This document provides information about broadcast media, including television and radio. It discusses what broadcast media is, the types of information available, advantages and disadvantages of television, top television advertisers, how digital video recorders are impacting television, and factors that make television advertising effective. It also covers radio formats, similarities and differences between radio and television, measures of television audiences, and examples of leading broadcast networks, cable networks, and local radio stations in the Philippines.

1. EVALUATION of BROADCAST MEDIAJENNICA LIMMONICA RAMOS3AD-1

2. Broadcasting the distribution of audio and/or video signals which transmit programs to an audience. forms a very large segment of the mass media.

3. What is meant by broadcast media?The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.What types of information are available in the broadcasting media?The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, financial markets and much more. The latest (newest/most up-to-date) information can be found here.

4. Television AdvantagesCoverage and Cost EffectivenessCoverage and Cost EffectivenessCaptivity and AttentionCaptivity and AttentionSelectivity and FlexibilityCreativity and ImpactCreativity and Impact

5. Television DisadvantagesFleetingMessageCostLowSelectivityLimitedAttentionZippingClutterZappingDistrustNegativeEvaluationCostFleetingMessageLowSelectivityLimitedAttentionNegativeFactorsZippingClutterNegativeEvaluationDistrust

6. Top 10 Network TV AdvertisersCompany$ Amount1. Proctor & Gamble $833.6*2. General Motors 753.53. Johnson & Johnson 521.64. Ford Motor Co. 497.65. Time Warner 451.96. Pfizer 417.87. Walt Disney Co. 417.68. SBC Communications 396.29. PepsiCo 379.510. DaimlerChrysler 359.4* millions of dollars

7. Digital Video Recorders Such as TiVO are Impacting Television

8. TV Advertising Works Best When…The media budget is sufficient to generate and sustain the number of exposures needed.The media budget is sufficient to generate and sustain the number of exposures needed.The market is large enough and easily reachable through a specific network, station, or program.The market is large enough and easily reachable through a specific network, station, or program.There is a genuine need for a medium with high creative potential to exert a strong impact.The budget is large enough to produce high quality commercials.The budget is large enough to produce high quality commercials.

9. Network Versus SpotAffiliated stations are linkedPurchase transactions are simplifiedCommercials shown on local stationsMay be local or “national spot” commercialsAffiliated stations are linkedNetworkPurchase transactions are simplifiedCommercials shown on local stationsSpot &Local

10. Test Your Knowledge_____ are shows that are sold or distributed on a station-by-station, market-by-market basis. A) Spot broadcasts B) Televised advertorials C) Affiliate programs D) Participation programs E) Syndicated programs

11. Syndicated ProgramsOff-network syndication are “reruns”Programs sold to stations in return for air timeFirst-run syndications are also featuredOff-network syndication are “reruns”Sold and distributed station by stationFirst-run syndications are also featuredAdvertiser-supported or bartered

12. TV Advertising Buying DecisionsReach is the primary consideration but ease of purchase is important.Network Versus SpotReach is the primary consideration but ease of purchase is important.Network Versus SpotConsiderations are the geographic markets and ability to acquire airtime.National Versus Local SpotConsiderations are the geographic markets and ability to acquire airtime.National Versus Local SpotMethod of buying affects cost, commitment, and identification.Sponsor, Participate, or SpotMethod of buying affects cost, commitment, and identification.Sponsor, Participate, or SpotScheduling depends on reach and frequency requirements.Specific Daypart and Weeks

13. Methods of Buying TimeSponsorshipParticipationsSpot Announcements1. Advertiser assumes responsibility for the production and perhaps content2. Sponsor has control and can capitalize on the prestige associated with a show1. Participating sponsors share the cost2. May participate regularly or sporadically3. Advertiser isn’t responsible for production4. Participants lack control over content1. May be purchased by daypart or adjacencyParticipationsSponsorship

14. Common Television DaypartsPrime TimeMorningLate NewsDaytimeEarly FringeLate FringePrime-Time AccessLate Night1212111111221010PMAM39394848575766

15. Other TV Delivery VehiclesDelivers signals through fiber or coaxial wire rather than the airways CableDelivers signals through fiber or coaxial wire rather than the airways. Cable networks also transmit via satellite. Cable(CATV)Independent local stations that broadcast nationally via satellite through CATVSuperstationsIndependent local stations that broadcast nationally via satellite through CATVSuperstationsDigitally record TV shows and store them on hard drive, or select and view content giving viewer controlDVRs/VOD

16. Cable Television (CATV)AdvantagesCharacteristicsLimitationsHighly selective “narrowcasting.”Reaches specialized markets.Low cost and flexibility.National, regional, and local available.Targets specific geographic areas.Overshadowed by major networks.Audience is fragmented.Lacks penetration in major markets.CharacteristicsAdvantages

17. Measuring TV AudiencesTelevision HouseholdsProgram RatingAudience MeasuresHouseholds Using TVShare of AudienceTelevision HouseholdsProgram RatingAudience MeasuresHouseholds Using TV

18. Test Your KnowledgeThe sole source of network television and local audience information is: A) Arbitron Co. B) Nielsen Media Research. C) RADAR D) Smart-TV E) Burke Research

19. TV Audience MeasuresProgram RatingProgram RatingHH tuned to showHH tuned to showRating =Rating =Total U.S. HHTotal U.S. HHShare of AudienceHH tuned to showShare =U.S. HH using TV

20. Sweeps Periods Are Used To Measure TV Audiences

21. Radio and TV SimilaritiesAre time oriented mediaAre sold in time segmentsHave some network affiliatesHave some independentsUse the public airwayAre regulated by the F.C.C.Are externally paced mediaAre passive, low-involvementAre time oriented mediaAre sold in time segmentsHave some network affiliatesBoth Media…Have some independentsUse the public airwayAre regulated by the F.C.C.Are externally paced media

22. Radio Differs from TVIs more limited communicationCosts much less to produceOffers only an audio messageCosts much less to purchaseHas less status and prestigeIs more limited communicationCosts much less to produceOffers only an audio messageCosts much less to purchase

23. Radio Formats by Age Group

24. The RAB Promotes Synergy

25. Advantages and Limitations of RadioAdvantagesDisadvantagesCreative LimitationsCost and EfficiencyCreative LimitationsCost and EfficiencyAudience FragmentationAudience FragmentationSelectivitySelectivityChaotic BuyingFlexibilityFlexibilityChaotic BuyingLimited Research DataLimited Research DataMental ImageryMental ImageryLimited Listener AttentionLimited Listener AttentionIntegrated MarketingIntegrated MarketingClutter

26. Radio Ads Can Enhance TVCampaigns

27. Buying Radio TimeThree national networksOver 100 regional/area networksA multitude of syndicated programsAbout 20% of all spotsAllows great flexibility, targetingPurchase transaction can be difficultNearly 80% of advertisers are localLocal CATV is becoming competitiveThree national networksNetwork RadioOver 100 regional/area networksA multitude of syndicated programsAbout 20% of all spotsNational SpotAllows great flexibility, targetingPurchase transaction can be difficultLocal RadioNearly 80% of advertisers are local

28. Dayparts for RadioNighttimeMorning Drive TimeDaytimeAll NightAfternoon/Evening Drive Time1212111111221010PMAM39394848575766

29. Test Your KnowledgeArbitron: A) focuses primarily on measurement of local radio audiences B) measures listenership to webcasts C) provides radio stations with monthly cume ratings D) now owns RADAR which is a source of national network rating numbers E) is accurately described by all of the above

30. Audience InformationPerson estimatesShareRatingNetwork audience measuresPerson estimatesArbitronShareRatingRADAR

31. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businessesIt was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953.

32. is part of the Lopez Group of Companies.

33. It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"

34. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network" programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows.

35. GMA Network, Incorporated(Global Media Arts Network, Incorporated) provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines. The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.

36. GMA Network, Incorporated(Global Media Arts Network, Incorporated)GMA Network's programs include news and current affairs shows, documentaries, dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.

37. Associated Broadcasting Company(TV5) It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.

38. Associated Broadcasting Company(TV5)TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows.It currently shows 61 programs as of January 7, 2010.

39. Leading Cable Networks

40. CABLE TV OPERATORSky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBNGlobal Destiny - 2nd largest cable TV company in the Philippines

41. MoviesPinoy Box Office

42. Global Pinoy Cinema

43. ETTV Movies

44. HBO 2 Asia

45. Max Asia

46. Star Movies

47. Cinema One

48. HBO (Signature, HD Asia, Family, HiTs)

49. Turner Classic Movies

50. MGM Channel

51. HBO AsiaSportsBalls

52. Manila Jockey Club

53. All Sports Network