SlideShare a Scribd company logo
FACEBOOK ANALYTICS
CREATING A BUSINESS
ACCOUNT ON FACEBOOK
What if I use an already registered
number?
Go to your Gmail
and click on
confirmation mail
Scroll down to
get Indian
Rupee (INR)
Cancel it and
Click on “Skip”
Explore all
options
Min. 100 likes required to
create an offer
Complete your profile
Spent some time here
to understand how
Facebook can be used
for your business
purpose
CREATING ADS ON
FACEBOOK
Decide your
objective?
Explore
each
objective
You can
select any
image
“AND”
Relationships
“OR”
Relationships
Spent some
time on all
information
and options
Scroll
down
Click “Cancel”
Your Ad is „ready‟ but not „Live‟ on
Facebook.
Alternate way
to create your
ad / campaign
Repeat
Process
MEASURING AD
EFFECTIVENESS
Min. 30 likes
required
What if you already have
facebook account and a
company website that has
facebook social plugin?
www.facebook.com/insight
s
FACEBOOK DEVELOPER
Read this
carefully
Explore options.
Tag Similar to Google
AdWords
Like this you can get tag / code for all
plugins.
AD - MANAGER
Explore all options.
Right hand of this page displays
the estimated number of people
in targeted group
27,000 – 29,000
38,000 – 42,000
After targeting all relevant
groups, click “Upload”
FACEBOOK OPENGRAPH
Scroll Down to “Guide”
Story Impressions and
Clicks
Story likes and comments
Timeline unit activity
Demographics
FACEBOOK APIs
Scroll down page
You will get tags / codes.
QUESTIONS?

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