Create _______ Posts Per Month, With
______ in Charge of Editorial, and _________ in
Charge of Analytics.”
“This Blog is About ________. Sample Headlines
Include _________ ….”
“This Blog Will Create Content That Will Also Feed
______, _________, and _______”
“We Will Measure the Success of The Blog by Tracking
_______, ________, and ______”
28. Determine if your blog will be a stand-alone blog, or
attached to
a primary
website.
Then Google
“WordPress”
(or whatever
platform
you’ve
decided
to use).
29. WordPress.com is for
anyone who wants to keep
a journal type blog,
without an intention to one
day turn this into a
monetized solution. Ads
and any kind of referral
traffic which generates
revenue is not allowed in
the WordPress.com
platform.
WordPress.org is for
the more serious
blogger/small business
operator. The number of
modifications that can be
made allows you to build a
site which meets your
exact specifications.
For more to help you decide, see:
http://en.support.wordpress.com/com-vs-org/ and
http://amillionblogs.com/wordpress-com-or-wordpress-org/
32. You'll manage your blog from your
control panel or dashboard.
From these administration pages
you can add new posts to your
blog, manage links, comments &
archives, edit your plug-ins, and
more.
34. 1. Login to your control panel.
2. Change or set your password.
3. Create your first post.
4. Delete the default “Hello world!” post.
5. Explore the control panel.
35.
36.
37. definition
a plug-in (or plugin) is a software
component that adds a specific feature to an existing
software application. When an application supports
plug-ins, it enables customization.
39. Somegoodones
SEO for WordPress (Yoast)
Akismet (prevents spam in comments)
Google Analytics for WordPress
WordPress Database Backup
FBLikebutton
40. Plugins
3D Rotating Tag Cloud
AddThis Social Share
Contact Form (WP-ContactForm)
Feedburner FeedSmith
Footnotes
Notifier Reviewer
The Notifier Reviewer plugin notifies administrator of posts
pending for review.
41.
42. Widgets are a handy, easy and simple way to
add some flare to your blog. Whether you'd like
to display the number of currently online
visitors to your site or simply the weather report
for Los Angeles, you can do it with widgets.
The first rule of widgetizing your blog is - don't
overdo it!
43. FeedCount - show off the number of visitors to
your blog with this handy little button.
Google Site Translator
Open your blog or site up to readers from around the globe with
Google Site Translator. Visitors can click on their country's flag to
view any page of your blog or site in their language (English,
French, German, Spanish, and Italian sites.)
See more:
Blog Widgets
http://www.widgetbox.com/list/blidgets
50 Great Widgets For Your Blog
http://mashable.com/2007/09/06/widgets-2/
59. definition
Link Buildingis the process of building quality,
relevant links to your website, which in turn help your
website achieve higher ranking and drive traffic to your
site.
Link building can be time consuming and difficult but
will optimize your website and blog.
60. Link Building is the difference
between the first page & the
second page, the #1 spot and the
#2 spot, the authority blogs & the
subpar blogs.
61.
62.
63. Guest blogging is used by bloggers as a
way to network with other people within
the blogosphere, grow relationships with
other blog readers, and increase traffic for
their own blogs.
64. There are two primary types of guest
blogging:
Inviting Guest blogging on your own blog
Guest blogging on someone else's blog
65.
66. Twitter
Twitter is an excellent tool to share links to your
blog content and spread that content to wider
audiences.
67. Facebook – Post to your Facebook page. Use
hashtags, now working with Facebook.
LinkedIn – Your updates & groups (know group
rules)
Pinterest - Make sure your graphics are pinable
Social Bookmarking – Offer all the major ways
to share.
68.
69.
70.
71.
72. Flip through any issue,
especially a current one
and find topics that you
have an opinion on.
You can quote the
original article in your
post.
74. Keep it short. No time to write? Cool - they have no
time to read.
Lists rock (like this one!)
Shoot a 2-minute video. Post to YouTube. Embed with
3 lines of setup. Optimize title, tags and description
with your keywords. Boom - done.
Interview other experts. Three questions max. Post and
voila!
Interview prospective clients and customers. Promote
them and their company. Repeat. Go to bank.
Review your favorite books - both related and
unrelated to your main business.
88. Add an rss feed option to your blog.
Example: http://www.michaelgaigg.com/blog/2009/03/13/go-
figure-10-comic-strips-that-have-something-in-common/
89. Make it easy for readers to sign up. Add a subscribe
link to your website’s homepage, blogs, social
media accounts, and signature lines of your
employee’s emails. You might also consider giving
people something for free if they sign up, such as a
white paper or research report.
Remember to keep the process simple. Stay away
from long, complicated subscription forms. Name,
company, and email address are all you need.
90. And ENGAGE with readers:
Example: http://www.marismith.com/the-social-scoop/
Note, if Mari can post rep
with this many followe
you can too!
91. Add to your Twitter account
Example: https://twitter.com/JezzDallas
92. Decide who you want to contribute to your blog…
Figure out a realistic frequency for posting
Create a blog editorial calendar
Figure out a reminder system
Block out:
research time,
copywriting time,
image search time,
proofreading, etc.
Schedule it. Stick to it.
Shoot for 2-3 updates a
week
and amazing things
will start to happen.
93.
94. Have an electronic “junk drawer” to collect blog
ideas. It can be a running list in a Word Doc, a
series of separate mini-drafts, an excel
spreadsheet, or anything else.
Don’t forget manual “idea” collections…a folder
of pages ripped from a magazine, a note pad by
your bed for midnight inspirations.
95.
96. Blogplatformdecision
WordPress.com or WordPress.org – A Guide To
Making The Best Decision
http://amillionblogs.com/wordpress-com-or-
wordpress-org/
How to Start a Website
http://www.inc.com/guides/make-a-website-
for-business.html
97. Blogging platforms
The 10 Best Blogging Platforms
http://onlinebusiness.about.com/od/blogging/a/The-10-Best-
Blogging-Platforms.htm
http://www.solostream.com/blog/tutorials/lesson-13-get-to-
know-the-worpdress-control-panel/
99. PluginInformation
24 Impressive Blog Plugins You Should Consider
http://www.socialmediaexaminer.com/24-impressive-blog-plugins/
How to install a wordpress plugin – WordPress How To
http://howtoblogguideonline.com/wordpress-how-to/how-to-install-a-
wordpress-plugin-wordpress-how-to/#more-981
90+ Best WordPress Plugins – Want Unfair
Advantage?
http://www.tripwiremagazine.com/2013/06/best-wordpress-plugins.html
101. Dukeo » Blog Writing » 20 Tips for Coming Up
with Fresh Ideas
20 Tips for Coming Up with Fresh Ideas
Editor's Notes
What is a blog?Definition of ‘Blog’A blog (ablendof the term “web log“)is a type of websiteBlogs are usually maintained by an individual with regular entries of commentary, descriptionsof events, or other material such as graphics or video. Entries are commonly displayed in reversechronological order.
Blogging is an important part of inbound marketing. Recently read a raintoday article Inbound Marketing Helps Consulting Firm Increase Leads By 193%You need a strategy for what you’re doing. Content strategy: best content is both entertaining and informative. OpenViewLabs has been able to get 90% of their employees to contribute to the corporate blog. Wanted to be leading experts for entrepreneurs. Make it fun...set goals, like most social sharing.
What is this blog going to do for you, or for your business? Are you trying to boost awareness? Are you trying to sell something, utilizing the blog as the top of your purchase funnel? Are you trying to build community and kinship around your company?All of these are valid reasons for having a blog, but they are significantly different in terms of how your blog is designed, written, measured, and judged. Pick an objective, and focus upon it with intensity.How is your blog enriching the lives of your readers? Is it directing them to resources? Answering questions? Provoking debate? And who are your readers anyway? What are their likes, desires, fears, and expectations? What other blogs do they read? The more you know about your audience, the better you can serve it.What’s your call-to-action? Depending upon how the blog fits your strategic business objectives, you may prefer your readers to download longer form content (like an e-book), or subscribe to your blog, or leave a comment, or tweet your post.Decide what behaviors you’re ultimately trying to entice, and design and write with those action objectives in mind. Certainly, you should optimize your blog for search, as Google is truly your most important reader. But beyond that, how will people know about your blog? Create a blog marketing plan and revise it when necessary.Make sure you do the basics like promoting your blog on your website’s home page (don’t play navigation scavenger hunt with your blog), and promote your best blog posts in your email newsletter.Certainly, you should optimize your blog for search, as Google is truly your most important reader. But beyond that, how will people know about your blog? Create a blog marketing plan and revise it when necessary.Make sure you do the basics like promoting your blog on your website’s home page (don’t play navigation scavenger hunt with your blog), and promote your best blog posts in your email newsletter.If you can work with your company to answer these 8 questions, I absolutely guarantee you will improve the chances of your blog being a smash hit.
There are four secrets to being a good blog writer:Read a lot of other blogs2. Always have a list of potential topics at-hand. For new blogs, I recommend writing 50 sample headlines before you write one post. This will help you better understand what your blog and editorial voice are REALLY all about.3. Don’t overwrite. This post notwithstanding, shorter is better, and spending a bunch of extra time to create the “perfect” blog post is almost never worth it.4. Be a great headline writer. It’s all a potential reader has to go on to decide whether to click and read (usually).Blogging is just one part of the content marketing ecosystem. If you’re not taking your ideas and atomizing them, cross-pollinating your thinking like a digital dandelion across the Web, you’re working way, way too hard.Your blog posts can become e-books, Slideshare presentations, podcasts, free downloadable worksheets, email newsletter content, Facebook status updates, and dozens of other potential bits of content flotsam.The success metrics you use are based on the core business objectives you selected for your blog at the outset. If you’re blogging for awareness, traffic is important (especially new visitors). If you’re blogging for sales, the success of your blog in getting people over to your “main” website, or downloading your price list becomes a key consideration. And if you’re blogging for kinship and community, comments and sharing are critical barometers.Far too often corporate marketers ask me how then can increase the number of comments on their blog. The problem isn’t too few comments, but rather thinking that for a blog devoted to sales (or awareness), that comments is a valid success metric.http://www.convinceandconvert.com/blogging-and-content-creation/lifting-the-fog-of-the-blog/If you can work with your company to answer these 8 questions, I absolutely guarantee you will improve the chances of your blog being a smash hit.
Top Reasons Why Business Blogs Shouldn’t Be On BlogSpot.com 1. Google Doesn’t Need The Help: Lets assume you have a company website (you do have a company website , don’t you?). This website is probably on its own domain (example: yourcompany.com) By hosting your blog as a sub-domain on BlogSpot.com you’re basically depriving your primary website of any real search engine optimization . Instead, if you’re using blogspot.com, you’re kind of benefiting Google instead. Trust me, Google does not need your help to rank highly on its own search engine. Even if you don’t switch blogging platforms, please do yourself a favor and get your own “real” domain now. At least this way, if you decide to switch later, you won’t lose all the search engine optimization (SEO) that you’ve built up. See the next bullet for more details. 2. Domain Lock-In: Savvy technical people will tell you that the right way to move a website or blog from one domain to another is via what is called a “301 permanent redirect”. In lay person’s terms, what this means is that you setup a clean forwarding address from your old site to the new site. By using this approach, you don’t lose any of the search engine love you’ve pulled together. Guess what: Google does not let you do a 301 redirect from your old site to anywhere else if you’re using blogspot.com as your domain. Let me repeat this. If you currently have a blog that is something like mybusiness.blogspot.com and you build a ton of inbound links to the site, Google does not let you redirect that SEO value to a new site (like your company website). This is a Very Bad Thing. Not enough for me to call Google evil, but enough for me to at least think it. 3. Transferring Data Is Unreasonably Hard: Dave Kurlan(the guy whose blog we moved off of Blogger) is a prolific writer. He had over 130 articles authored on the Blogger platform. Clearly, we wanted to move his data over using an automated process. No problem, we thought, Google is nice enough to provide a programming interface to support this. In fact, they have multiple such APIs (application programming interfaces). As it turns out, neither of the versions of these interfaces that Google provides works completely. One version doesn’t let you migrate comments (an important part of many blogs). The other doesn’t let you move more than a few dozen articles – period. Basically, Google has seemingly made it intentionally difficult to migrate off of their platform. This is just annoying. We ended up writing a fair amount of custom code and jumping through a few hoops to get all of the data migrated over (which we finally did). But, this was much harder than it should have been, and we’re trained professionals (so please, don’t try this at home). If you’re not a programmer, chances are you won’t be able to do this yourself. It shouldn’t be that hard. 4. Mediocre Feature-Set: I just think Google’s blogging product (Blogger) is just not with the times when it comes to advanced functionality that is of value to today’s business bloggers . It doesn’t support things like article tagging, comment subscriptions and easy integration into other sites like Technorati. This is probably not such a bad thing for the millions of mainstream personal bloggers out there. But, if you’re a business blogger, and hope to be a power-blogger someday, I’d suggest that some of these missing features are important. Currently, I’m adding a new feature to HubSpot every week as my startup blog ( http://OnStartups.com ) becomes more and more popular. OnStartups.com has over a reach of over 3,000 people a day and is now in the top 1% of blogs on the Internet – as ranked by Technorati. I’ve got a few more tricks up my sleeve that I think will push the state-of-the-art for business blogging. You’ll see them at first at OnStartups.com, followed shortly by the blogs of our early clients. So, in summary, though Blogger is free – it’s not really free. The value of your time is much more important. If you’re looking to build a successful business blog that will help you find more clients and grow your business, you should find a professional blogging platform that is designed for your needs. HubSpot has one such offering (it’s a piece of what we do). But, if all you need is a blogging tool, we’d recommend WordPress. If I didn’t have maniacal control over the HubSpot software, I’d likely be using the WordPress product for my personal blog. If you’re on BlogSpot.com right now and need help getting off, drop us a line. Even if you don’t pick HubSpot, we should be able to help a bit.
You can try wordpress.com first as a personal blog with no risk, and then when you’re ready, go to .org. But don’t try to transfer the whole blog content. You’re better off just starting with .org if you know it’s for your business.
Plugins extend and expand the functionality of your WordPress blog. There are hundreds, if not thousands, of plugins you can add to your site to optimize it, customize it, add some bling, make it easy for your readers to navigate and so much more.
Once you have WordPress installed, you’ll want to get to know it a little bit. Specifically, you’ll need to find your way around the very extensive – yet easy to use – WordPress control panel. This is the backend of your blog. It’s accessible only to you. If, at some point in the future, you decide to have guest writers for your blog, you’ll be able to add them as a user very easily. More on that another time. For now, take a little time to explore.3. Create your first post. 4. Delete the default “Hello world!” post.Each new WP install comes with one post already in the database, so we want to get rid of that one. So, click on the “Manage” tab on the top menu (WordPress may ask you to login again here. If so, just go ahead and re-login). You’ll be taken to a page that says “Last 15 Posts.” Look for the post you just created, then just below that you’ll see the default post with the title “Hello world!” Then to the far right of that post, you’ll see a “Delete” link. Go ahead and click it, then click Okay when it asks if you are sure you want to delete the post.http://www.solostream.com/blog/tutorials/lesson-13-get-to-know-the-worpdress-control-panel/Click on the “Write” tab at the top. You’ll be taken to the “Write a Post” page. Go ahead and write something. Write anything. Even a test post is fine for now. Just write “Test Post” in the Title field, and then write “test post” in the Post field. When that’s done, click the “Publish” button just beneath the Post field.5. Delete the default Blogroll links.You new WordPress blog also comes with a built-in blogroll (i.e. links to other site). The only problem is you probably don’t know any of the people in that blogroll, so we want to delete them. So, click on the “Links” tab from the top menu. On the following page, you’ll see 7 links to osme folks who may be absolutely wonderfil people, but who probably don’t need to be in your blogroll, unless you want them there. To the far right of each link, you’ll see a “Delete” button. Go ahead and delete each of them.6. Explore the control panel.Now that we have all the default stuff cleaned out, go ahead and explore the copntrol panel a bit. Click on all the tabs along the top menu. Then click the sub-tabs under each of those areas. WordPress is loaded with a lot of cool features, and we’re just getting warned up with it.That’s it for this lesson. Next, we’ll start Hacking the Kubrick theme to customize the look and feel of your blog. Start thinking about what colors you might want to use. Till then, keep blogging, keep hacking.About the Author (Author Profile)Hi I’m Michael, a business coach and a creative entrepreneur. I inspire and empower people to make a difference in the world while they create an amazing life for themselves and those they love.
The common examples are the plug-ins used in web browsers to add new features such as search-engines, virus scanners, or the ability to utilize a new file type such as a new video format. Well-known browser plug-ins include the Adobe Flash Player, the QuickTime Player, and the Java plug-in, which can launch a user-activated Java applet on a web page to its execution a local Java virtual machine.Plugins extend and expand the functionality of your WordPress blog. There are hundreds, if not thousands, of plugins you can add to your site to optimize it, customize it, add some bling, make it easy for your readers to navigate and so much more.
Plugins are so exciting. There are so many of them on the web. You can basically make your wordpress blog do anything with the help of plugins. You can have events calendars, polls, social media links, membership site logins, etc.At first you might feel a little daunted by the thought of installing plugins, but know that you can’t damage anything. If you install a plugin and it is not what you want, you can simply disable and delete it with no harm done
The tag cloud is easy to scan.If you do use your tags in your sidebar, then use the tag cloud. A list of categories is very easily recognised because it is in a list. A list of tags will be clearly recognised as such if it is in a cloud. The cloud works because it fits a lot of information into a small space, and is easy to scan over.
Plugins extend and expand the functionality of your WordPress blog. There are hundreds, if not thousands, of plugins you can add to your site to optimize it, customize it, add some bling, make it easy for your readers to navigate and so much more.
: When you write a guest post to be published on another blogger's blog. Typically, you contact a blogger whose blog you enjoy and ask if you can provide a guest post contribution. Whichever way you participate in guest posting is effective in terms of growing the audience for your blog.How Guest Blogging Increases Blog TrafficWhen you write for another blog, you're introducing yourself to the entire existing audience for that blog. With that in mind, it's important to submit guest posts to blogs that are established with a steady flow of traffic. On the other hand, when someone writes a guest post to appear on your blog, you can be sure he or she will promote the guest appearance and drive traffic to your blog. You'll have the opportunity to establish a relationship with that blogger and expose new visitors to your blog at the same time.Bottom Line About Guest BloggingGuest blogging is a win-win situation for both bloggers involved. It helps to grow traffic for both blogs and strengthens blogger relationships. Don't be afraid to ask for guest posts from bloggers whose content you enjoy (and who you think can write a post relevant to your blog's audience) or to ask if you can write guest posts for them.Guest Blogging
Article in reference slideshttp://wordpress.org/plugins/editorial-calendar/Jay Baer“We Will Create _______ Posts Per Month, With ______ in Charge of Editorial, and _________ in Charge of Analytics.”It takes a village to raise a blog. You need content creators, naturally. But you also need (if you have multiple authors) a strong editor who can achieve consistency in tonality and layout while managing the editorial calendar. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts.