Uploaded byDr. Ankit Kesharwani
Facebook analytics
This document provides information on using Facebook for business purposes including creating a business account and ads, measuring ad effectiveness, and using Facebook tools like APIs and OpenGraph. Key steps include completing your business profile, deciding on ad objectives, targeting relevant groups, and measuring metrics like likes, comments, clicks and impressions to understand ad performance. Facebook offers various plugins, APIs and analytics tools to optimize ads and understand customer engagement.
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Facebook analytics
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- 2. CREATING A BUSINESS ACCOUNTON FACEBOOK
- 7. What if Iuse an already registered number?
- 11. Go to yourGmail and click on confirmation mail
- 18. Scroll down to getIndian Rupee (INR)
- 22. Cancel it and Clickon “Skip”
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- 26. Min. 100 likesrequired to create an offer
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- 31. Spent some timehere to understand how Facebook can be used for your business purpose
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- 42. Spent some time onall information and options
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- 54. Click “Cancel” Your Adis „ready‟ but not „Live‟ on Facebook.
- 55. Alternate way to createyour ad / campaign
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- 61. What if youalready have facebook account and a company website that has facebook social plugin?
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- 76. Tag Similar toGoogle AdWords Like this you can get tag / code for all plugins.
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- 95. Right hand ofthis page displays the estimated number of people in targeted group
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- 100. After targeting allrelevant groups, click “Upload”
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- 105. Scroll Down to“Guide”
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- 116. Story likes andcomments
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- 123. You will gettags / codes.
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