The document provides an overview of the internet and interactive media. It discusses the history of the internet and how it has rapidly been adopted. It then covers various objectives and participants of the web, including providing information, additional communication, and sales. Finally, it discusses measuring the effectiveness of internet marketing and advertising, advantages and disadvantages, and additional interactive media like interactive TV and wireless.
measuring the effectiveness of interactive mediapaul baker
The document discusses measuring the effectiveness of interactive media for communication purposes. It provides an overview of various new media channels like blogs, podcasts, RSS feeds, social networking sites, and wikis. It emphasizes the importance of setting goals and outlines strategies for communication planning and evaluation. Examples are given of measuring outcomes for admissions, public relations, and government relations. The document concludes with discussing tools for measurement and evaluating qualitative and quantitative outcomes.
The document discusses the use of the internet and interactive media in integrated marketing communications (IMC). It describes how the internet allows worldwide communication through interconnected computers. Businesses use the internet for electronic business, marketing, and commerce activities to target customers, gain feedback, and facilitate two-way communication. The document outlines different internet marketing communication tools and their purposes, as well as challenges in measuring effectiveness.
The document discusses key components and uses of the Internet for marketing purposes. It describes how the Internet allows for electronic business, marketing, and commerce through various elements like email, websites, file transfers, and more. It also outlines several ways companies can utilize the Internet for advertising, personal selling, sales promotion, public relations, and direct marketing. Measurement of effectiveness is discussed as well.
The document discusses the growth of internet advertising from 1994 to 2006, with internet advertising reaching $10 billion in 2005 and $16.9 billion in 2006. It then covers various forms of internet advertising like banners, interstitials, push technologies, sponsorships, pop-ups, paid search, contextual ads, behavioral targeting, rich media, online commercials, video on demand, podcasting, RSS feeds, blogs and their uses. The document also discusses how internet can be integrated with other marketing communication tools like advertising, sales promotions, personal selling, public relations, direct marketing and how their effectiveness can be measured.
Marketing is defined as the process of identifying, anticipating, and satisfying customer requirements profitably. Internet marketing applies this process via the Internet. While terms like e-marketing, digital marketing, and internet marketing have similar meanings, they each refer to using electronic or digital technologies to achieve marketing objectives. This document provides definitions and explanations of various marketing terms and applications related to conducting marketing activities on the Internet.
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
This document discusses the evolution of marketing and technology over time. It outlines the shift from older marketing methods like direct mail and telephone to newer digital methods like websites, search, social media, and mobile technologies. It also describes the progression from Web 1.0 to 2.0 to 3.0, noting changes like increased connectivity, interactivity, collaboration and user-generated content. Finally, it provides definitions of key terms like social media and discusses how marketing is becoming more conversational and focused on interaction versus one-way communication.
The document provides an overview of the internet and interactive media. It discusses the history of the internet and how it has rapidly been adopted. It then covers various objectives and participants of the web, including providing information, additional communication, and sales. Finally, it discusses measuring the effectiveness of internet marketing and advertising, advantages and disadvantages, and additional interactive media like interactive TV and wireless.
measuring the effectiveness of interactive mediapaul baker
The document discusses measuring the effectiveness of interactive media for communication purposes. It provides an overview of various new media channels like blogs, podcasts, RSS feeds, social networking sites, and wikis. It emphasizes the importance of setting goals and outlines strategies for communication planning and evaluation. Examples are given of measuring outcomes for admissions, public relations, and government relations. The document concludes with discussing tools for measurement and evaluating qualitative and quantitative outcomes.
The document discusses the use of the internet and interactive media in integrated marketing communications (IMC). It describes how the internet allows worldwide communication through interconnected computers. Businesses use the internet for electronic business, marketing, and commerce activities to target customers, gain feedback, and facilitate two-way communication. The document outlines different internet marketing communication tools and their purposes, as well as challenges in measuring effectiveness.
The document discusses key components and uses of the Internet for marketing purposes. It describes how the Internet allows for electronic business, marketing, and commerce through various elements like email, websites, file transfers, and more. It also outlines several ways companies can utilize the Internet for advertising, personal selling, sales promotion, public relations, and direct marketing. Measurement of effectiveness is discussed as well.
The document discusses the growth of internet advertising from 1994 to 2006, with internet advertising reaching $10 billion in 2005 and $16.9 billion in 2006. It then covers various forms of internet advertising like banners, interstitials, push technologies, sponsorships, pop-ups, paid search, contextual ads, behavioral targeting, rich media, online commercials, video on demand, podcasting, RSS feeds, blogs and their uses. The document also discusses how internet can be integrated with other marketing communication tools like advertising, sales promotions, personal selling, public relations, direct marketing and how their effectiveness can be measured.
Marketing is defined as the process of identifying, anticipating, and satisfying customer requirements profitably. Internet marketing applies this process via the Internet. While terms like e-marketing, digital marketing, and internet marketing have similar meanings, they each refer to using electronic or digital technologies to achieve marketing objectives. This document provides definitions and explanations of various marketing terms and applications related to conducting marketing activities on the Internet.
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
This document discusses the evolution of marketing and technology over time. It outlines the shift from older marketing methods like direct mail and telephone to newer digital methods like websites, search, social media, and mobile technologies. It also describes the progression from Web 1.0 to 2.0 to 3.0, noting changes like increased connectivity, interactivity, collaboration and user-generated content. Finally, it provides definitions of key terms like social media and discusses how marketing is becoming more conversational and focused on interaction versus one-way communication.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
Online advertising uses the internet to deliver promotional messages to consumers through various methods including display advertising, search engine marketing, social media marketing, email marketing, and mobile advertising. Display advertising conveys messages visually using graphics, video and text. Common types of display advertising include web banners, interstitial ads, pop-ups/unders, floating ads and text ads. Search engine marketing aims to increase website visibility in search results through sponsored search ads and social media marketing promotes products on social media platforms.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
The document discusses how digital technologies are changing marketing and business communications. It describes how digital media like smartphones, tablets, and social media allow for more interactive relationships with customers and targeted marketing approaches. Various digital marketing strategies are explored like using social media, blogs, online videos, and more to engage with consumers and enhance customer service. Data collection from these interactive digital channels provides opportunities for customized marketing but must be done ethically and with customers' consent.
This document provides an overview of digital advertising. It discusses how search engine usage has increased tremendously, with billions of searches conducted monthly on Google alone. It then covers the history of digital advertising from 1993 to present day. The remainder of the document discusses goals for digital advertising campaigns, different advertising models and payment types, targeting options on Facebook, and metrics for measuring success. It concludes with recommendations for getting started with platforms like Google AdWords, YouTube, Bing, Twitter and Facebook advertising.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
The document discusses the changing landscape of digital advertising. Traditional one-way advertising is becoming less effective as customers become smarter and more demanding. Digital advertising allows for two-way communication, customization, and measurable feedback. New media platforms like MySpace, YouTube, Revver, Google AdSense, and Microsoft AdCenter allow advertisers to integrate their messages through engaging formats. These platforms provide new opportunities for viral, personalized advertising through social networking sites and user-generated content.
This document discusses various topics related to advertisement in electronic commerce, including objectives, types of ads, strategies, and methods. It describes common ad formats like banners, e-mail marketing, and push technology. It also covers measuring ad effectiveness, customized catalogs, and managing web traffic and standards. The overall aim is to introduce key concepts in online advertising.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
This document provides an overview of online advertising, including its advantages, objectives, terminology, and types. It discusses how online advertising allows for adaptability, accountability, targeting, interactivity, and efficiency. It also outlines a step-by-step guide for getting started with online advertising, including creating a plan, identifying platforms and targets, setting a budget, designing ads, and tracking performance.
Online advertising uses the internet and web to deliver promotional messages and attract customers. There are many forms of online ads including search ads, display ads, video ads, email ads, and ads that target users based on their browsing context, behaviors, or location. Effective online advertising incorporates the right ad format and targeting strategy to engage customers.
This document provides an overview of online advertising. It discusses the key differences between traditional and online marketing, the history of major developments in online advertising from 1993 to 2013, advantages and disadvantages of online advertising, ethics and privacy issues, and examples of major online advertising companies like Google and types of online ads. It also covers topics like how online ad auctions work, mechanisms used for targeting ads, and why companies use third-party ad servers.
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
Online advertising uses the internet and world wide web to deliver marketing messages to attract customers. It has competitive advantages over traditional advertising such as immediate publishing of information without limitations of geography or time, and allows for interactive and customized advertisements. However, online advertising also faces drawbacks such as high costs, inconsistency in reaching the target audience, and impedance of website speeds. It is also highly dependent on audience characteristics and technology.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
MobiWeb is a mobile marketing company that partners with organizations to engage audiences through mobile devices. It creates interactive mobile directories and custom websites designed specifically for mobile use. This allows businesses to get found faster, engage users through an easy-to-use platform, create revenue through mobile advertising and commerce, and build their brand on mobile. MobiWeb offers various mobile marketing packages ranging from a basic listing to fully custom sites. Its solution allows businesses to attract, engage, and retain mobile users.
This document provides an overview of online advertising. It defines online advertising as using the internet to deliver promotional marketing messages to consumers. Some key points made include:
- Online advertising is more effective and less expensive than traditional media. It allows targeting specific audiences.
- The main types of online advertising are contextual, semantic, and behavioral advertising.
- Payment for online ads is usually based on cost per click (CPC), cost per thousand impressions (CPM), or cost per acquisition (CPA).
- The online advertising ecosystem involves advertisers, publishers, ad exchanges, and various technology platforms to deliver and track ads.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
The document summarizes the rise and fall of a Ghanaian social networking site called Ghanaianhiplife.com. It was started to create an online Ghanaian identity and attract Ghanaians through sharing hiplife and highlife music videos. It used free platforms like Ning and YouTube but struggled with a lack of user generated content, low revenues from ads, difficulties working with advertisers, and an unsustainable business model that relied on platforms it couldn't fully control. Key lessons were that the business model needs to align with user culture and behavior, partner platforms may not support smaller competitors, and incentives are needed to encourage user participation and content creation.
Using WordPress to Create Multiple Income Streams: WordPress as the Foundatio...Website School
The document discusses how to create multiple income streams using WordPress as the foundation of an online business. Brett Napoli, founder of several online companies and websites, details his experience using WordPress for over 3 years. He outlines many potential revenue opportunities that can be implemented on a WordPress site, including web design services, advertising, affiliate marketing, membership sites, and selling both digital and physical products. The key is to solve problems for users, create value, and get creative in exploring different monetization methods.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
Online advertising uses the internet to deliver promotional messages to consumers through various methods including display advertising, search engine marketing, social media marketing, email marketing, and mobile advertising. Display advertising conveys messages visually using graphics, video and text. Common types of display advertising include web banners, interstitial ads, pop-ups/unders, floating ads and text ads. Search engine marketing aims to increase website visibility in search results through sponsored search ads and social media marketing promotes products on social media platforms.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
The document discusses how digital technologies are changing marketing and business communications. It describes how digital media like smartphones, tablets, and social media allow for more interactive relationships with customers and targeted marketing approaches. Various digital marketing strategies are explored like using social media, blogs, online videos, and more to engage with consumers and enhance customer service. Data collection from these interactive digital channels provides opportunities for customized marketing but must be done ethically and with customers' consent.
This document provides an overview of digital advertising. It discusses how search engine usage has increased tremendously, with billions of searches conducted monthly on Google alone. It then covers the history of digital advertising from 1993 to present day. The remainder of the document discusses goals for digital advertising campaigns, different advertising models and payment types, targeting options on Facebook, and metrics for measuring success. It concludes with recommendations for getting started with platforms like Google AdWords, YouTube, Bing, Twitter and Facebook advertising.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
The document discusses the changing landscape of digital advertising. Traditional one-way advertising is becoming less effective as customers become smarter and more demanding. Digital advertising allows for two-way communication, customization, and measurable feedback. New media platforms like MySpace, YouTube, Revver, Google AdSense, and Microsoft AdCenter allow advertisers to integrate their messages through engaging formats. These platforms provide new opportunities for viral, personalized advertising through social networking sites and user-generated content.
This document discusses various topics related to advertisement in electronic commerce, including objectives, types of ads, strategies, and methods. It describes common ad formats like banners, e-mail marketing, and push technology. It also covers measuring ad effectiveness, customized catalogs, and managing web traffic and standards. The overall aim is to introduce key concepts in online advertising.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
This document provides an overview of online advertising, including its advantages, objectives, terminology, and types. It discusses how online advertising allows for adaptability, accountability, targeting, interactivity, and efficiency. It also outlines a step-by-step guide for getting started with online advertising, including creating a plan, identifying platforms and targets, setting a budget, designing ads, and tracking performance.
Online advertising uses the internet and web to deliver promotional messages and attract customers. There are many forms of online ads including search ads, display ads, video ads, email ads, and ads that target users based on their browsing context, behaviors, or location. Effective online advertising incorporates the right ad format and targeting strategy to engage customers.
This document provides an overview of online advertising. It discusses the key differences between traditional and online marketing, the history of major developments in online advertising from 1993 to 2013, advantages and disadvantages of online advertising, ethics and privacy issues, and examples of major online advertising companies like Google and types of online ads. It also covers topics like how online ad auctions work, mechanisms used for targeting ads, and why companies use third-party ad servers.
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
Online advertising uses the internet and world wide web to deliver marketing messages to attract customers. It has competitive advantages over traditional advertising such as immediate publishing of information without limitations of geography or time, and allows for interactive and customized advertisements. However, online advertising also faces drawbacks such as high costs, inconsistency in reaching the target audience, and impedance of website speeds. It is also highly dependent on audience characteristics and technology.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
MobiWeb is a mobile marketing company that partners with organizations to engage audiences through mobile devices. It creates interactive mobile directories and custom websites designed specifically for mobile use. This allows businesses to get found faster, engage users through an easy-to-use platform, create revenue through mobile advertising and commerce, and build their brand on mobile. MobiWeb offers various mobile marketing packages ranging from a basic listing to fully custom sites. Its solution allows businesses to attract, engage, and retain mobile users.
This document provides an overview of online advertising. It defines online advertising as using the internet to deliver promotional marketing messages to consumers. Some key points made include:
- Online advertising is more effective and less expensive than traditional media. It allows targeting specific audiences.
- The main types of online advertising are contextual, semantic, and behavioral advertising.
- Payment for online ads is usually based on cost per click (CPC), cost per thousand impressions (CPM), or cost per acquisition (CPA).
- The online advertising ecosystem involves advertisers, publishers, ad exchanges, and various technology platforms to deliver and track ads.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
The document summarizes the rise and fall of a Ghanaian social networking site called Ghanaianhiplife.com. It was started to create an online Ghanaian identity and attract Ghanaians through sharing hiplife and highlife music videos. It used free platforms like Ning and YouTube but struggled with a lack of user generated content, low revenues from ads, difficulties working with advertisers, and an unsustainable business model that relied on platforms it couldn't fully control. Key lessons were that the business model needs to align with user culture and behavior, partner platforms may not support smaller competitors, and incentives are needed to encourage user participation and content creation.
Using WordPress to Create Multiple Income Streams: WordPress as the Foundatio...Website School
The document discusses how to create multiple income streams using WordPress as the foundation of an online business. Brett Napoli, founder of several online companies and websites, details his experience using WordPress for over 3 years. He outlines many potential revenue opportunities that can be implemented on a WordPress site, including web design services, advertising, affiliate marketing, membership sites, and selling both digital and physical products. The key is to solve problems for users, create value, and get creative in exploring different monetization methods.
This document outlines learning objectives and content for understanding the role of internet and interactive media in integrated marketing communication. It discusses key concepts such as:
- The growth of internet usage and social media platforms (LO1)
- Differences between Web 1.0 and Web 2.0 and how each supports advertising, sales promotion, and public relations (LO2)
- Methods for evaluating the effectiveness of communication through the internet, including metrics like clicks, conversions, and surveys (LO3)
- Advantages of internet like targeted marketing and disadvantages like privacy issues and clutter (LO4)
- Additional interactive media like interactive TV and mobile and their role in integrated marketing (LO5)
Sensis Digital Advertising Overview & Opportunities - June 2011Sensis
Digital advertising is comprised of paid, owned, and earned media. Paid media includes search, display, and video ads. Owned media encompasses websites and social media channels. Earned media involves search engine optimization and influencer outreach. Emerging trends include the growth of tablets, cloud computing, location-based apps, and RFID mobile payments. Constant technological changes will continue opening new opportunities in digital advertising.
This document outlines 10 trends for the current decade: 1) 5 billion people will be on the internet by 2020, enabling huge entrepreneurial opportunities. 2) Technology will greatly penetrate small- and medium-sized businesses. 3) Geographies like Latin America, Africa, and Southeast Asia will see rising importance. 4) Social networks like Facebook and LinkedIn will continue growing. 5) Niche markets and localized services will emerge. 6) Mobile devices and apps will drive new innovations. 7) Business models will evolve with new monetization strategies emerging. 8) Video and media consumption will shift greatly online. 9) E-books and digital publishing will disrupt traditional models. 10) Entrepreneurship education programs will spread globally
The document discusses how local businesses can take advantage of online search and mobile opportunities to connect with customers as traditional advertising becomes less effective, noting that search engine optimization and local listings can help small businesses compete against major chains by driving traffic to their website and raising their visibility. It also promotes local search and mobile marketing services to help businesses optimize their online and mobile presence.
The document describes the origins and plans of OP4.com, a website aimed at teenagers that was launched in 2000. The co-founders wanted to create a positive online community for teens to chat, email, and share content. They hired two web design firms to help build the site but faced challenges from competitors that already had large teenage audiences. Despite initial enthusiasm, OP4.com went out of business a few weeks after its launch party due to these competitive pressures and other weaknesses.
The document summarizes a presentation given at a Chicago AMA event on digital media and marketing. It discusses:
1) How consumers are in control of when, where and how they consume content and have more options than ever to research products.
2) The importance of content, curation and convergence in digital media, with content king and everything becoming content.
3) How companies must understand consumer habits and the "moments of truth" when researching and purchasing products in order to be present where and when consumers are searching.
The document discusses how the internet has changed business plans and modern businesses. It enabled telecommuting, improved marketing through various online strategies, and facilitated collaboration and research. Specifically, it allowed for communication across locations, remote work, global advertising, and 24/7 operations at low costs. Both opportunities like more customers and threats like dishonest competitors emerged. In conclusion, communication technologies and globalization transformed society through e-commerce and informed consumers.
This document discusses social media in business. It defines social media as tools that allow sharing of information and creation of online communities. It outlines the history and evolution of social media from the 1970s to today. It discusses internal and external social media platforms and how businesses can use social media for communication, marketing and collaboration. The document also covers infrastructure requirements, pros and cons, facts and statistics about social media usage. It concludes with an offer to demonstrate social media platforms.
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
This document summarizes key topics from a 2010 digital marketing outlook report, including:
- Trends in user experience, online storytelling, and the decline of banner ads.
- Emerging platforms like mobile, cloud computing, and new forms of digital content consumption.
- The evolution of digital strategies, including the shift to mobile, importance of social media measurement, and changing roles of producers, advertisers and audiences.
- How brands can integrate into customers' lives through digital platforms and new forms of interaction like augmented reality.
The document discusses new models in scholarly advertising, particularly the growing trend of online lead generation programs where publishers provide valuable content in exchange for contact information. Lead generation is becoming increasingly important as it allows advertisers to directly measure returns. Several examples are provided of publishers that have lead generation programs through gated content, events, and selling their readership databases to sponsors.
Disruption Decoded: Strategies for Billion Dollar Success in the Era of Endle...MBO Partners
Jay Samit, futurist and best-selling author, joins MBO for our newest webinar to help explain how you can avoid falling behind and find success during this era of disruption.
During the discussion, Jay will cover the several essential steps needed to stay afloat, including:
- The current and future state of the economy, as well as expert predictions into its growth and expansion over the next five to ten years
- Specific insight into the impact that disruptive economic trends will have on employment figures in the next decade
- Essential steps needed to personally ensure your role and success in the new economic landscape
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
Online Marketing Boot Camp: Outlooks in Online AdvertisingAlec Newcomb
Online advertising has evolved significantly over the past few decades. Traditional television advertising now reaches a much smaller percentage of the population compared to the past. In contrast, people now spend 30-40% of their time online. While online advertising expenditure is currently only 9% of total advertising, it is growing rapidly as people spend more time with digital media and content. New forms of online and social media advertising allow companies to connect directly with consumers in novel ways.
Similar to Chap 11,evaluation of internet & interactive media (20)
Chap 5, designing marketing programme to build brand equityRajesh Kumar
In current time making marketing strategy is as important to put it on branding platform. This slides will give details view about marketing strategy for branding
Regards
Rajesh
Chap 4,choosing brand elements to build brand equityRajesh Kumar
This slide will give complete view about choosing brand element for various category in industry. As digital marketing manager i use to allow for choosing fines mode of element for our good selection of brand element.
regards
Rajesh
manager Digital maarketing
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
1. Customer-based brand equity refers to the differential effect that brand knowledge has on consumer response to the marketing of that brand.
2. There are three key ingredients to brand equity: differential effect, brand knowledge, and consumer response to marketing.
3. Strong brand equity is created by ensuring brand identification, establishing brand meaning, and eliciting proper consumer responses and loyalty.
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
Ashok Leyland is an Indian automotive manufacturing company known for its commercial vehicles. There are three types of products: durable goods like vehicles that can withstand multiple uses, non-durable goods like consumables that are used up quickly, and services. Marketing strategies differ between these types. Consumer goods are further classified into convenience, shopping, specialty, and unsought categories depending on purchase criteria. A company can lengthen its product line through line stretching to new segments or line filling within the existing range.
Product is considered as one of the most important aspects for growth of company. If the research about product is good enough then it may posible that its maximum chance will be capture of market.
This slide focus on how to generate long & sustainable way to develop new form of product.
Regards
Rajesh Kumar , Manager-(Digital Marketing) www.jrinfotech.com
This slide will give complete view to evaluate supporting media like hoarding ATL & BTL.
Regards
Rajesh Kumar , Manager (Digital Marketing) www.jrinfotech.com
Direct marketing involves organizations communicating directly with target customers to generate responses or transactions. It is one of the fastest growing sectors in the US and India, with 30% growth in India. Direct marketing uses databases to select market segments, encourage repeat purchases, and facilitate customer relationship management. It relies on media like direct mail, catalogs, telemarketing, and broadcast advertising to reach customers. As technologies and payment methods advance, direct marketing continues to grow as an effective marketing strategy.
Magazines and newspapers generate most of their revenue from advertising. Magazines see 54-73% of revenue from ads while newspapers see 70% on average. The top industries that spend heavily on ads include consumer products companies like P&G and GM. In India, the top 5 magazines by circulation are Saras Salil, Kumudam, Vanita, India Today, and Kungumam. Magazines and newspapers are classified based on their target audiences into categories like consumer, business, farm publications. Advertisers prefer full color full page ads due to increased readership. Both magazines and newspapers need to adopt strong digital strategies to overcome challenges from other media.
Television is one of the main components of broadcast media along with radio. Some key advantages of television advertising include creativity and impact through motion/color, wide coverage and cost effectiveness through mass reach. However, disadvantages include high costs of production and airtime, lack of selectivity in targeting audiences, fleeting messages due to short ad durations, and limited viewer attention due to channel surfing. Prime time for television advertising varies based on target audiences.
Chap 5,source message & channel factor in IMCRajesh Kumar
This slide will give overview regarding selection of source, screening message & identify the channel factor which will be best suited for advertising agency. for more visit www.marketingandbrandingguru.com
This slide will give complete view about role of ad agency & will give complete view about modern way of advertisement. further plz see www.marketingandbrandingguru.com
Chap 2,role of imc in marketing processRajesh Kumar
This slide will give complete view about the marketing process on the basis of advertisement. it clears the situation, which types of advertisement need for product & consumer.
Chap 3,perspective on consumer behaviourRajesh Kumar
This slides presents the overview of consumer regarding advertisement. it tells which factors forced the consumer towards advertisement for buying anything.it makes the picture clear about information search & purchasing behaviour
This slide will give overview of leader, challenger & followers. it also added the market nicher. here you will get which kind of strategy is required to defence, attack & protect
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2. Growth in Internet Advertising
.
1994 – Advertisements on HotWired
.
2000-2002 – 25 percent drop
2005 – Internet advertising at
$10 billion
2006 – Internet advertising exceeds $16.9 billion
3. Internet: Fact
• Came in 2nd sept 1969
• Connected between UCLA & Stanford university
• Developed by US dep't of Defense
• Approx 1billion user world wide
• Approx 600 billion web page exist
• World wide web(www) came in 1993
• In 2010 internet advt crossed $20 billion
• Growth rate of internet is highest in Latin America
4. .
. Interactive Media:
It allow for a back and forth flow of information.
Here user can participate & modify the form &
content of the information they received.
Internet is the most advance & sophisticated
tools of this interactive marketing. CD, Kiosks,
Digital Phone are the some other form
Online search engine like Google, Yahoo are the
giant online ad company
8. Growth reason for consumer market(B2C)
• Innovative
• Heavy investment for company
• Change Life style
• Rich money
• Time saving
9.
10. Business to Business(B2B)
• Most company deal with website
• In 2004 business deal communication was $8.3m
• In 2009 it is $25 million
• Electronic, shipping, & Travel account for 70% of
the deal
• Company like Cisco, Dell, Google, Naukri.com,
Yatra.com, irctc.com, are the prominent company
16. Advertising on the Internet (Part 1)
.
Forms of Internet Advertising
.
Banners Interstitials
Sponsorships Push Technologies
Pop-ups/
Pop-unders Links
17. Banner:
The most common form of advt
Place in top, bottom, & side of the website
Initially it was in high demand but now it is
decreasing
Response/click is less than 1%
18.
19. Pop up/Pop under:
Popup:
• Small window open at the time of using
website
• Usually larger than banner
Pop under:
• It appears underneath of website
• Visible only when the user sign out the website
20. Push technology:
• Company push their advt in PC
• Identify the IP address of PC & send ad
Link:
Some company use their url in good website
Money charges per click