Agribusiness

1. FPE 3253 :
AGRIBUSINESS &
ENTREPRENEURSHIP
AGROTOURISM OPPORTUNITIES IN
AGRIBUSINESS
1

2. Definition of Agrotourism
 Collaborations between tourism and agriculture.
 Visitor go to travelling as tourist to enjoy, relaxation,
spend time and money for enjoyable and happiness.
 At the same time is to visit agricultural area, doing
activities related agricultural activities such as harvesting,
planting and fishing.
2

3.  Reynolds (2005) mentions that agrotourism is businesses
conducted by farmers whose working agricultural operations
for the enjoyment and education of visitors.
 Agrotourism presents the potential generating farm
revenues and increasing profitability.
 Additionally, visitors of agrotourism contact directly with
farmers and support the increase of agriculture products
indirectly.
3

4. According to WTO (2003), that agrotourism is part of rural tourism and
relates to tourism on farms. It gives farmers options to expand their
activities and receive more income.
In some areas and countries, agrotourism forms a large part of rural
tourism as a whole.
The example of agrotourism in Malaysia
Kampung Sungai Sireh, Tg. Karang, Selangor
Taman Pertanian Malaysia, Selangor
Ladang Nipah Kipli, Kuala Sangklang, Perlis
4

5. Kampung Sungai Sireh Homestay, Tg. Karang, Selangor
5

6. Concept of Agrotourism
The concept of agrotourism is a direct expansion of ecotourism,
which encourages visitors to experience agricultural life at first
hand.
Visitors have the opportunity to work in the fields alongside real
farmers and wade knee-deep in the sea with fishermen hauling in
their nets.
Agritourism may be any form of farm-based tourism operation that
provides economic benefit to the farm owner(s) and provides on-
farm entertainment, activity, or product for the visitor. 6

7. Type of Tourism
Economy- Retailing Tourism
Religion- Spiritual Tourism
 Agriculture, Cultural , Geography Related Rural Tourism and
Agrotourism
7

8. Potential of Agrotourism in Malaysia
 Uniqness in Culture
 Accessibilities
 Biodiversity and Ecosystem
 Agriculture Activities
 Support from Government
Attraction Places
8

9. Contribution through Agrotourism
 It educates people or society about agriculture and contribute
to local economic.
It decrease the flood of urbanization as people are able to get
jobs and earnings from agrotourism.
 It promotes local products, regional in marketing effort and
create value added. At the same time to stimulate economic
activity as well as give benefit to society where agrotourism is
developed.
9

10. Factors Related to Agrotourism
Human resources
• lack of knowledge about services for tourists, skills as a
guide.
Natural resources
Promotion
• lack of publicity
Infrastructure
 Organizations linkages
10

11. Impact of Agrotourism - Positive Impact
Rural tourism or agrotourism generates a significant contribution to
the rural development process in rural areas
 The contributions could be in the forms of income increase and job
opportunities
Exchange between rural and urban areas, multiplier effects particularly
for small-scale
Direct investments, strengthening local or regional structures by
creating networks
11

12. Stimulating physical infrastructure developments
Increasing the diversity of economic activities, raising awareness of the
value of an area, such as its landscape, nature and culture, and the
economic potencies, as well as improving the infrastructure which
enable to provide opportunities for other economic developments.
12

13. Negatives Impact of Agrotourism
The negative impacts of agrotourism development will occur when
the development ignores the development principles and ethics.
The potential negative impacts which may occur such as degradation
of environment and local culture qualities, and economics gaps
among the regions.
13

14. Quality and Sustainability of Agrotourism
FIVE PRINCIPLES TO SUSTAIN THE BUSINESS IN AGROTOURISM
1. Tourism has to initiate and involve the local societies to be
controller of tourism;
2. Tourism has to provide labor opportunity and improve the quality
of local societies’ lives;
3. Tourism has to be regulated by national and regional governments
as well as host communities which formulated into an international
agreement standard;
14

15. 4. Tourism has to provide guidance concerning operation, evaluation,
analysis and critical of tourism impacts;
5. Tourism has to educate the local societies through education and
training programs, to increase their awareness on tourism
development which finally assist to preserve the cultural heritages
and existing natural resources
15