This document discusses key strategies for building mobile into a business and maximizing conversion rates. It recommends starting with understanding consumer mobile behaviors through personas. Mobile should be integrated into the overall business strategy and customer journey. Websites and apps need to be optimized for mobile with a focus on quick discovery, personalization and excellent user experience. Data from mobile can help build long-term loyalty through convenience and personalization. Conversion rate optimization requires constant testing and improvement.
The Wireless Enterprise. Networks for Business MobilityMundo Contact
The document discusses integrating enterprise mobility with unified communications (UC). It defines voice mobility for the enterprise as unifying critical communications for hourly workers across various industries. It addresses key impediments like device support and fragmented user interfaces. It argues that UC should solve rather than add to "islands of communications" across real-time and non-real-time services. The document outlines examples of how voice mobility can drive enterprise value in industries like retail, healthcare, manufacturing, and hospitality by improving productivity, customer service and operational efficiency.
Centerline Capabilities - Content and The Buyer's JourneyCenterline Digital
This document summarizes the services provided by a content marketing agency. They work as an extension of their clients' in-house marketing teams to craft content strategies and create digital content to activate those strategies. This includes creating awareness content like videos, animations, and thought leadership pieces, as well as consideration content like case studies and microsites. They also produce demonstration content such as interactive tools and simulations. The goal is to nurture potential customers through the entire buying process with well-timed content.
Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to:
* product descriptions
* reviews and ratings
* video demos
By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits.
Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.
1) Key trends in the document highlight connected experiences, digital enablers, and dynamic purchase behavior which influence the customer journey and require CRM strategies to adapt.
2) Big data, more demanding consumers, social proof, gaming, and niche communities also impact CRM and require leveraging these trends to enhance targeting, content, and engagement.
3) Quality content is emphasized as central to driving brand engagement across trends in the evolving digital landscape.
Incentivated product summary retailer-issued, personalised mobile coupons & v...Jason Cross
The document discusses a mobile coupon solution that allows retailers to issue personalized mobile coupons and vouchers for offline redemption. It describes how the solution works by validating coupons in real-time through an integration with retailers' point-of-sale (POS) systems. The solution supports both acquisition coupons and loyalty vouchers on mobile and can be used to reduce costs compared to physical offerings. It is designed to scale to millions of customers through its cloud-based architecture.
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
The Wireless Enterprise. Networks for Business MobilityMundo Contact
The document discusses integrating enterprise mobility with unified communications (UC). It defines voice mobility for the enterprise as unifying critical communications for hourly workers across various industries. It addresses key impediments like device support and fragmented user interfaces. It argues that UC should solve rather than add to "islands of communications" across real-time and non-real-time services. The document outlines examples of how voice mobility can drive enterprise value in industries like retail, healthcare, manufacturing, and hospitality by improving productivity, customer service and operational efficiency.
Centerline Capabilities - Content and The Buyer's JourneyCenterline Digital
This document summarizes the services provided by a content marketing agency. They work as an extension of their clients' in-house marketing teams to craft content strategies and create digital content to activate those strategies. This includes creating awareness content like videos, animations, and thought leadership pieces, as well as consideration content like case studies and microsites. They also produce demonstration content such as interactive tools and simulations. The goal is to nurture potential customers through the entire buying process with well-timed content.
Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to:
* product descriptions
* reviews and ratings
* video demos
By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits.
Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.
1) Key trends in the document highlight connected experiences, digital enablers, and dynamic purchase behavior which influence the customer journey and require CRM strategies to adapt.
2) Big data, more demanding consumers, social proof, gaming, and niche communities also impact CRM and require leveraging these trends to enhance targeting, content, and engagement.
3) Quality content is emphasized as central to driving brand engagement across trends in the evolving digital landscape.
Incentivated product summary retailer-issued, personalised mobile coupons & v...Jason Cross
The document discusses a mobile coupon solution that allows retailers to issue personalized mobile coupons and vouchers for offline redemption. It describes how the solution works by validating coupons in real-time through an integration with retailers' point-of-sale (POS) systems. The solution supports both acquisition coupons and loyalty vouchers on mobile and can be used to reduce costs compared to physical offerings. It is designed to scale to millions of customers through its cloud-based architecture.
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
The document proposes a radio advertising campaign to promote GRM Document Management Solutions in the Washington DC area. It recommends using two top stations, BIG 100.3 and WASH-fm, which rank highly among decision makers ages 35+. The proposed weekly schedule includes commercials during morning and evening commute times as well as during the work day. The campaign is estimated to reach 290,000 adults 35+ in the DC area weekly. It also includes a monthly presence in a rewards program survey to generate qualified leads. The total estimated cost for a 6 month campaign is $118,875.
AIRCALL mobiles & accessories,a fast growing brand is looking for C&F for west Bengal , Tamil nadu, Bihar , orrisa , AP , Rajasthan North East, Kerala with minimum investment of 7 LAC with fixed ROI & Turnover incentive please mail on
vishal.parikh@aircall.in
also u can visit us on www.aircall.in
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile site and app strategies. It covers several key points:
1. Measure performance metrics like response time, availability, and consistency to identify areas for improvement.
2. Address platform fragmentation by building for the future with technologies that can support new and existing platforms.
3. Think multi-channel by ensuring experiences work across all devices and operating systems.
4. Implement security best practices like on-premise payment systems and only linking to mobile-optimized sites.
The document provides a high-level overview of important considerations for optimizing the mobile customer experience across platforms and channels.
October 7 Unified Communications Dulaneyandhafnerchgibbs7
This document provides an overview of a Gartner webinar on unified communications and mobility. The webinar discusses key issues around justifying UC's move into smartphones and where it will fit within unified communications and collaboration environments. It explores how UC will enable mobility and viable vendor selection scenarios. The presentation covers topics like the changing nature of work, building a communications requirements matrix, and the impact of UC functionality on different devices. Polling questions gauge participants' views on topics like WiFi coverage, personal vs. business phones, and smartphone vs. deskphone usage.
RewardPort provides loyalty, rewards, and gifting programs for corporate promotions. It offers end-to-end solutions delivered offline, online, and via mobile platforms. Key features include unique products, pioneering concepts, and integrated platforms. RewardPort's portfolio includes corporate loyalty and rewards programs, as well as B2C gift cards. It has various product offerings like movie vouchers and travel gifts. RewardPort designs, monitors, and fulfills programs using multiple engagement channels. It has successfully implemented over 900 programs reaching over 20 million users.
Top 25 brands and their mobile strategy, Web spidersInternet World
This document provides an overview of how 25 major brands have successfully leveraged mobile technology through various mobile marketing campaigns. It describes campaigns from brands like McDonald's, Heineken, Lexus, Faberge, Barclaycard, and more. For each campaign, it summarizes the objectives, strategies, and results, and provides a takeaway lesson about effective mobile marketing practices. The campaigns covered a wide range of approaches including mobile apps, ads, websites, games, contests and more, targeting audiences in different regions.
The web you were used to is gone. Architecture and strategy for your mobile c...Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product.
The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?
In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding mobile experiences.
[Assignment 17.1][Mobile Marketing Strategy] Hung VanHung Van
Mobile marketing refers to promotional activities done through mobile devices. It allows organizations to interact with audiences in relevant ways using any mobile device or network. Some common mobile marketing tactics include app-based ads within mobile apps, in-game ads, QR codes, location-based ads, mobile search ads, image ads, and SMS marketing. An effective mobile marketing strategy uses the S.O.S.T.A.C. model to define the situation, objectives, strategy, tactics, actions, and controls. For example, one company implemented a strategy using shadow QR codes at lunchtime to drive sales, offering coupons and delivery to increase purchases by 58% and sales by 25% during that period.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
On Mobile - Website Strategy - Luxury Productsmobiangle
The document provides an analysis of various iPhone applications developed by luxury brands. It reviews "mini sites, boutiques, games and videos" created by brands such as Mercedes-Benz, Breitling, Christian Dior, Van Cleef & Arpels, TAG Heuer, Boucheron, and Ralph Lauren. It summarizes the purpose and key features of each app, such as product descriptions, virtual try-ons, store locators, games, and videos. User ratings are also included for some of the apps.
Developing a Successful Mobile Strategy (IIT Knapp Center Lecture Series)Pete Morano
Presented at Knapp Center Lecture Series.
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley in December 2009, within five years, more users will connect to the web via mobile devices than desktop computers.
Adopting a mobile strategy for your business is inevitable. Your mobile strategy must have reaching your customers and your market as its central goal, and this doesn’t necessarily mean you need to develop an application. To develop a successful mobile strategy, there are several important elements to consider, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
By embracing a persona-guided approach to mobile apps, organizations can challenge the status quo and ensure proper business relevance of all user profiles, both inside and outside the company's four walls.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
This document outlines a progressive mobile strategy for developing mobile solutions at WVU University. It discusses starting with basic mobile websites in 2009 and gradually expanding offerings over time to include native apps and responsive designs. The strategy focuses on understanding audience needs, prioritizing content for those audiences, and implementing appropriate platform solutions in an iterative process. Key aspects include taking an audience-first approach, focusing on tangible utility over just content delivery, breaking down silos, and emphasizing the mobile web through responsive designs and templates to maximize discovery and access to existing content.
How to Implement a Mobile Strategy for Your NonprofitJulia Campbell
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer.
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.
In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.
Implementing a mobile strategy is no longer an option for nonprofits. Today's webinar with NonprofitReady detailed the reasons that your nonprofit cannot ignore mobile, and offered 8 ways to begin to implement your strategy.
Here are the slides.
The web you were used to is gone - UX Australia 2014Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
--
UX Australia 2014
Sydney, 25-29 August 2014
Get me a mobile strategy or you're fired web 2Jason Grigsby
Learn the DOs and DON’Ts of a Successful Mobile Strategy.
Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year.
People and businesses are waking up to the reality that mobile is the next big thing.
With this realization comes another pressing question: What should our mobile strategy be?
Similar to the early days of the Internet, we’re seeing companies answer this fundamental question in many different ways.
Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.
Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.
Transforming Web Business to a Mobile Business - Presentation by Sirish KosarajuRapidValue
How to transform your web business to mobile business. A presentation by Sirish Kosaraju, Co-Founder & COO at RapidValue Solutions. This presentations address the following topics:
1. Why Mobile?
2. How is Mobile Different from Web?
3. Technology Considerations when moving to Mobile
4. Business Considerations when moving to Mobile
5. Summary
This document discusses mobile web strategies for several companies. It analyzes how easy it is for mobile users to find and access company websites on different devices. It finds that some companies like IAG and ANZ use consistent addresses and optimized mobile sites, while others like Qantas, CommSec and Apple make it difficult for mobile users to find their mobile sites. It emphasizes that companies should have a clear mobile strategy with one website address that detects the device and serves the appropriate version.
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
The document proposes a radio advertising campaign to promote GRM Document Management Solutions in the Washington DC area. It recommends using two top stations, BIG 100.3 and WASH-fm, which rank highly among decision makers ages 35+. The proposed weekly schedule includes commercials during morning and evening commute times as well as during the work day. The campaign is estimated to reach 290,000 adults 35+ in the DC area weekly. It also includes a monthly presence in a rewards program survey to generate qualified leads. The total estimated cost for a 6 month campaign is $118,875.
AIRCALL mobiles & accessories,a fast growing brand is looking for C&F for west Bengal , Tamil nadu, Bihar , orrisa , AP , Rajasthan North East, Kerala with minimum investment of 7 LAC with fixed ROI & Turnover incentive please mail on
vishal.parikh@aircall.in
also u can visit us on www.aircall.in
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile site and app strategies. It covers several key points:
1. Measure performance metrics like response time, availability, and consistency to identify areas for improvement.
2. Address platform fragmentation by building for the future with technologies that can support new and existing platforms.
3. Think multi-channel by ensuring experiences work across all devices and operating systems.
4. Implement security best practices like on-premise payment systems and only linking to mobile-optimized sites.
The document provides a high-level overview of important considerations for optimizing the mobile customer experience across platforms and channels.
October 7 Unified Communications Dulaneyandhafnerchgibbs7
This document provides an overview of a Gartner webinar on unified communications and mobility. The webinar discusses key issues around justifying UC's move into smartphones and where it will fit within unified communications and collaboration environments. It explores how UC will enable mobility and viable vendor selection scenarios. The presentation covers topics like the changing nature of work, building a communications requirements matrix, and the impact of UC functionality on different devices. Polling questions gauge participants' views on topics like WiFi coverage, personal vs. business phones, and smartphone vs. deskphone usage.
RewardPort provides loyalty, rewards, and gifting programs for corporate promotions. It offers end-to-end solutions delivered offline, online, and via mobile platforms. Key features include unique products, pioneering concepts, and integrated platforms. RewardPort's portfolio includes corporate loyalty and rewards programs, as well as B2C gift cards. It has various product offerings like movie vouchers and travel gifts. RewardPort designs, monitors, and fulfills programs using multiple engagement channels. It has successfully implemented over 900 programs reaching over 20 million users.
Top 25 brands and their mobile strategy, Web spidersInternet World
This document provides an overview of how 25 major brands have successfully leveraged mobile technology through various mobile marketing campaigns. It describes campaigns from brands like McDonald's, Heineken, Lexus, Faberge, Barclaycard, and more. For each campaign, it summarizes the objectives, strategies, and results, and provides a takeaway lesson about effective mobile marketing practices. The campaigns covered a wide range of approaches including mobile apps, ads, websites, games, contests and more, targeting audiences in different regions.
The web you were used to is gone. Architecture and strategy for your mobile c...Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product.
The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?
In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding mobile experiences.
[Assignment 17.1][Mobile Marketing Strategy] Hung VanHung Van
Mobile marketing refers to promotional activities done through mobile devices. It allows organizations to interact with audiences in relevant ways using any mobile device or network. Some common mobile marketing tactics include app-based ads within mobile apps, in-game ads, QR codes, location-based ads, mobile search ads, image ads, and SMS marketing. An effective mobile marketing strategy uses the S.O.S.T.A.C. model to define the situation, objectives, strategy, tactics, actions, and controls. For example, one company implemented a strategy using shadow QR codes at lunchtime to drive sales, offering coupons and delivery to increase purchases by 58% and sales by 25% during that period.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
On Mobile - Website Strategy - Luxury Productsmobiangle
The document provides an analysis of various iPhone applications developed by luxury brands. It reviews "mini sites, boutiques, games and videos" created by brands such as Mercedes-Benz, Breitling, Christian Dior, Van Cleef & Arpels, TAG Heuer, Boucheron, and Ralph Lauren. It summarizes the purpose and key features of each app, such as product descriptions, virtual try-ons, store locators, games, and videos. User ratings are also included for some of the apps.
Developing a Successful Mobile Strategy (IIT Knapp Center Lecture Series)Pete Morano
Presented at Knapp Center Lecture Series.
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley in December 2009, within five years, more users will connect to the web via mobile devices than desktop computers.
Adopting a mobile strategy for your business is inevitable. Your mobile strategy must have reaching your customers and your market as its central goal, and this doesn’t necessarily mean you need to develop an application. To develop a successful mobile strategy, there are several important elements to consider, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
By embracing a persona-guided approach to mobile apps, organizations can challenge the status quo and ensure proper business relevance of all user profiles, both inside and outside the company's four walls.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
This document outlines a progressive mobile strategy for developing mobile solutions at WVU University. It discusses starting with basic mobile websites in 2009 and gradually expanding offerings over time to include native apps and responsive designs. The strategy focuses on understanding audience needs, prioritizing content for those audiences, and implementing appropriate platform solutions in an iterative process. Key aspects include taking an audience-first approach, focusing on tangible utility over just content delivery, breaking down silos, and emphasizing the mobile web through responsive designs and templates to maximize discovery and access to existing content.
How to Implement a Mobile Strategy for Your NonprofitJulia Campbell
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer.
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.
In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.
Implementing a mobile strategy is no longer an option for nonprofits. Today's webinar with NonprofitReady detailed the reasons that your nonprofit cannot ignore mobile, and offered 8 ways to begin to implement your strategy.
Here are the slides.
The web you were used to is gone - UX Australia 2014Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
--
UX Australia 2014
Sydney, 25-29 August 2014
Get me a mobile strategy or you're fired web 2Jason Grigsby
Learn the DOs and DON’Ts of a Successful Mobile Strategy.
Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year.
People and businesses are waking up to the reality that mobile is the next big thing.
With this realization comes another pressing question: What should our mobile strategy be?
Similar to the early days of the Internet, we’re seeing companies answer this fundamental question in many different ways.
Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.
Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.
Transforming Web Business to a Mobile Business - Presentation by Sirish KosarajuRapidValue
How to transform your web business to mobile business. A presentation by Sirish Kosaraju, Co-Founder & COO at RapidValue Solutions. This presentations address the following topics:
1. Why Mobile?
2. How is Mobile Different from Web?
3. Technology Considerations when moving to Mobile
4. Business Considerations when moving to Mobile
5. Summary
This document discusses mobile web strategies for several companies. It analyzes how easy it is for mobile users to find and access company websites on different devices. It finds that some companies like IAG and ANZ use consistent addresses and optimized mobile sites, while others like Qantas, CommSec and Apple make it difficult for mobile users to find their mobile sites. It emphasizes that companies should have a clear mobile strategy with one website address that detects the device and serves the appropriate version.
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
Content Strategy for Mobile: The WorkshopKaren McGrane
The document discusses strategies for mobile content, including:
- Conducting an inventory of existing content and identifying what to include and exclude for mobile.
- Modeling content for different formats and devices by chunking content, using adaptive design principles.
- Defining content packages for specific devices and contexts of use.
The exercises guide attendees to analyze sample content and pages to determine how they would adapt them for mobile, considering elements like images, body copy length, and formats. Adaptive and responsive design approaches are discussed as ways to serve optimized mobile content.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
The document outlines 10 mobile marketing priorities for businesses in 2013. It emphasizes starting with understanding consumer mobile behaviors and creating personas. It stresses optimizing the mobile user experience on websites and apps. It also recommends integrating mobile into the customer journey and broader communications strategies, as well as focusing on personalization, convenience and loyalty. Continuous testing and improvement is advised to maximize results.
This document outlines mobile marketing priorities for 2013. It recommends starting with understanding consumer mobile behavior trends and matching offerings to those trends. It also recommends building mobile into the overall business strategy by getting board-level buy-in and integrating mobile with communications and data strategies. Additional priorities include optimizing mobile sites and apps for usability, discovery, and conversion; using location data to build loyalty; managing expectations for mobile payments; and gaining support by showing how mobile disrupts businesses.
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
The document discusses reasons for advertising on mobile platforms. It notes that mobile ad campaigns are 5 times more effective than online ads and result in higher awareness, purchase intent, and conversions compared to online advertising. Specifically, mobile drives 3 times higher product purchases and up to 7 times higher intent for certain categories like technology. The high read and response rates of mobile also make it more successful than internet advertising.
This document summarizes a presentation on mobile technology and design. It discusses the challenges of designing for different mobile screen sizes, navigation types, and browser capabilities. It provides common solutions such as designing for WAP or the iPhone, or not changing desktop designs. The presentation emphasizes making mobile designs simple and keeping them fresh by integrating with campaigns and social media. It also promotes a white paper on mobile design best practices.
Personagraph is a company that has developed a solution called Personagraph to increase mobile advertising revenues through predictive marketing. Personagraph analyzes data from mobile devices to create private representations of users' behaviors, interests, and demographics. This allows advertisers to target ads based on predictions of consumer buying behavior while maintaining user privacy and control over personal data. Personagraph includes an SDK for mobile apps, a consumer dashboard, and a campaign manager tool.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Mobile CRM presentation to Mobile Marketing Live 2013 event Rob Thurner
Today’s mobile customers are more promiscuous than ever. 84% on smartphone owners use the mobile whilst shopping, and are more likely to believe the ratings and reviews of others than the brand promise.
This session looks at how mobile has become the battleground for retaining and converting your customers with personalised, time and location sensitive triggers to drive footfall, engagement and basket spend.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. They provide various turnkey mobile marketing products and services, including mobile apps, websites, strategies and technologies to gather consumer data and customize mobile experiences. Their goal is to help clients effectively integrate mobile across their marketing efforts by considering the mobile consumer perspective.
Life in Mobile is a mobile innovator, focusing on Mobile Consumer Engagement. View today's leading mobile marketing campaigns, and technology that is changing how we target humans every day.
Mobile automotive masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile sites and apps. It covers analyzing mobile stats and fragmentation across operating systems and browsers. It recommends building for the future by considering both in-house development and outsourcing options, as well as measuring performance. The document also stresses thinking across multiple channels and provides a checklist of important considerations.
Mobients is a company that focuses on designing mobile user experiences to improve customer loyalty and engagement. They state that user experience is critical for mobile adoption and usage. Mobients provides consulting services across mobile design strategy, research, and usability to help clients attract users, increase engagement and revenue, and gain an advantage over competitors. Their goal is to design experiences that capture user attention through a focus on deep experience in mobile user experience and design.
Mobients is a company that focuses on designing mobile user experiences to improve customer loyalty and adoption of mobile products and services. They emphasize that experience is everything in mobile and that user experience determines who will use a product, how they will use it, and how much they will use it. Mobients provides consulting services around mobile design strategy, user research, information architecture, visual design, and usability to help clients attract new users, increase engagement and usage, and gain an edge over competitors.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. It helps clients effectively integrate mobile strategies and technologies into their marketing. Life in Mobile's approach involves developing mobile experiences centered around understanding how people engage with devices. It offers various turnkey mobile products and services, including apps, websites, and tools that gather data on user behavior to personalize consumer experiences.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...Mike Phillips
Make sure you are making the most of your mobile marketing by following the Mobile Marketing Commandments. To get the free print, head to http://mobilemarketingcommandments.com/
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All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
"Mobile Strategy" @ IAB NOW Argentina 2013Ginga.ag
Mobile strategy planning is key to ensure objectives are aligned with company challenges and values. Understanding the consumer is also important as mobile usage has changed behaviors. There are various mobile touchpoints to consider like websites, apps, social media and more. Finally, activation and measurement of initiatives through tactics like advertising and analytics allows optimization of the strategy over time.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”