The importance of getting a creative brief rightSean Lane
All creatives have been there (and designers if you haven't, I guarantee you will at some stage), you leave a briefing meeting with no clarity about what the task at hand is. From the get go, you're tredding in quick sand. On the flip side there's nothing better than having the sparks of concepts starting even before you leave the briefing. In this document. My intention here is to keep things simple and help the standard of brief writing. I hope this helps in some way. Sean.
How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"Loc Tran
In this session we will be talking about how to help visitors make the L.E.A.P. from “No” to “Hell, Yes!”
Creating a Customer Avatar so we can better understand who our Customers are and how they think.
And a simple five point check list that you can implement to improve your Sales Pages.
This Meet-Up is scheduled for 7pm on Thursday the 20th of June 2019.
Basement
96 Gawler Place
Adelaide SA 5000
RSVP via MeetUp.Com/Adelaide-Product-Launch/
Please be courteous and update your RSVPs if you can’t make it.
The importance of getting a creative brief rightSean Lane
All creatives have been there (and designers if you haven't, I guarantee you will at some stage), you leave a briefing meeting with no clarity about what the task at hand is. From the get go, you're tredding in quick sand. On the flip side there's nothing better than having the sparks of concepts starting even before you leave the briefing. In this document. My intention here is to keep things simple and help the standard of brief writing. I hope this helps in some way. Sean.
How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"Loc Tran
In this session we will be talking about how to help visitors make the L.E.A.P. from “No” to “Hell, Yes!”
Creating a Customer Avatar so we can better understand who our Customers are and how they think.
And a simple five point check list that you can implement to improve your Sales Pages.
This Meet-Up is scheduled for 7pm on Thursday the 20th of June 2019.
Basement
96 Gawler Place
Adelaide SA 5000
RSVP via MeetUp.Com/Adelaide-Product-Launch/
Please be courteous and update your RSVPs if you can’t make it.
Build your Talk Tracks - Selling and Marketing Messages WorkbookThe Selling Agency
Talk Tracks communicate what you do, how you do it, what results you deliver and for whom you work with.
The goal is to begin a relationship with your messages that turns prospects into customers.
By nailing the “what, how, why and for whom”, in a clear, concise and relevant way, you build a powerful foundation for all your sales and marketing communications.
You can build your brand touch points consistently and deeply demonstrate your unique expertise.
http://www.thesellingagency.com/wasting-first-impressions-talk-tracks/
An 8 minute presentation created for Toastmasters to offer better evaluations. This information is useful for anyone coaching or mentoring someone with their presentation skills.
How To Get Press for Your Skillshare ClassErica Swallow
I spoke with a group of Skillshare Master Teachers about how they could get press for their classes, including tips on how to pitch journalists, as well as how to become a guest writer to boost their reputations.
Presentation delivered for The Woodlark Companies manager meeting November 16th 2012. A class focused on emotional intelligence and how that translates to customer service and resident retention
Developing and Maintaining the Art of Writing by Susan Mwenda Mulongoti slid...Susan Mwenda-Mulongoti
Are you an aspiring writer, author or coach? You will discover some of my biggest tips that have helped me to write more than 7 books in a space of 2 years
Selling has always been something that you "do to a customer". A sale does not take place till a customer buys. Traditional selling is relegated to the history books. How about exploring a new paradigm? The buying game!
Connect with me on LinkedIn (https://linkedin.com/in/kalpeshdesai) should you wish to have a copy of this deck.
In order to get to know and use a better communication within an office or in the society one needs to know the most important parts and points to take into consideration especially those who speak in dari or persian.
Good Luck
Build your Talk Tracks - Selling and Marketing Messages WorkbookThe Selling Agency
Talk Tracks communicate what you do, how you do it, what results you deliver and for whom you work with.
The goal is to begin a relationship with your messages that turns prospects into customers.
By nailing the “what, how, why and for whom”, in a clear, concise and relevant way, you build a powerful foundation for all your sales and marketing communications.
You can build your brand touch points consistently and deeply demonstrate your unique expertise.
http://www.thesellingagency.com/wasting-first-impressions-talk-tracks/
An 8 minute presentation created for Toastmasters to offer better evaluations. This information is useful for anyone coaching or mentoring someone with their presentation skills.
How To Get Press for Your Skillshare ClassErica Swallow
I spoke with a group of Skillshare Master Teachers about how they could get press for their classes, including tips on how to pitch journalists, as well as how to become a guest writer to boost their reputations.
Presentation delivered for The Woodlark Companies manager meeting November 16th 2012. A class focused on emotional intelligence and how that translates to customer service and resident retention
Developing and Maintaining the Art of Writing by Susan Mwenda Mulongoti slid...Susan Mwenda-Mulongoti
Are you an aspiring writer, author or coach? You will discover some of my biggest tips that have helped me to write more than 7 books in a space of 2 years
Selling has always been something that you "do to a customer". A sale does not take place till a customer buys. Traditional selling is relegated to the history books. How about exploring a new paradigm? The buying game!
Connect with me on LinkedIn (https://linkedin.com/in/kalpeshdesai) should you wish to have a copy of this deck.
In order to get to know and use a better communication within an office or in the society one needs to know the most important parts and points to take into consideration especially those who speak in dari or persian.
Good Luck
This is an annotated slide deck from my presentation at the International Mentoring Association (IMA) Conference in Phoenix, Arizona on 23 April 2015. I have annotated the slides because I deliberately don’t include much text in my slides when I present. But that isn’t much help to you when you just have the slides to read without me talking through them.
Discover the Career Conversation Toolkit: 10 tools for managers, mentors and in-house coaches to use to have effective career conversations with employees. And through those conversations help retain employees and develop their careers within the organisation
Leverage These Effective Communication Skills to Get Your Message AcrossApril Bright
Your success is highly dependent upon how well you communicate with your colleagues, your customers and your providers. Effective communication helps you reduce conflict and confusion while increasing motivation and productivity. No matter your age or title, communication is a timeless skill to practice and hone. Leveraging decades of training and managerial experience within device companies and his role as a professor, G. Bryan Cornwall provided the practical steps that you must take to become an excellent communicator.
We’ve seen this story over and over. Your client’s marketing agency wants you to do something… or you need to talk to them about a problem they are causing, and there is this gap where you don’t know how to get through to them. I’ve been on both sides of this fence. I’d like to help you close the gap with your clients or internally within your organization. We’ll discuss how to build trust, communicate effectively, and follow-through in a way that closes the gap of understanding between marketing and development. Don’t get stuck in games of politics when solid, clear, concise communication will do! Improve your marketing know-how and impress your clients and higher-ups too.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
Communication Culture: Resolving Conflict and Leveraging FeedbackBarrie Byron
Presenting 8:30-9:30 a.m. on Tuesday May 22 at STC Summit 2012. Ann Grove and Barrie Byron are veteran presenters who are passionate about lifelong learning and experienced in embracing change.
Dr. Rick Goodman provides expert tips and tricks on mastering the art of sales. For more information on sales mastery visit www.rickgoodman.com or schedule a sales training workshop at www.advantagecontinuingeducationseminars.com
Rachel Karl, RKO Consulting
It’s time to talk material or "content" as it is commonly called.
If you have stared at the keyboard waiting for some kind of inspiration to arrive... it has. This presentation with Rachel will have you collecting Facebook “likes” and “shares” like a popular teen with an unlimited data plan.
Planning, Selling, and Engaging: Gaining Buy-In from Ideation to DeliveryJerry Manas
Jerry Manas shares best practices in software and process adoption and change leadership, gaining buy-in from ideation to delivery. Based on a chapter in his book, The Resource Management and Capacity Planning Handbook.
1. 6 KEYS TO CONVERSATION AND
CAREER SUCCESS
Craig Carbonneau, Professor Anstey, MKT 270 Professional Selling
Article by: Bud Bilanich, April 14, 2011
11/7/11
2. KEY POINTS
• The article explores the SIX KEY CONVERSATION STEPS
importance of sales 1. Acknowledge the other
calls and how to come person as an equal
away with a sale 2. Stay curious about the other
person
• Become an excellent 3. Recognize that we need each
conversationalist by other’s help to become better
listening more than listeners
4. Slow down to have time to
speaking. think and reflect
• Pay attention to what 5. Remember that conversation
other people say; is the natural way for
humans to think together
respond appropriately
6. Expect it to be messy
3. RELATED INFORMATION
• “Active listening is as • Showing appreciation is
important when conversing important as well.
over the phone as when • By acknowledging that you
conversing in person” and the other person are
(Castleberry Tanner, 116) equals, a caller can talk with the
other person as opposed to
• Bilanich writes that “by talking to the other person.
listening, I got a very good • SPIN® implements listening as
understanding of his life well by asking questions.
problems and concerns” • Situation questions followed
(Bealnich 1). by problem questions,
• By asking questions, one implication questions, and
can listen to answers. need payoff questions are used
• By listening to answers one when “successful salespeople
go through a logical needs
can formulate a way to identification sequence”
fulfill the buyer’s needs. (Castleberry Tanner 1)
4. RELATED INFORMATION (CONT.)
• During sales calls it is • “Messy” conversation is
important to set a follow described by Bilanich as an
up call. important conversation step.
• Cultivating for future • Assessing reactions can
calls, especially after a sometimes be messy.
commitment has already • “If a prospect does not develop
been made, builds trust enthusiasm for the product,
within the buyer-seller the salesperson will need to
relationship. make some changes”
• According to Bilanich it is (Castleberry, Tanner 1).
important to “set a follow • In doing so, a caller can once
up date to move forward
again use active listening to
with a consulting project”
(Bilanich 1). clean up a messy sales call and
come out with something
positive.
6. LEARNING OUTCOME
By reading this article and relating it to the book I have learned
the following:
• An effective use of SPIN® can probe needs from a potential
buyer
• In gaining the needs and desires of a buyer, the caller can
further work to deliver these needs.
• Listening after the question is asked is extremely important. So
much can be uncovered if one actively listens.
• When going into a sales call the caller must realize that the
other person is a regular male or female and that talking to this
person is a natural way to gather information from him or her
and use it to gain an advantage on competitors.
7. REFERENCES
Bilanich, B. (2012). Articles in the career success coach
category [Web log message]. Retrieved from
http://www.budbilanich.com/category/career-success-
coach/
Bilanich, B. (2011, April 14). 6 keys to conversation and
career success. Success Common Sense, Retrieved from Lexis-
Nexis ®
Castleberry, S., Tanner, J., Jr.. (2012). Selling: Building
partnerships. McGraw-Hill/Irwin.