Overview of the types of media including print, digital, advertising and broadcast. It also includes questions and activities about hard vs soft news

2. WHAT IS
ADVERTISIN
G?
All of us have experienced advertising,
from social media ads to TV commercials.
Ultimately, the goal of advertising is to sell
a product or service. It uses specific
techniques to capture the interest of its
audience and persuade people to buy.

3. WHAT IS
MEDIA?
• Media refers to the channels of
communication that are used to
transmit information, news,
entertainment, and other content to a
wide audience.
• Media plays a crucial role in shaping
public opinion, disseminating
information, and facilitating
communication on a global scale.

4. TYPES OF
MEDIA
Create a MindMap
listing as many forms of
media as you can….

5. PRINT
ADVERTISING
OUTDOOR
ADVERTISING
Print advertising is the earliest form of
advertising. Ads are displayed on
magazines, newspapers, pamphlets, and
brochures. Although newspapers are
mostly transitioning into a digital format,
other print mediums are still widely used.
Outdoor advertising consists of ads that
are usually displayed in public places
such as roads and shopping areas.
Billboards, train ads, and posters in stores
are all considered outdoor advertising.
These are convenient because they can
easily grab the attention of many people.

6. Digital ads are gaining popularity, and
they're already the main form of
advertisements today. Digital ads are
shown online, usually through websites or
social media. One advantage is
advertisers can target specific audiences
based on people's online data.
Broadcast advertising often involves
TV and radio commercials. They have a
wide reach, and they can take advantage
of audio or even visuals to maximize their
impact. On the other hand, production is
more expensive compared to other
types of ads.
DIGITAL
ADVERTISING
BROADCAST
ADVERTISING

7. HARD
NEWS
SOFT
NEWS
The majority of news stories are
considered ‘hard’ news stories.
Soft News consists of
human-interest and
lifestyle stories.
Hard News is news that is
timely, current and considered
“breaking news,” It has a real
importance for its audience.

8. HARD NEWS
VS
SOFT NEWS
1. Provide 3 examples of hard news
2. Provide 3 examples of soft news
3. What are the benefits and weaknesses for
each?

9. EXAMPLES OF
MEDIA
We will explore media art through the decades and how their styles evolved.
We will also look at some recent popular advertisements in print, broadcast, and online
media.