This document outlines the recommended sequence and structure for a thesis, including sections for an abstract, table of contents, literature review, research methodology, data presentation and analysis, conclusions, and bibliography. It recommends dividing the main body into 5 chapters that introduce the problem, review relevant literature and studies, describe the research methods, present the results, and provide a summary and recommendations. Appendices should include any supporting documents like questionnaires, sample computations, and the author's CV.

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LYCEUM OF THE PHILIPPINES UNIVERSITY
College of Business Administration
Corporate Management
Marketing Research/Thesis/Research Format
The sequence in which the thesis should be arranged and bound should be as follows:
Title Page
Approval Sheet
Acknowledgment
Abstract
Table of Contents
List of Tables
List of Figures
Chapter 1. The Problem and Its Background
Introduction
Background of the Study
Research Locale
Statement of the Problem
Objectives of the Study
Hypothesis
Significance of the Study
Scope and Limitation of the Study
Definition of Terms
Chapter 2. Review of Related Literature and Studies
Foreign Literature
Local Literature
Foreign Studies
Local Studies
Synthesis
Theoretical Framework and/or Conceptual Framework
Chapter 3. Research Methodology
Research Design
Participants of the Study
Instrumentation
Validation of the Research Instrument
Data Gathering Method
Ethical Considerations
Statistical Treatment of Data
Chapter 4. Presentation, Analysis, and Interpretation of Data

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Chapter 5. Summary, Conclusions, and Recommendations
Summary of Findings
Conclusions
Recommendations
Bibliography (APA Format)
Books
Journals (including monographs and other research publications)
Periodicals
Unpublished Thesis
On-line Sources
Appendices
Questionnaire (with cover letter)
Request letter to conduct survey
Documents, memoranda, data/figures (if any)
Sample statistical computations or Raw Data
Curriculum Vitae
Prepared by:
Dr. John V. Padua
Faculty – Corporate Management
College of Business Administration