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BASHUNDHARA A4 PAPER
Visual identity
Guidelines
Contents
Brand Guidelines
1. Brand Overview
2. Brand Positioning
3. Brand Tagline
4. Brand Vision
5. Brand Mission
6. Tone of Voice
7. Our Personality
8. Logo Variation
9. Color System
20. Logo Placement In Digital
21. Logo Placement In Production
22. Logo usage with Partners
23. Corporate Identity
24. Tissue Box Ratio
25. Print Guideline
26. Other placement of TV
27. Things to remember
28. Other placement of TV
29. Things to remember
10. Typoface
11. English Typoface
12. Bengali Typoface
13. Logo Usage
14. Logo Placement In Digital
15. Logo Placement In Production
16. Logo usage with Partners
17. Corporate Identity
18. Tissue Box Ratio
19. Print Guideline
Brand Overview
Brand Guidelines
Bashundhara Tissue, the pioneer Tissue Brand of Bashundhara Paper Mills Ltd., was launched during May 2000
amidst a situation where people of Bangladesh were least conscious about personal hygiene due to expensive
available means or lack of collective awareness. Bashundhara Tissue emerged as a light of hope, gradually spanned
throughout every corner of Bangladesh – with its superior absorbent & soft texture, affordability, availability and not
the least having specific message “Think Hygiene, Live Safe”, very much inspired from its parent Bashundhara
Group’s motto “For the People, For the Country”.
Today, Bashundhara Tissue is quite visible in every nook & corner of Bangladesh, be it a small Tong to luxury Department
Store, thanks to its nationwide distribution network of over 350 exclusive & dedicated distributors and relentless production
at enormous capacity world-class facility plant.
Bashundhara Tissue has been communicated in both ATL and BTL as the most caring Tissue brand in Bangladesh, esp. in 2020
the brand has celebrated its 20 years of passionate journey of Love & Care. Apart from various communication presences,
Trade Scheme (annual), CP offers, campaigns, targeted promotion (regional & institutional) etc. run throughout the year to
give the most to its consumers as well as channel partners. The vibrant & leading presence in the domestic market has paved
the brand to excel in the International Arena, where currently the Tissue products in the Bulk form are being exported across
continents, covering over 20 countries.
Like its present status, the future is also quite beaming where the positioning of Bashundhara Tissue has been projected as
the most preferred Hygienic Lifestyle brand in South-East Asia in next 5 years, through the wider product line, attractive new
style packs and attachment with different social segments. It all started with a commitment to provide hygienic management
of lifestyle, however, the Bashundhara Tissue brand is still enthralled with its same brand promise, to help Bangladesh live on
a hygienic and safe living.
3
Brand Positioning
Brand Guidelines
Our brand positioning is “Zero tolerance towards impurities”. At Basundhara Tissue, we understand that hygiene is not
just about cleanliness but also about eliminating impurities that can cause harm. We are in the business of providing
hygiene, and our fight is against dirt, spots, spilled water, unhygienic substances, and anything that compromises
cleanliness.
We believe that impurity is something that spoils other things placed around it. It can be compared to corruption,
betrayal, or any sort of unwanted mixing. Even a small bit of impurity can cause significant harm if left unchecked.
That’s why Basundhara Tissue supports no kind of impurity.
This brand positioning sets us apart from our competitors, as we are deeply committed to ensuring the utmost purity
in our products. We understand that impurities require a forceful response, and we have a zero-tolerance approach to
anything that compromises hygiene. Our dedication to eliminating impurities safeguards our customers well-being and
prevents any harm that impurities may cause.
At Basundhara Tissue, we strive to provide the best tissue products in the market, offering a clean and hygienic solu-
tion for various purposes. With “Zero tolerance towards impurities”, we aim to exceed our customer’s expectations and
deliver a brand that stands for purity, trustworthiness, and exceptional quality.
4
Brand Architype
Brand Guidelines
Basundhara Tissue embraces the Hero Archetype, embodying the qualities of a triumphant figure in its brand
narrative. With a relentless quest for purity, the brand emerges as a saviour against impurities, safeguarding its
customers from harm. Its unwavering commitment to excellence sets Basundhara Tissue apart, striving for
perfection through natural and organic materials, rigorous testing, and adherence to the highest standards of
hygiene.
By differentiating itself from competitors, Basundhara Tissue stands tall as a heroic choice, exemplifying
trustworthiness and reliability. Empowering its customers, the brand becomes a guiding companion, empowering
them to handle their hygiene needs confidently. As the Hero Archetype, Basundhara Tissue delivers a clean,
protective, and empowering experience, embodying the spirit of a true hero.
5
Brand Tagline
Brand Guidelines
Our brand tagline is - Think Hygiene, Live Safe. This tagline reflects our vision of providing high-quality tissue
products that help our customers maintain a clean and healthy lifestyle. Tissue is not just a paper product, it is a
tool for hygiene and safety. Whether you need to wipe your nose, clean your hands, or sanitize a surface, tissue
can help you prevent the spread of germs and diseases.
Tissue is also soft and gentle on your skin, making it comfortable and convenient to use. Our tissue products
are made from natural and sustainable materials, ensuring that we care for the environment as well as our
customers. By choosing our tissue products, you are choosing to “Think Hygiene and Live Safe”.
6
Brand Vision
Brand Guidelines
At Bashundhara Paper Mills, we are dedicated to creating high-quality paper products that meet the needs of our
customers around the world. We are committed to sustainability and innovation in everything we do, and we take
pride in our long history of providing exceptional products and services to our customers.
Our founder Ahmed A kbar Sobhan was a visionary entrepreneur who built our company on the principles of hard
work, innovation, and dedication to customer satisfaction. Today, his son Safwan Sobhan Tasvir continues this
legacy by focusing on research and development, staff training, and sustainable manufacturing practices. Under
his leadership, we have made great strides in improving our environmental impact, including implementing
zero-discharge practices and closed-loop machines.
Our commitment to sustainability and innovation has earned us a reputation as a leader in our industry. We look
forward to continuing to serve our customers and community with high-quality, sustainable products that meet the
highest standards of quality and excellence.
In addition to its commitment to sustainability, Bashundhara Tissue also places a strong emphasis on research
and development and staff training to continuously improve the quality of its products and operations. The com-
pany’s dedication to excellence has earned it a reputation as a trusted and reliable provider of paper-based prod-
ucts in Bangladesh and beyond.
In 2003, we started to export our products to Nepal & India. Now we are the only Tissue Brand in the country that
is being exported to over 50 countries. Looking to the future, Bashundhara Tissue aims to further expand its pres-
ence in the global paper and tissue market through a wider product line, attractive packaging, and strategic part-
nerships with different social segments. We have already signed a contract with world-renowned technology pro-
viders for a 2,000 MTD Board Mills and is poised to play a major role in meeting the growing demand for paper
products while maintaining its commitment to sustainability and quality.
7
Brand Mission
Brand Guidelines
Our mission is to make a positive impact on the lives of the people in Bangladesh by providing affordable and
quality tissue paper products that promote a hygienic lifestyle. Our commitment to community, sustainability,
social responsibility, and integrity is at the core of everything we do.
Our company’s work culture reflects their brand ethos and is based on the principles of “SPIRIT” - Supportive,
Passionate, Integrity, Responsible, Ingenuity, and Togetherness. This work culture has helped us establish a
reputation as a trusted and reliable brand in Bangladesh.
We established the Bashundhara Special Children Foundation, a non-profit charity foundation that supports
intellectually disabled students by helping them explore their potential abilities to become productive members of
society.
We are committed to maintaining the highest quality standards and has received several awards and
certifications, including the Best Brand Award in Bangladesh for five consecutive years from 2018 to 2022.
We are the first and only tissue paper manufacturer in Bangladesh with FSC-CoC certification and the first-ever
tissue paper brand in the country to be certified with the BSTI seal.
Overall, our mission is centred around making a positive impact on society by promoting a more hygienic lifestyle,
giving back to the community, and maintaining the highest quality standards. Our motto at Bashundhara group
is “For the People, For the Country” encapsulates our commitment to improving the lives of the people of
Bangladesh.
8
Tone of Voice
Brand Guidelines
Our brand tonality is warm, friendly, and approachable. We want our customers to feel like they’re part of the
Bashundhara Tissue family, and that they can always count on us for reliable and trustworthy tissue products.
Caring
We care about the hygiene and well-being of our customers and the community at large. We are committed
to provide affordable, high-quality tissue products that promote a more hygienic lifestyle and contribute to a
healthier society.
Innovative
We constantly pushing the boundaries of tissue technology and developing new and innovative products that
meet the evolving needs of our customers. Our R&D team is committed to improving the performance and
usability of our products and staying ahead of the competition.
Trustworthy
We are a reliable and trusted brand that has been serving the Bangladeshi market for over 20 years. Our
products are of the highest quality, and our brand is committed to maintaining strict standards of process
excellence and environmental sustainability.
Responsible
We are a socially responsible brand that is committed to making a positive impact on the community and the
environment. Our core values of community, sustainability, and social responsibility are reflected in our business
practices and its support for charitable causes.
9
Our Personality
Brand Guidelines
Bashundhara Tissue’s brand personality can be described as affordable, innovative, hygienic, responsible, and
community-oriented.
Affordable
We have a strong focus on making tissue paper affordable and accessible to the masses, which reflects its
down-to-earth personality.
IInnovative
Bashundhara Tissue is known for its innovative products and continuous R&D efforts to improve its offerings,
which portrays the brand as dynamic and forward-thinking.
Hygienic
Our motto “Think Hygiene, Live Safe” reflects its commitment to promoting a hygienic lifestyle, which portrays
that we are reliable and trustworthy.
Responsible
Bashundhara Tissue is the only tissue manufacturing company in Bangladesh with ISO and FSC-CoC certifications,
reflecting its commitment to responsible manufacturing practices, which portrays the brand as socially
responsible.
Community-oriented
Our core values revolve around community, and it has dedicated a portion of its sales to the development of a
non-profit foundation for intellectually disabled students, which portrays the brand as caring and compassionate.
10
Logotype variations
Brand Guidelines
Brand Guidelines
1.The General Logo
The main logo is the dark logo used on white backround.
For darker backgrounds you will find two alternatives below.
2 & 3. Alternative Versions
Will be used when the backround color is dark colored.
Recommended formats are:
.eps | .ai | .png | .jpg | .pdf | .svg
Attention:
Use of any stylized, animated, hand drawn or other versions of an official logo
is not permitted. This undermines the logo system and brand consistecy.
Please consult with Toggi Trademark Licensing if you have any questions or
need further help.
4. Logo with Payoff line
Main Logo
Main Logo
Logo with Payoff line
Logo with Payoff line
11
Color System
Brand Guidelines
100%
60%
80%
40%
10%
90%
50%
20%
70%
30%
Grey
100%
60%
80%
40%
10%
90%
50%
20%
70%
30%
Black
100%
60%
80%
40%
10%
90%
50%
20%
70%
30%
RED
Black
Color Codes
CMYK : C-00, M-00, Y-00, K-100
RGB : R128 G130 B133
Color Hex: 000000
Grey
Color Codes
CMYK : C-00, M-00, Y-00, K-60
RGB : R128 G130 B133
Color Hex: 808285
Red
Color Codes
CMYK : C-00, M-100, Y-100, K-0
RGB : R0 G167 B157
Color Hex: FF0000
Bashundhara A4 Paper has Two official colors: Red & Black. These colors have become a recognizable identifier
for the company.
Usage
Use them as the dominant color palette for all internal and external visual presentations of the company.
12
Type is Beautiful and it matters
Brand Guidelines
Type is more than a design element. It articulates our message, expressing both what we say and how we say it.
Modern, easy to read, and humanist, the Segoe type family for English and Hind shiliguri is closely aligned with
the Bashundhara Tissue brand personality. We use it within products and in communications across brands.
Segoe and Hind shiliguri is straightforward, allowing our messages—from the enthusiastic to the practical—to be
easily understood.
13
Primary Corporate Font (English)
Brand Guidelines
Characters in Glyph
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( ) _ + = ” : ? > <
Arial Regular
The quick brown fox jumps over the lazy dog
Oblique
The quick brown fox jumps over the lazy dog
Bold
Rounded MT Bold
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Styles
ABCDEFGHIJKLMNOPQRSTUVWXYZ
14
Secondary Corporate Font (English)
Brand Guidelines
Characters in Glyph
ABCDEFGHIJKLMNOPQRSTUVWxyz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( ) _ + = ” : ? > <
Bebas
Thin
The quick brown fox jumps over the lazy dog
Light
The quick brown fox jumps over the lazy dog
Book
Regular
The quick brown fox jumps over the lazy dog
Bold
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Styles
15
Primary Corporate Font (Bengali)
Brand Guidelines
Characters in Glyph
A Av B C D E F G H I J
K L M N O P Q R S T U V W X Y
Z _ ` a b c d e f g h i j k l
m n o p q r s t u
v w x y ~ † †v ˆ Š
« ¨ © „ ƒ
1 2 3 4 5 6 7 8 9 0
! Ô ' Ò Ó # $ % * ( ) { } [ ] Ñ + = / : ? > <
, ; Ò Ó Ô Õ ' ? ! : - :- & /
> < = + - # ( ) { } [ ] % $ |  *
KongshoMJ Italic
Styles
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY
ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i
I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY
ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i
I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
Bold
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY
ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i
I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
Bold Talic
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY
ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i
I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
Regular
16
Secondary Corporate Font (Bengali)
Brand Guidelines
Characters in Glyph
A Av B C D E F G H I J
K L M N O P Q R S T U V W X Y
Z _ ` a b c d e f g h i j k l
m n o p q r s t u
v w x y ~ † †v ˆ Š
« ¨ © „ ƒ
1 2 3 4 5 6 7 8 9 0
! Ô ' Ò Ó # $ % * ( ) { } [ ] Ñ + = / : ? > <
, ; Ò Ó Ô Õ ' ? ! : - :- & /
> < = + - # ( ) { } [ ] % $ |  *
Khalid Kalkini
ANSI V1 & V2
Italic
Styles
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy
fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv
X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avog¦i I AvZœk øvNvi dj Rxe‡b weNœ
I e„nr ¶wZ" -ZvB bv, G¨vu?
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq c«PwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy
fyuBTv Avi Hw›`«jv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv
X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avog¦i I AvZèk øvNvi dj Rxe‡b weNè
I e„nr ¶wZ" -ZvB bv, G¨vu?
Regular
17
Secondary Corporate Font (Bengali)
Brand Guidelines
Characters in Glyph
A Av B C D E F G H I J
K L M N O P Q R S T U V W X Y
Z _ ` a b c d e f g h i j k l
m n o p q r s t u
v w x y ~ † † v ˆ Š
« ¨ © „ ƒ
1 2 3 4 5 6 7 8 9 0
! Ô ' Ò Ó # $ % * ( ) { } [ ] Ñ + = / : ? > <
, ; Ò Ó Ô Õ ' ? ! : - :- & /
> < = + - # ( ) { } [ ] % $ |  *
Charukola
Italic
Styles
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi
Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi
bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi
Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi
bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
Bold
welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi
Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ
evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu?
Regular
evsjv‡`k-`.AvwdªKv-Gi ga¨Kvi †LjvwU‡Z
me‡P‡q †ewk ivb †K Ki‡e ?
18
Type Size & Weight
Brand Guidelines
• Limit type to no more than three sizes.
• Use Light for large headlines.
• Use Regular or Semibold for
increased legibility at small sizes or
over backgrounds.
• Use Semibold or Bold for subheads,
but not for headlines.
• Segoe Black or Condensed weights
should be used sparingly
• Line spacing refers to the space
between lines of type. See the chart
at right for line spacing guidelines.
• Sentence case is our standard for all
communications.
• Use all-uppercase sparingly—for
titles, short headings, or subheadings,
and never for full paragraphs.
• Do not use all-lowercase type.
Body Text (<8 ˷ 14pt) 120% (minimum) 0
subhead Text (<14 ˷ 36pt) 110% (minimum) -15
Body Text (36 ˷ 72pt) 120% (minimum) -15
Leading Tracking
Body Text (<8 ˷ 14pt) 120% (minimum) 0
subhead Text (<14 ˷ 36pt) 110% (minimum) -15
Body Text (36 ˷ 72pt) 120% (minimum) -15
Leading Tracking
For English
For Bengali
19
Typo Not to use
Brand Guidelines
ThisTextiskemedat
negative100
Don’t kern text too tightly or loosely
Don’t use more than 1 or 2 type styles in close
proximity, and try to follow the rule of 3 type
sizes per page layout.
Don’t use more than two colors in a single text
grouping.
Too Many
Type Style
Too Many
colors in one
text area
This type is stretched.
Don’t stretch type horizontally or vertically.
Avoid loose line spacing measures.
The line spacing on
This text is 200%
Don’t leave orphans in your text. (An orphan is a lone word at
the top of a page or column—the last word in a sentence
carried over from the prior text block.)
This two-column orphan.
layout leaves an
Avoid hyphenation in general, and especially in headlines.
This headline is hy-
phenated.
Don’t add drop shadows to type
This tipo with a shadow Don’t Leave windows in
text
Avoid widows (words by themselves on a line)
shorter than 7 characters.
20
Let the Logo Breath (English)
Brand Guidelines
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone
has been established around the corporate mark. This exclusion zone indicates the closest any other graphic
element be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed
relationship that should never be changed in any way.
Always allow a minimum space around the logo.
Exclusion zones
X
½ X ½ X
½ X
½ X
The logo minimum width is 90px or 32mm.
Minimum width
There is no maximum size defined
for this logo.
Maximum width
Clearspace
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and
impact. No graphic elements of any kind should invade this zone, element or message can be
positioned in relation to the mark of the the symbol itself and our company name – they have a
fixed relationship that should never be changed in any way.
Computation
To work out the clearspace take the height of the logo and divide it in half.
(Clearspace = Height / 2)
21
Clear space We respect the logo by giving it some space. The
minimum clear space that must surround the logo is equivalent to
the height of its capital BA (ব). Minimum size In print, the logo
should never appear smaller than 1” (25 mm). On-screen, it must
appear at least 70 pixels wide. Registration marks In marketing,
registration marks on the logo are no longer necessary, except in
consumer packaging applications.
Let the Logo Breath (Bengali)
Brand Guidelines
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone
has been established around the corporate mark. This exclusion zone indicates the closest any other graphic
element be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed
relationship that should never be changed in any way.
Always allow a minimum space around the logo.
Exclusion zones
The logo minimum width is 90px or 32mm.
Minimum width
There is no maximum size defined
for this logo.
Maximum width
Clearspace
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and
impact. No graphic elements of any kind should invade this zone, element or message can be
positioned in relation to the mark of the the symbol itself and our company name – they have a
fixed relationship that should never be changed in any way.
Computation
To work out the clearspace take the height of the logo and divide it in half.
(Clearspace = Height / 2)
X
½ X ½ X
½ X
½ X
22
Logo Variations
Brand Guidelines
Use the full-color logo. Use the positive
version (logotype in black & white) on
Red bac grounds. The full-color reverse
logo may be used on white color
backgrounds, as well as dark and light
areas within photographs.
Logo Variations
Differant Background
Black
Red
Main Logo
Grey
White
Photo/ Graphics
23
Logo Not to use
Brand Guidelines
Do not use logo without stroke on insufficient
contrast, similar, image or gradient.
Do not add effects like shadows, dimensions,
and gradients to the logo.
Don’t create logo “lockups” by adding text in
close proximity to the logo.
Don’t stretch or compress the logo. Don’t place the logo over busy photographic
backgrounds.
Don’t add extra color or don’t fade the logo.
Partner Program
24
Web Grid Application
Brand Guidelines
When it comes to digital templates, the
logo can be positioned in four different
areas, as showed in the accompanying
image. Nevertheless, the preferred and
primary location for the logo is the top
right corner. If the creative design
requires an alternative placement, then
other variations can be explored.
However, it’s advisable to adhere to the
primary choice of placing the logo at the
top right corner.
As illustrated in the image, it is crucial to
check the breathing space of the logo
during its placement. The minimum required
space should be equal to the width of the
first letter of the logo.
Logo Placement
In Digital
25
PRODUCT
GOES HERE
COPY
GOES HERE
COPY
GOES HERE
PRODUCT
GOES HERE
PRODUCT
GOES HERE
COPY
GOES HERE
KEY VISUAL GOES HERE
KEY VISUAL GOES HERE
Web Grid Application
Brand Guidelines
Mvwn mv‡g¨i Mvb-
†hLv‡b Avwmqv GK n‡q †M‡Q me evav-e¨eavb
ïf Rb¥w`b
RvZxq Kwe
Logo Placement
In Digital (Social Media)
26
Perfect Paper
for Perfect Assignment
/BashundharaA4Paper
Perfect Paper
for Perfect Assignment
/BashundharaA4Paper
Web Grid Application
Brand Guidelines
Logo Placement
In Digital (web & ricemedia )
27
Clear space
We respect the logo by giving it some space.
The minimum clear space that must surround
the logo is equivalent to the height of its
capital BA (ব).
Minimum size
In print, the logo should never appear
smaller than 1” (25 mm). On-screen, it must
appear at least 70 pixels wide.
Registration marks
In marketing, registration marks on the logo
are no longer necessary, except in consumer
packaging applications.
Signage Grid Application
Brand Guidelines
/BashundharaA4Paper
www.bashundharapapermills.com
Perfect Paper
for Perfect Assignment
AGENT NAME
ADDRESS
Signage Grid Application
Brand Guidelines
PRODUCTS
PLACEMENT 40%
AGENT NAME
ADDRESS
Perfect Paper
for Perfect Assignment
Logo is 30% of the weight when product image is 40%. Logo is 40% when there will be no
image. Agent name and address should be placed in bottom part and its font size should be
maintained as required. Background preferred color is brand’s primary color and other color
from the chart can be used if necessary. Color pattern can be used here.
Shop Sign (Branding)
Brand Guidelines
The branding for a retailer or shop sign
requires the base color to be red and
the concept should be designed around
this color. The Basundhara Tissue logo
should be placed on the right side in
white space.
The signage should have the shop
name and details on the left, the main
communication and products in the
center, and the logo on the right. The
primary goal is to create a clean, bold
presentation that effectively conveys
the brand message.
ABC Enterprise
Shop # 1, 123 Tower, Road # 123, Bashundhara, Dhaka.
/BashundharaA4Paper
Logo Placement
in Shop Sign
26
Press Ad Placement
Brand Guidelines
Logo Placement
In Press (advertisement)
For newspaper advertisements, there
are multiple sizes available for
placement. However, we have provided
a set of guidelines for commonly used
ad placements.
By following these guidelines for key
visuals, logo placement, copywriting,
certification, and QR codes, we can
ensure smooth adaptation to other
sizes without encountering any issues.
Printer friendly A4 Paper
Perfect GSM
500 Sheets/Packet Assured
/BashundharaA4Paper
Perfect Paper
for Perfect Assignment
www.bashundharapapermills.com
PRODUCT IMAGE
GOES HERE
COPY
GOES HERE
seals
fb address LOGO
GOES HERE
Printer friendly A4 Paper
Perfect GSM
500 Sheets/Packet Assured
Perfect Paper
for Perfect Assignment
www.bashundharapapermills.com
/BashundharaA4Paper
COPY GOES HERE
PRODUCTS
PLACEMENT
seals
hotline number
LOGO
GOES HERE
KEY VISUAL
GOES HERE
web address
fb address
web address l hotline number
KEY VISUAL GOES HERE
Full Page
Half Papge
27
Newspaper
Magazine Placement
Brand Guidelines
Printer friendly A4 Paper
Perfect GSM
500 Sheets/Packet Assured
Perfect Paper
for Perfect Assignment
www.bashundharapapermills.com
/BashundharaA4Paper
Logo Placement
In Magazine (advertisement)
When placing an advertisement in
magazines, there are typically three
sizes to choose from: landscape or
portrait full-page ads, as well as
half-page ads. We have provided
two size references for magazine ads
to ensure adherence to the brand
guidelines.
By following these guidelines for key
visuals, logo placement, copywriting,
certification, and QR codes, we can
ensure seamless adaptation to other
sizes without e countering any issues.
COPY GOES HERE
PRODUCTS
PLACEMENT
seals
hotline number
KEY VISUAL
GOES HERE
web address
fb address
28
Billboard Placement
Brand Guidelines
Logo Placement
In Billboard (advertisement)
When it comes to billboard placement, it
is crucial to consider that billboards are
typically viewed from a distance. Due to
this, it is important to prioritize visibility
of the message and brand assets over
small details.
To ensure optimal impact, we have
established guidelines that guarantee
legibility and visibility of the message
and brand assets from a distance.
PRODUCT IMAGE
GOES HERE
COPY
GOES HERE
seals
web/fb address
hotline number l LOGO
GOES HERE
KEY VISUAL GOES HERE
Perfect Paper
for Perfect Assignment
/BashundharaA4Paper
29
TV Screen Application
Brand Guidelines
For TV screen placement, it is essential to consider the TV screen size, logo placement, and screen guidelines for L-shaped ads. We have provided a common
guideline below to present Bashundhara effectively on TV screens. By following this guideline, we can ensure proper positioning and presentation of the brand
on TV screens.
L shape V2
Awd‡mi mKj wcÖw›Us I d‡UvKwc Kv‡R
cQ‡›`i ZvwjKvq mevi Dc‡i !
L shape V1
207px
246px
323px
L-shape
Placement
30
Magazine Placement
Brand Guidelines
31
First Name Last Name
Designation
Blood Group
Mob
/BashundharaA4Paper
www.bashundharapapermills.com
First Name Last Name
Designation
Blood Group
Mob
/BashundharaA4Paper
www.bashundharapapermills.com
Stationary Usage
Brand Guidelines
32
Stationary Usage
Brand Guidelines
Premio Plastics Ltd.
ACI Centre 245,
Tejgaon Industrial Area,
Dhaka-1208, Bangladesh
P: (+88 02) 8878603-15
F: (+8802) 8878626
E: poddar@aci-bd.com
33
Premio Plastics Ltd.
ACI Centre 245,
Tejgaon Industrial Area,
Dhaka-1208, Bangladesh
P: (+88 02) 8878603-15
F: (+8802) 8878626
E: poddar@aci-bd.com
www.bashundharapapermills.com
safwan@bgc-bd.com
Vice Chairman
Safwan Sobhan
BIHQ -2
Plot# 56/A, Block#C,
Umme Kulsum Road,
Bashundhara R/A
Dhaka-1208, Bangladesh.
Cell : +88 01711533538
Tel : +88 02 8431256-8
Fax : +88 02 8432082
E-mail : info.paper@bgc-bd.com
Web : bashundharagroup.com
Things to
Remember
01 Always use correct logo artwork
02 Never modify or recreate the logo
03 Maintain proper exclusion zone while using logo
04 Always use Brand fonts
05 Always use Brand colour palette
06 When in doubt, ask branding team
Thank you

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Brand Guideline of Bashundhara A4 Paper - 2024

  • 1. BASHUNDHARA A4 PAPER Visual identity Guidelines
  • 2. Contents Brand Guidelines 1. Brand Overview 2. Brand Positioning 3. Brand Tagline 4. Brand Vision 5. Brand Mission 6. Tone of Voice 7. Our Personality 8. Logo Variation 9. Color System 20. Logo Placement In Digital 21. Logo Placement In Production 22. Logo usage with Partners 23. Corporate Identity 24. Tissue Box Ratio 25. Print Guideline 26. Other placement of TV 27. Things to remember 28. Other placement of TV 29. Things to remember 10. Typoface 11. English Typoface 12. Bengali Typoface 13. Logo Usage 14. Logo Placement In Digital 15. Logo Placement In Production 16. Logo usage with Partners 17. Corporate Identity 18. Tissue Box Ratio 19. Print Guideline
  • 3. Brand Overview Brand Guidelines Bashundhara Tissue, the pioneer Tissue Brand of Bashundhara Paper Mills Ltd., was launched during May 2000 amidst a situation where people of Bangladesh were least conscious about personal hygiene due to expensive available means or lack of collective awareness. Bashundhara Tissue emerged as a light of hope, gradually spanned throughout every corner of Bangladesh – with its superior absorbent & soft texture, affordability, availability and not the least having specific message “Think Hygiene, Live Safe”, very much inspired from its parent Bashundhara Group’s motto “For the People, For the Country”. Today, Bashundhara Tissue is quite visible in every nook & corner of Bangladesh, be it a small Tong to luxury Department Store, thanks to its nationwide distribution network of over 350 exclusive & dedicated distributors and relentless production at enormous capacity world-class facility plant. Bashundhara Tissue has been communicated in both ATL and BTL as the most caring Tissue brand in Bangladesh, esp. in 2020 the brand has celebrated its 20 years of passionate journey of Love & Care. Apart from various communication presences, Trade Scheme (annual), CP offers, campaigns, targeted promotion (regional & institutional) etc. run throughout the year to give the most to its consumers as well as channel partners. The vibrant & leading presence in the domestic market has paved the brand to excel in the International Arena, where currently the Tissue products in the Bulk form are being exported across continents, covering over 20 countries. Like its present status, the future is also quite beaming where the positioning of Bashundhara Tissue has been projected as the most preferred Hygienic Lifestyle brand in South-East Asia in next 5 years, through the wider product line, attractive new style packs and attachment with different social segments. It all started with a commitment to provide hygienic management of lifestyle, however, the Bashundhara Tissue brand is still enthralled with its same brand promise, to help Bangladesh live on a hygienic and safe living. 3
  • 4. Brand Positioning Brand Guidelines Our brand positioning is “Zero tolerance towards impurities”. At Basundhara Tissue, we understand that hygiene is not just about cleanliness but also about eliminating impurities that can cause harm. We are in the business of providing hygiene, and our fight is against dirt, spots, spilled water, unhygienic substances, and anything that compromises cleanliness. We believe that impurity is something that spoils other things placed around it. It can be compared to corruption, betrayal, or any sort of unwanted mixing. Even a small bit of impurity can cause significant harm if left unchecked. That’s why Basundhara Tissue supports no kind of impurity. This brand positioning sets us apart from our competitors, as we are deeply committed to ensuring the utmost purity in our products. We understand that impurities require a forceful response, and we have a zero-tolerance approach to anything that compromises hygiene. Our dedication to eliminating impurities safeguards our customers well-being and prevents any harm that impurities may cause. At Basundhara Tissue, we strive to provide the best tissue products in the market, offering a clean and hygienic solu- tion for various purposes. With “Zero tolerance towards impurities”, we aim to exceed our customer’s expectations and deliver a brand that stands for purity, trustworthiness, and exceptional quality. 4
  • 5. Brand Architype Brand Guidelines Basundhara Tissue embraces the Hero Archetype, embodying the qualities of a triumphant figure in its brand narrative. With a relentless quest for purity, the brand emerges as a saviour against impurities, safeguarding its customers from harm. Its unwavering commitment to excellence sets Basundhara Tissue apart, striving for perfection through natural and organic materials, rigorous testing, and adherence to the highest standards of hygiene. By differentiating itself from competitors, Basundhara Tissue stands tall as a heroic choice, exemplifying trustworthiness and reliability. Empowering its customers, the brand becomes a guiding companion, empowering them to handle their hygiene needs confidently. As the Hero Archetype, Basundhara Tissue delivers a clean, protective, and empowering experience, embodying the spirit of a true hero. 5
  • 6. Brand Tagline Brand Guidelines Our brand tagline is - Think Hygiene, Live Safe. This tagline reflects our vision of providing high-quality tissue products that help our customers maintain a clean and healthy lifestyle. Tissue is not just a paper product, it is a tool for hygiene and safety. Whether you need to wipe your nose, clean your hands, or sanitize a surface, tissue can help you prevent the spread of germs and diseases. Tissue is also soft and gentle on your skin, making it comfortable and convenient to use. Our tissue products are made from natural and sustainable materials, ensuring that we care for the environment as well as our customers. By choosing our tissue products, you are choosing to “Think Hygiene and Live Safe”. 6
  • 7. Brand Vision Brand Guidelines At Bashundhara Paper Mills, we are dedicated to creating high-quality paper products that meet the needs of our customers around the world. We are committed to sustainability and innovation in everything we do, and we take pride in our long history of providing exceptional products and services to our customers. Our founder Ahmed A kbar Sobhan was a visionary entrepreneur who built our company on the principles of hard work, innovation, and dedication to customer satisfaction. Today, his son Safwan Sobhan Tasvir continues this legacy by focusing on research and development, staff training, and sustainable manufacturing practices. Under his leadership, we have made great strides in improving our environmental impact, including implementing zero-discharge practices and closed-loop machines. Our commitment to sustainability and innovation has earned us a reputation as a leader in our industry. We look forward to continuing to serve our customers and community with high-quality, sustainable products that meet the highest standards of quality and excellence. In addition to its commitment to sustainability, Bashundhara Tissue also places a strong emphasis on research and development and staff training to continuously improve the quality of its products and operations. The com- pany’s dedication to excellence has earned it a reputation as a trusted and reliable provider of paper-based prod- ucts in Bangladesh and beyond. In 2003, we started to export our products to Nepal & India. Now we are the only Tissue Brand in the country that is being exported to over 50 countries. Looking to the future, Bashundhara Tissue aims to further expand its pres- ence in the global paper and tissue market through a wider product line, attractive packaging, and strategic part- nerships with different social segments. We have already signed a contract with world-renowned technology pro- viders for a 2,000 MTD Board Mills and is poised to play a major role in meeting the growing demand for paper products while maintaining its commitment to sustainability and quality. 7
  • 8. Brand Mission Brand Guidelines Our mission is to make a positive impact on the lives of the people in Bangladesh by providing affordable and quality tissue paper products that promote a hygienic lifestyle. Our commitment to community, sustainability, social responsibility, and integrity is at the core of everything we do. Our company’s work culture reflects their brand ethos and is based on the principles of “SPIRIT” - Supportive, Passionate, Integrity, Responsible, Ingenuity, and Togetherness. This work culture has helped us establish a reputation as a trusted and reliable brand in Bangladesh. We established the Bashundhara Special Children Foundation, a non-profit charity foundation that supports intellectually disabled students by helping them explore their potential abilities to become productive members of society. We are committed to maintaining the highest quality standards and has received several awards and certifications, including the Best Brand Award in Bangladesh for five consecutive years from 2018 to 2022. We are the first and only tissue paper manufacturer in Bangladesh with FSC-CoC certification and the first-ever tissue paper brand in the country to be certified with the BSTI seal. Overall, our mission is centred around making a positive impact on society by promoting a more hygienic lifestyle, giving back to the community, and maintaining the highest quality standards. Our motto at Bashundhara group is “For the People, For the Country” encapsulates our commitment to improving the lives of the people of Bangladesh. 8
  • 9. Tone of Voice Brand Guidelines Our brand tonality is warm, friendly, and approachable. We want our customers to feel like they’re part of the Bashundhara Tissue family, and that they can always count on us for reliable and trustworthy tissue products. Caring We care about the hygiene and well-being of our customers and the community at large. We are committed to provide affordable, high-quality tissue products that promote a more hygienic lifestyle and contribute to a healthier society. Innovative We constantly pushing the boundaries of tissue technology and developing new and innovative products that meet the evolving needs of our customers. Our R&D team is committed to improving the performance and usability of our products and staying ahead of the competition. Trustworthy We are a reliable and trusted brand that has been serving the Bangladeshi market for over 20 years. Our products are of the highest quality, and our brand is committed to maintaining strict standards of process excellence and environmental sustainability. Responsible We are a socially responsible brand that is committed to making a positive impact on the community and the environment. Our core values of community, sustainability, and social responsibility are reflected in our business practices and its support for charitable causes. 9
  • 10. Our Personality Brand Guidelines Bashundhara Tissue’s brand personality can be described as affordable, innovative, hygienic, responsible, and community-oriented. Affordable We have a strong focus on making tissue paper affordable and accessible to the masses, which reflects its down-to-earth personality. IInnovative Bashundhara Tissue is known for its innovative products and continuous R&D efforts to improve its offerings, which portrays the brand as dynamic and forward-thinking. Hygienic Our motto “Think Hygiene, Live Safe” reflects its commitment to promoting a hygienic lifestyle, which portrays that we are reliable and trustworthy. Responsible Bashundhara Tissue is the only tissue manufacturing company in Bangladesh with ISO and FSC-CoC certifications, reflecting its commitment to responsible manufacturing practices, which portrays the brand as socially responsible. Community-oriented Our core values revolve around community, and it has dedicated a portion of its sales to the development of a non-profit foundation for intellectually disabled students, which portrays the brand as caring and compassionate. 10
  • 11. Logotype variations Brand Guidelines Brand Guidelines 1.The General Logo The main logo is the dark logo used on white backround. For darker backgrounds you will find two alternatives below. 2 & 3. Alternative Versions Will be used when the backround color is dark colored. Recommended formats are: .eps | .ai | .png | .jpg | .pdf | .svg Attention: Use of any stylized, animated, hand drawn or other versions of an official logo is not permitted. This undermines the logo system and brand consistecy. Please consult with Toggi Trademark Licensing if you have any questions or need further help. 4. Logo with Payoff line Main Logo Main Logo Logo with Payoff line Logo with Payoff line 11
  • 12. Color System Brand Guidelines 100% 60% 80% 40% 10% 90% 50% 20% 70% 30% Grey 100% 60% 80% 40% 10% 90% 50% 20% 70% 30% Black 100% 60% 80% 40% 10% 90% 50% 20% 70% 30% RED Black Color Codes CMYK : C-00, M-00, Y-00, K-100 RGB : R128 G130 B133 Color Hex: 000000 Grey Color Codes CMYK : C-00, M-00, Y-00, K-60 RGB : R128 G130 B133 Color Hex: 808285 Red Color Codes CMYK : C-00, M-100, Y-100, K-0 RGB : R0 G167 B157 Color Hex: FF0000 Bashundhara A4 Paper has Two official colors: Red & Black. These colors have become a recognizable identifier for the company. Usage Use them as the dominant color palette for all internal and external visual presentations of the company. 12
  • 13. Type is Beautiful and it matters Brand Guidelines Type is more than a design element. It articulates our message, expressing both what we say and how we say it. Modern, easy to read, and humanist, the Segoe type family for English and Hind shiliguri is closely aligned with the Bashundhara Tissue brand personality. We use it within products and in communications across brands. Segoe and Hind shiliguri is straightforward, allowing our messages—from the enthusiastic to the practical—to be easily understood. 13
  • 14. Primary Corporate Font (English) Brand Guidelines Characters in Glyph abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = ” : ? > < Arial Regular The quick brown fox jumps over the lazy dog Oblique The quick brown fox jumps over the lazy dog Bold Rounded MT Bold The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Styles ABCDEFGHIJKLMNOPQRSTUVWXYZ 14
  • 15. Secondary Corporate Font (English) Brand Guidelines Characters in Glyph ABCDEFGHIJKLMNOPQRSTUVWxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = ” : ? > < Bebas Thin The quick brown fox jumps over the lazy dog Light The quick brown fox jumps over the lazy dog Book Regular The quick brown fox jumps over the lazy dog Bold The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Styles 15
  • 16. Primary Corporate Font (Bengali) Brand Guidelines Characters in Glyph A Av B C D E F G H I J K L M N O P Q R S T U V W X Y Z _ ` a b c d e f g h i j k l m n o p q r s t u v w x y ~ † †v ˆ Š « ¨ © „ ƒ 1 2 3 4 5 6 7 8 9 0 ! Ô ' Ò Ó # $ % * ( ) { } [ ] Ñ + = / : ? > < , ; Ò Ó Ô Õ ' ? ! : - :- & / > < = + - # ( ) { } [ ] % $ | * KongshoMJ Italic Styles welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? Bold welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? Bold Talic welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? Regular 16
  • 17. Secondary Corporate Font (Bengali) Brand Guidelines Characters in Glyph A Av B C D E F G H I J K L M N O P Q R S T U V W X Y Z _ ` a b c d e f g h i j k l m n o p q r s t u v w x y ~ † †v ˆ Š « ¨ © „ ƒ 1 2 3 4 5 6 7 8 9 0 ! Ô ' Ò Ó # $ % * ( ) { } [ ] Ñ + = / : ? > < , ; Ò Ó Ô Õ ' ? ! : - :- & / > < = + - # ( ) { } [ ] % $ | * Khalid Kalkini ANSI V1 & V2 Italic Styles welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avog¦i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq c«PwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`«jv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avog¦i I AvZèk øvNvi dj Rxe‡b weNè I e„nr ¶wZ" -ZvB bv, G¨vu? Regular 17
  • 18. Secondary Corporate Font (Bengali) Brand Guidelines Characters in Glyph A Av B C D E F G H I J K L M N O P Q R S T U V W X Y Z _ ` a b c d e f g h i j k l m n o p q r s t u v w x y ~ † † v ˆ Š « ¨ © „ ƒ 1 2 3 4 5 6 7 8 9 0 ! Ô ' Ò Ó # $ % * ( ) { } [ ] Ñ + = / : ? > < , ; Ò Ó Ô Õ ' ? ! : - :- & / > < = + - # ( ) { } [ ] % $ | * Charukola Italic Styles welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? Bold welYœ J`vmx‡b¨ Elv‡eŠw` evsjvfvlvq cÖPwjZ Ck‡ci wbLyuZ MíwUi A‡a©K ej‡ZB FZy fyuBTv Avi Hw›`Öjv `viæY ˆn-ˆn K‡i DVj-It, e¨vm& Gevi _v‡gv ey‡SwQ e‡Çv cyiv‡bv X‡Oi †Kgb GK Mí hvi bxwZ evK¨ nj--" g~p Avo¤^i I AvZœk øvNvi dj Rxe‡b weNœ I e„nr ¶wZ" -ZvB bv, G¨vu? Regular evsjv‡`k-`.AvwdªKv-Gi ga¨Kvi †LjvwU‡Z me‡P‡q †ewk ivb †K Ki‡e ? 18
  • 19. Type Size & Weight Brand Guidelines • Limit type to no more than three sizes. • Use Light for large headlines. • Use Regular or Semibold for increased legibility at small sizes or over backgrounds. • Use Semibold or Bold for subheads, but not for headlines. • Segoe Black or Condensed weights should be used sparingly • Line spacing refers to the space between lines of type. See the chart at right for line spacing guidelines. • Sentence case is our standard for all communications. • Use all-uppercase sparingly—for titles, short headings, or subheadings, and never for full paragraphs. • Do not use all-lowercase type. Body Text (<8 ˷ 14pt) 120% (minimum) 0 subhead Text (<14 ˷ 36pt) 110% (minimum) -15 Body Text (36 ˷ 72pt) 120% (minimum) -15 Leading Tracking Body Text (<8 ˷ 14pt) 120% (minimum) 0 subhead Text (<14 ˷ 36pt) 110% (minimum) -15 Body Text (36 ˷ 72pt) 120% (minimum) -15 Leading Tracking For English For Bengali 19
  • 20. Typo Not to use Brand Guidelines ThisTextiskemedat negative100 Don’t kern text too tightly or loosely Don’t use more than 1 or 2 type styles in close proximity, and try to follow the rule of 3 type sizes per page layout. Don’t use more than two colors in a single text grouping. Too Many Type Style Too Many colors in one text area This type is stretched. Don’t stretch type horizontally or vertically. Avoid loose line spacing measures. The line spacing on This text is 200% Don’t leave orphans in your text. (An orphan is a lone word at the top of a page or column—the last word in a sentence carried over from the prior text block.) This two-column orphan. layout leaves an Avoid hyphenation in general, and especially in headlines. This headline is hy- phenated. Don’t add drop shadows to type This tipo with a shadow Don’t Leave windows in text Avoid widows (words by themselves on a line) shorter than 7 characters. 20
  • 21. Let the Logo Breath (English) Brand Guidelines It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. Always allow a minimum space around the logo. Exclusion zones X ½ X ½ X ½ X ½ X The logo minimum width is 90px or 32mm. Minimum width There is no maximum size defined for this logo. Maximum width Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone, element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2) 21 Clear space We respect the logo by giving it some space. The minimum clear space that must surround the logo is equivalent to the height of its capital BA (ব). Minimum size In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70 pixels wide. Registration marks In marketing, registration marks on the logo are no longer necessary, except in consumer packaging applications.
  • 22. Let the Logo Breath (Bengali) Brand Guidelines It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. Always allow a minimum space around the logo. Exclusion zones The logo minimum width is 90px or 32mm. Minimum width There is no maximum size defined for this logo. Maximum width Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone, element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2) X ½ X ½ X ½ X ½ X 22
  • 23. Logo Variations Brand Guidelines Use the full-color logo. Use the positive version (logotype in black & white) on Red bac grounds. The full-color reverse logo may be used on white color backgrounds, as well as dark and light areas within photographs. Logo Variations Differant Background Black Red Main Logo Grey White Photo/ Graphics 23
  • 24. Logo Not to use Brand Guidelines Do not use logo without stroke on insufficient contrast, similar, image or gradient. Do not add effects like shadows, dimensions, and gradients to the logo. Don’t create logo “lockups” by adding text in close proximity to the logo. Don’t stretch or compress the logo. Don’t place the logo over busy photographic backgrounds. Don’t add extra color or don’t fade the logo. Partner Program 24
  • 25. Web Grid Application Brand Guidelines When it comes to digital templates, the logo can be positioned in four different areas, as showed in the accompanying image. Nevertheless, the preferred and primary location for the logo is the top right corner. If the creative design requires an alternative placement, then other variations can be explored. However, it’s advisable to adhere to the primary choice of placing the logo at the top right corner. As illustrated in the image, it is crucial to check the breathing space of the logo during its placement. The minimum required space should be equal to the width of the first letter of the logo. Logo Placement In Digital 25 PRODUCT GOES HERE COPY GOES HERE COPY GOES HERE PRODUCT GOES HERE PRODUCT GOES HERE COPY GOES HERE KEY VISUAL GOES HERE KEY VISUAL GOES HERE
  • 26. Web Grid Application Brand Guidelines Mvwn mv‡g¨i Mvb- †hLv‡b Avwmqv GK n‡q †M‡Q me evav-e¨eavb ïf Rb¥w`b RvZxq Kwe Logo Placement In Digital (Social Media) 26
  • 27. Perfect Paper for Perfect Assignment /BashundharaA4Paper Perfect Paper for Perfect Assignment /BashundharaA4Paper Web Grid Application Brand Guidelines Logo Placement In Digital (web & ricemedia ) 27
  • 28. Clear space We respect the logo by giving it some space. The minimum clear space that must surround the logo is equivalent to the height of its capital BA (ব). Minimum size In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70 pixels wide. Registration marks In marketing, registration marks on the logo are no longer necessary, except in consumer packaging applications.
  • 30. /BashundharaA4Paper www.bashundharapapermills.com Perfect Paper for Perfect Assignment AGENT NAME ADDRESS Signage Grid Application Brand Guidelines PRODUCTS PLACEMENT 40% AGENT NAME ADDRESS Perfect Paper for Perfect Assignment Logo is 30% of the weight when product image is 40%. Logo is 40% when there will be no image. Agent name and address should be placed in bottom part and its font size should be maintained as required. Background preferred color is brand’s primary color and other color from the chart can be used if necessary. Color pattern can be used here.
  • 31. Shop Sign (Branding) Brand Guidelines The branding for a retailer or shop sign requires the base color to be red and the concept should be designed around this color. The Basundhara Tissue logo should be placed on the right side in white space. The signage should have the shop name and details on the left, the main communication and products in the center, and the logo on the right. The primary goal is to create a clean, bold presentation that effectively conveys the brand message. ABC Enterprise Shop # 1, 123 Tower, Road # 123, Bashundhara, Dhaka. /BashundharaA4Paper Logo Placement in Shop Sign 26
  • 32. Press Ad Placement Brand Guidelines Logo Placement In Press (advertisement) For newspaper advertisements, there are multiple sizes available for placement. However, we have provided a set of guidelines for commonly used ad placements. By following these guidelines for key visuals, logo placement, copywriting, certification, and QR codes, we can ensure smooth adaptation to other sizes without encountering any issues. Printer friendly A4 Paper Perfect GSM 500 Sheets/Packet Assured /BashundharaA4Paper Perfect Paper for Perfect Assignment www.bashundharapapermills.com PRODUCT IMAGE GOES HERE COPY GOES HERE seals fb address LOGO GOES HERE Printer friendly A4 Paper Perfect GSM 500 Sheets/Packet Assured Perfect Paper for Perfect Assignment www.bashundharapapermills.com /BashundharaA4Paper COPY GOES HERE PRODUCTS PLACEMENT seals hotline number LOGO GOES HERE KEY VISUAL GOES HERE web address fb address web address l hotline number KEY VISUAL GOES HERE Full Page Half Papge 27 Newspaper
  • 33. Magazine Placement Brand Guidelines Printer friendly A4 Paper Perfect GSM 500 Sheets/Packet Assured Perfect Paper for Perfect Assignment www.bashundharapapermills.com /BashundharaA4Paper Logo Placement In Magazine (advertisement) When placing an advertisement in magazines, there are typically three sizes to choose from: landscape or portrait full-page ads, as well as half-page ads. We have provided two size references for magazine ads to ensure adherence to the brand guidelines. By following these guidelines for key visuals, logo placement, copywriting, certification, and QR codes, we can ensure seamless adaptation to other sizes without e countering any issues. COPY GOES HERE PRODUCTS PLACEMENT seals hotline number KEY VISUAL GOES HERE web address fb address 28
  • 34. Billboard Placement Brand Guidelines Logo Placement In Billboard (advertisement) When it comes to billboard placement, it is crucial to consider that billboards are typically viewed from a distance. Due to this, it is important to prioritize visibility of the message and brand assets over small details. To ensure optimal impact, we have established guidelines that guarantee legibility and visibility of the message and brand assets from a distance. PRODUCT IMAGE GOES HERE COPY GOES HERE seals web/fb address hotline number l LOGO GOES HERE KEY VISUAL GOES HERE Perfect Paper for Perfect Assignment /BashundharaA4Paper 29
  • 35. TV Screen Application Brand Guidelines For TV screen placement, it is essential to consider the TV screen size, logo placement, and screen guidelines for L-shaped ads. We have provided a common guideline below to present Bashundhara effectively on TV screens. By following this guideline, we can ensure proper positioning and presentation of the brand on TV screens. L shape V2 Awd‡mi mKj wcÖw›Us I d‡UvKwc Kv‡R cQ‡›`i ZvwjKvq mevi Dc‡i ! L shape V1 207px 246px 323px L-shape Placement 30
  • 37. First Name Last Name Designation Blood Group Mob /BashundharaA4Paper www.bashundharapapermills.com First Name Last Name Designation Blood Group Mob /BashundharaA4Paper www.bashundharapapermills.com Stationary Usage Brand Guidelines 32
  • 38. Stationary Usage Brand Guidelines Premio Plastics Ltd. ACI Centre 245, Tejgaon Industrial Area, Dhaka-1208, Bangladesh P: (+88 02) 8878603-15 F: (+8802) 8878626 E: poddar@aci-bd.com 33 Premio Plastics Ltd. ACI Centre 245, Tejgaon Industrial Area, Dhaka-1208, Bangladesh P: (+88 02) 8878603-15 F: (+8802) 8878626 E: poddar@aci-bd.com www.bashundharapapermills.com safwan@bgc-bd.com Vice Chairman Safwan Sobhan BIHQ -2 Plot# 56/A, Block#C, Umme Kulsum Road, Bashundhara R/A Dhaka-1208, Bangladesh. Cell : +88 01711533538 Tel : +88 02 8431256-8 Fax : +88 02 8432082 E-mail : info.paper@bgc-bd.com Web : bashundharagroup.com
  • 39. Things to Remember 01 Always use correct logo artwork 02 Never modify or recreate the logo 03 Maintain proper exclusion zone while using logo 04 Always use Brand fonts 05 Always use Brand colour palette 06 When in doubt, ask branding team