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Chapter 24
Election of 1952
 Eisenhower (President); Richard Nixon
(VP)
 Classic “Good cop, bad cop” personalities;
Eisenhower (Ike) espoused morality and
took the high road and refrained from
criticizing the Democrats
 However, Nixon had no problem verbally
abusing the Democrats
 Adlai Stevenson (Democratic candidate)
 Truman chose not to run again
 He was getting too old and became
extremely unpopular due to the Korean War
Election of 1952
 Eisenhower ran a campaign that
promised to end the Korean War
officially
 Settled for a armistice shortly after he enters
office
 Democrats tried to discredit Nixon by
implicating him as a receiver of
inappropriate funds/gifts
 Nixon goes on television and bears his
entire personal life (including finances) in the
“Checkers Speech”
Election of 1952
 Despite the attacks on Nixon,
Eisenhower easily won the presidency
 Eisenhower becomes the sterling
example of a moderate, stable, and
unflappable president
 Gave the American people a sense of
security amidst a country filled with fear,
suspicion, and the terror of nuclear war
 “I Like Ike” becomes the slogan of the
campaign and his tenure as president
Modern Republicanism
 Eisenhower surprised many as he
retained a majority of the social
programs from the New Deal
 However, he reigned in the federal
budget whenever possible
 Fiscal conservatism combined with
retention of New Deal programs
demonstrated his “flexible”
conservative agenda
Modern Republicanism
 “New Look” for the military
 Eisenhower favored massive deterrence
over traditional military might
 Allowed the government to cut defense
budgets while engaging in more covert
actions
 The Cold War mentality became
entrenched
○ World-wide intelligence gathering became a
priority
Modern Republicanism
 “New Look” for the military
 This becomes the stage for the classic
James Bond movies of the 1960s
 The new Central Intelligence Agency (CIA)
worked quickly behind the scenes to illicit
(and sometimes coerce) changes inside
countries that they felt were causing
problems for America
○ Primarily Communist-influenced countries
 Eventually, the area that gave them the most
trouble was Vietnam
○ (sort of a second Korean conflict, initially)
Vietnam (Before the War)
 Initially, Vietnam was a colony of France
that proved vital in the American and
French fight against communism
 Prioritized blocking the spread of
communism within the country
 However, America rejected France’s
request for active military aid to retain
Indochina (including Vietnam) as a
colony
 As a result, France lost control of Vietnam
Vietnam (Before the War)
 After France lost control of Vietnam,
Eisenhower actively attempted to
prevent the election of Communist
dictator Ho Chi Minh
 Ironic?
 This is again reinforcing the post-World
War II ideal of fascism over communism
Vietnam (Before the War)
 Communist China becomes politically
deadlocked during the 1950s
 They cannot trust Russia to respond
whenever they are threatened, but they
certainly can’t trust the Americans
 Eisenhower realized China’s weakness with
Russia and decided to take a tough
approach with them
○ Eisenhower did not realize the differences
between Russia and China and squandered
potential reciprocity with China throughout the
1950s
Birth of the Civil Rights Era
 Brown v. Board of Education of Topeka
 Huge landmark case that led the Supreme
Court to strike down Plessy v. Ferguson
○ Plessy -- 1896 ruling that allowed “separate but
equal” facilities
 Racial segregation was ruled a violation of the
Equal Protection Clause (14th Amendment)
○ “No state shall…deny to any person within its
jurisdiction the equal protection of the laws”
 This ruling paved the way for public school
integration and the Civil Rights Movement
Birth of the Civil Rights Era
 Montgomery Bus Boycott of 1955-56
 Dr. Martin Luther King, Jr. and Rosa Parks
rose to prominence as civil rights activists
 The bus boycott demonstrated the efficiency
of economic boycotts
○ Here’s a throwback to the colonial era! This is the
1760s-era boycotts for the sake of civil rights.
 The federal government opened a dialogue
with civil rights activists after the economy
was threatened.
The Golden Age
 Appears to be the “Era of Good Feelings”
(1820s) with TVs, Quiz Shows, and
Suburban Culture
 President James Monroe likely would have been
proud of Eisenhower for taking such a deliberate
middle course domestically
 The economy is surprisingly stable in the
1950s
 The economy began shifting away from
industrial manufacturing and large-scale farming
○ However, farming efficiency grew in Texas, Arizona, and
California
The Golden Age
 The primary factors of economic growth
during the 1950s were residential
construction and consumer spending
○ Shopping malls become commonplace
 Americans became accustomed to living
in perpetual economic debt for the sake
of owning ‘pretty things’
○ Cars, homes, appliances, electronics, etc.
The Golden Age
 California became the symbol of the
post-war suburban boom
 Western cities became decentralized
clusters of single-family homes and
businesses become connected by
highways (Federal Highway Act of 1956)
○ Ushers in an era of “Leave it to Beaver” ideals
 Such an odd paradigm amidst an era
of utter paranoia and fear of nuclear
attack
The Golden Age
 Television
 Replaced newspapers as the most common
source of information about public events
○ Quickly connected Americans with a common
cultural experience
○ Unifies different regions, cultural differences, and
economic backgrounds
 Becomes the most effective advertising
medium ever invented
 Deliberately championed the virtues of a
bland, middle-class life
○ Sitcoms attempted to distract Americans from the
paranoia the nightly news fueled
Check my SlideShare page
(rfair07) for more lectures
 Lectures posted for:
 United States History before 1877
 United States History after 1877
 Texas History
 United States (Federal) Government
 Texas Government
 If you would like a great study resource
for United States History (college or AP
exam), check out the following:
 AP U.S. History Exam Study

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Ch 24_The 1950s

  • 2. Election of 1952  Eisenhower (President); Richard Nixon (VP)  Classic “Good cop, bad cop” personalities; Eisenhower (Ike) espoused morality and took the high road and refrained from criticizing the Democrats  However, Nixon had no problem verbally abusing the Democrats  Adlai Stevenson (Democratic candidate)  Truman chose not to run again  He was getting too old and became extremely unpopular due to the Korean War
  • 3. Election of 1952  Eisenhower ran a campaign that promised to end the Korean War officially  Settled for a armistice shortly after he enters office  Democrats tried to discredit Nixon by implicating him as a receiver of inappropriate funds/gifts  Nixon goes on television and bears his entire personal life (including finances) in the “Checkers Speech”
  • 4.
  • 5. Election of 1952  Despite the attacks on Nixon, Eisenhower easily won the presidency  Eisenhower becomes the sterling example of a moderate, stable, and unflappable president  Gave the American people a sense of security amidst a country filled with fear, suspicion, and the terror of nuclear war  “I Like Ike” becomes the slogan of the campaign and his tenure as president
  • 6.
  • 7.
  • 8. Modern Republicanism  Eisenhower surprised many as he retained a majority of the social programs from the New Deal  However, he reigned in the federal budget whenever possible  Fiscal conservatism combined with retention of New Deal programs demonstrated his “flexible” conservative agenda
  • 9. Modern Republicanism  “New Look” for the military  Eisenhower favored massive deterrence over traditional military might  Allowed the government to cut defense budgets while engaging in more covert actions  The Cold War mentality became entrenched ○ World-wide intelligence gathering became a priority
  • 10. Modern Republicanism  “New Look” for the military  This becomes the stage for the classic James Bond movies of the 1960s  The new Central Intelligence Agency (CIA) worked quickly behind the scenes to illicit (and sometimes coerce) changes inside countries that they felt were causing problems for America ○ Primarily Communist-influenced countries  Eventually, the area that gave them the most trouble was Vietnam ○ (sort of a second Korean conflict, initially)
  • 11. Vietnam (Before the War)  Initially, Vietnam was a colony of France that proved vital in the American and French fight against communism  Prioritized blocking the spread of communism within the country  However, America rejected France’s request for active military aid to retain Indochina (including Vietnam) as a colony  As a result, France lost control of Vietnam
  • 12. Vietnam (Before the War)  After France lost control of Vietnam, Eisenhower actively attempted to prevent the election of Communist dictator Ho Chi Minh  Ironic?  This is again reinforcing the post-World War II ideal of fascism over communism
  • 13. Vietnam (Before the War)  Communist China becomes politically deadlocked during the 1950s  They cannot trust Russia to respond whenever they are threatened, but they certainly can’t trust the Americans  Eisenhower realized China’s weakness with Russia and decided to take a tough approach with them ○ Eisenhower did not realize the differences between Russia and China and squandered potential reciprocity with China throughout the 1950s
  • 14. Birth of the Civil Rights Era  Brown v. Board of Education of Topeka  Huge landmark case that led the Supreme Court to strike down Plessy v. Ferguson ○ Plessy -- 1896 ruling that allowed “separate but equal” facilities  Racial segregation was ruled a violation of the Equal Protection Clause (14th Amendment) ○ “No state shall…deny to any person within its jurisdiction the equal protection of the laws”  This ruling paved the way for public school integration and the Civil Rights Movement
  • 15.
  • 16.
  • 17. Birth of the Civil Rights Era  Montgomery Bus Boycott of 1955-56  Dr. Martin Luther King, Jr. and Rosa Parks rose to prominence as civil rights activists  The bus boycott demonstrated the efficiency of economic boycotts ○ Here’s a throwback to the colonial era! This is the 1760s-era boycotts for the sake of civil rights.  The federal government opened a dialogue with civil rights activists after the economy was threatened.
  • 18.
  • 19. The Golden Age  Appears to be the “Era of Good Feelings” (1820s) with TVs, Quiz Shows, and Suburban Culture  President James Monroe likely would have been proud of Eisenhower for taking such a deliberate middle course domestically  The economy is surprisingly stable in the 1950s  The economy began shifting away from industrial manufacturing and large-scale farming ○ However, farming efficiency grew in Texas, Arizona, and California
  • 20.
  • 21. The Golden Age  The primary factors of economic growth during the 1950s were residential construction and consumer spending ○ Shopping malls become commonplace  Americans became accustomed to living in perpetual economic debt for the sake of owning ‘pretty things’ ○ Cars, homes, appliances, electronics, etc.
  • 22.
  • 23. The Golden Age  California became the symbol of the post-war suburban boom  Western cities became decentralized clusters of single-family homes and businesses become connected by highways (Federal Highway Act of 1956) ○ Ushers in an era of “Leave it to Beaver” ideals  Such an odd paradigm amidst an era of utter paranoia and fear of nuclear attack
  • 24. The Golden Age  Television  Replaced newspapers as the most common source of information about public events ○ Quickly connected Americans with a common cultural experience ○ Unifies different regions, cultural differences, and economic backgrounds  Becomes the most effective advertising medium ever invented  Deliberately championed the virtues of a bland, middle-class life ○ Sitcoms attempted to distract Americans from the paranoia the nightly news fueled
  • 25.
  • 26. Check my SlideShare page (rfair07) for more lectures  Lectures posted for:  United States History before 1877  United States History after 1877  Texas History  United States (Federal) Government  Texas Government  If you would like a great study resource for United States History (college or AP exam), check out the following:  AP U.S. History Exam Study