This document discusses various topics related to online marketing, including: 1) Google's success in search engine advertising and entering the local search market. 2) How the internet has changed culture and forced global competition, and an overview of e-commerce, interactive marketing, and consumer vs. business-to-business e-commerce. 3) Popular categories for online shopping and components/incentives for successful e-commerce like financial incentives, convenience incentives, and value-added incentives.