At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Cenacle Research is engaged in building Predictive Analytics Engines for Automotive, Healthcare, Retail, Energy and BFSI sector. This presentation details how our Big data Analytics platform can help retail businesses in a brief manner.
Big Data offers: Actionable Insights that let you make Informed Decisions, with the capability to:
+ Gain Insight
+ Take Proactive action
+ Reduce waste
+ Plan better strategy
To know more, write to us at: http://cenacle.co.in/
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
Marketers habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can you make sure that you are telling a meaningful story and that the audience for your reports see value in your measurement efforts? Here we discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Cenacle Research is engaged in building Predictive Analytics Engines for Automotive, Healthcare, Retail, Energy and BFSI sector. This presentation details how our Big data Analytics platform can help retail businesses in a brief manner.
Big Data offers: Actionable Insights that let you make Informed Decisions, with the capability to:
+ Gain Insight
+ Take Proactive action
+ Reduce waste
+ Plan better strategy
To know more, write to us at: http://cenacle.co.in/
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
Marketers habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can you make sure that you are telling a meaningful story and that the audience for your reports see value in your measurement efforts? Here we discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
From making your campaigns more effective to greater accuracy in attribution, Revolution Analytics shows you how data analysis and predictive analytics with Revolution R Enterprise will help you make your marketing budget work harder and last longer.
We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
The ROI Dilemma: Aligning Marketing Priorities with Measurable PerformanceAllocadia Software
Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure marketing’s impact on the business. In this webinar, SiriusDecisions Research Director Ross Graber & Allocadia CMO James Thomas look at the current state of B2B marketing measurement and share guidance on how successful organizations align their business objectives with measurable marketing impact.
Join us to hear SiriusDecisions' research-based recommendations for how to:
- Establish a meaningful view of marketing’s contribution to revenue
- Develop measurement priorities, and align those priorities with marketing investments
- Structure a system of measurement that effectively demonstrates results.
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Managing Changes in Your Marketing OrganizationMarketo
These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether.
Check out this presentation by Marketo expert Shyna Zhang for an overview on how to make comprehensive digital marketing changes that positively affect your enterprise team.
Attend this exciting webinar to discover:
- The unique challenges of enterprise-level marketers
- How to make the case for marketing software and guide the change management process
- Tactics for optimizing your team's structure
New Relic Telemetry for Digital MarketingHeiko Specht
Use existing Data to build a strong real time digital marketing analytics engine. Incl. alerting, custom dashboard, custom data enrichment. Here is how it works
Tactical to Transformational: The Evolution of Marketing OperationsAllocadia Software
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
In our newest AIS Media Inc. webinar, Search Marketing Success Blueprint, we cover how effective search marketing begins with a close alignment between your business goals and your overall search strategy, ultimately providing patients with the readily available healthcare information they need.
Not only will you dramatically increase website traffic and leads, but enjoy the added benefit of guiding patients to choose your practice through our guide.
Learn new key insights and discover what's worked for clients in your industry. We’ll share tips for using search marketing to immediately begin attracting new patients.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Growth Hacking Workshop - Selfnation Case StudyLuke Szkudlarek
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns.
This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab.
Similar to "Marketing Analytics: How, Why & When" (20)
State of B2B mobile marketing 2015 slideshareRegalix
we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.
Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
Remodel Your Marketing With Analytics And DashboardsRegalix
Title: Remodel Your Marketing With Analytics and Dashboards
Presenter: Koen Pauwels
Description:
In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth.
Key Takeaways:
· How to convert data into productive action
· Ways to use marketing analytics to improve decisions and reap rewards
· Which metrics industry leaders rely on to make decisions
· Ways to measure your marketing success
State Of B2B Marketing Metrics And Analytics 2015Regalix
This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI.
KEY FINDINGS:
• 84% marketers say they are currently investing in analytics
• 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics
• 65% respondents say analytics has helped increase sales revenue by over 10%
• 65% executives use analytics regularly for insights
• 56% marketers expect their analytics budget to increase in the next 12 months
Download the full report at bit.ly/1at0Bnq
Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works.
Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed:
• Difference between Paid and Organic Traffic
• How to get started with SEO
• How to flood your site with traffic
Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy.
We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing.
Key Findings:
98% marketers say content marketing is core to their marketing strategy
90% respondents choose nurturing prospects as the key objective of their content marketing program
78% respondents identify videos as the most leveraged content type
95% marketers identify website as the most leveraged content channel
80% respondents have no exclusive content marketing strategy for mobile
61% marketers expect to invest more into content marketing in 2015
Access the full report at - http://bit.ly/1zMAinq
Content Marketing 2015: Welcome To The 7th Era of MarketingRegalix
Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?
Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following:
· The latest trends in Content Marketing – fresh from CMI’s 2015 research
· The future of Content Marketing and how it’s changing for both B2B and B2C companies
· Key challenges and best practices with case studies from real companies
Video Marketing and Advertising : Tactics, Measurements, & Trends Regalix
Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.
Product Marketing to B2B customers has evolved quite swiftly in the past few years.
B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.
The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.
Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.
91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.
It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.
99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.
88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
Enterprise Mobilty Trends 2013- An Agenda for the CIORegalix
In this multi-instrumented, BYOD business era, Enterprise Mobility Management (EMM) has become a key focus area for CIOs, and they are scrambling for strategies to maximize their investments in mobility and minimizing the risks. This report explores the key enterprise mobility trends and best practices to help organizations negotiate the evolving EMM landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models