This document provides an overview of developing an e-marketing plan. It discusses establishing goals, managing stakeholders, and aligning the e-marketing strategy with corporate strategies. It emphasizes managing the planning process as a project with key components like the current state, future state, and addressing challenges. Social media is positioned as an additional opportunity and challenge to manage information. The presentation aims to provide ideas and strategies to help attendees improve their e-marketing activities and articulate the need for a managed e-marketing plan.
CIM/e-Marketing Award-Assignment # 3 and #4 (combined): A Full Fledge e-Marke...Naja Faysal
This plan presents in details why would a school go into the transformation from traditional schooling into an e-business / e-Learning operation and how to best do it within budget and cultural limitations.
As part of the Chartered Institute of Marketing programs, Naja Faysal was enrolled in the Professional Development Award in e-Marketing via Cambridge Marketing College
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Marketing is the activity, set of institutions, and the process of creating, communicating, delivering, exchanging, offerings that’s the value for customer, clients and partners and society of large.
In this PPT we will clear the doubts of Digital marketing, What it is?
What are its types?
Purpose of digital marketing ?
Why and how to do this marketing?
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
How to measure the success of offline marketing onlineSuccessStartups
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment, you can focus your efforts on those, rather than wasting valuable resources on campaigns that aren’t producing the desired results.
Monitoring the impact of online marketing is relatively straightforward with simple analytics tools that provide valuable insights, but it is also possible to measure your offline marketing using digital technology. Online and offline marketing is becoming intertwined, and one often has an influence on the other. For example a particular TV ad or magazine advert can spark a conversation on a social media network which will engage your audience and drive visitors to your website.
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
* Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics.
* Get 15 tips to improve your marketing performance
About Marketing Score
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
CIM/e-Marketing Award-Assignment # 3 and #4 (combined): A Full Fledge e-Marke...Naja Faysal
This plan presents in details why would a school go into the transformation from traditional schooling into an e-business / e-Learning operation and how to best do it within budget and cultural limitations.
As part of the Chartered Institute of Marketing programs, Naja Faysal was enrolled in the Professional Development Award in e-Marketing via Cambridge Marketing College
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Marketing is the activity, set of institutions, and the process of creating, communicating, delivering, exchanging, offerings that’s the value for customer, clients and partners and society of large.
In this PPT we will clear the doubts of Digital marketing, What it is?
What are its types?
Purpose of digital marketing ?
Why and how to do this marketing?
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
How to measure the success of offline marketing onlineSuccessStartups
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment, you can focus your efforts on those, rather than wasting valuable resources on campaigns that aren’t producing the desired results.
Monitoring the impact of online marketing is relatively straightforward with simple analytics tools that provide valuable insights, but it is also possible to measure your offline marketing using digital technology. Online and offline marketing is becoming intertwined, and one often has an influence on the other. For example a particular TV ad or magazine advert can spark a conversation on a social media network which will engage your audience and drive visitors to your website.
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
* Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics.
* Get 15 tips to improve your marketing performance
About Marketing Score
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
Prof. Dr. Susanne Robra-Bissantz, Yvonne Gaedke, Dr. Gerald Fricke: Kick-Off Web-2.0-Seminar, April 2009.
Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement, TU Braunschweig.
Auftakt der Vorlesung "Kommunikation und Kooperation in der Webgesellschaft", Dr. Gerald Fricke, 08.04.2011. TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
Marketing Funnel - Explained by iStrategist InstituteRushant Pragwat
In this presentation, I am explaining about the Digital Marketing Funnel in the simplest way yet practical and fruitful.
Go through this ppt and I am sure you will learn and understand it thoroughly.
Dear PANA Members,
You are all invited to PANA’s September GMM entitled: “HOW TO STRENGTHEN YOUR COMPANY’S DIGITAL CAPABILITY”. This will be on September 25, 2014 (Thursday), 12 Noon at the Hard Rock Cafe, 3/F Glorietta 3, Makati City. Speaker is Mr. Albet Roble-Buddahim, Department Head of Digital Activation and Business Transformation, Avon Cosmetics Inc. (Registration starts at 11:30AM.)
Find out the answers to the following questions:
- What are the different options for an internal digital team given a brand's objectives and scale?
- What are the different competencies that need to be developed?
- What are the different positions, and how does the org chart look like for a digital team?
- When do you decide to outsource digital work?
- What are the different types of suppliers and digital agencies out there?
- How do you evaluate prospective suppliers and digital agencies?
- How do you evaluate the effectiveness of a digital campaign?
[GEM] Advanced Master's Digital Business Strategy - 2019-2020 presentationYann Gourvennec
This is the standard presentation for the Advanced Master's in Digital Business Strategy of Grenoble Ecole de Management. It is an international program located in Paris in the heart of Europe.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
1. Managing E-Marketing Plan Part 1 (Presentation)How to develop the plan & focus on Social Media tools Boris.Kapitanovic@INVENTERA.net 15 December 2009IOETI e-Marketing Conference El Gouna, Egypt aim 1
2. Aim of Presentation To point out the big picture of preparing the e-Marketing Plan Point out some of the potential challengesexperienced during the proces of Plan preparation and management Background in Public & Private Organizations that operate at Global/International, Regional and Local Level PART 2: Focus on plan preparation will be on THURSDAY’s WORKSHOP! 1st, 3rd, 5th session (6th = 1on1 after the workshops) 2nd & 4th – Prof. Dr. Dimitrios Buhalis Personal aim 2
3. My Personal Mission for Today’s Presentation That you get at least 1 idea which you (would like to) carry out in the near future during your e-Marketing activities And to be able to articulate the business needs for “managed e-marketing plan“ to your managers or team-members Cutting e-marketing budget? About Boris 3
4. About Boris – www.Boris2.com From Slovenia, most of the time operating outside the country :) 17+ years in IT ~15 years in IT Consulting & Software Development Management for SMEs & Global Organizations 9 years on/off in Travel & Tourism Sector; Jan-June 2009 in Egypt! In between 2 years managing Global IT Services for 22 countries Specialized in: Delivering positive business CHANGE supported by IT into organizations (30% technology – 70% people/process/culture/etc) Portals – inter, intra, extra-net (info architecture, usability, development, optimization & process change management! Project Management & ITSM (PMI, PRINCE 2, Crystal, ITIL, COBIT) E-Marketing as a process & tools (CRM & optimization SEO/SEM/SNO/SNM/SMM) around it Personal: Just got a second child – baby boy Tim (some of you may Tinkara) After 20+ years of windsurfing - kitesurfing beginner agenda 4
5. Agenda Warm-up: Some trends from the industry The e-Marketing Plan – where do we start/continue The Process of Planning “the Plan” Managing as a Project which delivers the Process Key components of “the Change” Some of challenges during the planning & plan execution process Last year’s plan with additional “SocNet” Activities A taste of Social Media related e-Marketing activities No1 priority for implementation is? The Additional Challenge is Here: Managing Social Media Information Chaos Thursday Workshop - Room #1: Developing & Managing the E-Marketing Plan 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 5 Warm up goal
6. Warm-up goal To set the background for discussion How many e-Marketing Managers or their managers People who work with e-Marketing colleagues are present today? Approximate Annual Marketing (not just e-Marketing) Budgets? Below 30K USD? Below 100K, 1M, 1M+ 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 6 Global trends
7. Warm-up: Some trends from the industry Top 3 Global trends in 2009 Were they Happy news? Global Crisis Global Warming Pandemic Flu One way to tell... is by using soc-media tools 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 7 Reflected trend in tourism
8. Warm-up: Some trends from the industry WTM: Global trends 2009 in Tourism in collaboration with EuroMonitor International North America: Funemployment - using free time to pursue other interests UK: Pop-up hotels Europe: Concierge travel for masses Middle East: Female only accommodation Africa: Obama effect - roots tourism Asia: Golf – Lipstick effect - e.g. Golf tourism “nano breaks”, catering to time poor, cash poor consumers "bold steps are critical to maintain a competitive edge in the rebound" Caroline Bremner, Euromonitor International in 2009 for WTM 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 8 Aiming for: New added value Followed by: innovation Need: invention Trends: tourism reflection
9. Warm-up: Some trends from the industry Global Crisis Adding the real value & trustworthy information major Financial & Other Bubbles are being revealed Invention is not enough! Innovation is adding the value to the market/consumer -> traveller Who is the next superstar in tourism? You? WAYN.com – Where are you now? PlaceSpotter.com –share your local knowledge about destination or use it TripTracker.net – foto GPS blogging Project “TRUST”... Launch in Q2-2010... soon :) Global Warming Pandemic Flu 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 9 Global warming responses
10. Warm-up: Some trends from the industry Global Crisis Global Warming Responses Eg. HOPEnagen (Copenhagen, Denmark) Responses in tourism Sustainability trends ECO Lodges, ECO Activities (cycling, trekking, ect...) E-Marketing’s Contribution Cost Savings/Avoidance Financial Subvention Frameworks & Partner Synergies (the eight “P” of the Marketing mix) EU frameworks, USAID, etc. One of the top 5 key gidelines is related to ECO industry Pandemic Flu “flu-free” hotels being advertised Do you trust them? :) A bit more effort will be neeeded... No free lunch :) 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 10 WAYN Innovation example
11. 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 11 TripTracker
12. 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 12 placespotter
13. 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 13 IT trends
14. Warm-up: Some trends from the industry IT trends SocNet BOOM Complement to SEO – SNO - Social Network Optimization Step 1: platform Step 2: today – utilization Step 3: is starting to happen – info optimization Looking for innovation ideas!? CC (Creative Commons & others) innertion Free product & idea share market Connect with TED.com on http://Facebook.com/TED Interviews with people that are changing the world & more Let TED lead you to the other IT trends ;) 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 14 E-Marketing plan how to start/continue
15. The e-Marketing Plan – how do we start/continue How do global trends affect the e-Marketing Creativity/New Market Opportunities Generation Sustainability Cost Avoidance/Reduction Etc... It requires A bit more “brain” excercise and a lot of NEW THINGS in your organization = PROCESS CHANGE is needed 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 15 Process for change
16. Where to start/continueThe Process of Planning “the Plan” in e-Marketing Start managing the process of change as a PROJECT Where to begin with planning the DETAILED E-Marketing Activities? From the TOP 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 16 Current State The Gap Future State It’s a PROCESS... of change The Process of Change The Project The Process inputs
17. The Process of eM Implementation It is a process... Goals fit the Strategy? Stakeholders? E-MarketingPlan Corporate & other strategies Experience& Info for improvement Marketing Strategy Results for otherdepartments!!! Marketing Plan It’s a learning process E-Marketing Plan must become ONE with the Overall Plan! LEARNING PROCESS detailed 17
18. The Process of eM Implementation It is a learning process... Goals fit the Strategy? Stakeholders? Manage the CHANGE as a project 18
19. The Process of PM Implementation Manage it as a ProjectSource: PRINCE2, 2005 Could be PMI, etc... 19
20. The Process of Planning “the Plan” in e-Marketing Start managing as a PROJECT Where to begin with planning? 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 20 Current State The Gap Future State The Process The Project The process of e-Marketing Plan Preparation and Management (COVERED ON THURSDAYS WORKSHOP) Post Mortem Activities Lessons Learned Business Case Project Mandate Project Brief TODAY’s Challenges in planning
21. Today’s Challenges during the planning Delivering the Successful Project ... Being Strategically Aligned Building TRUST with the Customer/Community Management of Lifecycle of the Plan Levels - Strategic, Tactical, Operational Phases - Before, During, After, Deming Cycle Micro & Macro Eco-system of the Plan The e-cosystem - The name of the game = synergy & invention/innovation Management of Solution Providers – Service Level Management 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 21 PM CSFs Some of the Basis for Thursday’s Workshop
22. Today’s Challenges during the planningCSFs in PM Also... Standish Group, CHAOS report 1994 4 top CSFs 22
23. Today’s Challenges during the planningCSFs in PM – Top 4 discussion Boris: Research in 2005/06 Top Management Support Clarity of Business Goals Clear Strategy & Business Case User/Customer Participation & Involvement Effective Communication FINDING: Similar results to Standish Group CHAOS Report... Top managemnt support 23
24. Today’s Challenges during the planning Top Management Support & Clear Strategy Alignment 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 24 Alignment
25. Today’s Challenges during the planningStrategic Alignment 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 25 Industry Needs Partner/National/Regional Strategy CorporateStrategy MarketingStrategy & Plan E-Marketing Strategy & Plan Ideal alignment situation
26. Today’s Challenges during the planningStrategic Alignment – ideal situation :) 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 26 Industry Needs Partner/National/Regional Strategy CorporateStrategy MarketingStrategy & Plan Top management’s task to establish the balance eMarketing CAN HELP! E-Marketing Strategy & Plan Top mgmg & clear goals
27. Today’s Challenges during the planningStrategic Alignment – ideal situation :) 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 27 Top Management Needs to understand the situation Set the clear goals based on informed decisions eMarketing can help => MEASURE/RESEARCH... This also gives the products/services better added value Building trust within the social communities YOU can provide some of information for better decision making through use of the right tools... Also in Social Media Information Pool :) Strategic alignment Stakeholders
28. Today’s Challenges during the planning 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 28 Strategic Alignment STAKEHOLDERS External Internal External partners
31. Vision & Goals Company Management & Strategy PR Branding Marketing Ops International & DomesticCustomers/Travellers ICT Research International PARTNERS E-Marketing Prod Dev Domestic PARTNERS InternalQuality Domestic Offices International Offices HR Next challengeManagement of a Plan Preparation
32. Today’s Challenges during the planning Making the Project Successful... Being Strategically Aligned Building TRUST with the Customer/Community Management of process of Plan preparation Process of CHANGE - Key 5 areas to consider Lifecycle will be discussed at workshop! Management of Solution Providers – Service Level Management 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 32 5 key areas to consider Some of the Basis for Thursday’s Workshop
33. Implementing the process5 Key Areas to ConsiderBased on approaches used by Top MCs(McKinsey, CG&EY, ...) Part 1 Part 2 The team 33
34. The Team & People Some of the e-Marketing roles E-Marketing Manager Technical Experts Web & other development, video, design, usability, communication, ... Business/marketing experts SEO, SEM, SNM/SMM, SNO/SMO, Business Analysts, “Product Managers”, etc... Copywriters KAMs Translators Librarians/Content & Knowledge Managers Researchers & analytical experts Support teams Brand/Program/Product Managers Quality Assurance staff Etc... Challenge: Reorganizing/Setting up the TEAM 34
35. Reorganizing the eMarketing Team “Setting Up” the eMarketing Team environment Operations vs Projects Matrix Organization Legal/ Functional/ Operational Management Expectation Management Change of daily “routine” “Comfort zone” vs “Performance zone” Management of Change OUTSOURCING Service Level Management (ITIL) Skillset & Role Planning Team members usually already know each other New roles & responsibilities Team maturity phases - Tucker Team maturity phases 35
36. eMarketing Team Development - stages Every team member should be aware of it Based on Tucker, 1965 Some guidelines 36
37. eMarketing Team development tips Schedule regular reviews of where your teams are Adjust behavior and leadership approach to suit the stage the team has reached Leave plenty of time in schedule to coach team members through the “Forming”, “Storming” and “Norming” stages Responsibilities of emarketing mgr 37
38. Duties/responsibilities of e-marketing manager/team To manage the day to day delivery of the website as well as articulate and deliver longer termimprovements, in line with the web strategy. 2. To write, edit and publish information across the website & OTHER WEBSITES/TOOLS (WEB 2.0!) To regularly audit andmaintain this information (In co-operation with partners) 3. To co-ordinate the work of the Web Application Developer, Web Technician and Information Officer inthe delivery of website projects and functionality others. More in hidden slides Tools
39. Duties/responsibilities of e-marketing manager/team 4. To deliver online marketing campaigns in conjunction with the Marketing, Strategy, & Other relevant Departments (e.g.PR, legal), external advertising agencies and web/digital team. 5. To evaluate/analyse data from web usage & other statistics and online marketing campaigns to inform marketing and communications planning/R&D 6. To manage the ongoing development of the e-Marketing channels and their content Manage = measure, coordinate, learn, invent, innovate, Lead!
40. Duties/responsibilities of e-marketing manager/team 7. To conduct regular competitor analysis to ensure the website maintains a competitive edge. 8. To be responsible for co-ordinating all online advertising activity ensuring the company’s positioning and brandingthroughout all media, monitoring competitor activity and evaluating the effectiveness of campaigns to inform strategy.
41. Duties/responsibilities of e-marketing manager/team 9. To ensure information is easy to access, accurate and up-to-date. Trustfull! 10. To establish new online & offline partnerships 11. To bring the revenue from online activities 12. To contribute to the development of marketing strategy, especially in respect of online media. Tools
42. Implementing the process5 Key Areas to ConsiderBased on approaches used by Top MCs(McKinsey, CG&EY, ...) Tools selection 42
43. The Tools - selection Simple vs Complex The golden middle Compatibility vs Functionality Small = custom Large = robust In-house vs Outsourced/SaS TCO, ROI, reliability/availability, accounting (investment/cost, cashflow, etc...) Cheap vs “Expensive” Tools in and outside organization 43
44. Vision & Goals Management & Strategy INTERnet PR SOCIALNETWORKS Branding Marketing Ops International & DomesticCustomers/Travellers EXTRAnet ICT Research International PARTNERS BusinessApplications E-Marketing Prod Dev INTRAnet Domestic PARTNERS InternalQuality Domestic Offices International Offices HR Social Media tools intro
45. TOOLS Social Media related e-Marketing activities Some of the aims: Build TRUST Grow Communities ADD VALUE Make them act Travel package purchasing Measure Improve your products & services 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 45
46. TOOLS SocialMedia-related e-Marketing activities Some of the aims: Build TRUST Grow Communities ADD VALUE Make them act Travel package purchasing Measure Improve your products & services 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 46 Which soc net/media tools?
47. TOOLS Social Network/Mediatools? Facebook, Twitter, MySpace, Hi5, Yahoo, Google, Flickr, and million more... Forms of information Short Text “Long” text Video Audio Links Link-backs/Kick-backs Etc... 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 47 Taste of Thursdays discussions
48. TOOLS A taste of Thursday’s discussions Innovative ways of using Facebook, Twitter, et al... One magic phrase – “marketing journalism” Examples used from OUTSIDE the industry - today Their tourism implementation workshop – tomorrow (Thu 17 Dec 2009) 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 48 Taste of Thursdays discussions – Research tools
49. TOOLS A taste of Thursday’s discussions Research tools 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 49 Statistical information in SECONDS! Power of single person influence
50. TOOLS A taste of Thursday’s discussions Single person, big effect 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 50 Single Person INFLUENCES A GLOBAL CHANGE Geo tagging & Pros & cons
51. TOOLS A taste of Thursday’s discussions Data integration 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 51 PROs: graphical representation in seconds CONs: personal info protection! My FACEBOOK name “Boris Kepy” for a reason Similar example in tourism
52. TOOLS A taste of Thursday’s discussions Geotagging... 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 52 Similar example In Tourism Mobile magic
53. TOOLS A taste of Thursday’s discussions Research tools 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 53 INSTANT MOBILEMAGIC Another split second info
54. TOOLS A taste of Thursday’s discussions Speed of information 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 54 Another Split sec info Minneapolis bridge Community uses the tools! Instant socnet platforms
55. TOOLS A taste of Thursday’s discussions Instant networks – Ning.com 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 55 Instant Socnet platforms There is at least one in Tourism... In toursim...
56. TOOLS A taste of Thursday’s discussions Instant networks – Ning.com 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 56 Instant Socnet platforms eMarketingAssociation.ning.com How to reach the right segments? Fan pages/ Groups
57. TOOLS A taste of Thursday’s discussions Fans vs Active Participants 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 57 Fans vs Active Participants How to reach the right segments? Personal experience of the rollercoaster
58. TOOLS A taste of Thursday’s discussions Instant networks – Ning.com 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 58 Magical Effect? 2nd/3rd Largest SharePoint Portal Community on Facebook The future is in...
59. TOOLS A taste of Thursday’s discussions Information sharing & seamless integration 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 59 Why use soc networks and similar tools? FUTURE is in integration Simple integration
60. TOOLS A taste of Thursday’s discussions Use of Widgets 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 60 Simple integration How to get there? The new name of the game...
61. TOOLS A taste of Thursday’s discussions Recipes for gathering followers 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 61 The New Name of the Game! Tomorrow’s session
62.
63. After 6.30 PM - 1on1, 1onN, NonM session 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 62
64. Thank you Q&A 2 nd Arab International E-Tourism & E-marketing Conference - IOETI 63 LinkedIn: www.Boris2.com