The document discusses the growth and challenges faced by Mang Inasal, a fast-food barbecue chain in the Philippines, highlighting its establishment, franchising, and acquisition by Jollibee Foods Corporation. It examines the company's strengths, weaknesses, opportunities, and threats, and proposes three alternative courses of action to sustain success in a competitive market. The recommendation advocates for revolutionizing marketing strategies, maintaining product quality, and focusing on customer satisfaction.

1. Get Homework/Assignment Done
Homeworkping.com
Homework Help
https://www.homeworkping.com/
Research Paper help
https://www.homeworkping.com/
Online Tutoring
https://www.homeworkping.com/
click here for freelancing tutoring sites
I. MANAGERS’ VIEWPOINT:
Fast Food industry is known as “a quick serve restaurant” flourishing business not only in
the Philippines but also in other countries. It has been observed that this business grows as time
goes by and we witness the popularity of fast food is spreading rapidly among many people due
to the following three main reasons: good taste, convenient time, and price.
II. TIME CONTEXT: 2010-2012
III. SHORT HISTORICAL BACKGROUND:
Mang Inasal (Hiligaynon for Mr. Barbecue) is a barbecue fast food restaurant chain in
the Philippines established in Iloilo City in 2003. It is one of the fastest growing food companies
in country specializing in grilled chicken. The company was started by Edgar Sia II, a young
enterprising architect who owned his first business at the age of twenty. He engaged in the food
business at twenty six years of age, opening the first Mang Inasal branch in December 2003 at

2. the Robinson's Mall Carpark in Iloilo City. The restaurant was an instant success despite stiff
competition from other more established grilled food restaurants. The branches were first opened
in theVisayan region, then to neighboring Mindanao to its south, before spreading to Metro
Manila. The company started franchising in 2005. By 2008, Mang Inasal had 23 restaurants
opened, with ten being franchised.In October 2010, 70% of Mang Inasal was acquired
by Jollibee Foods Corporation, the largest food chain company in the country, for P3 billion
($68.8 million).As of March 2014, the chain has grown to about 460 stores.
IV. STATEMENT OF THE PROBLEM:
How can Mang Inasal sustain its success despite the stiff competition?
V. AREA OF CONSIDERATION:
STRENGTH
 Advertisement/Endorsements
 Large Target market
 Market leader in the Barbecue Fast
Food Chain
 Accessibility
 Efficient Commissary system
 Locally Adapted food menus
(Filipino cuisine)
 Customer Satisfaction
 Good Business Concept
 Quality of Food
 Affordable price
 Promotions (Unlimited rice): Free
soup and complete condiments
 Delivery Service
 Eco Friendly Packaging materials
WEAKNESSES
 Slow Service
 Filipino Culture
 Unhealthy food
 Commissary struggles
 Customer Complain
 Lack Researchfor other countries
 Cleanliness
 Gloomy Ambience
o Limited Space/Crowded
o Limited Menu
o Product Availability
o Uncontrolled customer traffic
(Congested and crowded)
 Lack of Product Innovation
 Inconsistent in Service
OPPORTUNITIES
 New Brand Acquisition
 Delivery
 Expansion
 Franchise
 Technological Advances/Development
 International Expansion
 Large Target Market
 Local Culture and Tradition
THREATS
 Trend towards healthy eating
 Similar business concept and service
 Competition
 Economic slowdown
 External changes (government,
politics, taxes, etc)
 Changing customer tastes
 Global Financial Crisis
o Sanitary Standards

3. VI. ALTERNATIVE COURSES OF ACTION:
ACA #1. Revolutionizing the Marketing Mixes.
Marketing Mix: is the set of controllable, tactical marketing tools that a company
uses to produce a desired response from its target market. It consists of everything that a
company can do to influence demand for its product. It is also a tool to help marketing
planning and execution.
1. Product Innovation
 Additional Menu/Varieties of
healthier food choices
 Bigger Chicken
 Packaging
 High Quality Foods
 Ensure the freshness and quality of
the food
2. Promotions: Marketing
Campaign
 Continuous serving of Unlimited
rice/Free soup
 Tie-up Promotion
 Combo meals/Barkada meals
 Educational advertisement
 Other Promos
3. Place
 Strategic Locations
 Accessibility
 Online delivery system
 24 hour operation
4. People
 Conduct orientation for staff
 Personnel delegation: to delegate
rightful and trustworthy personnel to
run the company
 Trainings
 Good customer services
5. Process
 Minutes of processing foods/develop
speed
 Standard serving of foods
 On-time Delivery
 Consistent quality
6. Store Environment
 Maintain Cleanliness
 Sanitary Procedure
 Innovation on store ambience/design
 Well-groomed staff
 Signage designs
ACA #2. Changing the brand image into something new
Brand is the "name, term, design, symbol, or any other feature that identifies
one seller's product distinct from those of other sellers."[1] Brands are used
in business, marketing, andadvertising.
Advantages Disadvantages
 New brand image  Expensive
ADVANTAGES
 Better Profits/Increase Profits
 Enhanced brand recognition
 Promote your Product/Services
 Gain more clients
DISADVANTAGES
 Costly
 Requires investment of Time

4. ACA #3. Facilitate competitive analysis.
VII. CONCLUSION AND RECOMMENDATIONS:
I highly recommend the ACA #1 with the use of revolutionizing the marketing mixes.
Mang Inasal should continue the promotion of their own style barbeque chicken and unlimited
rice. Employees should have proper training of cleanliness and sanitary procedures. Mang inasal
should continue strengthen its existing branches and should focus on the quality products that
provide consumer satisfaction and add value to them. And also they should conduct feasibility
 Innovated/Improved
 Aligned with technological issues
 Time-consuming
 More promotion efforts needed
 Old fans of Converse dissatisfied
with the new image. There is a
possibility of losing Chuck Taylor
customer base.
Cons
 Identification of the problems of
the environment
 Enables you to identify gaps in
the market for products, services
or initiatives.
 Assists you to price your goods
and services both competitively
and strategically.
 Might give your ideas for new
technology and methodology that
could be applied within your own
organization.
 Expensive
 Time-consuming
 Involves a commitment of
resource which will have an
inherent cost to the business.
 Flawed analysis of competitors
might result in making poor
business decisions
 Too much focus on the activities
of competitors might lead a
business into becoming reactive
instead of proactive, resulting in a
lack of innovation and a lack of
unique identity in the market

5. for possible international expansion. They must ensure the freshness and quality of the food and
must increase operational efficiency.