Eisenhower was elected president in 1952, choosing Richard Nixon as his vice president. Eisenhower ran on a campaign promising to end the Korean War and appealed to voters with his message of stability and security. Despite attacks against Nixon, Eisenhower easily won the election. As president, Eisenhower pursued fiscal conservatism while maintaining New Deal programs. He also emphasized deterrence over military strength in foreign policy and escalated US involvement in Vietnam against communist influences.