SPEECH and theater,,, persuasive speech

1. LESSON 2
PERSUASIVE
SPEECH

2. “Persuasion can go
through obstacles
that force cannot.”
-Yusuf A. Leinge

3. PERSUASION
- the process of changing or
reinforcing beliefs, attitudes,
behavior, or values.
The speaking goal
is to reinforce
their behavior

4. Ads on TV.
Internet
Sermons
Political Speech
Sales Presentations
Persuasive
Speech
A speech to persuade seeks
to change or reinforce
listener’s attitudes, beliefs,
values, or behavior.

5. Try to change or reinforce an audience’s
convictions and often to urge some sort of
action
Give listeners new insights that may affect
their attitudes and behavior
Try to influence their listener’s point of
view or behavior
Persuasive Speakers may offer
information to :

6. Persuasive
Speakers
Do more than teach; they
ask the listeners to respond
to the information shared.
Do more than change or
reinforce attitudes, beliefs
or values- they may attempt
to change or strengthen
behavior
Persuasive
Message

7. TYPES OF
PERSUASIVE
SPEECH
.
Factual
Persuasive Speech
Value Persuasive
Speech
Policy Persuasive
Speech

8. Tells whether something is right or
wrong, beautiful or ugly, moral or
immoral, good or bad.
Value Persuasive Speech
Types of Persuasive Speech
It is based on whether a particular
belief or statement is true or false
and is backed with strong evidence.
Factual Persuasive Speech
Used to convince the audience to
either accept or reject a certain
policy, candidate or rule. It argues
the nature of the problem and the
solution that should be taken
Policy Persuasive Speech

9. Aristotle’s
Traditional
Approach
Ethos
Logos
Pathos

10. Aristotle believed that to be credible, a
public speaker should be ethical, possess
good character, have common sense, and be
concerned for the well being of the audience
Ethos

11. Logos
Aristotle used this term to refer to the
rational, logical arguments that a speaker
uses to persuade someone.
“logos”- literally means “the word”

12. Pathos
Aristotle used the term pathos to refer to the
use of appeals to emotion.

13. A research-based framework for
understanding how persuasion
works. It is a simple idea that
explains how people are
persuaded to think or do
something.
The Elaboration Likelihood Model (ELM)

14. Instead of prescribing how to craft
a persuasive message from the
standpoint of the speaker, ELM
theory suggests how members of
the audience interpret messages
of persuasion.
The Elaboration Likelihood Model (ELM)

15. 1. The Direct or Central Persuasion
Route
The theory suggests that there are two ways
a listeners can be persuaded
2. The Indirect or Peripheral Persuasion
Route

16. 1. The Direct or Central Persuasion
Route
When listeners elaborate on a message,
they will likely be persuaded by the
arguments, logic, the evidence, and the
reasoning presented to them.

17. If the listeners do not elaborate or do not use
critical thinking skills while listening, they
simply draw on an overall impression of
what the speaker and how the speaker says
it.
2. The Indirect or Peripheral
Persuasion Route

19. Thank you!