This chapter discusses building and sustaining total quality organizations. Key points include: - Adopting a total quality philosophy can help companies improve and react to competitive threats. It requires readiness for change, best practices, and an effective organizational structure. - Corporate culture change is difficult and must have full participation at all levels. Changes take time and may not have immediate results. - Implementing total quality requires commitment from senior management, middle management, and the entire workforce. Strategic changes address objectives while process changes improve operations. - Common mistakes are treating quality as a program rather than a focus on customers, setting goals too low, and lack of empowerment or commitment from senior leadership. Sustaining