This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
An introduction to advertising planning / strategyverityw
When I started planning I had little idea what my job was. Like, I knew the theory that I'm curious, a problem solver etc. etc. but what do I actually DO every day. Plus, most planning happens in people's heads, so unlike account management, it's hard to watch and learn. I've put this together in the hope that it explains what a planner does. At least, after showing this to my husband he said he finally understands what my job is...
I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
Marketing Management : Advertising (Promotion mix)
Advertising is a form of communication or a promotional tool used to influence individuals to purchase products or services .
Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer.
Any piece of information that diverts the attention of the target customers towards a brand or product or service or idea ,can be called advertising.
According to Philip Kotler, “ Advertising is any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor.”
In simple words , “ Advertising is a means of informing and communicating essential information.”
To Inform (Awareness creation)
To Remind (positioning)
To influence (create desire)
To add value (differentiation)
To introduce a product or band
To acquire customers
To increase sales and profit
An advertising budget is the amount a company set aside for its promotional activities.
Advertising budget is used by a company for marketing the products and services to the customers.
Advertising budget includes money for doing advertising research, printing material, allocating money to advertising media and ensuring proper implementation of ad campaigns.
Advertisement Copy is the soul of an advertisement.
An advertisement copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers.
ELEMENTS
This comprises of headlines, subheads, message or main body, claims, illustrations, closing idea, logo, caption, pictures, trademarks, slogans, brand name, website, price, location etc.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
An introduction to advertising planning / strategyverityw
When I started planning I had little idea what my job was. Like, I knew the theory that I'm curious, a problem solver etc. etc. but what do I actually DO every day. Plus, most planning happens in people's heads, so unlike account management, it's hard to watch and learn. I've put this together in the hope that it explains what a planner does. At least, after showing this to my husband he said he finally understands what my job is...
I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
Marketing Management : Advertising (Promotion mix)
Advertising is a form of communication or a promotional tool used to influence individuals to purchase products or services .
Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer.
Any piece of information that diverts the attention of the target customers towards a brand or product or service or idea ,can be called advertising.
According to Philip Kotler, “ Advertising is any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor.”
In simple words , “ Advertising is a means of informing and communicating essential information.”
To Inform (Awareness creation)
To Remind (positioning)
To influence (create desire)
To add value (differentiation)
To introduce a product or band
To acquire customers
To increase sales and profit
An advertising budget is the amount a company set aside for its promotional activities.
Advertising budget is used by a company for marketing the products and services to the customers.
Advertising budget includes money for doing advertising research, printing material, allocating money to advertising media and ensuring proper implementation of ad campaigns.
Advertisement Copy is the soul of an advertisement.
An advertisement copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers.
ELEMENTS
This comprises of headlines, subheads, message or main body, claims, illustrations, closing idea, logo, caption, pictures, trademarks, slogans, brand name, website, price, location etc.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
Creativity Sells Out? How creative people need to command and deliver more valuekarenmiriamhand
Marketing People are all about commanding value for products and services but perhaps we need to get better at commanding and delivering value ourselves?
A presentation delivered at the 2010 Indianapolis Startup Weekend. Designing a Startup covers the elements of a startup that must be considered and ultimately intentionally design for success, including: passion, co-founders, product development, design, marketing, customers, revenue, pivoting, and funding.
This slide consist the analysis of the Harvard Business Review's article on "Creativity in Advertising: when it works or when it doesn't" by Werner Reinartz and Peter Saffert. This slide might help you to understand how the best ads has been successful on customer expectation.
The most fun you can have with your clothes on!Piyush Kumar
This was a presentation made by the team of FCB-Ulka for the Advertising Induction for FMS, Delhi in August 2007. The presentation was led by Sanjeev Bhargava, COO, FCB-Ulka alongwith Maulshree Kalotia and Piyush.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Similar to Chap 6,advertising planning & process (20)
Chap 5, designing marketing programme to build brand equityRajesh Kumar
In current time making marketing strategy is as important to put it on branding platform. This slides will give details view about marketing strategy for branding
Regards
Rajesh
Chap 4,choosing brand elements to build brand equityRajesh Kumar
This slide will give complete view about choosing brand element for various category in industry. As digital marketing manager i use to allow for choosing fines mode of element for our good selection of brand element.
regards
Rajesh
manager Digital maarketing
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
Product is considered as one of the most important aspects for growth of company. If the research about product is good enough then it may posible that its maximum chance will be capture of market.
This slide focus on how to generate long & sustainable way to develop new form of product.
Regards
Rajesh Kumar , Manager-(Digital Marketing) www.jrinfotech.com
This slide will give complete view to evaluate supporting media like hoarding ATL & BTL.
Regards
Rajesh Kumar , Manager (Digital Marketing) www.jrinfotech.com
Chap 5,source message & channel factor in IMCRajesh Kumar
This slide will give overview regarding selection of source, screening message & identify the channel factor which will be best suited for advertising agency. for more visit www.marketingandbrandingguru.com
This slide will give complete view about role of ad agency & will give complete view about modern way of advertisement. further plz see www.marketingandbrandingguru.com
Chap 2,role of imc in marketing processRajesh Kumar
This slide will give complete view about the marketing process on the basis of advertisement. it clears the situation, which types of advertisement need for product & consumer.
Chap 3,perspective on consumer behaviourRajesh Kumar
This slides presents the overview of consumer regarding advertisement. it tells which factors forced the consumer towards advertisement for buying anything.it makes the picture clear about information search & purchasing behaviour
This slide will give overview of leader, challenger & followers. it also added the market nicher. here you will get which kind of strategy is required to defence, attack & protect
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Advertising Creativity
.
.
Creative Determining what the advertising
Strategy message will say or communicate
Creative Determining how the message
Tactics strategy will be executed
3. .
.
“My children, Theobald and
Lydie, are discussing the
newest Lindsay Lohan ad
for the Patch…I think
they like it…even though
they think Lindsay’s a
slut.”
4. Taglines That Set Vegas Part
.
.
What happens here, stays here
Be anyone
Your Vegas is Showing
5. What is Creativity:
• Perhaps it is the most common used term in
advertisement. An effective ad is known as
Creative ad.
• Advertising creativity is the ability to generate
fresh, unique & appropriate ideas, that can be
used as a solution to communication problem.
• It must be relevant to target audience.
6. The Power Idea
.
. Describable in a Likely to attract
simple word or the prospect’s
phrase attention
Lets prospects Revolves
vividly around the
experience the clinching
goods benefit
Allows you to brand
the advertising
7. Planning Creative Strategy:
Three factors must consider before planning
creative strategy
• The Creative Challenge
• Taking Creative Risk
• Creative Person
8. The Creative Challenge:
• Creativity in the advertising is the main issue
so ad must be in different segment
• The creative people must take all research,
creative briefs, communication & other inputs
before transferring it in ad.
9. “Only artistic
value and “Its not creative
originality unless it sells”
count”
Sales
Artists
10. The Perpetual Debate
.
Only artistic
. It isn’t creative if it doesn’t value and
sell
originality count
Suits Artists
11. Creative Risk:
• Company should dare to take risk
• Must faith on Ad agency
• For ad agency creativity comes first compare
to client relation
• Some of the best ad made due to faith.
Like: Ad of Jaypee cement, ad of Liril, Ads of
deodorant( wild)
12. Creative Person:
• Most of the ad agency have creative person
• They are generally eccentric person, as most
of the media create their image like this.
• They are from art, literature, music,
humanities
• No working schedule like 9-5
• Generally we have lacking of these people
13. .
.
“Hmm…”
“Hmm…”
“Hmm…”
“Hmm…” “Hmm…what’s that bird
doing on my head?”
“Hmm…”
14. The Creative Process:
A very good logical approach is required for making an meaningful
advertisement .Ad agency need to follow following steps
Account Planning:
• It began in Great Britain in early 70s & now spread al over the
world.
• Planner is known as the pillar of ad agency.
• He has to work hard & to think always in current trends
• Carefully design layout with the help of major to minor details of
requirement of client
• It required strong coordination between client & creative deptt.
17. Inputs to the creative process:
It consists following two phase
Phase-1:
in this phase the person go through following three steps
Preparation:
Gathering information needed to solve the problem
through research & study
Incubation:
Analyze information & develop idea
Illumination:
Seeing idea & think if it is the right solution.
18. Phase-2:
Verification & Revision:
• Here creative deptt looks & revise all the
things which is designed In illumination
process
• All person look ad, especially the creative
deptt
• Rejection, evaluation, refines & polish is done
at this stage