Media Presentation
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The document provides an overview of various media choices for advertising, including outdoor signs, print media, direct mail, broadcast media, internet, telemarketing, text messaging, and non-traditional media. It discusses the pros and cons of each medium and emphasizes researching audiences and combining media for maximum effectiveness within a limited budget.
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Media Presentation
- 1. e v a l u a t i n g m e d i a c h o i c e s A u g u s t 2 8 , 2 0 0 8 - by Mandy de León
- 2. i n t r o d u c t i o n s
- 6. o u t d o o r & s i g n s
- 10. outdoor & signs
- 11. outdoor & signs
- 12. p r i n t m e d i a
- 14. print – an unobtrusive form of media
- 15. print – an unobtrusive form of media
- 17. d i r e c t m a i l
- 21. b r o a d c a s t m e d i a
- 34. i n t e r n e t
- 36. internet SEO
- 38. internet SEO THE INTERNET = Math + Words KNOW THE MATH TO OWN THE WORDS
- 40. internet SEO the key is WORD OWNERSHIP 3 TYPES OF WORDS category words territory words brand words in the new media, words have replaced demographics
- 41. internet SEO what causes sites to win organic? SIMPLE: math + words your competition’s math and their use of words beats your math and your use of words
- 48. t e l e m a r k e t i n g & t e x t m e s s a g i n g
- 55. n o n t r a d i t i o n a l m e d i a
- 77. a w o r d a b o u t P R
- 79. c o n c l u s i o n s
- 81. Q&A
- 82. thank you!