The document discusses the three modes of persuasion according to Aristotle: ethos, pathos, and logos. Ethos refers to establishing one's character or credibility. Pathos means appealing to emotions. Logos is appealing to logic through evidence, statistics, or logical reasoning. Examples are given of how each mode is used in different contexts like letters, speeches, and articles.

1. Rhetoric
the art of using language

2. Aristotle

3. Aristotle Three
modes of
persuasion.

4. 1. Ethos
2. Pathos
3. Logos

5. 1. Ethos
someone‟s character or credibility

6. How you establish Ethos
-Applying to Eastside or Cambridge
- Defend yourself to a teacher
- The way you dress, present, identify
yourself

7. A writer/speaker is establishing their
Ethos when they…
- list their credentials
- talk about their experiences
- talk about their behavior

8. Ethos in Letter from a Birmingham Jail

9. Two types of Ethos-
we’ll call them explicit and tacit
* Explicit= Ethos that the writer
or speaker verbally tells you of.
* Tacit= Ethos that the writer or
speaker does not directly talk about.

10. 2. Pathos
appealing to emotions

11. How you’re familiar with Pathos
-Depict consequences
- Puppy-Dog face
- Guilt

12. How does the word Pathos relate to the word
pathetic?

13. A writer/speaker is drawing on pathos
when they…
-paint an emotionally charged image
-use „emotive‟ or „tonal‟ words
- imply that you should feel a certain way

14. Pathos in FDR’s Declaration of War

15. 3. Logos
appealing to logic

16. How you’re familiar with Logos
-Fake statistics in Florida Writes
- Inquiring “how come?” “why?”
- If… then…

17. A writer/speaker is drawing on logos, or
logic, when they…
- use numbers or statistics
- cite research
- describe hypothetical situations/
logical comparisons

18. Logos in article on technology