The document discusses various forms of support media, categorized into traditional and nontraditional types, emphasizing their history, evolution, and examples. Key types include outdoor advertisements, aerial advertising, mobile billboards, and transit advertisements, highlighting their effectiveness and reach. Additionally, it addresses the use of yellow pages and advertisements in movies, alongside the emerging trend of virtual advertisements on television.

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5. Support Media:
It is also referred as alternative media,
nonmeasured media & nontraditional media.
It is of two types
• Traditional support media
• Nontraditional support media

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8. Traditional Support Media:
It consists following types of ad
Outdoor Advertisement:
5000 yrs old started in Greek
In 1982 it was $888 million industries
In 2005 it increased & reached to $5.8 billion
Account 2.3% world wide
Previously dominated by Cigarettes & Tobacco
Now dominated by Education & Real Estate
Major reason is innovative
Now 3D technology is used
In India it accounts 7.2%

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13. Aerial advertisement:
• Airplane pulling banners, Skywriting(1200ft
high), & Blimps are the part of it.
• Used in Beach, Fair, events & sales promotion
MOST AMAZING
Pizza hut paid $1million for its 30 ft logo in
unmanned Russian Proton Rocket.

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MOST AMAZING
Pizza hut paid $1million for its 30
ft logo in unmanned Russian
Proton Rocket.

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17. Mobile Billboard:
• Here mobile vehicle is used to promote
advertisement
• Mostly Trucks are used
• In US one Truck travel 60k miles & create
10million viewers
• Interestingly Donkey or Horse is also used

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23. In store advertisement:
Little banner, Poster & Gum sticker are the part of
it.
Transit Advertisement:
Ad in inside & Outside of the public Transport,
waiting area, Station, Terminals & Subway
It is of Three Types
• Inside Cards
• Outside Poster
• Station, platform & Terminal poster

24. Inside Cards:
• Used in inside of the commuter buses & other
one.
• Restaurant, Hotels, & Coaching institute use
this kind of advertisement

27. Outside Poster:
• Poster used in outside of buses, Taxis & public
vehicle.
• Can be used in side , back & sometime on the
roof of vehicle.
Like:
vert inc-of Boston(US)
GPS in their local car

29. Station Platform & Terminal poster:
• Very attractive for of ad for general people
• Most of the people cross subway to avoid the
crowed
• Terminal poster is very attractive & most
crowed puller

31. Advantage of Outdoor media:
• Wide local coverage
• High Frequency
• Geographic Flexibility
• Creativity
• Ability to create awareness
• Efficiency
• Effectiveness

32. Waste coverage High cost
Limited message capability Measurement problems
Wearout Image problems

33. Yellow Page:
• It is also a best form of advertisement
• In today's world it account prominent place
• Mostly used in Industrial segment(B2B)
• More than 8000 YP with 250 publishers
• In India famous YP: just dial, Tata YP, Call ezee YP
Three form of YP:
• Specialized Directories
• Internet YP
• Other Services

34. Web-based directories offer convenience and speed
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35. Advantage:
• Wide Availability
• Action Orientation
• Costs
• Frequency
Disadvantage
• Market Fragmentation
• Timeliness
• Lack of Creativity

36. Advertisement in Movie:
Famous in past 7-8 yrs
It is of Two Types
• Product placement in movie
• Separate Ad(Commercial Ad)
Product placement in movie:
• Growing trend in present time.
• Product approach the film producer & positioned
themselves inside the movie
• Like: Aajtak in Chakde, Zee TV in Zameen etc
• Car, cold drink, Hotels are the prominent to give ad

37. In Fligh Ad
Magazine Catalogue
Radio Videos

38. Virtual Advertisement:
• Placed on the TV like that it appears same as
ground
• Mostly it as a duration of 4-8 min
• First came in 1996 in sanfrancisco baseball
• ESPN generally do it on Sunday night football
game
• Now broadly used in Cricket