This document discusses three types of appeals in persuasive writing: ethos, pathos, and logos. Ethos refers to an appeal to authority or credibility. Pathos involves appealing to the audience's emotions. Logos uses logical reasoning and facts to support arguments. The document provides examples of how to establish ethos by demonstrating expertise and credibility. It explains how pathos can be achieved through metaphor, simile, or passionate delivery. Logos is defined as using reliable data and statistics to support a position. The document also includes essay prompts and guidelines for writing essays.