This document summarizes key concepts about persuasive speaking from Chapter 17. It outlines the four types of audiences - supportive, uncommitted, indifferent, and opposed - and how to best appeal to each one using logical, emotional, or personal appeals. It emphasizes the importance of analyzing your audience and tailoring your message to their perspective in order to influence them to believe or take action. The document also reviews important persuasive speaking terminology like logos, pathos, ethos and lists vocabulary terms.

1. Chapter 17
Speeches to Persuade

2. What is persuasive
speaking?
• Induce your
audience to
believe as you do.
• Influence your
audience to cause
an action.

3. Analyzing your Audience
• Supportive- friendly; reinforce what they
already accept & strengthen ties with them
• Uncommitted- neutral; members need
information so they can make up their
minds

4. Analyzing your Audience
• Indifferent- members are often
apathetic; often they are a captive
audience (forced to be in attendance)
• Opposed- hostile towards you;
objective should be to get a fair
hearing
– compromise
– offer a disclaimer

5. Appealing to your Audience
• Logical Appeal- Greek “logos”
– be organized
– offer proof
• Emotional Appeal- Greek “pathos”
– words arouse feeling in audience
• Personal Appeal- Greek “ethos”
– honesty
– competency

6. Recalling the Facts
• Why is audience analysis important?
• What are the four types of audiences?
• How should you treat each type of audience?
• How should you deal with an opposed audience?
• No matter what type of audience you face, what
is your primary purpose in persuasive speaking?
• Discuss logos, pathos, & ethos.
• What two elements form the backbone of ethos?
• Which of the three types of appeals is most
effective?
Look Back on Page 469 of textbook

7. Vocabulary
• persuasive speaking
• supportive audience
• uncommitted audience
• unbiased
• indifferent audience
• captive audience
• opposed audience
• compromise
• disclaimer
• logos
• proof
• pathos
• ethos
• goodwill
• integrity
• reputation
• sincerity
• competency
• credentials
• composure
List on Page 469 of textbook