This document discusses creating compelling chapter stories and benchmarking chapter performance. It provides tools and strategies for chapter leaders to communicate the value and impact of their chapters. This includes identifying strategic goals chapters can support, selecting key performance indicators to measure chapter effectiveness, and crafting different types of stories around chapters, such as highlighting their overall impact, specific initiatives they enable, and smaller successes. The document emphasizes using data and member insights to guide these efforts and shares examples of effective storytelling from other associations.
Chapter Performance & Benchmarking Unwrapped: How Associations View ChaptersBillhighway
Day 1 Agenda:
- Overview of how associations view chapters from 3-levels: CRP (operations); CEO (strategy); Chapter Leader (volunteer experience on the ground)
- The findings of the 2022 Chapter Performance and Benchmarking Study
- Share how your association can use the data and findings
View the workshop recording: https://youtu.be/Mh3uxdlf3vs
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Chapter Performance & Benchmarking Unwrapped: Using Dashboards to Tell the Ch...Billhighway
Day 2 Agenda:
- Explore how to use benchmarking to create a dashboard about your chapter programs
- Share how your association can use a dashboard to monitor chapter health
View the workshop recording: https://youtu.be/sXj0oGXwhn4
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Chapter Performance Reimagined: Taking Your Association's Growth to the Next ...Billhighway
Throughout COVID-19, we’ve seen a lot of associations wrestling with the impact of lower revenue and declining membership. But what if your components could help turn that around for you? In times like these, where many associations are not able to have large in-person conferences, chapters and affiliates can be used to deliver member-value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times. We wanted to share this detail with you ahead of time and encourage you to invite your executive director, CEO, CFO, and other senior-level leaders to hear a message they won’t want to miss.
Billhighway: A Solution for Better Chapter Performance Billhighway
Do you ever wonder if there are ways you can help your chapters be more effective? Chapter leaders are typically not association management experts. They’re not financial whizzes, compliance professionals, database managers, technologists, or website administrators. The responsibilities of managing a chapter take many of them far outside their comfort zone and can limit their effectiveness in serving members.
The good news is you and your chapter leaders don’t have to put up with this frustrating situation. The solution is out there, but you might not know about it yet. Everyone’s familiar with AMS, LMS, event registration platforms, and other tools used for chapter management. But do you know that Billhighway unifies all that functionality into one solution that helps to significantly improve chapter performance, increase member retention, and grow revenue? Join us to learn more about how you can dramatically increase the performance of your chapters and why your chapter leaders and Executive Director will love you for it.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times.
Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021Billhighway
The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. In this session, we’ll share specific tools to help maximize chapter performance in this new reality. Peter Houstle & Peggy Hoffman from Mariner Management will be your Tech Emcees and share how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too!
Prepping for 2022: Chapter Virtual Idea SwapBillhighway
With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So we put our collective heads together to think positively and proactively about 2022. We offered some tips based on 2021 and collaborated on how to prepare for next year. Participants shared lessons learned, ideas tried and solutions found.
Chapter Benchmarking Report: What the Data, Success Stories & Opinions Tell UsBillhighway
Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients. Once upon a time, chapters were taken for granted, but many association leaders now have questions like.
- How does our chapter program compare to those of other associations?
- What are the standard practices regarding chapter membership, programming, requirements, and metrics?
- What support and services should we be giving chapters? Are other associations making changes to chapters?
- How do we assess the performance and value of our chapters?
- Are chapters still relevant?
In our latest Chapter Benchmarking Report, we explore these questions through industry data that helps associations benchmark their chapter programs against others. Join us for a webinar that fuels the dialogue on what makes an effective chapter—and an effective chapter/association relationship. We’ll share stories on what methods other associations have used to leverage their data, and how they have helped chapters and staff make better decisions.
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
Chapter Performance & Benchmarking Unwrapped: How Associations View ChaptersBillhighway
Day 1 Agenda:
- Overview of how associations view chapters from 3-levels: CRP (operations); CEO (strategy); Chapter Leader (volunteer experience on the ground)
- The findings of the 2022 Chapter Performance and Benchmarking Study
- Share how your association can use the data and findings
View the workshop recording: https://youtu.be/Mh3uxdlf3vs
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Chapter Performance & Benchmarking Unwrapped: Using Dashboards to Tell the Ch...Billhighway
Day 2 Agenda:
- Explore how to use benchmarking to create a dashboard about your chapter programs
- Share how your association can use a dashboard to monitor chapter health
View the workshop recording: https://youtu.be/sXj0oGXwhn4
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Chapter Performance Reimagined: Taking Your Association's Growth to the Next ...Billhighway
Throughout COVID-19, we’ve seen a lot of associations wrestling with the impact of lower revenue and declining membership. But what if your components could help turn that around for you? In times like these, where many associations are not able to have large in-person conferences, chapters and affiliates can be used to deliver member-value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times. We wanted to share this detail with you ahead of time and encourage you to invite your executive director, CEO, CFO, and other senior-level leaders to hear a message they won’t want to miss.
Billhighway: A Solution for Better Chapter Performance Billhighway
Do you ever wonder if there are ways you can help your chapters be more effective? Chapter leaders are typically not association management experts. They’re not financial whizzes, compliance professionals, database managers, technologists, or website administrators. The responsibilities of managing a chapter take many of them far outside their comfort zone and can limit their effectiveness in serving members.
The good news is you and your chapter leaders don’t have to put up with this frustrating situation. The solution is out there, but you might not know about it yet. Everyone’s familiar with AMS, LMS, event registration platforms, and other tools used for chapter management. But do you know that Billhighway unifies all that functionality into one solution that helps to significantly improve chapter performance, increase member retention, and grow revenue? Join us to learn more about how you can dramatically increase the performance of your chapters and why your chapter leaders and Executive Director will love you for it.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times.
Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021Billhighway
The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. In this session, we’ll share specific tools to help maximize chapter performance in this new reality. Peter Houstle & Peggy Hoffman from Mariner Management will be your Tech Emcees and share how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too!
Prepping for 2022: Chapter Virtual Idea SwapBillhighway
With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So we put our collective heads together to think positively and proactively about 2022. We offered some tips based on 2021 and collaborated on how to prepare for next year. Participants shared lessons learned, ideas tried and solutions found.
Chapter Benchmarking Report: What the Data, Success Stories & Opinions Tell UsBillhighway
Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients. Once upon a time, chapters were taken for granted, but many association leaders now have questions like.
- How does our chapter program compare to those of other associations?
- What are the standard practices regarding chapter membership, programming, requirements, and metrics?
- What support and services should we be giving chapters? Are other associations making changes to chapters?
- How do we assess the performance and value of our chapters?
- Are chapters still relevant?
In our latest Chapter Benchmarking Report, we explore these questions through industry data that helps associations benchmark their chapter programs against others. Join us for a webinar that fuels the dialogue on what makes an effective chapter—and an effective chapter/association relationship. We’ll share stories on what methods other associations have used to leverage their data, and how they have helped chapters and staff make better decisions.
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
Adding Snap, Crackle & Pop to Chapter EventsBillhighway
One of the big mysteries these days is why chapter members aren't attending events. While it's easy to blame it on members being busy, this is usually not the reason members don’t attend events. If your chapters are having difficulty with event attendance, it might be time to put some extra effort into the event planning and programming. Join us on this webinar, where we explore what your chapters can do to boost their event attendance.
In this webinar, we cover how to…
• Tap into the desire members have (across generations) to attend live events.
• Curate the right programming for your chapters' audience that meets their need for continual learning.
• Create an event experience that leaves attendees amazed and ready to attend your next event.
Driving Member Engagement by Showing #VolunteerLoveBillhighway
Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that 20-25% of staff labor in associations come from volunteer members, it’s a worthwhile effort to utilize recognition in creating a supportive environment. Let’s draw from research and our own community for a dynamic discussion on ways to spotlight association volunteers and celebrate volunteering in all aspects!
3 Ways to Tap Chapter Relevance in 2021Billhighway
We’re at the beginning of a new year, and opportunity abounds us. We know chapters are more relevant than ever. In many ways, the success in 2020 for components was tied to the fact that they were in a position to pivot more readily. We can harness that agility with the right support and permissions, so how do we tap chapters? Learn three lenses to view chapter relevance through and how to make a case to optimize chapters as part of your overall association success strategy in 2021.
Virtual Chapters: Should we or shouldn't we?Billhighway
There are lots of questions when it comes to virtual chapters. Do they provide value? Are they successful? How can we make existing ones stronger? If these are questions you are facing with your chapters, you should watch this webinar! We cover volunteer roles, technology, membership models, financial banking and ultimately, answer the question: how do your chapters go virtual?
Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your ...Billhighway
On-demand webinar available here: http://bit.ly/2eGNUfu
In this webinar, we'll discuss how to share the data you've already collected, how to leverage it to make data-driven decisions and provide examples of what other organizations are doing with their data.
On-demand available here: http://bit.ly/2k5YLkr
In this webinar, we'll provide you with key takeaways and resources that YOUR CRP PEERS indicated (in a survey) that they need, but can't find.
Chapter Chat: How A CRP Helped Turn Around A 15-Year Membership DeclineBillhighway
With more than 1,500 clubs and 185,000 members, a membership drop of 2% year over year for 15 consecutive years can really impact your bottom line, leaving you with a crisis on your hands. Rick Rangel, Director of Growth at the Northern California Golf Association (NCGA) had chapters that were drowning. NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs and expecting different results. Rick realized they weren’t giving their chapter leaders the tools they needed to be successful.
- Club officers found one-off tools on their own, and their data did not automatically flow up to HQ.
- Onboarding processes and value propositions differed from club to club.
- Chapter websites were a huge pain and branding issues were rampant.
- On average, club officers easily put in 40 hours every quarter, volunteering their time and energy, so burnout happened often.
Sound familiar? From off-brand chapter websites to AWOL officers, Rick shares his chapters-in-crisis experience. Tune in to find out what tools, tips, and tricks he used to prevent major mayhem. Under Rick’s helm, NCGA has been able to correct course, now seeing 6% membership growth year over year since 2016. Regardless of your components' structure, you’ll benefit from the CRP advice we share in this webinar.
Watch on YouTube: https://www.youtube.com/watch?v=j73G4s5L4FM
Brought to you by 2019 CEX Sponsor: memberplanet (https://www.memberplanet.com/)
In this slide deck, we cover:
- Common obstacles that stand in the way of tracking ROI
- How others in the association space are tackling these challenges
- What drives ROI
- How to start tracking individual component performance
You can view the recording here: https://youtu.be/SuKQnBA3wzs
You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts. Followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. What can you do? Let’s do a reboot on chapter volunteer training. Join us for a conversation on how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. Ready to shift your volunteer training to get a better learning experience?
2016 Webinar Finale: Top 10 Takeaways for Chapter Based AssociationsBillhighway
On-demand available here:https://youtu.be/sJkFAmHdwMY
In case you missed any of our previous webinars, we’ll recap our best tips, tricks and advice from 2016.
Chapter Dashboards – Part 1: What’s Measured is RealBillhighway
Recording available here: https://youtu.be/2_KGW-_6sos
In Part 1, we’ll discuss:
- Process for identifying key metrics – what should your chapters be focusing on?
- What are the top metrics to track?
- Internal communication and buy-in for dashboards
Leverage Chapters to Engage & Grow MembershipBillhighway
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. But how do you get there? How do you set your chapters up for success? How can you support them?
We’ll cover how…
- You can leverage chapters as a channel to reach new audiences.
- You can tap into (and boost) chapters unique ability to provide community and optimize the member experience.
- You can leverage chapter experiences to drive community influencers.
We’ll dive into how you can lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals.
#LeverageChapters
#GotChapters
On-demand available here: http://bit.ly/2ipuM5N
In this week’s webinar, we’ll explore 5 ways to increase engagement at the chapter level by providing them with a foundation for success.
On-demand available here: http://bit.ly/2l4rNhs
In this webinar, we'll dive deep into leading and lagging KPIs and their importance in developing effective dashboards to monitor chapter performance.
Components as Drivers of Recruitment, Retention and EngagementBillhighway
CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more.
Rowing the Same Direction: How ACG Has Aligned Global & ChaptersBillhighway
On-demand available here: bit.ly/2iklNR2
Join us for our Q&A with Gary LaBranche, CEO at the Association for Corporate Growth. We discuss the challenges faced by ACG and how those challenges impacted relationships with chapters. As well as, the key resources, technologies and services essential to ACG’s successful transformation.
Drive Chapter Behavior with Targeted BenchmarkingBillhighway
Benchmarking (count and compare) can serve many purposes, but the most important purpose is to define what’s most important! Everyone’s likely heard some variation on the business maxim, “you can’t manage what you don’t measure,” but the corollary consequence, “you tend to manage what’s being measured” is often overlooked. Bottom line, if we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count…and, oh by the way, all the things that count can’t necessarily be counted!
Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Win-win!!
We talk about what we’re benchmarking (or not) and why. While there’s no guarantee, experience suggests that “if you measure it, they will do it,” so let’s be sure we measure the right stuff.
The Chapter Playbook: Part 2 — Marketing, Membership and EventsBillhighway
Some call it a chapter toolkit, we call it a Chapter Playbook. In part 2 of this mini-series, we cover:
- Marketing, membership and event information you should consider when creating your Chapter Playbook.
- Key questions for you to ask yourself as you build out a toolkit for your chapters to follow to set them up for success.
- Best practices to arm your chapters with to help them optimize their membership and event efforts.
Are you haunted by volunteer turnover and burnout? Billhighway
If volunteer turnover, burnout or challenges are part of your association's daily life, we're hear to tell you, there is a better way! Walk through the common causes of volunteer challenges along with tactics and strategies to help counteract and get ahead of them in the future.
Tap Chapters as a Member Engagement ChannelBillhighway
Are you meeting your members where they’re at in their career? Are your chapters? We know depending on the stage of their career, your members have different needs and wants. This virtual workshop is a deep dive into what the data tells us on membership needs, loyalty and behavior. Tapping the data, we'll create a strategy you can share with your chapters to generate engagement and value based on their career stage. In this virtual workshop, we cover ways your chapters can better prepare volunteers to be the face of your association and engage the next big wave of individuals starting their careers or reinventing themselves.
Is it time to change your chapter structure? According to our Chapter Performance & Benchmarking Report, 1/3 of associations have made substantial chapter structure changes, while 1/3 are considering implementing changes.
We understand that change can be daunting. That’s why we’ll share various approaches, from small incremental adjustments to bold, transformative measures. Join us for an insightful webinar as we explore ways to adapt your chapters to meet the evolving needs of your members!
This webinar is hosted by Billhighway & Mariner Management.
Adding Snap, Crackle & Pop to Chapter EventsBillhighway
One of the big mysteries these days is why chapter members aren't attending events. While it's easy to blame it on members being busy, this is usually not the reason members don’t attend events. If your chapters are having difficulty with event attendance, it might be time to put some extra effort into the event planning and programming. Join us on this webinar, where we explore what your chapters can do to boost their event attendance.
In this webinar, we cover how to…
• Tap into the desire members have (across generations) to attend live events.
• Curate the right programming for your chapters' audience that meets their need for continual learning.
• Create an event experience that leaves attendees amazed and ready to attend your next event.
Driving Member Engagement by Showing #VolunteerLoveBillhighway
Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that 20-25% of staff labor in associations come from volunteer members, it’s a worthwhile effort to utilize recognition in creating a supportive environment. Let’s draw from research and our own community for a dynamic discussion on ways to spotlight association volunteers and celebrate volunteering in all aspects!
3 Ways to Tap Chapter Relevance in 2021Billhighway
We’re at the beginning of a new year, and opportunity abounds us. We know chapters are more relevant than ever. In many ways, the success in 2020 for components was tied to the fact that they were in a position to pivot more readily. We can harness that agility with the right support and permissions, so how do we tap chapters? Learn three lenses to view chapter relevance through and how to make a case to optimize chapters as part of your overall association success strategy in 2021.
Virtual Chapters: Should we or shouldn't we?Billhighway
There are lots of questions when it comes to virtual chapters. Do they provide value? Are they successful? How can we make existing ones stronger? If these are questions you are facing with your chapters, you should watch this webinar! We cover volunteer roles, technology, membership models, financial banking and ultimately, answer the question: how do your chapters go virtual?
Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your ...Billhighway
On-demand webinar available here: http://bit.ly/2eGNUfu
In this webinar, we'll discuss how to share the data you've already collected, how to leverage it to make data-driven decisions and provide examples of what other organizations are doing with their data.
On-demand available here: http://bit.ly/2k5YLkr
In this webinar, we'll provide you with key takeaways and resources that YOUR CRP PEERS indicated (in a survey) that they need, but can't find.
Chapter Chat: How A CRP Helped Turn Around A 15-Year Membership DeclineBillhighway
With more than 1,500 clubs and 185,000 members, a membership drop of 2% year over year for 15 consecutive years can really impact your bottom line, leaving you with a crisis on your hands. Rick Rangel, Director of Growth at the Northern California Golf Association (NCGA) had chapters that were drowning. NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs and expecting different results. Rick realized they weren’t giving their chapter leaders the tools they needed to be successful.
- Club officers found one-off tools on their own, and their data did not automatically flow up to HQ.
- Onboarding processes and value propositions differed from club to club.
- Chapter websites were a huge pain and branding issues were rampant.
- On average, club officers easily put in 40 hours every quarter, volunteering their time and energy, so burnout happened often.
Sound familiar? From off-brand chapter websites to AWOL officers, Rick shares his chapters-in-crisis experience. Tune in to find out what tools, tips, and tricks he used to prevent major mayhem. Under Rick’s helm, NCGA has been able to correct course, now seeing 6% membership growth year over year since 2016. Regardless of your components' structure, you’ll benefit from the CRP advice we share in this webinar.
Watch on YouTube: https://www.youtube.com/watch?v=j73G4s5L4FM
Brought to you by 2019 CEX Sponsor: memberplanet (https://www.memberplanet.com/)
In this slide deck, we cover:
- Common obstacles that stand in the way of tracking ROI
- How others in the association space are tackling these challenges
- What drives ROI
- How to start tracking individual component performance
You can view the recording here: https://youtu.be/SuKQnBA3wzs
You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts. Followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. What can you do? Let’s do a reboot on chapter volunteer training. Join us for a conversation on how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. Ready to shift your volunteer training to get a better learning experience?
2016 Webinar Finale: Top 10 Takeaways for Chapter Based AssociationsBillhighway
On-demand available here:https://youtu.be/sJkFAmHdwMY
In case you missed any of our previous webinars, we’ll recap our best tips, tricks and advice from 2016.
Chapter Dashboards – Part 1: What’s Measured is RealBillhighway
Recording available here: https://youtu.be/2_KGW-_6sos
In Part 1, we’ll discuss:
- Process for identifying key metrics – what should your chapters be focusing on?
- What are the top metrics to track?
- Internal communication and buy-in for dashboards
Leverage Chapters to Engage & Grow MembershipBillhighway
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. But how do you get there? How do you set your chapters up for success? How can you support them?
We’ll cover how…
- You can leverage chapters as a channel to reach new audiences.
- You can tap into (and boost) chapters unique ability to provide community and optimize the member experience.
- You can leverage chapter experiences to drive community influencers.
We’ll dive into how you can lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals.
#LeverageChapters
#GotChapters
On-demand available here: http://bit.ly/2ipuM5N
In this week’s webinar, we’ll explore 5 ways to increase engagement at the chapter level by providing them with a foundation for success.
On-demand available here: http://bit.ly/2l4rNhs
In this webinar, we'll dive deep into leading and lagging KPIs and their importance in developing effective dashboards to monitor chapter performance.
Components as Drivers of Recruitment, Retention and EngagementBillhighway
CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more.
Rowing the Same Direction: How ACG Has Aligned Global & ChaptersBillhighway
On-demand available here: bit.ly/2iklNR2
Join us for our Q&A with Gary LaBranche, CEO at the Association for Corporate Growth. We discuss the challenges faced by ACG and how those challenges impacted relationships with chapters. As well as, the key resources, technologies and services essential to ACG’s successful transformation.
Drive Chapter Behavior with Targeted BenchmarkingBillhighway
Benchmarking (count and compare) can serve many purposes, but the most important purpose is to define what’s most important! Everyone’s likely heard some variation on the business maxim, “you can’t manage what you don’t measure,” but the corollary consequence, “you tend to manage what’s being measured” is often overlooked. Bottom line, if we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count…and, oh by the way, all the things that count can’t necessarily be counted!
Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Win-win!!
We talk about what we’re benchmarking (or not) and why. While there’s no guarantee, experience suggests that “if you measure it, they will do it,” so let’s be sure we measure the right stuff.
The Chapter Playbook: Part 2 — Marketing, Membership and EventsBillhighway
Some call it a chapter toolkit, we call it a Chapter Playbook. In part 2 of this mini-series, we cover:
- Marketing, membership and event information you should consider when creating your Chapter Playbook.
- Key questions for you to ask yourself as you build out a toolkit for your chapters to follow to set them up for success.
- Best practices to arm your chapters with to help them optimize their membership and event efforts.
Are you haunted by volunteer turnover and burnout? Billhighway
If volunteer turnover, burnout or challenges are part of your association's daily life, we're hear to tell you, there is a better way! Walk through the common causes of volunteer challenges along with tactics and strategies to help counteract and get ahead of them in the future.
Tap Chapters as a Member Engagement ChannelBillhighway
Are you meeting your members where they’re at in their career? Are your chapters? We know depending on the stage of their career, your members have different needs and wants. This virtual workshop is a deep dive into what the data tells us on membership needs, loyalty and behavior. Tapping the data, we'll create a strategy you can share with your chapters to generate engagement and value based on their career stage. In this virtual workshop, we cover ways your chapters can better prepare volunteers to be the face of your association and engage the next big wave of individuals starting their careers or reinventing themselves.
Is it time to change your chapter structure? According to our Chapter Performance & Benchmarking Report, 1/3 of associations have made substantial chapter structure changes, while 1/3 are considering implementing changes.
We understand that change can be daunting. That’s why we’ll share various approaches, from small incremental adjustments to bold, transformative measures. Join us for an insightful webinar as we explore ways to adapt your chapters to meet the evolving needs of your members!
This webinar is hosted by Billhighway & Mariner Management.
Idea Swap: Helping Chapters Embrace ChangeBillhighway
We need chapter leaders to make changes. It could be huge like shifting structures, medium like embracing new volunteer models, support services, affiliate agreements, or easy like changing your schedule. Resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start. Unfortunately, we underestimate how our leader training can support us in leading that change. This idea swap will explore how we can use our current and future training opportunities to help chapters embrace change.
Hosted by Billhighway & Mariner Management.
The 5 Most Important Metrics for Your ComponentsBillhighway
Are you ready to make your components more successful this year? Then, join us for this exclusive webinar to help your chapters build better habits and measure five essential metrics. We cover what you should monitor to stay ahead of the game.
20 Things You Can Do For Your Chapters in 2023Billhighway
2022 was a big year for moving forward with “the new normal,” but are you ready to take your chapters to the next level in 2023? How will you make your volunteers’ lives easier? What tools can you use to better support chapter leaders?
In case you didn’t hear, Mariner Management turned 20 in January! As a celebration of this accomplishment and in honor of Billhighway’s 23rd year of service to component-based organizations, we’ve gathered our favorite “Top 20” tips we’d love to share.
Join us to learn:
→ Our top 20 resources, tools, and tips for CRPs
→ How to support your chapters now so they can plan for the future
→ Bring your questions for an “Ask Me Anything” chat with Peggy Hoffman
This free webinar will provide ideas you can start implementing immediately.
Leverage Chapters to Engage & Grow MembershipBillhighway
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. But how do you get there? How do you set your chapters up for success? How can you support them?
We cover how…
- You can leverage chapters as a channel to reach new audiences.
- You can tap into (and boost) chapters unique ability to provide community and optimize the member experience.
- You can leverage chapter experiences to drive community influencers.
We dive into how you can lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals.
#LeverageChapters
#GotChapters
10 Warning Signs a Chapter Restructure May Be In Your FutureBillhighway
On-demand available here: http://bit.ly/2oja77E
How do you know if your chapter network is in trouble? Have you heard whispers or rumors that change is needed? If you’re getting red flags or have a gut feeling but aren’t exactly sure what you should be looking for, then this webinar is for you.
We’re In a Leadership Development Crisis – Now What?
According to the 2015 annual survey by Deloitte, only 18 percent of organizations hold their leaders accountable for identifying and developing successors. Does this ring true with your organization? In this upcoming spotlight webinar, Howard Prager, president of Advance Learning Group, will share what learning leaders can do to make impactful succession planning programs and where dollars should be invested to achieve the greatest return.
During this spotlight webinar attendee will hear:
What the problem is with leadership development.
Where you can get the biggest bang for your investment growing your leaders.
What the best organizations do to deliver effective leadership development.
How you can grow your talent to be the leaders your organization needs.
Have you ever wondered how much value you add as an Agile Coach or Scrum Master? Would your organisation get more value from a different approach? Does following other Organisations and Scaling Frameworks lead to long-term success?
During this session, I will explain how I helped IAG Loyalty explore what agile meant for them, leading to experiments such as no Agile Coaches, outcome-based thinking, flight levels and a unique flavour of agile that took over a year to define.
The journey might sound easy in one paragraph, but it was far from it. I will share the highs and lows of working with an airline during a pandemic and the trials and tribulations of having no set framework to follow.
Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue...Billhighway
As an association exec, you’d love for 2024 to be a year of strong non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe your chapters can positively impact their bottom lines, chapters will convert more customers with less effort.
But most chapters (and some associations) inadvertently turn off those buyers because of website navigation, collateral, and messaging that leaves prospects confused and unconvinced. How can we help our chapters?
This fun session will outline simple changes that will help chapters to attract and convert sponsors, exhibitors, and advertisers efficiently and effectively including:
- How to quickly create a compelling case to invest money with your association
- Which stats and stories provide the most effective social proof of your value
- What information buyers need at various stages of their buying journey
We're diving into simple, game-changing fixes to help your chapters skyrocket their non-dues revenue. Think attracting sponsors, exhibitors, and advertisers like a pro!
Communication lies at the heart of every successful association, driving growth, engagement, and impact in today’s fast-paced world. For chapters, communicating effectively is paramount to their strength and success. Are you ready to take your chapter communications to new heights?
Drive Member Engagement through Revitalized Chapter EventsBillhighway
Are your chapter events struggling to capture member interest? Do you face challenges in creating impactful experiences that resonate and keep members coming back? Join us for an engaging webinar as we delve into the art of planning chapter events that drive participation and cultivate a thriving community.
This webinar is hosted by Billhighway & Mariner Management.
6 Habits to Build in Your Components (& for CRPs!)Billhighway
As James Clear states, “You do not rise to the level of your goals. You fall to the level of your systems.” When systems become outdated and ineffective, chapters fall into bad habits that inhibit their growth and endanger their future.
Join us to learn how to coach and support your chapters as they develop better habits. We share strategies to make small, sustainable changes.
Watch the webinar recording here >> https://youtu.be/A2dmqdT2r4U
This webinar is hosted by Billhighway & Mariner Management.
11 Ways to Help Chapters Avoid (Or handle) a CrisisBillhighway
Sit back and enjoy this webinar where we decode crises we see (and feel) in chapters. We cover all kinds of troublesome scenarios, from chapter financial mismanagement, fraud, and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between.
Your association’s approach to chapter crisis management and prevention depends entirely on your relationship with your components – in terms of both structure (subsidiary or independent) and your connection. While this webinar assumes chapters are subsidiaries, a situation that brings more risk to National and supposedly provides more control. Even if your components are independent, you (and your chapters) will benefit from this advice. Join us for some tips and best practices to help handle (or hopefully avoid) your next chapter crisis!
Can You Hear Me? Effective Practices in Communicating with Chapter LeadersBillhighway
Good old-fashioned communication is one of the best ways to build successful relationships with your chapters. Communication is a two-way street, but not everyone communicates in the same way.
Have you ever been frustrated by the lack of transparency between you and your chapters? Or felt like your communication revolved around administrative asks instead of resources and advice? Maybe it’s time to Mari Kondo your chapter communications.
Peggy Hoffman from Mariner Management — with help from some super communicator CRPs —shares advice and examples on creating effective chapter communication practices.
Speakers:
- Peggy Hoffman, Mariner Management
- Michele Champion, California Association of Marriage and Family Therapists (CAMFT)
- Jennifer Steffan, National Institute of Governmental Purchasing (NIGP)
- Wesley Carr, American Inns of Court
Hosted by Billhighway & Mariner Management.
The Webinar You Need to Get Your Leaders On Board with New TechBillhighway
When you discover a new tech tool, do you sign right up? Sit back and wait? Shake your head?
More than 130,000 new apps hit mobile platforms every month, and thousands of new startups target us with ads…all promising to be the best tech you’ve ever used. And the subconscious way you approach new tech can greatly impact the way you can leverage today’s biggest advancements.
Join Beth Z, Your Nerdy Best Friend, to discover your Technology Psychology. You’ll take a self-assessment to find out your Technology Psychology Persona to help you understand the benefits and limitations of your approach to new technology. You’ll also see the new tech world from other perspectives so you can understand why it’s so tough to get everyone on the same digital page when it comes to tech solutions.
JOIN BETH Z’S BRAND-NEW PROGRAM TO…
- Identify how you subconsciously approach new technology
- Gain insight into other views of technology to find common ground to be more productive
- Discover techniques that make new technology work better for you, no matter your Technology Psychology
- Leave with new tech tool ideas that you can use right away!
MEET YOUR NEW NERDY BEST FRIEND…
Beth Ziesenis: Author. Speaker. Nerd.
Since her first Motorola RAZR flip phone, Beth has made a verb out of the word “nerd.” She’s here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by several organizations that write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you’re puzzling over why she goes by “Beth Z”… it’s because she only finds about three people a year who can pronounce her last name.
Hosted by Billhighway, Mariner Management & Your Nerdy Best Friend
Idea Swap: Ways to Celebrate & Appreciate Our VolunteersBillhighway
Don’t let National Volunteer Week (#NVW) sneak up on you! National Volunteer Week is April 17th through April 23rd. So go ahead and mark your calendars now! It’s an opportunity to shine a light on the people who tirelessly serve our associations. Volunteers represent a large portion of our organizations and keep our chapters thriving, making them critical to our ability to meet member needs and move our missions. We’d be lost without them.
The question is, how do we authentically reward, recognize and support our chapter volunteers? To celebrate, we’ve compiled our favorite ways to show appreciation now or at any time of the year. In reality, we don’t need a month or week designated to thank our volunteers; instead, we should be showing our appreciation all year long. So join us for an idea swap with your CRP peers chocked full of ideas and inspiration to show your volunteers some love.
Hosted by Billhighway & Mariner Management.
Sending CRPs Some Love: Our Best Chapter ResourcesBillhighway
February is the month of love! And you know who we love most? CRPs! CRPs make a difference every day by helping their association and chapters solve the challenges in front of them. But where do CRPs turn for help? Your community of course…and Billhighway & Mariner!
We’re floored by the range of issues that component relations professionals (CRPs) address daily, so we want to help you manage stressful chapter situations and give you strategies to circumvent them.
In this webinar, we:
1. Address challenges that are unique to CRPs, from chapter succession issues to monitoring component performance, and everything in-between
2. Provide different approaches to solving these tough chapter issues
3. Highlight our favorite resources, best practices, and tips & tricks
We have many resources for your moment of need, so let’s use them to look ahead and move the needle in 2022.
This webinar was brought to you by Billhighway & Mariner Management.
Virtual Idea Swap: Coaching Chapter Leaders for SuccessBillhighway
What would we do without chapter volunteers? They’re our everything! Year after year, volunteers step up, take on chapter leadership roles, then step aside for the next set of leaders. So how do we ensure our volunteers have what they need to contribute? How can we inspire them?
In this chapter virtual idea swap—Coaching Chapter Leaders for Success—you'll be able to collaborate with your CRP peers on essential coaching skills aimed at attracting and motivating volunteer leaders.
Chapter Events: Deciding on In-Person, Hybrid, or VirtualBillhighway
What’s the outlook for in-person chapter events in 2021 and how do we help chapter leaders decide whether to host an in-person, hybrid, or virtual event?
For nearly a year, CRPs and chapter leaders have focused on virtual. As the vaccine rolls out across the country, the focus is shifting to when chapters can resume in-person meetings (and indeed some already have). But should chapters plan on in-person meetings this year? Can they provide a safe experience? Will members be ready? What about hybrid—the word on everyone’s mind? Is that a viable possibility?
Like you, we had more questions than answers so we tapped one of the brightest minds we know on association and chapter events. Join us as we provide expert advice on how to help chapters make the right event decisions.
Hosted by Billhighway and Mariner Management.
Pivoting Your Chapter Leadership Conference to VirtualBillhighway
As the world begins to open back up in the coming months, one question will continue to remain on the minds of many chapter leaders–what now? Can they still count on your association to provide the leadership resources they need to continue to bring community and education to members? The future is still uncertain, but what’s clear is that chapters will need to change how they deliver value to members.
While we figure it all out, there is no doubt that this is an excellent opportunity to introduce your chapter leaders to different forms of virtual education. The best way to learn is through experience. Join in as we explore how to turn your chapter leader training to virtual meetings that create engaging connections in unexpected ways.
Brought to you by 2019 CEX Sponsor, Community Brands!
https://www.communitybrands.com/
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
6. How can I provide chapter
leaders with tools to alleviate
the administrative burden?
How do I provide better resources
and support to my volunteers?
Ask the Hosts…
7. Day 1: How associations view
chapters – CRP, CEO & CL
perspective
Day 2: Using dashboards to
tell the story of chapters &
guide health
Day 3: Creating a
compelling chapter story
Our Roadmap
01 02 03
Recordings, slide decks, resources & the report all available
next week! Watch your email!
10. Preparing for the Future: 3 Deserts
DATA DESERT
Let’s show chapters &
staff the power of data
VOLUNTEER
DESERT
Let’s reduce the load
& embrace the new
volunteer
STRATEGIC DESERT
Let’s put on the member
shoes to change the
conversation
11. Begin with your association’s strategic
goals? Ask Yourself…
Setting Up Your
Dashboard
What role can/should chapter play?
(Think “Local Presence”)
What should we measure to accurately assess their
effectiveness in fulfilling their role(s)?
How can we measure it? (We tend to manage what
is measured)
How should we share those measurements?
12. 01
Actionable
Do I have any control over this outcome?
Common Interpretation
Does my “10” = your “10”?
02
Accessible/Credible
Is the data available with modest effort from a
trustworthy source?
03
The Right KPIs
Transparent/Simple Calculation
Does everyone understand how it was
generated?
04
Valid/Reliable
Does this truly measure the desired outcome?
05
The Right
Data Sources
Direct Access
Sampling
Reports
13. Insight to
Selecting Chapter
Roles & KPIs
Important to get feedback from
members & chapter leaders
• What do they care about?
• What do they see as achievable?
• Can they see the big picture?
14. Strategic Pillars Primary Inputs
Intermediate
Inputs/Outcomes
Ultimate Outcomes
Education - A Well-
Qualified Workforce
Seminars
Workshops
Conferences
Publications
Participation
Posts
Registrations
Volunteering
Donations
…
Satisfaction
NPS
Ratings
Comments
CEUs
Certifications
Graduations
Promotions
Awards
Recruitment
Retention
Market Penetration
Advocacy - A Safe Work
Environment
Letters/Calls
Town Halls
PAC$
Media Placements
Influencers
Passage/Defeat
Awareness
Behavior Change
Operational Strength &
Flexibility - Long Term
Viablity
Leadership
Staffing
Systems
Financials
Legal Compliance
Collaboration
Long Term Viablity
SAA – The Sample Association of America – Chapter Roles
15. Strategic Pillars Primary Inputs
Intermediate
Inputs/
Outcomes
Ultimate
Outcomes
Education: A Well-
Qualified Workforce
Seminars
Workshops
Registrations
Satisfaction
CEUs
Certifications
SAA – The Sample Association of America – Chapter Roles
What do we measure?
Just because it’s easy to count, does it really count?
Do we want quantity or quality?
What’s the right “blend” of metrics?
16. Dashboard becomes way you
have strategic conversations
with the chapter leaders and
the c-suite
18. Big Picture
ROI impact of all
chapters
Winning Plays
Small successes
and bright spots
Theme
How chapters
contribute to key
initiatives
What stories can we tell?
23. 11 Common Channels
distribution channel direct value
track profit/income
communication channel price service
track saved cost of the service
listening channel price volunteer
hours track value of hours
training/mentoring next-gen indirect
value track increase in participation
30. BRIGHT SPOTS: EARLY GLIMMERS
A bright spot is something that’s
going right. They can be described
as “early glimmers.”
TIMES OF CHANGE
Bright spots are particularly
helpful in times of change.
Story 3:
Winning Plays
31. POLL
Have you seen bright spots
in your chapters?
• Yes
• No
• Somewhat
• Not sure
• Haven’t looked
33. We have lots of ‘winning plays’
NAIOP FL
legislative victory
PMI
military program
operation
NTMA
Utah chapter
bright spot
34. Make a Case for Chapters
Pull your numbers together to make your case
• Members reached
• Events, services offered
• Sharing of national info/resources
• Advocacy wins
• Retention numbers
Capture the intangibles
• Insight gained through chapter activities
• Insight gained about members through chapters
• Progress on critical issues (trust, collaboration…)
Tell the chapter value story
• Think AGC’s video
35. How
to
Hack
It Reporting to Management
Let the Dashboard be a visual
Create a high-level report to share with staff
Annual report highlighting impact
39. Billhighway Mariner Management
• Current financial reporting
• Chapter member engagement
data
• Number of events they’re hosting
• Types of events they’re hosting
• Percentage of members and non-
members attending
• Discovering your chapter ROI
• Innovating your chapter structure
• Rethinking your volunteer strategy
• Training & developing chapters
leaders
• In-depth & quick bites
Tap
us
for…
With Billhighway, you can see chapter
performance data in real time—no
more nagging chapters for:
Want more? Contact us for a 15
minute chat.
Your chapters need help? You
need help with your chapters?
Want more? Contact us for a 15
minute chat.
40. Peggy Hoffman & Peter Houstle
Mariner Management
(301) 725-2508
phoffman@marinermanagement.com
phoustle@marinermanagement.com
Mark Prevost
Billhighway
(740) 817-0135
mprevost@billhighway.com
Contact Us
@Peggy
WE’LL COVER
How to build and create a compelling story about the value of your chapters
@Peggy
Ice Breaker #1 – It's time to warm up your fingers...
Share one quick aha you’ve had recently. Maybe it was from yesterday’s convo, maybe not
@Peggy
Let’s keep things fun and light throughout…if you hear a data point and like it, give us a thumbs up or applause.
@Peggy here’s a chance to use the reactions ….
@Peggy
Quick shout out to the “Behind the Scenes” crew…
Let’s Meet the Team – This workshop & study is brought to you by the fab partnership of Billhighway & Mariner Management!
@Mark - Billhighway – Chapter Management Solution. We increase ROI across your entire organization by providing technology tools to help chapters perform better; as well as delivering member engagement and component performance data to headquarters.
@Peggy - Mariner – Let’s create the greatest possible value for your members and volunteers!
Our Shared Purpose
To build community the component relations community and connect CRPs.
@Peggy – We will be recording the sessions so attend what you can and we’ll send out the recording afterwards!
Roadmap
Day 1 > where we are today. Useful helps us see the challenges, opportunities, adjust services
Day 2 > future & your strat plan. That’s were we want the chapters to be. The dashboard is how we bring them to that success. Measuring and celebrating and resourcing the goals that matter
Day 3 > telling the story to (a) create a shared vision for having meaningful data and the power of data (b) getting resources and making support decisions (c) celebrating volunteers in a way that helps build the volunteer pool, muscle and membership through member engagement
@Peggy
Quick recap from Day 2
Reminder that we recorded Day 1 & 2, so if you missed it, we’ll be sending the recording , slide deck, and full report out next week!
@Sarah – drop reminder in the chat as well
Preparing for the future: 3 Deserts
Data Desert - The “data desert” represents a consistent and disturbing theme throughout this research. We continue to rely on fragmented, disconnected systems which offer a fractured view at best of how our chapter system delivers value to the member and serves the mission. Though none are perfect, there are plenty of systems out there which could provide a far more accurate picture of our chapters’ performance and a much stronger basis on which to allocate our limited resources to the support of that system.
Use the dashboard to teach the value of collecting the right data & using it
Use the dashboard to show the power of shared data
Volunteer Desert – One CEO observed, “The grass is always greener…where you water it!” Our volunteers represent a precious resource which we tend to waste by asking them to spend their very limited time dealing with administrative “checklist” functions rather than the mission and member service. We need to apply our resources to those areas (esp. technology) to those areas which reduce or eliminate the need for volunteers to fulfill such roles and build a volunteer development system that supports and places our volunteers in roles where they are most likely to succeed.
Use the dashboard to move from checklist to outcome tracking
Use the dashboard to help leaders focus on less that matters rather than chasing to-do lists
Strategic Desert – Far too much of our collective time (CEOs, CRPs and Chapter Leaders) is spent in the tactical weeds. We need to step back and view our chapters as one part of what should be a vibrant ecosystem working collaboratively to serve the member and move the mission. We allow ourselves to be hamstrung by territorial squabbles which reinforce an us vs them culture. Let’s throw off our HQ shoes or chapter shoes and put on our member shoes so we can focus on why we’re here in the first place.
Use the dashboard to show the collective impact of chapters
Setting up your dashboard
What is your goal?
What are the strategic goals for your components? Clearly articulate how your components advance the mission of the association.
How will you know that has been achieved?
How can you measure that?
Checking your list: are these the right key performance indicators (Valid, Reliable, Appropriate)?
Actionable – Do I have any control over this outcome?
Common Interpretation – Does my “10” = your “10”?
Accessible/Credible – Is the data available with modest from trustworthy source?
Transparent/Simple Calculation – Does everyone understand how it was generated?
Wasn’t sure if you wanted to include in recap or not
Insight to CRP’s to creating your metrics:
Important to get feedback from members on what they value – to discover what are the priority points
Dashboard > start with your assn strat plan > strategies > where is chapters/affiliates?
What does success look like > how can I measure that > metric that the dashboard shows
[follow example from Peter; look at education … they offer x hours that draws in x people; maybe they offer sponsored which brings in x registrants (and dollars)
Shows the power of having data
[follow example from Peter; look at education … they offer x hours that draws in x people; maybe they offer sponsored which brings in x registrants (and dollars)
Shows the power of having data
What do we measure >
Just because it’s easy to count, does it really count?
Do we want quantity or quality?
What’s the right “blend” of metrics?
How >
What do/don’t we have direct access to?
Should we sample?
Rely on reports?
Invest in tech?
How this dashboard then becomes the way you have strategic conversations with the c-suite
Story options – think (1) big picture, (2) theme, (3) small/specific successes (aka building your picture out of many individual successes)
ROI impact of all chapters – Big Picture
How chapters contribute to key initiatives -- theme
Bright spots – specific successes
Who do you share your chapter story with – mostly keep it in the chapters, share with some or all staff, report to the board, page or promo to members? [Chapters, Internal Staff, Board, Members, Other]
What stories do you tell? [Just the basics (we have chapters, check out the link); Stats (member counts, number of events, etc.); Impact (tell us more in chat); Other]
How do you share your story? [Website; Chapter communications/training events; Member publications; Board reports; Social media; Other]
#1: Id clear focus … Set The Parameters
Your business story should be engaging. But if it doesn’t have a clear focus, you’ll quickly lose the attention of consumers. Establish context right off the bat.
Who is telling the story?
Why is the story being told?
When and where is the story taking place?
Who are the people in the story?
What are the people trying to achieve?
What challenges are faced?
#2: Be Authentic
Authentic storytelling is key to gaining consumer trust. Don’t try to fool your audience with an over-the-top tale. Your business’s story doesn’t need to be elaborate. In fact, if your business doesn’t have an earth-shattering history, your story shouldn’t try to create one. A genuine narrative is more likely to connect with consumers
#3: Have A Clear Outcome
A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
Business stories should have a clear outcome. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.
#4: Get Members Involved
Use business storytelling to strike an emotional connection with customers. Talk about how an event related to your business affected you and what you learned. This creates an immediate response that makes your story memorable and shareable.
People like to be a part of stories. Your customers can be characters in your brand. Come up with ways to get your audience involved.
Big picture – impact of the chapter “system” on member value and the association’s strat plan
One way of doing this is calculating your chapter ROI
Discovering your chapter system ROI is about telling the story of how your chapters contribute value in economic terms to the association. We did a webinar on the ROI Valuation Matrix which outlined channels/ways in which chapters can contribute.
In its simplest terms, you might show
The value of the education produced system-wide in terms of contact hours or CEUs awarded or registration fees
The value of membership dues – new or renewals – generated through your chapters
There are 11 common channels – let’s look at four to see four ways of calculating value of the contribution
Serving as distribution channels for selling and delivering products to members > direct value
Delivering marketing and communication messages > price of the “service”
Providing a listening tool for the association to learn about developing issues, trends, and more > price of the volunteer
Training and mentoring next-gen professionals and preparing them, if applicable, for certification > indirect value
Other channels
Channeling association advocacy messages to lawmakers
Purchasing and participating in continuing education
Being a local resource the association can turn to for additional expertise
Assisting in product development by testing and giving feedback on new programs
Demonstrating member engagement by volunteering for short-term projects
Offering leadership development to members that allows them to improve their readiness to participate on the national stage
Watch this webinar for a deep dive: https://www.billhighway.co/chapters-are-they-worth-the-effort-a-chapter-roi-template/
@Sarah drop link into chat
Here’s an example from RAPS:
#of events – 44
# people attended – 1465
# of chapters – 17
Here’s an example from AGC
In response to the threat of COVID-19, AGC chapters immediately took action and provided a new level of service to their members. Chapters took unique measures to ensure that their members had the latest news, resources, support, and even the COVID-19 compliant PPEs they needed.
@Sarah share link: Watch the video >> https://www.youtube.com/watch?v=MrCtcETHp-c&feature=youtu.be&fbclid=IwAR3_cW0DkWpBpNO4esmpzhmP27B9qY7ISuf1Nf850HjhiexuoT_uHc4sKG0
Just look at the number who sourced PPE for members like the AGC Texo Chapter. Purchased 2,000 touchless thermometers and supply list for members. Made $350,000 PPE purchases for members.
Established hotline for any member to call if they had concerns.
Key initiative, e.g. legislative victory, AGC Chapter covid response (we just talked about), collective total on local CE offerings
supporting chapters
Key initiative, e.g. legislative victory, AGC Chapter covid response, collective total on local CE offerings
Connect to the association’s strategic initiative
Collect the ways chapters support that and aggregate the outcome or input
Choose video, blog posts, infographics
APTA Legislative wins – they shared the wins and the almost or pending wins … few states didn’t make it across the finish line before adjournment or are still awaiting their fate in committee or elsewhere
@Sarah drop link - https://www.apta.org/article/2021/07/26/state-legislative-roundup-july-2021
Story 3: Winning Plays! Think bright spot – success in the face of challenge. Think innovation – try something different that makes a difference.
Let’s start with bright spot – success in the face of challenge. We did a webinar on how you find these and then how you clone them or replicate. What we didn’t talk about is the power these have in sharing the power of chapters to other staff, CEO, board, key stakeholders, members
@Sarah – share link to webinar & perhaps the blog posts
Bright Spot story that NACE shared a replicated … NACE Maine: #postponedontcancel
Launched information campaigns for the industry like NACE Maine Chapter #PostponeDon’tCancel
Watch the video >> https://youtu.be/0Bv1_Ry-nSo
View article. https://www.specialevents.com/news/industry-professionals-maine-come-together-postponedontcancel-campaign?_mc=sm_sm_x_x_x_x_hashtagcampaign_11-10-2020&fbclid=IwAR3tu_8I_C6C2hNbAdE49k8Dmu2A7ccxGMvvnUBm_PrEHe7A_XlvMmVVNFA
We have three stories that we’re going to share with you and each one taps into a slightly different element of how to share and replicate bright spots across your chapters.
NAIOP FL big leg win - In fact, the 2021 legislative session was one of its most successful. https://www.naiop.org/en/Research-and-Publications/Magazine/2021/Fall-2021/Advocacy/NAIOP-of-Florida-Achieves-Major-Legislative-Victories
PMI’s successful Military Program Operation: Quality for Hire Local > Regional > National
Aid Veterans, active military and/or their families
Help them make the transition back into the Civilian world (and into the project management community)
Assist them in becoming qualified for project management certifications and help them secure employment in the Project Management profession
https://ncpmi.org/38-membership/206-pmi-s-military-program-operation-qualify-for-hire
Maddie No Utah Chapter shared this as a bright spot at the conference I did this week. I’m trying to get more info … Interestingly NTMA postponed their national 2020 Emerging Leaders Conference, originally scheduled for April 27 – 29 in Kansas City, MO. So this was a bright spot for NTMA
@Peggy –
Make the case for your chapters.
Chapter relevancy in 2021 is tied to engagement, recruitment & retention....local is important, you an get some interesting things going on quickly, connect with people you might not be able to connect with. Components reach a whole new segment of members and non-members. Opportunities to focus on chapter members and highlight the local angle and impact of broad national topics. Ability to create micro-moments.
Pull your numbers together to make your case. Show the number of people, registration counts, events happened, how many chapters did what.
Teach chapters how to tell their value.
Metrics for the stuff we’re not getting done or doing and how its impact was negligible so we can do other things.
Reporting to Management
Let the Dashboard be a visual
Create a highlight level report (monthly?) to share with staff
Annual report highlighting impact
Closing the conversation [combo of Peggy/Peter/Mark]
Chat
What will you try?
60 seconds of silence – Take a moment to reflect on the last 90 minutes
Where do you go from here? What's your next step? Take a minute to think.
What is the first thing you need to do? Write it down. Put a date to accomplish it by. Make sure it’s SMART. No lofty “revamp our volunteer strategy”…make it something actionable like “call 3 volunteers in the next 30 days and check-in/ask how I could better support them.”
Billhighway
Software like Billhighway allows for a healthy balance of association visibility and chapter autonomy. You can see chapter performance data in real time—no nagging required. For example, with Billhighway, you can see the:
Full financial picture of chapters
Insight into member data
Number of events chapters are hosting
Types of events they’re hosting
Percentage of members attending
Percentage of non-members attending
Mariner
We are all about optimizing your local presence, whether it’s the traditional chapter or something else. We help you empower volunteers, improve the member experience, answer tough questions about components.
If you’re looking to bring technology into the ROI fold…contact Billhighway!
If you’re looking to up your volunteer game…talk to Mariner!
@PEGGY
You’ll be directed to a post-event survey – please fill it out and tell us what you thought of today’s session!
We’ll be sending out the recordings and CAE credits next week.
Proposed Survey Questions:
1-5 How much did you enjoy the workshop?
What was your biggest take-away from today?
What would you change about today?
What other topics do you want to hear about?
Are you interested in any services provided by today's speakers/hosts? (check all that apply)
Billhighway
Mariner