Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to: IMC (Integrated Marketing Communication): Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc. CRM (Channel / Customer response management): Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients. MMS (Managed Manpower Services) : Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy. IBC (Integrated Branding Communication): Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation Specialties: Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management

2. Integrated Customer Managed Integrated
Marketing Response Manpower Brand Design &
Communication Management Services Activation Content
(IMC) (CRM) (MMS) (IBA)
Verticals

3. Venue
3rd Party Guest
Selection &
Procurement Coordination
Suggestion
Artist
Event
management & Thematic Deco
Fabrication
Entertainment
Communicative
Technical Post Event
Deco (Brand
Solutions Analysis
Collaterals)

4. Channel Partners End Customers
Enterprise
Mid Market
Client Distributor SMBs
SOHO
Large tech conferences, Product launches, Exhibitions &
Channel launches,
Tradeshows, Focused seminars for CIO's / IT Pros /
Events Multi-disti offsite Channel trainings, Channel meets
Developers, Academia events, International Offsites
Business Loyalty programs, Loyalty programs, Reward programs, Profiling, Lead generation, Reward programs for high-
reward programs, touch accounts, Marketing campaigns, Case studies on
Enhancement Contests, Channel schemes
contests high-touch account success stories
Services
Supporting Services
and in-house Resources Software
Graphic Design Content Writing Database
& Expertise Development

5. Dealer meets in over 50 cities within a timeframe of 2 months to engage
with channel partners across the length and breadth of the country.
Challenges included managing logistics in multiple cities to provide a high
quality, zero error experience
Grand award night for a leading insurance company, the challenge was
to break the monotony of the usual stage designs as it involved the
presence of their CXO’s.
Channel meets in 12 cities to convey new business propositions and
engage the audience. The biggest challenge was to manage an average
crowd of 5000 pax / event and then choosing an appropriate outdoor
location.

10. 20 FTEs product team for up gradation,
promotion and updates calling all states
in India speaking native languages along
with Hindi and English.
30 FTEs delegate acquisition team
acquired 500 paid delegates in a span of
60 days.
20 FTEs RSVP team to ensure event
attendance
 Dedicated knowledge center facilities
Dedicated Program manager and HR

12.  Predictive Dialer for auto call allocation to agents
 Call logging technology, records each calls dialed
from agent stations.
 State of art delivery center accommodating 30 FTEs
 Dedicated Program Manager, QC and QA team for
each project.
 Complete database support
 Supported by high speed PRI (E1) lines for optimum
up-time & voice clarity.

13. Channel Sales Executive Program – An outsourced arm of the client’s sales team, the
channel executives met partners and drove sales of specified products with specific sales
targets.
Onsite promotions - 500 plus manpower to promote and sell mobile handsets
in retail outlets across Tier I, II and III cities in the country
Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for
a leading FMCG in the country, including recruitment, classroom training, management and
setting and achieving of sales targets.
Technical sales specialists - 40 plus team to sell high-end business phones to discerning
customers and provide technical training to retailers and promoters.

14. Where Are We?
Brand Vision/Mission
Planning Strategies/Tactics
(Foundation) Brand Foundation
Brand Platform
Creative Brief
Communicating Big Ideas
Creative Expressions
(Briefing)
Architecture
Tone/Feel
Execution Elements
Execution
(Aligning w/strategy)
The Planning Process has Three Phases:
1. Planning Foundation Work
2. Communicating
3. Executing.

15. Canter College
Mall Activation
Activation Activation
School Residential Corporate
Activations Activations Activation
Public
In-Shop Corporate
Transport
Branding Gifting
Branding
Outdoor
Merchandising Rural
Media &
& Give Aways Campaigns
Branding

16. A mega BTL activation for a radio program that completed 10
years of broadcast, it involved 8 cities of activation for a period of
30 days in multiple malls, colleges, traffic signals, Corporates. The
biggest challenge was to carry out minimum of 6 events in a day.
A cricket event that involved right from short listing 8 league
grounds to the finale venue, executing multiple cricket matches in
different zones of the city to identify the best “Gully” team, 1
month of activation for a leading radio station to boost their RAM
ratings
A continuous college activation that was carried out in 56 colleges in
Mumbai, the challenge was to get inside colleges with
sound, DJ, Emcee and promote sales INSIDE the college.

22. Castrol FIFA LCV Road Show Activity 2010

24. Castrol FIFA LCV Road Show Activity 2010

25. Canter Designs

27. Fire & Safety Association of India

28. Nestle POLO

30. Eureka Forbes Aquaguard Promotion

31. Godrej LED TV

32. Indian Cricket League

33. HSBC Bank

34. We have the most varied and interesting items for gifting and give away, please check on
our website: www.synergymarcom.in or ask for our gifting catalogue for more details.

39. IT Space
 Unified Communication Providers
 Cloud Computing Providers
 Networking Solution Providers
 Data Center Solution Providers
 Computer Peripheral Manufacturers
 Security Solution Providers
 Power Protection & management solution providers
 Business Continuity Service Providers

40. Generic
 Radio Station
 FMCG
 Cellular Provider
 Consumer Electronic Providers
 5 Star Hotels
 Breweries & Liquor Companies
 Cosmetic & Care Companies
 DTH Providers
 BFSI
 Pharmaceutical Manufacturers & Distributors

41. Email : info@synergymarcom.in
Website : www.synergymarcom.in