This document discusses quality and strategy concepts. It defines quality as meeting customer needs and requirements through a product's features and characteristics. Quality has several dimensions including performance, reliability and conformance. Strategy is defined as a long-term plan to achieve objectives through allocating resources effectively. The McKinsey 7S framework is introduced as a tool to assess an organization holistically using 7 factors: strategy, structure, systems, staff, skills, style and shared values. Customer focus is defined as continuously satisfying customer needs and expectations through emphasis on quality, service and integrating customer information. Customer satisfaction is important for an organization's success.