RAINBOW LIFE is a 360 degree marketing, branding, PR and reputation management company that deals in print, digital, outdoor and online promotions. They offer services including business consulting, brand positioning, technology advisory, event management, public relations and real estate marketing. Their goal is to transform business performance and promote brands through innovative strategies using various media channels and by focusing on process improvement and enabling technology.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
This report talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
This report talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
I am a keen amateur photographer and I'm currently studying for a diploma in photography with the Photography Institute in London. Here are a few examples of my recent black & white work.
Comment bien rédiger le Cahier des charges de votre site webpolenumerique33
Un site Internet ne bénéficiera d’un bon retour sur investissement que si le projet est bien défini en amont et suivi en aval. Le cahier des charges permet de formaliser votre projet, de mentionner les spécificités techniques et ainsi de mieux dialoguer avec vos prestataires. Conseils de rédaction et focus sur les aspects juridiques (propriété intellectuelle, mentions légales, CGV…). Animé par le Pôle numérique de la CCIB et Alias Avocats.
Le SEO repose avant tout sur la capacité d'un site à produire des contenus pertinents. Le contenu qualitatif est indispensable pour être visible sur Google et pour obtenir ensuite l'engagement du visiteur et les conversions.
Digital marketing is the practice of promoting products, services or brands using digital technologies, such as the internet, social media, mobile devices, search engines, and other digital channels. It encompasses a wide range of strategies and tactics that are designed to reach and engage target audiences online.
Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and mobile marketing. These tactics can be used individually or in combination to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting sales, or building brand awareness.
Digital marketing also involves analyzing and measuring the effectiveness of these tactics using various metrics and tools, such as website analytics, conversion tracking, social media monitoring, and customer relationship management (CRM) software. This allows marketers to optimize their campaigns and make data-driven decisions that can improve overall marketing performance.
Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Marketing refers to activities that a company uses to promote its products and services and improve its market share. It requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users if it’s going to be successful.
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games
Digital marketing,also called online marketing ,refers to all marketing efforts that occur on the internet.Businesses leverage digital channnels such as search engines,social media,email,and other websites to connect with current and prospective customers.This also includes communication through text or multimedia messages.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Blue organic elegant scrapbook digital marketing presentation.pdfMansichitambare
The term digital marketing refers to
the use of digital channels to market
products and services to consumers.
This type of marketing involves the
use of websites, mobile devices,
social media, search engines, and
other similar channels. Digital
marketing became popular with the
advent ofthe internetin the 1990s
Every aspect of this developed world is constantly changing, even many Traditional Marketing strategies or styles are being replaced with Digital Marketing.
Excellence Technology is one of the top reputed ISO certified software development and industrial training company in Mohali. Excellence Technology is a professional company providing web education and advanced 6 months and weeks industrial training in Mohali and is also a leading software development company. They also provide Digital Marketing Course in Chandigarh.
1. RAINBOW LIFE creates a positive perception for your Brand, Product, Services, Profile and
Reputation. It is this perception and image of your Brand or Product, which makes you reach out to
your prospective and potential clientele with a positive and clear approach. Customers in this
competitive market essentially needs to have awareness, recognition and made to understand the
benefits.
RAINBOW LIFE is a 360 Degree Promotion, Marketing, Branding, PR and Reputation Management
Company, which deals into promoting via Print, Electronic, Digital, Outdoor Activities and
Campaigns, Events, Online-Internet-Web or by ATL-BTL Activities and Campaigns. Being into
technology Advisory and Open Source Consulting for over a decade, we also expertise in
integrating and implementing Technology and Trends in Business Environment.
For Enquiries and Proposals, mail us your Requirements at INFO@RAINBOWLIFE.IN
Although our Service Portfolio includes diverse services ranging from Technology Advisory and
Open Source Consulting, Business and Marketing Consultancy, Events, Promotional Campaigns,
Media and Celebrity Management, Web Design, Online Promotions and Creative Designing or
Market Research but key to success of everything lies in the Buzz Words:
EXPERTISE, INNOVATION in Process, XPLORING the Possibilities, IDEAS & LATEST Technology Trends
2. Event Management Services:
Planning
Defining Event Objectives - Concept Development - Budgeting
Event Design - Theming - Site Selection - Negotiations - Contracting
Risk Management – Administratio
Programming
Entertainment - Speakers - Seminars - Facilitators - Training
Activities - Contests - Special Events - Tours – Pyrotechnics
3. Production
Catering - Hospitality - Staging - Sound & Lighting
Multi-Media - Special Effects - Decor - Costuming
Promotion
Publicity - Advertising - Promotional Materials - Media Relations
Sponsorships - Incentives - Corporate Gifts - Registration
~ ~ ~
RAINBOW LIFE offers Business Consulting, Advisory and Brand Positioning to Businesses Globally. We
aim to transform Business Performance, Strategic Perspective on Process Improvement and enabling
Technology as per the requirements to deliver Performance oriented tools.
We offer 360 degree Solutions to promote Brand & Business by Print, Electronic, Digital & Internet
media.
Fundamentally, there are three basic objectives of promotion. These are:
1. To present information to consumers as well as others.
2. To increase demand.
3. To differentiate a product.
4. Promoters use internet advertisements, special events, endorsements, and newspapers to
advertise their product. Many times with the purchase of a product there is an incentive like
discounts (i.e., coupons), free items, or a contest. This method is used to increase the sales of a
given product. Internet branding also involves social media interaction and integration. Display
and content networks used with repetition are one method of integrating a brand with social
media. Behavioural targeting, re-messaging, and site specific targeting are used as a way to
keep a brand in front of a target audience. Branding through social media involves sharing
knowledge about the brand and continuously interacting with customer.
We look at how we can enhance the process by focusing on Business Process, Software Tools,
Training& Support.
Our innovative & experienced team provides Open Source Consulting as well as custom application
development. We offer solutions to keep your business grow in the highly competitive business
environments & fast changing technology. Promotional activities to push a brand enabling social
media channels to spread content making something viral such as the advertising by Coke using
the release of a new Bond film creating a huge amount of attention which then gets promoted
across all social channels by people spreading the information due to excitement. Social media,
as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way.
These interactions allow for conversation rather than simply educating the customer. Facebook,
Twitter, LinkedIn, Pinterest, Google Plus, Tumblr and Instagram are rated as some of the most
popular social networking sites As a participatory media cultures, social media platforms or social
networking sites are forms of mass communication that through media technologies allow large
amounts of product and distribution of content to reach the largest audience possible. However,
there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or
become overloaded. With promotion through participatory media, there is an opportunity to gain
social capital
Specialized Areas of ONLINE Marketing
Internet marketing can also be broken down into more specialized areas such as Web
marketing, email marketing and social media marketing:
1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites,
promotional or informative Web sites, online advertising on search engines, and organic
search engine results via search engine optimization (SEO). also called online
marketing or Internet advertising, is a form of marketing and advertising which uses the
5. Internet to deliver promotional marketing messages to consumers. It includes email
marketing, search engine marketing (SEM), social media marketing, many types of display
advertising (including web banner advertising), and mobile advertising. Like other advertising
media, online advertising frequently involves both a publisher, who integrates advertisements
into its online content, and an advertiser, who provides the advertisements to be displayed on the
publisher's content. Other potential participants include advertising agencies who help generate
and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and
advertising affiliates who do independent promotional work for the advertiser.
Online advertising is a large business and is growing rapidly. In 2011, Internet advertising
revenues in the United States surpassed those of cable television and nearly exceeded those of
broadcast television.[1]:19
In 2013, Internet advertising revenues in the United States totaled $42.8
billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a
historic high of $20.1 billion for the first half of 2013, up 18% over the same period in
2012. Online advertising is widely used across virtually all industry sector
2) Email marketing involves both advertising and promotional marketing efforts via e-mail
messages to current and prospective customers. Email marketing (on the Internet) is popular
with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high
when done properly. Email marketing is often reported as second only to search
marketing as the most effective online marketing tactic.
Email marketing is significantly cheaper and faster than traditional mail, mainly because of
high cost and time required in a traditional mail campaign for producing the artwork, printing,
addressing and mailing.
Advertisers can reach substantial numbers of email subscribers who have opted in (i.e.,
consented) to receive email communications on subjects of interest to them.
Almost half of American Internet users check or send email on a typical day with email blasts
that are delivered between 1 am and 5 am local time outperforming those sent at other times
in open and click rates.
Email is popular with digital marketers, rising an estimated 15% in 2009 to £292 m in the UK.
If compared to standard email, direct email marketing produces higher response rate and
higher average order value for e-commerce businesses
3) Social media marketing involves both advertising and marketing (including viral
marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Social networking websites allow individuals to interact with one another and build relationships.
When companies join these social channels, consumers can interact with them directly. That
interaction can be more personal to users than traditional methods of outbound marketing &
advertising.[5]
6. Social networking sites act as word of mouth. Social networking sites and blogs allow followers to
“retweet” or “repost” comments made by others about a product being promoted. By repeating
the message, the user's connections are able to see the message, therefore reaching more
people. Because the information about the product is being put out there and is getting repeated,
more traffic is brought to the product/company.
Through social networking sites, companies can interact with individual followers. This personal
interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing
whom to follow on these sites, products can reach a very narrow target audience.
Social networking sites also include a vast amount of information about what products and
services prospective clients might be interested in. Through the use of new Semantic Analysis
technologies, marketers can detect buying signals, such as content shared by people and
questions posted online. Understanding of buying signals can help sales people target relevant
prospects and marketers run micro-targeted campaigns.
In order to integrate Social Networks within their marketing strategies, companies have to
develop a marketing model. In a marketing model (SNeM2S) based on Social Networks is
provided. The model includes the following steps:
• selection of potential Social Networks to use;
• definition of a financial plan;
• definition of organisational structures to manage the Social Network in the market;
• selection of target;
• promotion of products and services;
• performance measures
RAINBOW LIFE take care of your Online Brand Positioning, develop Interactive Websites, Internet
Marketing, Web Promotions, Search Engine Advertising, Reputation Management, Search Engine
Optimization and Social Media Marketing.
Our Experts Team provides complete Assistance Promotion Plan and Implementation for your
Business to successfully go Online.
7. PUBLIC RELATIONS
A basic definition of public relations is to shape and maintain the image of a company,
organization or individual in the eyes of the client's various "publics." What is "public"
exactly? public, in PR terms, is anyone who ever has or ever will form an opinion about the
client.
Depending on the nature of the client's work, these publics could include clients, potential
clients, voters, members of the local community, members of the media, students, parents
of students, online fans groups, foreign citizens -- the list is endless. Rainbowlife handles
these situations efficiently. Public relations professionals present the face of an organization or
individual, usually to articulate its objectives and official views on issues of relevance, primarily to
the media. Public relations contributes to the way an organization is perceived by influencing the
media and maintaining relationships with stakeholders. According to Dr. Jacquie L’Etang from
Queen Margaret University, public relations professionals can be viewed as "discourse workers
specializing in communication and the presentation of argument and
employing rhetorical strategies to achieve managerial aims.
Specific public relations disciplines include:
Financial public relations – communicating financial results and business strategy
Consumer/lifestyle public relations – gaining publicity for a particular product or service
Crisis communication – responding in a crisis
Internal communications – communicating within the company itself
Government relations – engaging government departments to influence public policy
Food-centric relations – communicating specific information centered on foods, beverages
and wine.
Building and managing relationships with those who influence an organization or individual’s
audiences has a central role in doing public relation. After a public relations practitioner has been
working in the field, they accumulate a list of relationships that become an asset, especially for
those in media relations.
Within each discipline, typical activities include publicity events, speaking opportunities, press
releases, newsletters, blogs, social media, press kits and outbound communication to members
of the press. Video and audio news releases (VNRs and ANRs) are often produced and
distributed to TV outlets in hopes they will be used as regular program content
8. Real Estate Branding, Marketing and Promotions
Take your real estate lead generation online, with a full-featured real estate agent
website! Connect to prospects, offer valuable features & real estate marketing tools, and
showcase all listings with style. Social Media Integration allows visitors to share your
property listings online with 250+ popular social media websites, while our Daily Email
Alert Service delivers listings right to your prospects inbox, to bring you more leads. Even
get perks like a domain name email and free website training!
Boost your website traffic with built-in SEO tools, to attract new business, build clientele,
and drive sales. Leads tools, like Guest Tracking, help you better understand your prospects,
by tracking and reporting their property viewing history. Lead follow-up is easy with
branded email campaigns and a client manager. Offer your buyers and sellers a complete,
IDX-enabled real estate marketing system today to generate more qualified leads!
Real Estate Agent Website Features
Website Features
Single Agent & Team Websites
Daily Email Alert Service For Buyers
Self Managed Website
Theme Manager
Website Content Manager