1) The Will It Blend? video campaign produced by Blendtec illustrates the potential value of connecting with consumers online through unconventional viral videos rather than traditional advertising. The video received nearly 4 million views in 8 months on YouTube.
2) Integrated Marketing Communication (IMC) is a strategic process that involves planning, executing, and monitoring communications across different brand touchpoints to profitably acquire and retain customers. IMC requires understanding target markets, the brand, competition and other factors.
3) E-marketers have various communication tools at their disposal including advertising, sales promotions, public relations, direct marketing, and personal selling. The goals are to move consumers through stages of awareness, interest, desire and
This educational presentation is prepared for BBA 6th Semester students of Prime College, Nayabazar-KTM, Nepal.
Content Includes:
Introduction to internet marketing,
Difference between Internet Marketing (online) and offline Marketing,
Tools for online Marketing:
Search Engines, Social Media Marketing, Email Marketing,
Legal Issues with online marketing
Copying any using content other than for educational purpose is strictly prohibited.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
Internet marketing a great growing industry in the market. And everyone wants to know its secret way of promotion. If you want to grow your skills according to the market demand then read guide. For more details visit: http://www.skylinecollege.com/digital-marketing-course
This educational presentation is prepared for BBA 6th Semester students of Prime College, Nayabazar-KTM, Nepal.
Content Includes:
Introduction to internet marketing,
Difference between Internet Marketing (online) and offline Marketing,
Tools for online Marketing:
Search Engines, Social Media Marketing, Email Marketing,
Legal Issues with online marketing
Copying any using content other than for educational purpose is strictly prohibited.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
Internet marketing a great growing industry in the market. And everyone wants to know its secret way of promotion. If you want to grow your skills according to the market demand then read guide. For more details visit: http://www.skylinecollege.com/digital-marketing-course
Auftakt der Vorlesung "Kommunikation und Kooperation in der Webgesellschaft", Dr. Gerald Fricke, 08.04.2011. TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Digital marketing is the practice of promoting products, services or brands using digital technologies, such as the internet, social media, mobile devices, search engines, and other digital channels. It encompasses a wide range of strategies and tactics that are designed to reach and engage target audiences online.
Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and mobile marketing. These tactics can be used individually or in combination to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting sales, or building brand awareness.
Digital marketing also involves analyzing and measuring the effectiveness of these tactics using various metrics and tools, such as website analytics, conversion tracking, social media monitoring, and customer relationship management (CRM) software. This allows marketers to optimize their campaigns and make data-driven decisions that can improve overall marketing performance.
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2. Will it Blend?
Blendtec supplies commercial blenders to Starbucks
and others.
Blendtec produced a video in which the CEO blended
unusual products such as a garden rake, a golf
club, and light bulbs.
The video, uploaded to YouTube, received 3.9 million views
in an 8-month period.
The Will It Blend? Campaign illustrates the potential value of
connecting with consumers online versus traditional
advertising.
Do you think that this type of campaign can build
awareness for new products? Can you think of other
3. Integrated Marketing Communication
(IMC)
IMC is a cross-functional process for
planning, executing, and monitoring brand
communications.
The goal is to profitably acquire, retain, and grow
customers.
IMC strategy requires a thorough understanding of
target markets, the brand, its competition, and other
factors.
4. Marketing Communication Tools
MarCom consists of both planned and unplanned
messages between firms and customers and among
customers.
E-marketers can enhance MarCom by using
innovative technologies, such as e-mail, web
pages, blogs, digital receiving devices, etc.
Internet MarCom may include advertising, sales
promotion, marketing public relations, direct
marketing, and personal selling.
5. IMC Goals and Strategies
Goal Objectives Strategies
The AIDA and “think, feel, do” (hierarchy of effects) models help
guide selection of online and offline MarCom tools.
The models recognize that consumers first become aware of
a product before they develop feelings and purchase it.
Application depends on whether the product purchasing
decision is high- or low- involvement.
The models can help marketers select appropriate
communication objectives and strategies, such as:
Build brand equity.
Elicit a direct response.
7. Internet Advertising
All paid space on a Web site or in an e-mail is
considered advertising.
Advertising is nonpersonal, usually
persuasive, communication about products or
ideas paid for by an identified sponsor.
Online advertising expenditure amount
1998 – USD 1 Billion
2000 – USD 8.2 Billion
2008 – USD 23.45 Billion
8. Internet Advertising Formats
Keyword search is the fastest growing and most
important technique.
Classified ads are the second largest expenditure
category.
Display ads are the third largest.
Display ads include traditional banners and many
additional sizes.
Formats include rectangles, pop-
ups, banners, buttons, and skyscraper display ads.
9. Rich Media Ads
Rich media ads are interactive, at least offering click-
through.
Rich media ads often use Flash animation to attract
attention.
Many formats can be rich media:
Banner ads
Interstitial ads
Floating ads
Pop-up and Pop-under ads
34. Other formats
Email advertising
Pop-up
Pop-under
Video ad
Indian panga league
https://www.youtube.com/watch?v=Ly4sRTCes0Y
SMS
Paid search
35. Transition and Floater Ads
Transition ads appear while other content is loading.
Interstitials are Java-based ads that appear while
content is loading.
Represent 2% of all Web advertising expenditures.
Superstitials are video-like ads that appear when a user
moves their mouse.
Shoshkeles are 5-8 second Flash animations that run
through a Web page.
Capture user attention and can be entertaining.
36. E-Mail Advertising
E-mail advertising is the least expensive
type of online advertising.
Advertisers (such as Hotmail) can
purchase space in another firm’s e-mail
content.
E-mail newsletters are another type of e-
mail advertising.
37. Sponsorships
Sponsorships integrate editorial
content and advertising.
Many firms want to build partnerships
that provide useful content.
Sponsor disclosure is an important issue
for e-marketers.
38. Mobile Advertising
Promising marketing communication techniques for
mobile devices include:
Free mobile content delivery (marketing public relations).
Content-sponsored advertising.
Location marketing.
Short message services (SMS).
39. Marketing Public Relations
(MPR)
Public relations includes activities that influence
public opinion and create goodwill.
MPR includes brand-related activities, such as online
events, and nonpaid, third-party media coverage.
A Web site can serve as an electronic brochure.
Online events can draw traffic to a site.
Users can download video podcasts on many types of
receiving appliances.
Viral marketing and other techniques can help companies
create buzz online.
40. Sales Promotion Offers
Sales promotions are short-term incentives that
facilitate the movement of products to the end user.
Coupons (e.g. deal of the
day, retailmont.com, hotcoupons.com)
Rebates (e.g. cash back)
Samples (e.g. one month free subscription)
Contests (e.g. Online quiz, give away for providing
information)
Sweepstakes (e. g. lucky draw)
Games (e.g. downloadable games,
Premiums (free or low cost gifts)
Marketers report 3-5 times higher response rates
41. Direct Marketing
Direct marketing includes techniques such
as:
Telemarketing.
Outgoing e-mail.
Postal mail, including catalog marketing.
Targeted online ads that solicit a direct
response.
Text messages or Short message services
(SMS).
42. E-Mail
E-mail, used by 92% of internet users, is the
internet’s killer application.
94% of marketers invest in e-mail campaigns.
E-mail has advantages over postal direct mail
marketing.
Average cost is less than $0.01.
Immediacy and convenience.
E-mails can be automatically individualized.
E-mail also has disadvantages.
Consumer distaste for unsolicited e-mail or spam.
Effective lists are hard to obtain and maintain.
ROI: Exhibit 12.16
43. Permission Marketing: Opt-in, Opt-
out
When consumers opt-in, they are giving permission
to receive commercial e-mail about topics of interest
to them.
Opt-in techniques are part of a bigger marketing
strategy called permission marketing, “turning
strangers into customers.”
Lists with opt-in members get much higher response
than other lists.
44. Viral Marketing
Viral marketing is the online equivalent of word of
mouth marketing.
Word of mouse
Hotmail is a viral marketing success story.
Movies such as Blair Witch Project and American
Psycho were promoted using viral marketing techniques.
Burger King’s Subservient Chicken campaign drew 14
million visitors in the first year.
“Indian Panga League” youtube ad series
45. Text Messaging
Short message services (SMS) are text messages
sent over the internet with a cell phone or PDA.
Instant messages are sent among users who are
online at the same time.
Marketers can build relationships by sending
permission-based information where consumers
want to receive it.
Flight delays
Music and movie schedules
46. Direct Marketing Metrics
E-mail receives a 3-10% click-through to the
sponsor’s Web site and an average 5%
conversion rate.
Catalog companies and retailers have more
than 9% click-throughs on e-mail campaigns.
In a study of SMS campaigns, 94% of
messages were read by recipients and 23%
showed or forwarded messages to a friend.
47. Spam
Spam is unsolicited e-mail.
Spammers routinely harvest e-mail addresses from
newsgroup postings.
Many moderated groups filter spam and most e-mail
programs can filter spam.
The CAN-SPAM Act appears to have little ability to
stop spam.
48. Personal Selling
Personal selling involves real time conversation
between a salesperson and customer, face-to-
face, by telephone, or by computer.
Some companies provide real time sales assistance
online.
Land’s End has a live chat feature.
The internet can also generate leads for
salespeople.
49. IMC Metrics
Display ads are ineffective. Only 0.15% of all users
click on them.
Online ads that were bigger, placed as interstitials, or
contained rich media delivered greater impact.
There is increasing evidence that online and offline
advertising work well together.
Exhibit 12.20
Exhibit 12.21
Exhibit 12.22