This chapter discusses professional and social communication. It emphasizes the importance of character and persuasion, as well as showing respect through actions like making eye contact, shaking hands firmly, and introducing people. It also discusses appropriate tones in communication, such as the assertive tone that considers timing, location, and relationships. The chapter provides guidance on skills like proper introductions, avoiding conversation blockers, offering constructive criticism, and adapting language and dress to different situations in order to communicate effectively and respect differences in others.

1. Chapter 7
Professional and
Social
Communication
“Character is the most effective means of
persuasion.” – Aristotle

2. Character and Persuasion
What is the meaning of character and
persuasion?
What persuades you?
What does protocol mean?
What is chain-of-command?
Why is it important to show that people matter?

3. What can you do
to show respect?
Look people in the eye.
Offer a firm handshake.
Introduce people.
Quit talking when boss
or teacher is ready.

4. What are tones?
Aggressive tone
My way or the highway
Wants to win at all costs
Nonassertive tone
Doesn’t talk much
Backs down
Hard to read
Assertive tone
Direct, but tactful
Considers location, timing,
intensity, relationships
Solves problems

5. What are People Skills?
People like you.
You know protocol.
You respect chain-of-
command.
You know how to get
people to work together.

6. What to do when someone
enters a conversation
Introductions
Address people by name.
State what you are doing.
Introduce others.
Make connections.
Make people feel included.

7. What are Conversation
Blockers?
Talking too much
Talking too little
Interrupting

8. How do you offer
criticism?
Constructive vs. Destructive
Destructive Language
You are always late.
You mess everything up.
You’re lazy.
Constructive Language
You are missing a lot.
You’d help yourself by showing
more attention to detail.
I know you could show more
intensity.

9. How to receive criticism
Maintain composure
Listen - let others finish
Ask questions

10. ABCs of Directions
Always
Be
Clear, Complete
& Concise

11. Language and Dress
How should you make adjustments?

12. Types of Language
Informal Language
For friends
Includes slang and inside
Standard Language
Commonly accepted
Used in school and on the job
Uses proper grammar and
sentence structure
Technical Language
Used on the job
Uses abbreviations and terms

13. Dress
Adapt to the occasion.
Be as dressed as those
around you.
Respect your employer.
Maintain professionalism.
Be neat and well groomed.

14. Respect Difference
Age
Gender
Ethnicity

15. Why?
Women spend 85% of
consumer $
Older Americans spend
more than $600 billion
each year
32 million people in the
U.S. speak a language
other than English
Women
85%
Seniors
$600 billion
32 million
non-
English

16. How to Promote Diversity
Be open-minded
Be tolerant
Be empathetic

17. Recalling the Facts
What does protocol mean?
What telegraphs your mood and attitude?
What approach should you take when
communicating?
What does tact mean and why is important to
practice?
What elements show that you have “people skills”
What are the types of language?
How do you determine what you should wear in
social and business situations?
What does “respecting differences” mean?
Look Back on Page 200 of textbook

18. Vocabulary
social communication
professional
communication
protocol
chain-of-command
courtesy
tact
tone
aggressive tone
nonassertive tone
assertive tone
people skills
dialogue
informal language
standard language
technical language
List on Page 173 of text book