This is a comprehensive analysis of Emirates company including "Introduction", "Environmental Analysis", "Inside Organizational Analysis", and "Strategic management".
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
SWOT Analysis & Marketing Mix Of Emirates AirlineZaheer Tariq
SWOT Analysis & Marketing Mix Of Emirates Airline..
Presented & Created By Zaheer UD Din Baber ..
Student of B(H) In Computer Sciences At University Of Management & Technology Lahore..Pakistan
Strategic management is a process of structuring of a keen understanding of how the world or business environment is changing. Read this report to know more about strategic management.
For the last decade, Emirates Airlines (Emirates) has been moving forward with an energized and aggressive expansion into multiple markets. They have also experienced steady financial growth in that time.
Currently, the Middle Eastern airline has dominated the Near East air travel business and has secured a strong market presence in India and Eastern Asia.
While their movement into Europe has been steady and systematic they have been met with resistance from regional airlines and large trans-Atlantic flight alliances. These organizations have thus stymied Emirates’ penetration into the European market.
Emirates also has a burgeoning presence in North America and a fledgling venture in South America. However, due to stiff international competition and a business model that relies heavily on local government subsidies, Emirates will need to secure its business within new markets in order to maintain its current financial growth.
For this reason this report will propose and evaluate Miami International Airport as a new destination for Emirates Airlines to add to its travel portfolio. This recommendation is made in the belief that the local market in the Miami-Dade metropolitan area will help Emirates Airlines gain access to new markets.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
SWOT Analysis & Marketing Mix Of Emirates AirlineZaheer Tariq
SWOT Analysis & Marketing Mix Of Emirates Airline..
Presented & Created By Zaheer UD Din Baber ..
Student of B(H) In Computer Sciences At University Of Management & Technology Lahore..Pakistan
Strategic management is a process of structuring of a keen understanding of how the world or business environment is changing. Read this report to know more about strategic management.
For the last decade, Emirates Airlines (Emirates) has been moving forward with an energized and aggressive expansion into multiple markets. They have also experienced steady financial growth in that time.
Currently, the Middle Eastern airline has dominated the Near East air travel business and has secured a strong market presence in India and Eastern Asia.
While their movement into Europe has been steady and systematic they have been met with resistance from regional airlines and large trans-Atlantic flight alliances. These organizations have thus stymied Emirates’ penetration into the European market.
Emirates also has a burgeoning presence in North America and a fledgling venture in South America. However, due to stiff international competition and a business model that relies heavily on local government subsidies, Emirates will need to secure its business within new markets in order to maintain its current financial growth.
For this reason this report will propose and evaluate Miami International Airport as a new destination for Emirates Airlines to add to its travel portfolio. This recommendation is made in the belief that the local market in the Miami-Dade metropolitan area will help Emirates Airlines gain access to new markets.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
How Groupon Manages 15 Million Social Relationships Sprinklr
Groupon recently had its fifth birthday. Though still
considered to be a young enterprise, the brand is
valued at more than $6 billion, operates in 48 countries
and is considered one of the fastest growing companies
in history.
The company’s growth is remarkable, but it hasn’t always been easy.
A couple years ago, Groupon acquired an international subsidiary, and in the blink of an eye, this North American startup became a global powerhouse with new customers in dozens of countries.
Groupon needed to find a way to manage consumer relationships, at scale.
Here's how they did it.
Here are 10 good reasons why you should attend Citrix Synergy May 6-8, 2014, in Los Angeles plus one bonus reason that you won't be able to resist!
Citrix Synergy is the premier enterprise mobility conference for organizations seeking solutions that empower people with new ways to work – anywhere, anytime, on any device. Register here: http://bit.ly/1meLPUG
You may be chomping at the bit to get started with contract management, but without the proper building blocks in place, implementations can lead to problems like protracted go-lives, poor system adoption, and runaway project costs. This guide will shed light on the most common implementation pitfalls companies face and suggest strategies and tactics to prevent them.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
As marketers, we all have one thing in common - stock photos. So we put together a list of tips and resources that will help you choose the perfect photo, every time. For more from IMPACT, visit http://www.impactbnd.com
We spend more time working than doing anything else in life. Yet for too many people, the experience of work is demotivating and dehumanizing.
I don’t think it has to be this way, and I’m willing to bet you don’t either.
At Google, we’ve learned a ton about what makes for an enjoyable and productive workplace. We’re not alone – lots of other companies, ranging from grocers (e.g., Wegmans) to textile companies (e.g., the Brandix Group) to Brooklyn delis (e.g., Russ & Daughters), as well as academics and scientists, have learned the same simple truth: there are straightforward things we can do to make work better.
My new book, "Work Rules!", is an attempt to bring this together and offer you practical tools to improve work, no matter what you do. Check out this visual preview of the book and visit www.workrules.net if you’d like to pick up a copy or learn more!
IBM’s Point of View on Social Business.
What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.
What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.
20,000 engagements later
Here’s what we believe about Social Business
Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
Evolve your social business by putting people at the center.
Amplify the value of human connections.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
A brief description about the state owned airline carrier of the state of Qatar. Qatar airways is an award winning airline by skytrax and is operating the second longest airline route from its hub DOHA to Auckland. Qatar airways operates a fleet of 224 aircraft from its hub at Hamad International Airport,DOHA. the presentation includes how an state owned airline became the five star airline of the world. Qatar airways is also rewarded as the world,s best airline for almost four year by skytrax. It is an middle east airline which operates to 164 destinations from DOHA.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3. 1959
• Dnata is established by the Dubai Government with just five staff to provide ground
handling services at the new Dubai International Airport.
1960
• Sheikh Rashid bin Saeed Al Maktoum opens the airport and implements innovative open-
skies policy.
1984
• Sheikh Mohammed bin Rashid Al Maktoum and Mr. Flanagan discuss launching an airline
in Dubai.
Introduction
- History
4. 1985
• Sheikh Mohammed introduces Mr. Flanagan to his uncle and future Emirates chairman
Sheikh Ahmed bin Saeed Al Maktoum.
• Mr. Flanagan embarks on ambitious mission to launch an airline with $10 million in five
months.
• Pakistan International Airlines agrees to wet-lease Emirates two aircraft.
• On October 25 Flight EK600 departs Dubai International for Karachi.
1987
• Deals are struck to fly into London’s Gatwick Airport, as well as Istanbul, Frankfurt and
Male, the capital of the Maldives.
1988
• Damascus is added to the Emirates route network, giving it a total 12 destinations in just 38
months of business.
Introduction
- History
5. 1991
• Emirates finally get a slot at the busiest international hub in the world – London Heathrow.
• As the airline celebrates its sixth anniversary, 25,000 passengers a week are being flown to
23 destinations.
• 1992
• Emirates becomes the first airline to install video systems in all seats in all classes
throughout its fleet.
• $2 million terminal exclusive to Emirates is opened at Dubai International.
• 1995
• As the airline celebrates its 10th birthday, it has a fleet flying to 34 locations in the Middle
East, Far East and Europe.
• Emirates Flight Training Centre opens.
Introduction
- History
6. 1999
• Emirates enters the hotel property market with the opening of the Al Maha
Desert Resort & Spa.
• Emirates Group’s workforce totals 11,000.
2003
• CAE and Emirates join forces to open the $100 million Emirates Aviation
Training Centre which boasts numerous full-flight simulators.
• Emirates shocks the industry at the Paris Air Show with the biggest deal in
civil aviation history - a staggering order for 71 aircraft at a cost of $19
billion.
• The A340-500 features revolutionary ice in-flight entertainment system –
including 500 channels in all classes, while every seat is equipped with a
phone.
Introduction
- History
7. 2005
• Emirates Group workforce totals 25,000 people from 124 destinations
around the world, making it Dubai’s biggest employer.
• Emirates orders 42 Boeing 777s in a deal worth $9.7 billion, the largest
Boeing 777 order in history.
2010
• Emirates SkyCargo operates the first paperless flight between Mauritius and
Dubai with all shipments carried processed electronically.
• dnata becomes the 4th largest catering provider worldwide.
2012
• Emirates joins Boeing in Seattle to celebrate the unveiling of its 1,000th 777.
The landmark aircraft becomes the 102nd to join Emirates’ Boeing 777 fleet.
Introduction
- History
8. • Emirates flies to more than 130 destinations in 70 countries on six continents
• More than 1,200 emirates flights depart Dubai each week, accounting for about
40 percent of all air traffic out of Dubai international airport.
Today’s Situation
9. • They now have a fleet of more than 170 aircraft. the company has
another 230 aircraft on order (worth about $84 billion) and is the world’s
largest operator of both the airbus 380 and Boeing 777.
Today’s Situation
10. Mission Statement
• We exist to become one of the top lifestyle brands in the world.
Vision Statement
• To make civil aviation safe, leading and sustainable.
Goal
• To reach on top by excelling at what we do.
Introduction
- Mission, Vision, Goals
11. • The Emirates Airline Foundation’s board of directors, made of Emirates
Group management, decides on what projects to target.
• Most of these projects are located at Emirates’ destinations where local
Emirates staff volunteers can participate and oversee their management.
• The foundation’s list of projects includes:
The Emirates Friendship Hospital Ship, Bangladesh
The Emirates-CHES Home, Chennai, India
Supporting children with special needs, Dubai
Kharja Charitable Society, Jordan
Introduction
- Volunteer activities
13. • Differentiation Strategy
• Quality Control strategy
• Extensive Aviation Training strategy
• International Airline Information Technology Development Strategy
• Resort, Hotel and Tourism Strategy
Emirates Airlines Strategies:
14. One year of Action plan
Months Descriptions Department
responsible
Completion
expectation
January R&D of designing all
cabins
Design &
engineering
department
1 until 29 January
2011
February Improve the media
system in the first
class cabin such as
SMS, phone and e-
mail
IT department 1 until 15 February
2011
March R&D of buy or lease
of new aircrafts
Engineering &
purchase
department
1 until 30 March
2011
April Doing
advertisements to
introduce the
benefits that
customers can get of
flying in Emirates
Marketing
department
1 until 7 April 2011
May Update airport
system and
entertainment
system in flight
IT department 1 until 20 May 2011
15. One year of Action plan
Months Descriptions Department
responsible
Completion
expectation
June Training 50 crew to
improve their
performance
Human resource
department
1 until 25 June 2011
July Advertisements
campaign to promote
how easy to visa
pass to enter Dubai
if using Emirates
airline
Marketing
department
1 until 29 July 2011
August Checking out of
facilities pricing
Marketing
department
1until 27 August
2011
September Maintenance for 30
aircrafts
Engineering
department
1 until 30 September
2011
October Evaluating the sales
performance
Financial department 1 until 20 October
2011
November Secure the process
of e-buying
IT department 1 until 29 November
2011
December Set new promotions
strategies for 2012
Telecom department 1 until 15 December
2011
16. • Master the art of me-time
• Savour gourmet meals whenever
you please
• Reawaken your senses in the
onboard Shower Spa
• Meet the world at 40,000ft
• Your window into new worlds
• Experience a seamless journey
from start to finish
• Feel pampered in First Class
Products: First Class Flights
17.
18. • Arrive inspired
• Taste your way around the world
• Meet the world at 40,000ft
• Your window into new worlds
• Experience a seamless journey
from start to finish
• Enjoy extra comforts on your
journey
Products: Business Class Flights
19. • Experience a journey in a class
of its own
• Taste the flavors of your
destination
• Your window into new worlds
• Boredom is grounded
Products: Economy Class Flights
20. • Emirates SkyCargo is a cargo airline based
in Dubai, United Arab Emirates. It is the air
freight division of Emirates, which started
operations in October 1985, the same year
Emirates was formed. Since then it has
been the main cargo division of Emirates,
and the anchor cargo airline at Al Maktoum
International Airport, its main hub.
Emirates. SkyCargo operates dedicated
cargo flights to 20 destinations in
15countries from Al Maktoum International
Airport, and through the Emirates
network has access to additional 79
destinations.
Products: Sky Cargo
21. • Passengers may check-in between 2 to 48 hours prior to flight departure.
This may be done over the counter of at the lounge within the airport.
Self-service kiosks are also available at Dubai International Airport, as
well as at certain stations of the Dubai Metro.
Products: Airport Services
22. • Recently Emirates started a new service called “Emirates Holiday”. It is a
new way to inspire holiday - fascinating destinations, unique hotels and
all the little things that come together to create unforgettable moments for
a family.
Products: Emirates Holiday
23. • Emirates Skywards is a frequent flyer program that lets you accumulate
points in different ways and it also enhances your travel experience with
a wide range of services and benefits.
• Emirates Skywards Blue
• Emirates Skywards Silver
• Emirates Skywards Gold
• Emirates Skywards Platinum
Emirates Skywards Frequent Flyer
Program
24.
25. • Entertainment
Music & Radio
Movie
TV
Games
• Information:
Airshow
News and sport headlines
Onboard cameras
• Communication:
Stay connected
Wi-Fi in the sky
In-seat phone, SMS and email
Mobile phone and data roaming
Seat-to-seat messaging
Inflight Entertainment: ICE
26. ICETV Live: real time news and sport
• Watch the news or cheer on your team – up to eight channels of live TV
on select Boeing 777s
Sport 24
BBC World News
Sky News Arabia
CNN International
CNBC
NHK World Premium
Euro news
Al Jazeera English
Inflight Entertainment: ICE
27. M&A
Emirates is currently not a member of any of the three global airline
alliances – Oneworld, SkyTeam and Star Alliance. In 2000, however, the
carrier briefly considered joining Star Alliance, but opted to remain
independent of the three alliances.
33. • Emirates airline is owned by Dubai’s government which this will help it to
follow the regulations of government.
• Emirates has signed the agreements with countries in Asian Pacific also
other countries about facilitate trade. These agreements have opened up
Emirates to the world.
• Wars and terrorism could affect the company negatively.
• Deregulation and “Open Skies”
PESTEL Analysis-Political
34. • Fluctuations in the fuel prices creates hurdles for the company to
generate more profits. More than 40 percent of all expenses are related
to jet fuel.
• The potential investments in Dubai of the tourism industry and the
business world will encourage more people to visit it.
• Economic conditions around the world, specially the countries where the
airline flies, could affect the company.
• The Dirham is pegged to the U.S. dollar so currency fluctuations are not
significant.
PESTEL Analysis-Economical
35. • There is rapidly increasing world population and in this way increasing in
number of tourist and educated people.
• The company has maintained its social and cultural diversity by offering
its airline services to various societies, religions and traditions who are all
interacting at one place. The company’s workforces also try to adapt
itself according to the social/cultural environment they operate in.
PESTEL Analysis-Social
36. • teleconferencing decreased the need of physical and face to face business
meetings which directly affects on the sale of the company and decreased
the passengers.
• A development in technology will help the company to improve aircrafts
facilities and fuel in order to reduce the environmental impact of the Emirates
operations.
• Emirates develop the online ticket purchase to make it conveniences for
customers.
• Technology has also brought inflight entertainment services to a higher level.
• Technology has made inflight communication services possible.
• in august 2013, emirates became the first airline in the Middle east to
provide Google now cards for their passengers who book via emirates.com.
PESTEL Analysis-Technological
37. • Airbus 380 aircraft is friendly with environment. This kind of aircraft able
to consume less of fuel and emissions.
• Natural disasters like earthquakes and volcanic eruptions are a threat to
this business
PESTEL Analysis-Environmental
38. • Department of International Government Affairs, preparing the ground
work for conducting negotiations for Air Service Agreements, by
establishing links with other states and provides a necessary platform for
the successful implementation, of an International Air Transport System.
The department also serves as a point of contact for international and
national aviation authorities and looks after aero-political rights of Dubai.
• Dubai is one of the fastest-growing countries in the world because
thousands of people migrate to Dubai monthly, often because there is no
tax on the personal wages in Dubai.
• The government of Dubai treats Emirates as a wholly independent
business entity on its own and attributes this to the firm’s success.
PESTEL Analysis-Legal
40. • In airline industry threats are low as comparatively barriers are high.
Some challenges under below due to new entrants..
the existence of barriers to entry (patents, rights, etc.):- national carrier(hence
enjoying many benefits)
brand equity:- renowned player, markets heavily, old in industry, very high
brand value
Capital requirements: - part of emirates group, so capital is not an issue.
Access to distribution: - very accessible, has its own terminal & direct metro &
busses.
Customer loyalty to established brands: has a program like skywards &
frequent flyer miles.
Porter’s Five Forces:
Threats of New Entrants
41. Supplier switching costs relative to firm switching costs: - very high (only 2
suppliers)
Presence of substitute inputs: - a lot of substitutes are present for suppliers as
there are over a hundred airlines currently operating & most of them are
planning for expansions.
Porter’s Five Forces:
Bargaining Power of Suppliers
42. Buyer switching costs relative to firm switching costs: easier to switch between airlines as
people might find competitive schemes & offers or cheaper tickets or better services with
other service providers.
Number of flights to a particular destination, e.g. only emirates operates direct flights to San
Francisco from Dubai, hence has competitive edge. As no other carrier has a direct flight on
this route.
Buyer price sensitivity: - difficult to compete with competitive prices of budget carriers, but
emirates compensates it by offering world class food, services, comfort & in-flight
entertainment.
Differential advantage of industry products: - A380 aircrafts, world class service, choices of
menu for elite class, its own private terminal, non-stop direct flights to various routes some of
them world’s longest non-stop direct flights.
Porter’s Five Forces:
Bargaining Power of Buyers
44. Buyer propensity to substitute: - very high as there are two types of players in
market, budget & luxury. This leads to a huge price difference. So a lot of
people prefer going for cheaper tickets for short distance flights. Hence
emirates looses business.
Relative price performance of substitutes:- Huge price differences due to
services offered, but in luxury segments Emirates leads the market.
perceived level of product differentiation:- in case of emirates the perceived
value is fairly good due to new aircrafts, courteous crew which provides
personalized services, gourmet food with at least 4 meal choices for business
class & above, its own world class new private terminal to fly from, fleet of
new latest technology aircrafts.
Porter’s Five Forces:
Threat of a Substitute Products or Services
45. Number of competitors:- 37 airlines fly from & to Dubai
Rate of industry growth: - Middle East showed the strongest growth at 11
percent in the last decade.
diversity of competitors: domestic flyers & global flyers
Sustainable competitive advantage through continuous improvisation:- new
services like onboard Spas, fully reclining seats, live TV.
Porter’s Five Forces:
Rivalry amongst existing firms
46. Porter’s Five Forces:
Forces Impact
Threats of New Entrants low
Bargaining Power of Suppliers High
Bargaining Power of Buyers Maderate
Threat of a Substitute Products or Services Maderate
Rivalry amongst existing firms Maderate
49. 7s Mckinsey
Strategy:
Emirates Airlines has been considered to be at the forefront of industrial
aviation throughout the years. Having flights to more than different cities all
over the world, Emirates Airlines corporate strategy gives importance with the
diversity of their stakeholders, specifically with their clients. As the company is
committed with the diversity of their clients, the diversification management
approach of the company enables them to ensure that clients and
communities receive excellent service provided by passionate and dedicated
staffs and employees. The success of Emirates Airline is also attributing to the
generic strategies which include focus-leadership strategy. It can be said that
the strategy of Emirates Airlines is a good strategy and it enables the
company to provide total commitment and support organizational operations.
50. 7s Mckinsey
Style:
The competitive advantage and position of Emirates can be attributed by their
leaders. The leadership style of "family style". It can be said that they are able
to integrate patience as well as their will to attain consensus with the
capability to act quickly and decisively. Emirates leader can be considered as
an influential and democratic kind of leader. It is known the leadership
composes the aptitude and skills to inspire as well as influence the behaviour
and the thinking of the people or the subordinates.Emirates leader looked for
final decisions made by the other members of the corporation especially the
shareholders.
52. 7s Mckinsey
Shared Value
They believe their business ethics are the foundation on which their success
has been built. Caring for employees and stakeholders, as well as the
environment and the communities , have played a huge part in their past and
will continue to shape their future.
Staff:
remuneration packages are offered based on the labor law of each country
and are benchmarked with other reputed airlines. Emirates provides a Profit
Share to all eligible staff based on company performance which has ranged
from between 2 and 14 weeks of basic salary. All eligible staff can avail
concessional airline rebated tickets for self and family.
53. 7s Mckinsey
System:
The most important issue in Emirates system is their IT solution. Being an
international company resulted in needing a high qualified IT system to
manage and control all the branches’ performance.
Skills:
Emirates has a training center named “Emirates Aviation University” which
has helped the company to acquire new skilled employees. They also have a
in-house training center for training and development of the employees.
54. BCG Matrix
Emirates Business Class
Emirates First Class
Emirates Economy Class
Emirates SkyCargo
Emirates Holidays
56. Porter’s Value Chain
Support Activities
Firm’s Infrastructure Vertical hierarchy
Government financial support
Department of International Government Affairs legal support
Free tax by Dubai international airport
Standardized aircrafts
HR Management Emirates Aviation College
Rewards based on performance program
Accommodation and transport allowance
Technology Development Inflight Entertainments (ICE)
In-house research center
Engineering center
New Technologies in SkyCargo
Online reservation system
Procurement Emirates catering system
Fuel Handling
57. Porter’s Value Chain
Primary Activities
Inbound Logistics Exclusive Emirates terminal for fuel storage
Organized catering system
Operation Check in
Service Desk
Boarding and lounge services
Baggage and handling
Outbound Logistics SkyCargo
Marketing & Sales Official Sponsorship
Slogans like “Fly Emirates”, “Hello tomorrow”, “keep
Discovering
Awards achieving
Pricing strategy
Services Skyward
Emirates Lounges
Emirates hotels & resorts
ICE
59. SWOT Analysis- Strengths
Having strategic position in the global market.
Huge profits from several consecutive years
The ability to continuously renew and improve their service in the airline and
aviation with strong support of Dubai government.
Customer loyalty program
Skilled workforce
60. SWOT Analysis- Weaknesses
• Analysts have accused the company of focusing too much on their high-end
acquisitions and diversification in spite of the risky effects of such decisions.
• No global international alliance
• Fares are higher than other international airlines
61. SWOT Analysis- Opportunities
Emirates have ability to develop continuously new generations of more advanced
airline and aviation services for long-term competitiveness.
The important contributing factor to Emirates’ success, and a huge opportunity
for future growth, is Dubai’s very suitable location.
The UAE’s government has been a successful in negotiating free-trade
agreements with all major economies from the USA to the emerging markets of
Asia (though not with a reluctant EU), which are very likely to further increase
demand for air travel to and from the UAE.
62. SWOT Analysis- Threats
The competitors have the very aggressive growth plans of some other Gulf-
based carriers, most notably of Qatar Airways and Etihad Airways, that might
pose the most serious future threat to Emirates.
Qatar Airways’ catch-up strategy with Emirates seems to rely largely on undercutting its
competitor while offering similar product quality.
Etihad’s expansion might prevent Emirates from obtaining much needed traffic rights to
countries that do not pursue an open-skies policy.
Fluctuations in the fuel prices creates hurdles for the company to generate more
profits
Wars and Terrorism in Middle East.
64. • Emirates' unit operating cost is about 40% lower than the lowest cost
European major, KLM. It derives its cost advantage from:
I. Its business model is focused purely on long-haul aircraft
II. The zero tax rate in Dubai
III. It has not acquired legacy costs 4. It is a dollar-based carrie
Emirates' strategy is unique in that it plans to serve the connecting
market with just long-haul aircraft, whereas most hubs in Europe and the
US have an expensive short-haul network (generally competing against
LCCs) feeding into a hub.
Emirates Airlines Strategies –
The long-haul, low cost carrier strategy
65. • Emirates is differentiated as a legacy airline where advanced technology,
staff skills and ancillary services are the main drivers for success.
Therefore, Emirates is aware of the need for continuous innovations, not
only in fleet and staff expansion but also in premium services. Emirates
has been renowned for technology development and skilled staff of multi-
culture backgrounds
Emirates Airlines Strategies –
Differentiation
66. • Although less well known than the airline, DNATA is a diversified,
multinational force of its own. DNATA Airport Operations takes care of
baggage and cargo handling at 17 airports in seven countries - the
Emirates, Singapore, the Philippines, China, Switzerland, Pakistan and
Australia. DNATA Travel Services, meanwhile, handles ticketing and
travel bookings for individuals and corporations at dozens of locations in
the GCC, and recently opened an office in Kabul.
• Over the years, the airline has also diversified into hotels, a natural
synergy with its airline and holidays divisions. It controls the Le Meridien
Al Aqah in Fujairah, and the small but growing Premier Inn Hotels chain
in the UAE. New projects include other hotels and resorts in Dubai,
Australia and the Seychelles.
• They have also diversified their business into “Education” through
building Professional Aviation Universities.
Emirates Airlines Strategies –
Horizontal Diversification
69. • Critical Success Factor (CSF)
• Key Performance Indicators (KPI)
Control and Monitoring
70. • This is vital for a capital-intensive industry such as airlines It is critical
that good managers can run operation costs at minimum level to
increase highest profits. To balance total operation costs, the
management must solve the problem on cost cutting in process to keep
profitability
Critical Success Factors (CSF) –
Cost competitiveness:
71. • Emirates is well-established with strong network alliances over
international destinations. On the other hand, Emirates has continuously
invested in its fleet and enjoyed high profitability (refer to Appendix 4).
This means the company is able to increase capacity while still able to
maintain fixed costs compared with other players. Emirates can have
access to global markets with greater geographical coverage. Thus, this
creates a high barrier to other entrants due to high costs and scope of
business.
Critical Success Factors (CSF) –
Economies of Scale:
72. • Emirates has built up its brand and image significantly within the last two
decades. Morecustomers have become loyal and chosen Emirates when
travelling from the Middle Eastand Europe or NZ (Stanik et al, 2007)
because of high quality, product innovation and excellent service.
Critical Success Factors (CSF) –
Brand loyalty and product quality:
76. References
Strategic Management; Concepts and Cases; Fifteenth Edition; Fred R. David;
Forest R. David
http://www.emirates.com
http://www.skycargo.com
www.dnata.com
www.emiratesholidays.com