Audience Analysis and Its Types

2. ENGLISH
Audience Analysis

3. Presented To:
Ma’am Amal Saleem Khan
GROUP MEMBERS
• Ali Hassan S20-0065
• Rehan Bashir S20-0066
• Mujtaba Ibrahim S20-0067
• Zeeshan Siddique S20-0068
• Muhammad Hassan S20-0069
• Farman Ali S20-0070
• Muqaddas Khalid S20-0071

4. Outline:
 Introduction
 Why conduct an audience analysis
 Definition of audience analysis
 Types of audience analysis
i. Demographic analysis & factors
ii. Psychographic and disposition analysis
iii.Situational analysis & factors
 Adapting to audience needs

5. Why conduct an Audience Analysis?
• Taking an audience-centered approach is
important because a speaker’s effectiveness
will be improved if the presentation is created
and delivered in an appropriate manner.
• Picture yourself in front of the audience,
about to deliver your speech.

6. Introduction:
• Audience analysis is a vital component of any
presentation.
• Taking an audience-centered approach is important
because a speaker's effectiveness will be improved if
the presentation is created and delivered in an
appropriate manner.

8. Definition
• Audience analysis is the process of
gathering information about the people
in your audience so that you can
understand their needs, expectations,
beliefs, values, attitudes, and likely
opinions.

10. Types of Audience Analysis
Audience Analysis
Demographic
Analysis
Psychographic
Analysis
Situational
Analysis

11. I: Demographic Analysis
• From Greek Language, Demography means description of
people.
• Scientific Study of Human Population primarily with respect
to size, structure and development.
• Concerned with current size and characteristics of human
population, how they were attainted and how they are
changing.
• It is the fundamental stage of preparing for your speech.

13. Factors of Demographic Analysis
 Age:
• There are different age group in audience
and speaker should speak according to their
age level.
• Different age group audience have different
frame of refrences.
• On basis of that analysis speaker should
speak.

14.  Gender
• It can define human experience.
• Clearly, most women have had a different cultural
experience from that of men within the same culture.
• Some women have found themselves excluded from
certain careers.
• Some men have found themselves blamed for the
limitations imposed on women.

15.  Religion
• There is wide variability in religion as well.
• Difference in religious changes their
prospective according to their beleifs.
• First speaker should analyse to whom he is
speaking.
• Avoid religious contradicted speech.

16.  Group Membership
• In your classroom audience alone, there will be
students from a variety of academic majors.
• Every major has its own set of values, goals,
principles, and codes of ethics.

17.  Education
• It is expensive, and people pursue education
for many reasons.
• Some people seek to become educated, while
others seek to earn professional credentials.
• Both are important motivations.

18.  Occupation
• People choose occupations for reasons of
motivation and interest.
• Their occupations also influence their
perceptions and their interests.

19. II. Psychographic Analysis
• Address the audience attitudes, beliefs and
attitudes.
• It is the qualitative methodology of studying
audience based on psychological
characteristics and traits such as values,
desires, goals.

20. III. Situational Analysis
• It is finding out things like the seating arrangement,
the number of people likely to attend and the room
lighting.
• The way the seats are arranged will affect the
audience response.
• It is also important to know how many people will be
there for the speech.
• The way the room is lighted will affect the
audience responds.

21. Factors Of Situational Analysis
 Audience Size: In a
typical class, your audience is likely to consist of twenty to thirty listeners.
This audience size gives you the latitude to be relatively informal within
the bounds of good judgment. It isn’t too difficult to let each audience
member feel as though you’re speaking to him or her.
 Occasion: Some
of the most successful speeches benefit from situational analysis to
identify audience concerns related to the occasion.

22. Adapting to Audience Needs
• Audience differs in their perspectives and readiness to
accept new ideas.
• Even in a homogeneous audience, an audience
composed of people who are similar to one another,
different listeners will understand same ideas in
different ways.
• Every member of every audience has his or her own
frame of reference generated by their unique life
experience.