Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
THE STEP-BY-STEP GUIDE TO OPTIMIZING FOR VOICE SEARCHAnna Azarova
In this presentation we’ll take a quick look into the history of how voice search developed to the point where it is now. We’ll also provide you with few tips on how to adjust your content strategy and ad campaigns with voice search in mind.
Large Scale SEO - Method to the madnessJoost de Valk
In this presentation, given at SMX Munich 2016, Joost talks about the methods he uses to do SEO for large scale websites. He covers his SEO data strategy, optimization strategy and regular audits.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
Content connection method for content marketingSMFB ENGINE
The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational. This can be used to create content pillars and understand if the product/brand as an emotional and/or rational content weaknesses.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
THE STEP-BY-STEP GUIDE TO OPTIMIZING FOR VOICE SEARCHAnna Azarova
In this presentation we’ll take a quick look into the history of how voice search developed to the point where it is now. We’ll also provide you with few tips on how to adjust your content strategy and ad campaigns with voice search in mind.
Large Scale SEO - Method to the madnessJoost de Valk
In this presentation, given at SMX Munich 2016, Joost talks about the methods he uses to do SEO for large scale websites. He covers his SEO data strategy, optimization strategy and regular audits.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
Content connection method for content marketingSMFB ENGINE
The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational. This can be used to create content pillars and understand if the product/brand as an emotional and/or rational content weaknesses.
International Search Marketing | B2B FTSE100 Company | International Search S...Guy Redmond
International Search Summit London
Managing International Search Marketing in a FTSE100 Company.
A case study on managing international B2B web activities, including SEO and PPC in a large, global business
Want to be on the up and up with your competitors? This session will show you how to monitor your competitors and make branded comparisons to understand your and their share of voice in the market. We'll use Query Groups and Charts to create a custom Competitor Analysis Dashboard.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
Prioritization 301: An Advanced Roadmapping Class for Product PeopleUpUp Labs
Veteran Product Person Bruce McCarthy's funny and insightful presentation on how to make fanboys out of all your stakeholders by using objective criteria to prioritize your requirements and drive consensus.
As seen at ProductCamp Boston, June 2012.
Visit www.reqqs.com/resources for a Scorecard template in Excel and information on Reqqs - The Smart Roadmap Tool for Product People.
To download the editable version of this document, go to www.slidebooks.com
Market & competitor analysis template in PPT created by former Deloitte & McKinsey management consultants and talented designers.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Is your keyword marketing strategy working? Are you generating magnetic content that draws visitors to your website. Here are some tips that will help turbo charge your efforts
Content Marketing For Building And Construction ProductsLeigh Simpson
Discussing why content and inbound marketing is ideal for selling building products, how to create and promote your content, what tech stacks to use to make your life easier and how to measure your ROI. More info from www.insynth.co.uk
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Similar to The Power of SEO - Nordic eMarketing (20)
Content is not conscious - Visit Sweden Airbnb BuzzSMFB ENGINE
Content is not conscious - Visit Sweden Airbnb Buzz
1. Great ... Simple idea
2. Understanding of how content moves
3. The right tools
4. Patience .... and plan B
The Transformation - Digital Leadership DevelopmentSMFB ENGINE
Finding new ways for leadership and creative cooperation. Please think about the following:
1. What are the challenges for agencies and customers,competence-wise and as organizations?
2. Leaders from an analogue world - how do they cope in the digital world?
3. What will agencies look like, how willagencies and customers cooperate?
4. Can legacy brands survive, can they adapt?
5. Is social media expertise the new gold?
6. What about creativity, or tools?
Speaking and moderating #eFokus conference about the future of e commerce 2015 at the eHandelsforum in Oslo earlier this year. You might say that my main point was that we should focus on the now and worry about the future later.
Filthy Linking Rich: Driving the Right Traffic to your Site
Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address:
Free and paid linking tools.
Issues that may affect how your pages rank.
Foundational, media, and universal link-building tactics
Search, PR and the Social Butterfly session at SES in New York.
Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment
Solution: A multilingual multi-channel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches.
Implementation: New web site was launched, unique content was written and distributed in 7 languages focusing on key stakeholders such as journalists, travel agents and the general traveller raising awareness of Iceland.
Results: Information about inspired by Iceland was viewed over one hundred million times through this multi channel multi lingual approach. First numbers in Q1 2011 indicate a growth year on year in bookings and the season is just starting.
Following screenshots illustrate the impact
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
8. Why is this important?
• With close 2.100.000.000 people using the Internet
world wide it is taking down all barriers in the way
we can market our products and services
13. The Net is Turning the Advertising World on its Head
1. Increasingly the consumer is in control
2. Technology innovation and broadband penetration foster
environment of consumer’s need for relevant and on
demand information
3. Marketers held to new levels of accountability to Business
ROI vs Media ROI
4. Escalating content choices creating new complexities for
marketers
5. Consumer shopping behaviors have been radically altered
15. IMPORANT: “Idexability”
• Is the search engine robot able to access the content on
your site – Here the CMS plays a major role!
• Are there robot traps and barriers to indexing
– Content stuck in images
– Improper redirects
– Incorrect robots coding
– JavaScript and DHTML navigation
– Multiple dynamic variables & Session ID’s
– Session ID’s or cookie restrictions
16. Test your site
Crawling Which pages have the search engines
crawled?
What kind of pages are they?
Indexing Has the search engine indexed all of the
crawled pages?
Ranking How’s the search engine traffic?
18. Into the searchers mind
Searcher's intent is either
navigational, informational,
or transactional?
~ Source: 2008 Web-Smart CMO Report
80%
80% of all
searches are
informational
.
(Penn - 2008)
19. Consumers embrace the Internet!
95%
of corporate purchasing
93%
of consumers use the Internet to
agents use the Web to research major purchases.
research purchases of
products and services.
+130 64%
of net users start
Europe retail e-commerce sales
purchase research with
In billions of £ las t year. search engines.
20. Consumer is in Control
Shift in the way consumers engage…
– Visitor Controlled: Pull vs Push – Consumers can engage
on their own terms
– Task Oriented: The consumer is no longer surfing the Web
aimlessly; They are on a quest to find, do or buy
something!
– Low Risk: If they don’t like what they see they are just a
click away from the back button.
– Comprehensive: Vast amount of information both
empowers and frustrates
– Transparent: Transparency equates to credibility –
consumers demand respect
21. The Online Brand
Brand online is about:
• Visibility – Attracting customers who are actively
looking for you
• Usability – Engaging customers with clear concise
web site that speaks their language
• Transparency – Retain customers with open dialogue
and information that empowers
22. The Web is Marketing Glue
Over 56 percent of marketing
executives said that the web was
either the hub of their
organization’s marketing strategy,
or that it will become the hub in
the next year.
56%
~ Source: Web-Smart CMO Report
23. People react online
• You can see clearly when things are top of mind they
become top of search – This is Iran only searches.
25. Online Effect of Offline “happening”
Short Case: “Volcano goes off in Iceland”
• The Problem:
– A small volcano in Iceland starts to erupt
– Flights are halted and millions are stranded
– People are interviewed and state “I hate Iceland”
• Result:
– Searches for Iceland go up 800%
– Searches for Iceland travel go up 600%
– 2011 Record year tourism
27. Take advantage the situation
• Feed the need for control and create compelling
information consumers will pull and interact with on
demand.
• Test your offline messaging with paid search
advertising before it goes live
• Close the awareness loop with search by monitoring
increased demand for new keywords
• Plan for and take advantage of the increased demand
at search engines generated by offline
• Embrace search in your 360-degree world
28. The mapping cycle of “users” is closing
The The The Social The Status The
Field
Purchase Query Graph update Check-in
What I’m
Who I am
Signal What I Buy What I want doing / Where I Am
and know
Happening
Amazon Google Facebook Twitter Gowalla
Sample
eBay Yahoo MySpace Facebook Yelp
players
Limundo Bing Google Google Foursquare
29. Early day’s
• Despite all the hype search marketing is still in it’s
infancy – It is just starting!
• There are developed markets like the US and the UK
• There are emerging markets like Brazil, China and
Iran to mention few
• In Europe, countries like Serbia, Bulgaria and even
Russia with great and growing potential
• Then there is Asia and Africa etc…
• And let’s not forget possible privacy issues and how
governments in various countries are dealing with
the Internet
30. New players in town
• More than 9 in 10 marketers are planning a
Facebook presence by the end of 2011
• World wide social media sites like Facebook, Twitter
and LinkedIn have well over 1 billion users world
wide
• Facebook just reach 800 million users in May 2011
and is growing fast
• In a recent survey from Business.com, 73% of B2B
respondents who were using social media had less
than two years of social media marketing
experience.
34. What does Google say?
• Google Webmaster tools says it looks at over 200
items when it ranks web sites
• I say let’s put most our efforts into these
– Make sure your CMS in crawler friendly
– Good unique descriptive title focusing on your main
keywords <title>
• Don’t overfill your page with text for the sake of search engines.
• Think about the keywords people are actually going to search for
– Good text that includes all your targeted keywords
– Don’t lock you text in images
– Have an option for user reviews and comments
36. The visibility options are many
• Organic results
• Pay Per Click results
• Online News Results
• Online social media results
• Image search
• Video search
• More later in the deck…
38. Start-up / Case Study
• What happens when you open an online shop and
only use search to market it?
– Year one - 2004: $4500
• Close to zero inventory
– Year two – 2005: $32,500
– Year three – 2007: $150,000
– Year four – 2008: $190,000.- What was done:
– Year five – 2008: $360,000.- Good CMS
Keyword analysis
– Year six – 2009: $800,000.- Organic Search marketing
– Year seven – 2010: $1,000,000.-
• Physical store opened in 2009
• Minimum inventory
• 2.5 employees
39. DressUp Games .COM
DressUp Games
Est 30,000 Unique Visitors per day
Est 40,000,000+ page views per month
10 years old
Over 1 million $ profit
½ employee
43. Getting links should
• Increase your traffic considerably
• Improve your search engine visibility through more
link popularity
• Give an extra resource to your website
• Save you a lot on other advertising spend
• Have high ROI as you site gains momentum
44. Search for “Click here” in Google
• What comes on top is Adobes Acrobat Reader page
(PDF reader plug-in), and why is that?
• Tens of thousands of pages are linking to them with
the word “Click here” in the URL, anchor tag.
45. Create your own “Click Here” Strategy
• What is your “click here” phrase?
– “Hotel in Central Tehran”
• Use that as you can in your Link Request Anchor tags
– Anchor tag = The text on the link
• Use that in your Description text that comes with the
link request
– Our family owned Hotel in Tehran is located only 60
minute drive from the airport and offers ….
• Use that in the URL of the landing page your are link
requesting towards
– www.vphotel.com/en/tehran
46. The Concept of Region
• According to John Riccardi former Product
Manager, Search Distribution at Yahoo! Europe, there
is something called “the concept of region” in
regards of visibility, the basics of it are:
– The language your site is in (35%)
– The language and type of the links pointing to you (35%)
– Your ccTDL e.g. .DE for Germany (25%)
– Your hosting location (5%)
– Note: The Weighting (%) is based on my experience but
varies between clients and vertical
48. POST
• The POST Method (Groundswell / Forrester)
– People
• Understand where you customers are?
– Objectives
• Decide what you want to achieve
– Strategy
• Plan the impact of your efforts
– Technology
• Choose the technology that fits
51. Mapping your digital asset cloud
G Buzz Technorati
YouTube
eBay
Flickr RSS PPC
Email lists
Blogs .co.uk Mobile
Company .dk .de
Regional
Twitter Topical .us .no User forums
.COM
CEO
.nl
.is Vimeo
.pt Display
Intranet .fr .se
PR
LinkedIn Newslettes
Webinars
Digg
Slide Share
Facebook
52. SEO main areas of focus
Monitoring & measuring
Off-Site Direct Requests
Site sponsoring
Link reporting
Press releases Syndication reporting
Article syndication
Link remeddiations
Content Audits
On-Site Content optmization Kw visibility reports
Page Markup (H1, H2, etc) Web Analytics
Link structure Kw Efffectiveness score
URL structure
Asset optmization
Page Indexed
Content optmization
Link checking
Page loading time Page validation
Technical Code validation Server response
Broken links
Site maps and Robots txt‘s
HTTP Header checks
Servre fuctions
53. Content is Much More Than Text
Text Content/ & measuring
Monitoring
Rich Internet
Blogs
Applications
Maps
Off-Site Direct Requests
Link reporting
Link remeddiations
Syndication reporting
Presentations Site sponsoring
Press releases
Article syndication Images
Content Audits
PodcastsOn-Site Content optmization Kw visibility reports
Page Markup (H1, H2, etc) Web Analytics Video
Link structure Kw Efffectiveness score
URL structure
Asset optmization
Page Indexed
Content optmization
Link checking
Page loading time Page validation
Technical Code validation Server response
Broken links
Site maps and Robots txt‘s
HTTP Header checks
Servre fuctions
57. Massive Opportunity
• With close 2.100.000.000 people using the Internet
world wide it is taking down all barriers in the way
we can market our products and services