Blogging is a way to share information online through regularly updated posts. The first blog was created in 1994 and focused on sharing links. Today, blogs come in many forms but generally allow individuals and organizations to communicate thoughts, opinions, and news to readers. Blogs can be used for both personal and commercial purposes, such as raising awareness for non-profits or promoting products and services for businesses. Creating an effective blog requires choosing blogging software, hosting platforms, and implementing strategies around content creation, audience engagement, and marketing.

1. BLOGGING
BY: JONATHAN NG & ANIL SUKUL

2. HISTORY OF BLOGGING
• The first blog was links.net
• Established by a college student Justin Hall in 1994
• Was then dubbed “Weblog” in 1999 which reflected the
process of logging on the web
• In 1999 it was then shortened to “blog”
• 5 years later it was deemed the word of the year by Webster's.

3. WHAT IS BLOGGING
• Many blogs focus on specific issues i.e. Save the
Wales however many can be online journals of
thoughts and feelings
• Blog, short form for the word “weblog”
• Verb – “a website that contains an online personal journal
with reflections, comments and often hyperlinks as provided
by the writer” (Webster's Dictionary).

4. DIFFERENCE BETWEEN BLOGGING AND
MICRO-BLOGGING
• 1) Length
• 2) Time
• 3) Subscriptions
• 4) Addressability – Harder to see the replies

5. IS BLOGGING FOR B2B OR B2C
• The main focus of blogging is to get your message
out there to individuals who are in a similar
community as yours
• B2c blogging is the best as you are able to interact
with consumers, share ideas and gather information
about your target market and what they feel or
think towards your product

6. PROFIT V.S. NON PROFIT BLOGGING
• Blogging is best used for non profit organizations
• Lets donors know where funds are going
• Lets consumers know how their funds are being used
• Keeps customers up to date with new information about
various efforts world wide.

7. HOW CAN IT BE USED FOR BUSINESSES
• Can be used as a tool to communicate with
customers
• Low cost alternative to having a web presence
• Quick and easy to update
• Gives business owners a chance to share ideas on a global
level
• Keep connected with customers

8. EXAMPLES (PROFIT V.S. NON PROFIT)
Non-Profit
• UNICEF
• World Vision
• Red Cross
Profit
Huffington Post - $2 300 000 – per month
-make money based on pay per click
Perez Hilton - $450 000 / month
-Money made through advertising
Banners
Car Advise - $70 000/ month
- Money made through banners

9. ONLINE BLOGGING TOOLS
• MoFuse – Allows you to take your blog mobile by
creating a mobile website in which consumers are
able to view content of your blog on their phones
• SiteMeter – analytics that measures visits, clicks entry
and exit times of users and helps you use that
information to make a more efficient blog

10. CONTINUED
• MyBlogLog – gives you a chance to get to know
your readers and allows you to interact with them in
a more effective way
• Conduit – if your blog is a niche blog it allows you to
create a toolbar in which users are able to
download it and keep up to date on any new
updates

11. HOSTED V.S. NON-HOSTED SITES
• What does it mean to have a hosted blog as
opposed to non hosted?
• To have a non hosted blog you can use various
popular blog platforms but pay a third party site like
go daddy to establish your own site
• Examples of hosted :
• Wordpress
• Blogger
• Tumblr
• Live Journal

12. IMPORTANT ELEMENTS OF BLOGS
• Some important elements of a blog
• Easy to read
• Integration with social media
• Visually appealing
• Search box

13. BLOGGING SOFTWARE
• Tumblr
• Free
• Microblog for serious bloggers
• Posterous
• Free
• Mobile blogging

14. • Wordpress.org
• Downloadable blog software that the user has full control
over
• Layout
• Design
• Host on another site
• Wordpress.com
• Free version of wordpress
• Cannot modify

15. • Blogger
• Owned by google
• Cannot modify
• url provided (.blogspot.com)

16. • Typepad
• Professional blogging software
• Users provided with own URL
• Plus: $8.95
• Unlimited: $14.95
• Premium: $29.95
• Moveable Type
• Blogging software that can be used as CMS
• Free blogging software
• Professional version costly, provides users with SEO, Facebook
and Twitter integration and management.

17. HOW OFTEN SHOULD YOU BLOG?
• Depends on what your blog goals are.
• Lots of traffic vs select followers
• Depends on your blog audience.
• Hobby blog vs resource blog
• More blog posts = attract new visitors by allowing
your blog to be found on search engines better
and frequent updates keep visitors coming back.

18. BLOG ROLL
• List of links to other blogs of interest to the blogger.
• General blog etiquette is if someone adds you to
their blog roll you should reciprocate the link.
• Great traffic driving tools, the more blog rolls that
you are on, the more chances new visitors will
come to your blog.
• Blogs with many incoming links are usually ranked
higher by search engines which can also increase
your traffic.

19. RRS MANAGEMENT
• Real Simple Syndication allows bloggers or website
owners to automatically send content updates
through an aggregator in a simplified form, usually
with links to the full content.
• An aggregator is usually installed in the web
browser or desktop application
• Also called RSS readers, feed readers or news
readers.
• Can be useful to track subscribers

20. PERMALINKS
• A link to an individual blog post
• Important if you need to refer to an exact post,
otherwise you will just link to your main blog
homepage.
• As the blog updates, old posts get achieved and
becomes harder to find specific posts for readers.

21. HOW SHOULD A COMPANY USE
BLOGGING
• Companies should use blogging as a tool to share
information or knowledge to the public, build
additional traffic to company websites and
connect with potential customers.
• Provide value added articles to customers.
• Can be used as an internal company
communication tool.
• Low cost alternative to a professional site for small
businesses to still have a web presence.

22. RESOURCES TO START BLOGGING
• Choosing domain name
• Google AdWorks keyword tool
• Helps you pick the most popular name that consumers
levitate towards
• KnowEm
• Helps you search social networks to see if the domain name
is taken

23. CONTINUED
• Hosting your domain
• Website you choose to establish blog could host for you but
if you want to diversify your blog here are some sites that
could help
• GoDaddy – starting from $11.99
• NameCheap – starting from $8.99
• Network Solutions – Ranging in prices (anilsukul.com $34.99 for 1
year contract)

24. CONTINUED
• Analytics
• Google Analytics
• Feedburner
• Handles your rrs feed

25. CONTINUED
• Backups
• Servers usually have backup features
• VaultPress
• $15/month

26. CONTINUED
• Google XML Sitemaps – Wordpress
• Creates site map to help viewers navigate webpage easily

27. CONTINUED
• All in on SEO Package – Wordpress
• Allows for easy SEO
• Optimizes wordpress blog post

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