Geekaboo presentation 2013 - Brett Napoli

Using WordPress to Create
Multiple Income Streams

WordPress as the Foundation of an
Online Business
Presented by:

BRETT NAPOLI
Dean of Website School

WWW.WEBSITESCHOOL.COM

Background: Brett Napoli
• Founder and CEO of Ambition Insight, Website
School and CollegeCures.com
• Developing Online Properties for 10 Years
• Using WordPress for 3 Years
• Favorite Domain: WebConsulting.com
• Personally own more than 250 domain names
• Sold over 20K in Domain Names, over 250K in
Websites & Web Services
• My first WordPress website reaches 3+ million
people per month, as high as 880,000 Pageviews in
1 day (1/21/13)

Don’t Be Mistaken, It Wasn’t Easy

• Love & Passion
• Don’t Be Afraid to Fail or Start Over
• Can’t Stop

I've failed over and over and over again in
my life. And that is why I succeed.
- Michael Jordan


What It Takes
• Time
• Money & Investment
• Risk
• Dedication
• Equipment
• Research
• Expertise & Experience
• Connections
• Consistent, Balanced Learning
• Motivation, Planning, Self Direction
• Planning, Planning, Planning, Planning


Fun Facts: Am I In the Right Industry?
First Half 2012 Stats

• Internet advertising revenues, all-time high of
$17 billion
14 percent increase year-over-year
• Mobile Ad Revenue up 95% to 1.2 Billion
• Video Revenue: 18% year over year, 1 Billion
• Search Revenue: 8.1 Billion, up 19%
• Display Ads: 5.6 Billion, 4% increase
• Retail Advertisers earned 3.4 Billion
• Automotive: 2.2 Billion

Did You Know
• The current number of internet users is
2.2 billion. In 2002 there were just 600
million. That’s a 367% increase in a
decade.

• Facebook accumulates over 500
terabytes of data daily. This includes 2.7
billion likes and 300 million photo
uploads.
Internet World Statistics, eTForcasts, Domo, CNET

Did You Know
• Every month Google handles 100
billion searches. 40,000 searches a
second.
• There are more devices connected to
the Internet than people on earth.
• In The USA 78.3% of the population
uses the internet.
• YouTube users watch over 3 billion
hours of video per month.
IBT, Daily Telegraph, and Internet World Statistics

Did You Know
• Every Minute of the day $272k is spent by online
consumers.
• The Internet influences $5.77 offline for every dollar
spent online.
• Online shoppers spent $54.47 billion dollars this
holiday season. That’s a 16.8% increase from last year.
• 97% of consumers use online media when researching
products and services in their local area.
• The most expensive Domain Name ever sold was
Insure.com, it sold for $16 million.
http://www.mediabistro.com/alltwitter/data-never-sleeps_b24551
http://www.funnyjunk.com/channel/science/Most%2BAmazing%2BInternet%2BStatistics%2B2012/umiNGhz
http://www.internetretailer.com/2012/09/17/online-holiday-shopping-will-increase-17-year

Ad Category Breakouts
(in millions)
HY 2011* HY 2012
% $ % $
Search 46% $6,843 48% $8,128
Display Related 36% $5,349 33% $5,586

-Banner Ads 22% $3,266 21% $3,622

-Digital Video 6% $891 6% $1,053
Commercials

-Rich Media 5% $727 3% $495

-Sponsorship 3% $465 2% $416

Mobile* 4% $636 7% $1,242
Classifieds 8% $1,235 7% $1,160
Referrals/Lead 5% $800 5% $834
Generation

E-mail 1% $79 0% $78


Ok, but how do I make money
with my WordPress website?


Golden Rules of Success:
How to Make Money Anywhere

Solve Problems
Reduce Costs
Create Value


Revenue Opportunities: Services
• Build Websites for other people &
companies, Website Reviews & Critiques
• WordPress Training & WordPress
Consulting
• Web Hosting – Resell, Affiliate, Hosted
Solution
• Domain Names – Management,
Registration, Renewals, Locking,
Premium Sales, Brokerage

Revenue Opportunities: Services
• SEO, SEM
• Social Media Optimization, Social Media
Marketing
• Web Design, Graphic Design
• Logos, Print Collateral
• Upsell Stock Photography


Revenue Opportunities
• Sponsored Posts – Advertorial
Sponsorships
• Sponsored Reviews - Freebies &
Giveaways, Perks & Discounts
• Links – Contextual, Homepage, Sidebar,
Link Widgets & Groups, Link Units
• Banner Advertising – CPM, CPC, Banner,
Leaderboard, Popunder, Corner Tear
• In-Text Ads

• Social Media Posts & Social Media
Sponsorship
• Email Blasts – Newsletters, Build a
Database
• Membership Site – Access to info
product, Access to Resources, Recurring
Billing, Per-Page or Per-Post Access,
Temporary Accounts


• Music or Digital Delivery Goods – eBooks, Webinars,
Interviews
• In Video Advertising, Pre-roll Video Advertising
• Sponsorships - Background Sponsorship, Section
Sponsorship, IFrame
• Lead Generation
• Create Software - Create Plugins, Create Themes,
Create Addons, Create Image Packs
• Related Posts, Social Discovery, Widgets (nrelate,
Disqus)
• Consumer Data: Tracking Pixels & Cookies, Email
Addresses & Customer Information


• Google Custom Search (Search Results)
• Affiliate Products & Services: Plugins, Themes,
Enhancements
• Niche Websites
• Get Free Products, Review Them, Sell Them
• Barter
• Meetup Sponsorships, Event Sponsorships, Swag
Sponsorships
• Video Production
• Offer Skype Consulting of Any Kind
• Referrals


• Sell Stock Photography Plugins
• Sell Media Plugin – Graph Paper Press – Audio,
Videos, Templates, images, PDFs
• Articles, Press Releases
• Shopping Cart, Sell Products – jigoshop
• Mobile Ads
• Freelance
• Sub-Domain Stores (BookRenter)
• Podcasting
• Translation
• Employee Referral
• Job Board

• Message Board or Forum
• Classifieds
• Directory
• Forum Membership
• Sell Domains
• SSL Certificates
• Drop Shipping
• eBay
• Amazon Affiliates
• Editing and Proofreading


• Typo-Domains
• Domain Parking
• Buy Other Websites, Revamp, Manage
• Sell T-Shirts
• Teach Online
• Paid Surveys & Referrals
• Expired Domain Names


• Specials, Discounts, Groups, Expiring
Offers, Offer Terms, Lengthened Terms
• Make the first dollar
• Creative Value
• Make a Business Plan First
• Respond to Every Single Email
• Go back to old emails

GET CREATIVE!

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