This document summarizes the services provided by a content marketing agency. They work as an extension of their clients' in-house marketing teams to craft content strategies and create digital content to activate those strategies. This includes creating awareness content like videos, animations, and thought leadership pieces, as well as consideration content like case studies and microsites. They also produce demonstration content such as interactive tools and simulations. The goal is to nurture potential customers through the entire buying process with well-timed content.
Customer Experience by Richard Perry, FOUNDED, cxfoundedFOUNDED London
Customer Experience: What will make a difference?
by Richard Perry, Partner, Founded
What is customer experience?
What is a customer journey?
Why are they important when developing a marketing plan or strategy?
Top Tips for success within customer specific marketing & strategy?
UK B2B Case Study Examples
From segmentation to contextual marketingTom Nickels
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Customer Experience by Richard Perry, FOUNDED, cxfoundedFOUNDED London
Customer Experience: What will make a difference?
by Richard Perry, Partner, Founded
What is customer experience?
What is a customer journey?
Why are they important when developing a marketing plan or strategy?
Top Tips for success within customer specific marketing & strategy?
UK B2B Case Study Examples
From segmentation to contextual marketingTom Nickels
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
"Screw Brand Equity - Connected Brands Rule" as presented by Adam Lavelle, Chief Strategy Officer, iCrossing, at SXSW on March 16, 2010 in Austin, Texas.
"Screw Brand Equity - Connected Brands Rule" as presented by Adam Lavelle, Chief Strategy Officer, iCrossing, at SXSW on March 16, 2010 in Austin, Texas.
Deck from my speech in Slovakia. Covers responsive design, HTML5 and mobile design at a high level, as a bonus there is a section on how not to implement QR codes
LimeJam is the team of professionals in design, branding and IT.
Our company aims to create a value for the customers providing effective and creative solutions. We appreciate simplicity and accuracy in every matter of concern. We care about emerging markets accompanying them with complete individual solutions. We base our performance on international standards of workflow and usability.
How UX Strategy can bridge the gap between brand promise and customer reality, presented by Tim Loo, Strategy Director and Partner at Foolproof, Europe's leading experience design company.
The webinar presentation was first broadcast 13 December 2011.
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
Next Generation Websites - Autonomy Interwoven - iCrossingiCrossing
"Next Generation Websites: How Meaning is Transforming the Web" as presented by Shiva Vannavada, Vice President, Rich Media Technology, iCrossing, at the Autonomy Interwoven - Executive Luncheon in Los Angeles, California, on Thursday, March 18, 2010.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
Valtech - Everything is Marketing, Everyone must be AgileValtech
Everything is Marketing, Everyone must be Agile - Keynote de clôture
Scott Brinker, fondateur et directeur technique de Ion interactive
Agile Day 2012
Valtech
Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:
IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.
CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.
MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.
IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation
Specialties:
Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management
As a UX designer, Joe Bond is interested in using peer-to-peer mentorship as a primer for creating inclusive, active local design communities. He talks about his own experiences in creating communities to meet and learn from people that are solving meaningful problems in a variety of design disciplines and methodologies.
The marketing persona is a powerful tool, but many organizations struggle to translate their personas into actual, customer-centric content. Centerline's simple workshop will help you run a rapid persona development session in-house, so you can implement your research and create personas your marketing team can actually use.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Maximizing Value and Consistency of Experiences with Design Systems - Centerl...Centerline Digital
A convergence of design and marketing has become a necessary means for managing a brand and its offering to consumers. It takes a combined effort to continually provide quality output while also delivering responsiveness at scale at a time when channels, screens, and constant interaction demand more from us as teams. By looking at the convergence through a systematic lens you can expose potential in your efforts, both creatively and organizationally. This presentation explores how a design system can benefit you, and where to get started in building your own design system.
Learn more at http://www.centerline.net
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
Marketers must become more agile to keep up with the speed of communication. Creating an Agile Marketing Framework is a methodology for brands to operate more like media companies – to pursue stories of value to their audiences like journalists.
While foundational elements of marketing solutions—like brand goals, audience understanding and measurement—will remain, the mediums, channels, contributors and pace must be constantly adjusted and optimized to reach audiences with valuable content.
Learn more: http://www.centerline.net
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Marketing automation is powerful technology, but how do you build a business case for it in your company? This presentation highlights key features of marketing automation platforms, and shares tips for planning and implementing your new system.
Learn how marketing automation can grow your pipeline, make your customers happy and close the gap between marketing and sales.
Content Moments, Not Content Marketing. By John Lane - Centerline DigitalCenterline Digital
I propose we replace "content marketing" with "content moments." Because people don't want to be sold to. But they do want value from brands. If we start thinking about creating moments that have meaning — experiences that connect, that spark emotion, that illicit action (or reaction) — we'll make a better connection with our audience.
This presentation was delivered on May 19, 2015 at the Raleigh Chamber of Commerce BizCon.
How to Build a Customer-Focused Information ArchitectureCenterline Digital
What is information architecture? Is it just about card sorting? What IS card sorting?
This presentation will take you through the basics of information architecture (IA) and how you can create a customer-centric information architecture. Just as design isn't only for the designer, IA isn't just for the information architecture. Business people should care about it, too. We'll tell you why.
Data visualizations make huge amounts of data more accessible and understandable. Data visualization, or "data viz," is becoming largely important as the amount of data generated is increasing and big data tools are helping to create meaning behind all of that data.
This SlideShare presentation takes you through more details around data visualization and includes examples of some great data visualization pieces.
The High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle.
This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram.
Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team:
• Monitoring and responding on Twitter
• Generating original social copy related to sessions and announcements for Twitter
• Taking pictures and creating captions to post on Instagram
• Interacting with attendees
After the event, there was so much activity on the hashtag #High5Conf that we wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, we were able to capture some of those moments and put together a simple and fun recap.
Ten Things to Consider When Completing your Interactive Media DegreeCenterline Digital
Centerliners Brenna Mickey and Cait Smith spoke at their alma mater Elon University to students completing their Master of Arts in Interactive Media. This presentation provides helpful tips and things to think about when venturing out (or back) into the real world.
A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.
At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. In this post you’ll find a high-level blueprint for executing good UX strategy. Not every process will look identical, but this will help you see how UX design fits into the digital experience design process.
How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe.
See more of Centerline Digital's work at centerline.net.
The Experience Score: A Tool for Evaluating Digital Experiences - Centerline ...Centerline Digital
The Experience Score: A Tool for Evaluating Digital Experiences
The Experience Score for a particular web page is based on 5 dimensions of a digital experience: Clarity, Flow, Relevance, Utility, and Trustworthiness. A page is graded on a scale from 0 to 5 for each of the 5 dimensions and those scores are averaged. The result is The Experience Score for that page. Run this evaluation on every page of a web site and average all the scores to get a simple indicator of how delightful a site is to use. We've been using it in client projects for a couple months now with fantastic results.
Read more about The Experience Score here:
http://cdig.co/1mMYQ7n
Download the Experience Score Table and Rubric here:
http://cdig.co/1nYuOLN
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
John Lane - Centerline Digital - DMFB Conference 2014 - How To Walk On The Se...Centerline Digital
How To Walk On The Sea Of Content.
There are two really big things that keep content marketing from working as well as it could for you:
1. Too much focus on quantity, rather than quality.
2. Not truly understanding your audience.
And they are related. I think that most people revert to creating more rather than "more valuable" because they don't understand their audience well enough to know what more valuable means.
So on quantity... we are in our own way. We're content hoarders. We think if a piece of content gets 1 view per month it must be good and worth keeping. That simply isn't true. Be willing the edit – promote more, iterate or replace. And we'll never be able to stop the quantity problem completely. Because even if we only put out the best quality content around a topic, we'll still be competing with all the content made be everyone else in the space.
And that's where audience understanding comes in. The better we know our audience — as humans, not canned personas — the better we can create the content they crave, and the better optimized it will be for the right audience to find it, engage with it, and share it. That type of understanding is an ongoing process, not a moment in time.
This presentation given at the Digital Marketing For Business conference covers those two points, and provides strategies on overcoming both challenges.
For more info, please visit http://www.centerline.net or contact me (John Lane) via Twitter: @johnvlane
Thanks!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. 60% of the
B2B buying process
is over before the
first sales touch.
3. WE ARE A
CONTENT We believe in
MARKETING accountable creative:
strategies and assets that our clients
AGENCY love, and that achieve business goals.
4. Centerline Services & Deliverables
We are a single-point solution, working as an extension of our client’s in-house marketing team. We help
our clients craft the right content strategy, and create the digital content to activate that strategy.
SOCIAL MEDIA
PLANNING &
SERIOUS
DESIGN
GAMES
WRITING
2D / 3D
STRATEGY ANIMATION
SEO &
SEM YOU MOBILE /
WEB APPS
CASUAL
VIDEO GAMES
PRODUCTION
SALES
TOOLS
EDITING
INTERACTIVE SOUND
DESIGN & DESIGN
DEVELOPMENT
5. Content Creation & Delivery (Our Sweet Spot)
When it comes to the buyers journey, we help you do the heavy lifting. Creating awareness isn’t easy. But
it’s also not as difficult as moving people from consideration to purchase to advocacy. Once someone
becomes aware and decides to learn more, you have to be ready to nurture them through the buying
process with a series of well-timed and crafted touchpoints. Content is the key.
SERIOUS GAMES/ ASSESSMENT TOOLS
SIMULATIONS & CALCULATORS
CUSTOMER
REFERENCES SALES TRAINING
VIRTUAL CUSTOMER REFERENCE
WEBSITE WHITE PAPERS PROGRAM
AWARENESS CONSIDERATION DEMONSTRATION OPPORTUNITY PURCHASE ADVOCACY
SAMPLES: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
MICROSITE SALES ENABLEMENT
TOOLS
THOUGHT
LEADERSHIP
PRODUCT & SERVICE EMAIL NEWSLETTERS
PIECES DEMOS ETC.
OVERVIEW VIDEOS/ LIVE EVENT
ANIMATIONS CONTENT
6. CEI “Color For Pennies” Broadcast Commercial Awareness
We created a robot to help brand an office automation company. Think Transformer. This animated
character has been put in commercials, on vehicles, on NHL Jumbotron screens and in print to
proliferate this company’s unique brand. Using the well-known Transformer motif, we incorporated that
branding around the notion of “Transform Your Business.”
BACK TO THE JOURNEY
7. DuPont Kapton Product Animation Awareness
An animation that helps illustrate the universal applicability of DuPont’s Kapton product. This "voice of
the expert" animation was given an organic, whiteboard feel… to create the feeling that the DuPont
engineer himself is walking you through the benefits of the product.
BACK TO THE JOURNEY
8. Physicians Pharmacy Alliance - Manifesto Video Awareness
Illustrating one company’s bold vision to make a huge difference. PPA has developed a disruptive
technology that will change the way physicians, payors and pharmacies (which PPA is) will work
together to help the most chronically ill patients in America. As such, this manifesto is a first shot to make
the industry sit up and take notice. It is part of a complete re-brand.
BACK TO THE JOURNEY
9. IBM “History of Tape Storage” Awareness/Consideration
Spreading the legacy of a great innovation. IBM distinguished fellows reflect on tape storage innovation
and its significance. This was a premier episode of a series of IBM thought leadership series.
BACK TO THE JOURNEY
10. IBM Microelectronics Thought Leadership Awareness/Consideration
Thought leadership on the state of an important industry. The simple goal of this piece was to help
establish IBM as the principal technical innovators behind most all of the technology inside mobile
phones. They truly enable our connected world.
BACK TO THE JOURNEY
11. Wake County Economic Development - Defense Microsite Consideration
Disparate content doesn't mean a disjointed experience. A well-done landing page eases customers in
by capturing their curiosity first. Here video interviews lead to a site leveraging focused content and
rigorous infographics to illustrate the industry potential of a major metropolitan area.
BACK TO THE JOURNEY
12. Coca-Cola Bottling Company Customer Reference for IBM Consideration
Authenticity and empathy lead to connections. That’s why customer references are so important to a
content marketing mix. And the importance of video customer references is growing. They are now as
influential in the purchase process as written case studies; and the Google Panda changes — the latest
change to the search algorithm — has increased the value of video in search results.
BACK TO THE JOURNEY
13. Eaton UPS “Professor Wattson” Consideration
A unique and engaging story begins with the storyteller. Character-driven animations — in which the
viewer can identify with the personality and humor of the presenter — help translate complex concepts
into informational, yet entertaining demos.
BACK TO THE JOURNEY
14. IBM Mobility Infographic Consideration/Demonstration
Sometimes, the “facts” are powerful, but simply
aren’t that engaging. A well done infographic can
make them so. Why? Because the best
infographics create a narrative — information plus
interpretation — that give statistics gravity. And in
the case of the Mobility Infographic, the extra
step was taken to make it interactive, giving the
site visitor an extra dose of emphasis.
BACK TO THE JOURNEY
15. IBM Smart Work 3D Interactive Demonstration
Teaching a C-level audience to work smarter. The IBM Smart Work Interactive cleverly illustrates how
various industries are working smarter, and then strategically ties those solutions to IBM’s products and
services. This quickly became the second highest grossing lead generation tool for this IBM division.
BACK TO THE JOURNEY
16. IBM CityOne Demonstration/Opportunity
Training today’s workforce for tomorrow. In IBM’s CityOne serious game, users learn how to effectively
deal with business, environmental, and logistical issues to make a city thrive. The launch of the project
received such enormous publicity that it resulted in 7,000 pre-registrations, 10,000 registrations in the first
month, and became the #1 lead generating asset for this division in 2010.
BACK TO THE JOURNEY
17. Lowe’s Shop Class “How To” Videos Demonstration/Opportunity
How-to videos for one of America’s biggest home improvement stores. Quality video content generates
revenue by converting passive viewers into active participants. With this strategy in mind, CENTERLINE
partnered with Lowe's to revamp their online Shop Class series, and then began producing the videos,
from script to shoot to post-production.
BACK TO THE JOURNEY
18. IBM “The Living Frame” - Event Opener Opportunity
Exciting a large crowd with a very cool 3D animation. The goal of this piece was to get people
energized about IBM Smarter Computing with a novel approach to illustrate the power of Smarter
Computing across a lot of industries to an event audience.
BACK TO THE JOURNEY
19. IBM Mobile Storage Efficiency Calculator Opportunity/Purchase
“Proof in the Field.” This mobile ROI calculator helps customers match solutions to their environments as
they are walking through them. This truly is a mobile sales tool for “in-the-field” sales support.
BACK TO THE JOURNEY
20. IBM Smarter Computing Workload Simulator Opportunity/Purchase
Helping to illustrate IBM product differentiation. This is an online comparison tool allowing users to analyze
the value of different computing environments. Its goal was to illustrate the real-cost savings and
efficiencies, at scale, for customers exploring workload solutions on their own. The power in this tool is its
ability to immediately render a simulated workload environment in 3D.
BACK TO THE JOURNEY
21. IBM Rational Customer Reference Program Advocacy
Advocacy is earned by providing compelling, ongoing value... they kind of value that triggers
references. By letting your customers tell their story in their own words, you create evidence of your value
in a more objective setting; and done right, your customer can gain a tool to express their value to their
own clients, which is a universal victory.
Chevrolet Volt Invensys Rail Dimetronic
BACK TO THE JOURNEY
22. IBM Reference Hub Advocacy
This is the future of sales-enabling, enterprise Content Management Systems. The Reference Hub was
born of the idea that your sales teams, business partners and advocates need to be able to create
custom content on the fly. It’s rip, mix, burn for serious business.
BACK TO THE JOURNEY