Persuasive speaking for English

1. Persuasive Speaking

2. Persuasive Speaking
• Persuasive speeches are presentations that aim to change others by prompting them
to them to think, feel, or act differently.
• Persuasive speaking is the art of using words and body language to influence an
audience.
• It is achieved by using arguments, rationalization, presenting supporting information
and usually emotionally appealing language.
• It is the skill of using the best arguments to win over and convince others.
• It requires the ability to use symbols of communication in an effective manner.
• The persuasive speaker should be able to use words both spoken and written, as well
as non verbal methods is such a way as to have the most influential effect on the
target audience.

3. Characteristics of Persuasive Speaking
• Like all other communication, persuasive speaking is interactive. (In
delivering persuasive speeches, speakers need to establish and
maintain visual and personal connections with listeners and respond
to feedback. After a persuasive speech, listeners may ask questions.).
• Persuasion is not coercive. (Aristotle taught that persuasion relies on
artistic, not inartistic, proofs.
• Persuasive impact usually is gradual, or incremental. For instance,
when we hear a persuasive speech, we compare its arguments with
our experience and knowledge. If the speaker offers strong
arguments, good evidence, and a coherent organization, we may shift
our attitudes or behaviors.

4. Informative Speaking (Speech)
• An informative speech is one that intends to educate the audience on a
particular topic.
• This type of speech uses descriptions, demonstrations, vivid detail, and
definitions to explain a subject, person, or place the audience wants to
understand.
• An informative speech makes a complex topic easy to understand or
offers a different point of view.
• Unlike persuasive speeches, an informative speech relies less on pathos
and more on communicating information.

5. Persuasive VS Informative Speaking
• Persuasive speaking is different from informative speaking although
they have an overlapping elements.
• Persuasive speaking asks the audience to choose from among options
whiIe informative speaking states and clarifies options.
• Persuasive speaking aims to win the audience’s agreement and
commitment while informative speaking aims to give information.
• Persuasive speaking uses emotional tone and appeals and informative
speaking does not.

6. The Three Cornerstones of Persuasion
Effective speaking, especially persuasive speaking is essential for
democratic societies.

7. Ethos
Ethos refers to the perceived personal character of the speaker. We are
more likely to believe the words of people whom we think are good
and ethical. We tend to attribute high ethos to people if we perceive
that
• They have integrity
• They can be trusted
• They have good will towards us
• They know what they are talking about
• They are committed to the topic (show enthusiasm, dynamism)

9. Pathos
• Pathos refers to emotional proofs, or reasons to believe in something.
Logical believes are not the only ones that affect what we believe. We
are also influenced by our feelings: passions, personal values, and
perceptions. Emotional proofs address the more subjective reasons
we believe in people, ideas, causes, and particular courses of action.
• So, in preparing your persuasive presentation, you want to develop
ways to help your listeners not just understand your ideas but also
feel something about them.

11. Logos
• The third reason we believe in things is logos, which is rational or
logical proofs.
• We provide logical proofs when we offer arguments, reasoning, and
evidence to support claims in persuasive speeches.

12. • Another word for ethos is credibility, which is the willingness of others to believe
a person has personal integrity, is positively disposed towards them, and can be
trusted.

13. • Credibility arises from the three cornerstones of persuasion: ethos,
pathos, and logos. Listeners are likely to find speakers credible if they
demonstrate their personal integrity, establish emotional meaning for
their topics, and present ideas logically and with good evidence.

14. Organizing a persuasive speech
The general principles of organization are
• The introduction should get the audience’s attention State the
proposal clearly and give a preview of what you will cover in the
speech After each main point, there should be internal summary
There must be smooth transition from one point to the next Content
should be organized to support the proposal Conclusion should
summarize the main points

15. •  For persuasive speeches, a five step organization called” motivated
sequence pattern” ◦ Attention – focus listeners attention ◦ Need –
show that a real problem exists ◦ Satisfaction – Purpose a solution to
the demonstrated problem ◦ Visualization – helps the audience to
visualize the impact of the solution.