advertishment media

1. Pandi .c
2 B.COM(B)
19UR54

2. Addvertising media

3. Addvertising media Meaning
Advertising media are the devices by which and
through which the advertising messages are
transmitted by the advertisers to the
prospective and existing customers. The
message regarding the product or service is
passed on to the consumers or persons
concerned through the media.

4. types of advertising media
1. Radio
2. Television.
3. Newspaper
4. Outdoor and transit.
5. Direct mail, catalogues and leaflets.
6. Online

5. Radio media
1.Radio is the technology of signaling and
communicating using radio waves.
2.Radio emerges as second most accessed
media, outpaces social networking
3.Radio broadcasting is transmission of audio
(sound), sometimes with related metadata

6. 4. India's emerging radio market is
generated solely by advertising spend and has a huge
growth potential

7. Television
1.Television Advertising in India
2.Television made its entry in 1950 in America
and its impact was so deep that within a decade
it spread over all European
3.TV advertising delivers a huge business
advantage

8. 4 .Innovative television advertising
options include L Band, Scrollers, and Aston
Bands. When you

9. Newspapers
1.These are the important forms of
press advertising, newspapers are the most
effective and powerful medium of
advertising

10. 2.There are daily, bi-weekly and weekly
newspapers.
3.Newspapers have widest circulation
and read by many people
4.The newspapers may be local,
provincial or national.

11. Outdoor and transit
1. Outdoor advertising works well for
promoting your product in specific geographic
areas
2.Ride around town and observe which signs
catch your eye.

12. 3. An account executive of a Los
Angeles-based bus bench manufacturing company
said that an advertisement on one bus bench at a
busy Los Angeles intersection would be seen by
35,000 to 50,000 people per day.
4. Rates and terms vary depending on the city
you're in.

13. 5. Remember that you never get a
second chance to make a first impression, so give
this important marketing tool your best efforts.
6. While billboards, bus benches, and transit
advertising can be very effective for the
small-business owner, any successful outdoor
campaign begins with your own location's signage

14. Online
1. Online advertising, also known as online
marketing, Internet advertising, digital
advertising or web advertising, is a form of
marketing and advertising which uses the Internet
to deliver promotional marketing messages to
consumers.

15. 2.Online advertising includes email marketing,
search engine marketing (SEM), social media
marketing, many types of display advertising
(including web banner advertising), and mobile
advertising.

16. 3.Online ad revenues also may not
adequately replace other publishers' revenue
streams. Declining ad revenue has led some
publishers to place their content behind
paywalls.[5]
4.Many common online advertising practices
are controversial and, as a result, have been
increasingly subject to regulation.

17. Press media
Public or professional shows, play,
show, meeting, sport event, etc : the media are
fond of this type of news because they are easily
treatable in the “agenda” of their media.

18. Copywriting
1. Copywriting is the act or occupation of
writing text for the purpose of advertising or other
forms of marketing.
2.The product, called copy or sales copy, is
written content that aims to increase brand awareness
and ultimately persuade a person or group to take a
particular action

19. 3.Copywriters help create billboards,
brochures, catalogs, jingle lyrics, magazine and
newspaper advertisements, sales letters and
other direct mail, scripts for television or radio
commercials, taglines, white papers, social media
posts, and other marketing communications.

20. Layout
1.Page layout, the arrangement of visual
elements on a page
2.Layout (computing), the process of
calculating the position of objects in space
3.Layout engine, another name for web
browser engine, the core software that displays
content in a web browser

21. 4. Automobile layout, a description of the
locations of the engine and drive wheels on a vehicle
5. Integrated circuit layout, the
representation of an integrated circuit in geometric
shapes
6. Layout or marking out, the transfer of a
design onto a workpiece in manufacturing
7.Process layout, a floor plan of a plant
that arranges equipment according to its function

22. 8.Model railroad layout, a diorama with tracks
for operating scaled-down trains
9.Plant layout study, an engineering study to
analyze physical configurations for a manufacturing plant
10.Product layout, a floor plan of a plant in
which work stations and equipment are ordered by
assembly sequence

23. Thank you