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Chapter 2
This document outlines the topics and syllabus for a course on strategic entrepreneurship at Universiti Malaysia Kelantan's Faculty of Business and Entrepreneurship. The syllabus covers environmental scanning, opportunity recognition, resource identification, new venture creation strategies, decision making, rapid growth management, and developing sales and marketing strategies. Key sources discussed include works by Hisrich, Peters, Mehra, Dollinger, Drucker, and others on entrepreneurship, innovation, and small business management.
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Chapter 2
- 1. STRATEGIC ENTREPRENEURSHIP Strategic Entrepreneurship ProcessNew and Existing Venture Creation FACULTY OF BUSINESS AND ENTREPRENEURSHIP UNIVERSITI MALAYSIA KELANTAN JULAI 2014
- 2. Topics in Syllabus Environmental Scanning for entrepreneurship (Week 2) Seizing business Opportunities (Week 3) Identifying attributes of strategic resources (Week 4) New venture creation strategic approach (Week 5) Entrepreneurial strategic decision-making (Week 6) Managing start up stage in rapid growth industry (Week 7) Strategies for venture growth (Week 9) Developing sales and marketing strategy (Week 10)
- 3. BUSINESS START UP FACULTYOF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN
- 4. BUSINESS START UP FACULTYOF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Where the ideas coming from.. Opportunity Recognition - Identification of potential new products or services that may lead to promising businesses Entrepreneurial Alertness - Readiness to act on existing, but unnoticed, business opportunities
- 5. BUSINESS START UP Types of ideas that develop into startups FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN
- 6. Environmental Scanning forNew Venture Creation FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D., Peters, 2009
- 7. The Generation andExploitation of New Venture Creation Opportunities FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D., Peters, 2009
- 8. Strategic Resources FACULTY OFBUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D., Peters, 2009
- 9. The Decision toExploit or Not to Exploit the New Venture Creation Opportunity FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D., Peters, 2009
- 10. Start-Up and RapidGrowth Industry FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Aashish Mehra (2011)
- 11. Sales and MarketingStrategy FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D. Peters, 2009
- 12. Marketing Research forthe New Venture FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D. Peters, 2009
- 13. Critical Decisions forMarketing Mix FACULTY OF BUSINESS AND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Source : Hisrich, R. D. Peters, 2009
- 14. Activity FACULTY OF BUSINESSAND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Discussion: As an entrepreneur, what is your strategy to maintain your business in rapid growth industry ? Eg: IT industry
- 15. Activity FACULTY OF BUSINESSAND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN •Visualize Your Future • Creativity, Innovation and Problem Solving 1. Creativity and Innovation consists of...SEEING what everyone else has seen, 2.THINKINGwhat no one else has thought, and 3.DOING what no one else has dared!"
- 16. References FACULTY OF BUSINESSAND ENTREPRENEURSHIP, UNIVERSITI MALAYSIA KELANTAN Aashish Mehra, G. S. (2011). Managing rapid growth : How mid caps can leap into the billion dollar club . Dollinger, M, J. (2008). “ENTREPRENEURSHIP: Strategies and Resources Fourth Edition”, Kelley School of Business, Indiana University. MARSH publications, pp. 33-40. Drucker, P. F., & Drucker, P. F. (2007). Innovation and entrepreneurship: Practice and principles. Routledge. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2009). Entrepreneurship. New York: McGraw-Hill Higher Education. Lieberman, M. B., & Montgomery, D. B. (1988). First mover advantages. Strategic‐ management journal, 9(S1), 41-58. R. Barringer, Duane,(2009).Successfully Launching New Ventures: McGraw-Hill Higher Education. Zimmerer, T., Scarborough, N. M., & Wilson, D. (2002). Essentials of entrepreneurship and small business management (Vol. 2). Upper Saddle River, NJ: Prentice Hall.