This document provides information about broadcast media, including television and radio. It discusses what broadcast media is, the types of information available, advantages and disadvantages of television, top television advertisers, how digital video recorders are impacting television, and factors that make television advertising effective. It also covers radio formats, similarities and differences between radio and television, measures of television audiences, and examples of leading broadcast networks, cable networks, and local radio stations in the Philippines.
Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards
Print provides more detailed information, rich imagery, and a longer message life
Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards
Print provides more detailed information, rich imagery, and a longer message life
Major chunk of your advertising costs is consumed in acquiring media and therefore the decision to select right media vehicle for your voice becomes all the more crucial.
Understand the various viewpoints and key considerations involved with Media Acquisition.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Major chunk of your advertising costs is consumed in acquiring media and therefore the decision to select right media vehicle for your voice becomes all the more crucial.
Understand the various viewpoints and key considerations involved with Media Acquisition.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
4. Television Advantages Coverage and Cost Effectiveness Coverage and Cost Effectiveness Captivity and Attention Captivity and Attention Selectivity and Flexibility Creativity and Impact Creativity and Impact
6. Top 10 Network TV Advertisers Company $ Amount 1. Proctor & Gamble $833.6* 2. General Motors 753.5 3. Johnson & Johnson 521.6 4. Ford Motor Co. 497.6 5. Time Warner 451.9 6. Pfizer 417.8 7. Walt Disney Co. 417.6 8. SBC Communications 396.2 9. PepsiCo 379.5 10. DaimlerChrysler 359.4 * millions of dollars
8. TV Advertising Works Best When… The media budget is sufficient to generate and sustain the number of exposures needed. The media budget is sufficient to generate and sustain the number of exposures needed. The market is large enough and easily reachable through a specific network, station, or program. The market is large enough and easily reachable through a specific network, station, or program. There is a genuine need for a medium with high creative potential to exert a strong impact. The budget is large enough to produce high quality commercials. The budget is large enough to produce high quality commercials.
9. Network Versus Spot Affiliated stations are linked Purchase transactions are simplified Commercials shown on local stations May be local or “national spot” commercials Affiliated stations are linked Network Purchase transactions are simplified Commercials shown on local stations Spot & Local
10. Test Your Knowledge _____ are shows that are sold or distributed on a station-by-station, market-by-market basis. A) Spot broadcasts B) Televised advertorials C) Affiliate programs D) Participation programs E) Syndicated programs
11. Syndicated Programs Off-network syndication are “reruns” Programs sold to stations in return for air time First-run syndications are also featured Off-network syndication are “reruns” Sold and distributed station by station First-run syndications are also featured Advertiser-supported or bartered
12. TV Advertising Buying Decisions Reach is the primary consideration but ease of purchase is important. Network Versus Spot Reach is the primary consideration but ease of purchase is important. Network Versus Spot Considerations are the geographic markets and ability to acquire airtime. National Versus Local Spot Considerations are the geographic markets and ability to acquire airtime. National Versus Local Spot Method of buying affects cost, commitment, and identification. Sponsor, Participate, or Spot Method of buying affects cost, commitment, and identification. Sponsor, Participate, or Spot Scheduling depends on reach and frequency requirements. Specific Daypart and Weeks
13. Methods of Buying Time Sponsorship Participations Spot Announcements 1. Advertiser assumes responsibility for the production and perhaps content 2. Sponsor has control and can capitalize on the prestige associated with a show 1. Participating sponsors share the cost 2. May participate regularly or sporadically 3. Advertiser isn’t responsible for production 4. Participants lack control over content 1. May be purchased by daypart or adjacency Participations Sponsorship
14. Common Television Dayparts Prime Time Morning Late News Daytime Early Fringe Late Fringe Prime-Time Access Late Night 12 12 1 1 11 11 2 2 10 10 PM AM 3 9 3 9 4 8 4 8 5 7 5 7 6 6
15. Other TV Delivery Vehicles Delivers signals through fiber or coaxial wire rather than the airways Cable Delivers signals through fiber or coaxial wire rather than the airways. Cable networks also transmit via satellite. Cable (CATV) Independent local stations that broadcast nationally via satellite through CATV Superstations Independent local stations that broadcast nationally via satellite through CATV Superstations Digitally record TV shows and store them on hard drive, or select and view content giving viewer control DVRs/VOD
16. Cable Television (CATV) Advantages Characteristics Limitations Highly selective “narrowcasting.” Reaches specialized markets. Low cost and flexibility. National, regional, and local available. Targets specific geographic areas. Overshadowed by major networks. Audience is fragmented. Lacks penetration in major markets. Characteristics Advantages
17. Measuring TV Audiences Television Households Program Rating Audience Measures Households Using TV Share of Audience Television Households Program Rating Audience Measures Households Using TV
18. Test Your Knowledge The sole source of network television and local audience information is: A) Arbitron Co. B) Nielsen Media Research. C) RADAR D) Smart-TV E) Burke Research
19. TV Audience Measures Program Rating Program Rating HH tuned to show HH tuned to show Rating = Rating = Total U.S. HH Total U.S. HH Share of Audience HH tuned to show Share = U.S. HH using TV
21. Radio and TV Similarities Are time oriented media Are sold in time segments Have some network affiliates Have some independents Use the public airway Are regulated by the F.C.C. Are externally paced media Are passive, low-involvement Are time oriented media Are sold in time segments Have some network affiliates Both Media… Have some independents Use the public airway Are regulated by the F.C.C. Are externally paced media
22. Radio Differs from TV Is more limited communication Costs much less to produce Offers only an audio message Costs much less to purchase Has less status and prestige Is more limited communication Costs much less to produce Offers only an audio message Costs much less to purchase
27. Buying Radio Time Three national networks Over 100 regional/area networks A multitude of syndicated programs About 20% of all spots Allows great flexibility, targeting Purchase transaction can be difficult Nearly 80% of advertisers are local Local CATV is becoming competitive Three national networks Network Radio Over 100 regional/area networks A multitude of syndicated programs About 20% of all spots National Spot Allows great flexibility, targeting Purchase transaction can be difficult Local Radio Nearly 80% of advertisers are local
28. Dayparts for Radio Nighttime Morning Drive Time Daytime All Night Afternoon/Evening Drive Time 12 12 1 1 11 11 2 2 10 10 PM AM 3 9 3 9 4 8 4 8 5 7 5 7 6 6
29. Test Your Knowledge Arbitron: A) focuses primarily on measurement of local radio audiences B) measures listenership to webcasts C) provides radio stations with monthly cume ratings D) now owns RADAR which is a source of national network rating numbers E) is accurately described by all of the above
30. Audience Information Person estimates Share Rating Network audience measures Person estimates Arbitron Share Rating RADAR
33. It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"
35. GMA Network, Incorporated(Global Media Arts Network, Incorporated) provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines. The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.
36. GMA Network, Incorporated(Global Media Arts Network, Incorporated) GMA Network's programs include news and current affairs shows, documentaries, dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.
37. Associated Broadcasting Company(TV5) It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.
38. Associated Broadcasting Company(TV5) TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows. It currently shows 61 programs as of January 7, 2010.
40. CABLE TV OPERATOR Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN Global Destiny - 2nd largest cable TV company in the Philippines
93. FM RADIO Jam 88.3 – light alternative, rock Jam Session (live band performances) Top 10 Chart Attack (weekly countdown) Wave 89.1- R &B, slow jam The Blue Room with Wendell, The Quiet Storm with Jun DJ Magic 89.9 – Top 40 & pop Good Times with Mo Twister, MojoJojo and Grace Lee, The Top 5 at 5 with Andi9 and Jessica
94. FM RADIO Monster Radio RX 93.1- Urban Contemporary, pop Home Radio 97.9 – soft adult contemporary & love song Lips 106 – Oldies & variety hits 98.7 The Master’s Touch – Classical
95. AM RADIO DZMM Radyo Patrol 630 – news, talk radio Karen Davila, NoliDe Castro, Pinky Webb DWBL 1242 SerbisyoPubliko – news, talk radio, entertainment Mike Enriquez, Orly Mercado, Marigold Haber-Dunca
96. AM RADIO DZSR Sports Radio 918 - Sports Radio, Talk radio, Sports Coverage DWSS 1494 Let your Heart Speak! – pop, love songs Veritas 846 RadyoTotoo - Catholic Radio, News, Talk radio, Drama MMDA Traffic Radio 1206 - News, Traffic Updates, Music
1.The audience may be the general public or a relatively large sub-audience, such as children or young adults. 2. Broadcasting to a very narrow range of audience is called narrowcasting.
