Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Social media in measurable B2B marketingMikko Eerola
This document discusses using social media for measurable B2B marketing. It argues that traditional B2B selling is no longer enough and that customer intimacy requires understanding a customer's context. Contextual marketing combines customer profile and real-time behavioral data to deliver the right services at the right moment. Social media can benefit B2B firms by helping build relationships and create value for customers over time. The document advocates measuring social media's impact on revenue and the sales funnel, not just engagement metrics.
The document provides an overview of an advisory and investment boutique called nmp. It describes nmp as specialists in innovation and enterprise in the technology, media, and telecommunications sector. nmp helps translate between technologists, creatives, and business people. It has offices in Glasgow and London and works with both corporate and startup clients to help champion change, maximize growth, and enhance returns.
prof. dr. Henry Robben (Hoogleraar Marketing, Business Universiteit Nyenrode en directeur Nyenrode Research Group) benaderd de werkelijke waarde van een geïntegreerd klantbeeld vanuit een strategisch perspectief.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
This document describes a digital signage system called a digital poster. It can dynamically display commercials, announcements, and promotional messages to attract customers' attention more effectively than printed posters. The digital poster allows fast and easy updating of content from a remote location. It provides technical specifications and recommends industries and locations that could benefit from its use, such as banks, retailers, and public offices. Accessories, related solutions, services, and warranty information are also outlined.
This document discusses process optimization and customer experience. It notes that moments of truth (any customer interaction) and breakpoints (hand-offs between processes or systems) can create complexity, costs and failures. The document advocates documenting moments of truth, breakpoints, and business rules to understand the causes of work and points of failure in a process in order to optimize it for performance, agility and quality. Dates are also listed for CPP training sessions.
Social media in measurable B2B marketingMikko Eerola
This document discusses using social media for measurable B2B marketing. It argues that traditional B2B selling is no longer enough and that customer intimacy requires understanding a customer's context. Contextual marketing combines customer profile and real-time behavioral data to deliver the right services at the right moment. Social media can benefit B2B firms by helping build relationships and create value for customers over time. The document advocates measuring social media's impact on revenue and the sales funnel, not just engagement metrics.
The document provides an overview of an advisory and investment boutique called nmp. It describes nmp as specialists in innovation and enterprise in the technology, media, and telecommunications sector. nmp helps translate between technologists, creatives, and business people. It has offices in Glasgow and London and works with both corporate and startup clients to help champion change, maximize growth, and enhance returns.
prof. dr. Henry Robben (Hoogleraar Marketing, Business Universiteit Nyenrode en directeur Nyenrode Research Group) benaderd de werkelijke waarde van een geïntegreerd klantbeeld vanuit een strategisch perspectief.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
This document describes a digital signage system called a digital poster. It can dynamically display commercials, announcements, and promotional messages to attract customers' attention more effectively than printed posters. The digital poster allows fast and easy updating of content from a remote location. It provides technical specifications and recommends industries and locations that could benefit from its use, such as banks, retailers, and public offices. Accessories, related solutions, services, and warranty information are also outlined.
This document discusses process optimization and customer experience. It notes that moments of truth (any customer interaction) and breakpoints (hand-offs between processes or systems) can create complexity, costs and failures. The document advocates documenting moments of truth, breakpoints, and business rules to understand the causes of work and points of failure in a process in order to optimize it for performance, agility and quality. Dates are also listed for CPP training sessions.
The document discusses Sony's AtracTable technology and its potential applications. It describes AtracTable as a smart augmented reality tabletop device that can recognize users and operate without physical barcodes. Three potential applications are analyzed: advertising, retail shops using AtracTable instead of retail staff, and self-checkout systems. AtracTable is compared to competitors like Samsung SUR 40. The document also outlines Sony's strategy to protect its technology through patents and explores possibilities like expanding into consumer markets.
Easy Bites: Lean Start-Up in Developing CountriesOliver Koch
Easy Bites is an internet startup that provides location-based food delivery services to the local Kurdish community. It follows lean and agile principles, with a build-measure-learn orientation and focus on validated learning. The document outlines Easy Bites' agile development approach, mobile aspects, quality assurance processes, and business model details such as key activities, partnerships, customer segments, and revenue streams.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
1. The document outlines Team Inferno's approach to the case study competition, including conducting industry and competitor analyses, developing insights about consumers, and creating a product based on those insights.
2. It provides an overview of the Indian movie industry and emerging trends like short films and the growth of internet and smartphones in India.
3. Primary research insights from potential customers indicate a need for a platform to launch, promote, and find information about short movies as well as generate new movie ideas.
Promotions-Cellular service providers;survey report on Qos DimensionsSathiya Soruban.E
The document discusses various promotional strategies used by telecom companies in India. It covers trade promotions like retailer contests and display contests to attract retailers. It discusses sales promotions targeting activation targets and margins. It outlines various product promotions around talktime offers, packs for local networks, students etc. It also summarizes different brand promotion strategies used across companies like taglines, celebrities, advertisements and sponsorships. The document emphasizes the role of VAS in increasing average revenue per user. It presents surveys on factors influencing service quality and common service issues faced with different telecom providers in India.
Traditional branding media like television face challenges as audience and costs rise. This creates an opportunity for brands to build their online presence. Effective brand strategy establishes identity, enhances meaning, and reinforces the right responses to forge customer relationships and loyalty. Online branding can connect strategy to presence by defining identity, enhancing meaning, and forging relationships.
Lessons in CRM Change Management - Presented at CRM Evolution 2012Banafsheh Ghassemi
The document discusses lessons in change management for customer relationship management. It traces the evolution of CRM from the 1980s focus on databases to the modern emphasis on customer experience strategies and social media. It stresses developing a customer-centric strategy before implementing CRM technology. The strategy should span the customer lifecycle and touchpoints. Change management requires investing in understanding customer needs, defining processes, training, and ongoing customer feedback. Social CRM requires organizing customer support across channels and strategizing engagement differently through peer-to-peer interactions and high-value content.
The enhanced QNET Compensation Plan will bring you more freedom and better opportunity to gain financial rewards! After 13 years of having expertise in the direct selling industry, we have combined the fruits of our knowledge into this enhancement, true culmination of everything that we have achieved – QInfinite. It will truly become the new height of your success!
Know more about QNET by visiting these sites:
http://www.qnet.net
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
The document provides examples of resources, activities, and costs for different startup examples including a life science company, robotic agriculture startup, medical device company, and Apple. Each example outlines key resources, activities, partnerships, costs, and potential revenue streams for the different business models.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Endeavour Software Technologies is a CMMI Level 3 assessed company that provides enterprise and consumer mobility solutions through consulting, design, development, testing, and deployment services. They have over 10 years of experience serving over 350 customers worldwide across various industries. Endeavour offers mobility services for the retail industry, including solutions for payments, advertisements and promotions, loyalty programs and coupons, mobile e-commerce, store location, and more. They have implemented mobility solutions for major retailers like Tesco to enable transactions, improve shopping experiences, and offer faster checkout options.
Pink Star Ventures is an experiential marketing firm that plans, executes, and provides marketing support for brand experiences. It aims to deliver value and exceed client expectations. The company's core strengths include design, partnerships, sourcing products, and an experienced team. Pink Star provides various services including event management, sports marketing, exhibitions, retail fixtures, and more. It has experience working with industries such as consumer durables, FMCG, automobiles, and others. The company has planned and executed many events and activations for clients across India.
Marketing Partnership Pitch for Benjamin Moore with the Oprah Magazinemc4707
Benjamin Moore proposes a partnership with Oprah Magazine to increase brand awareness and sales. Key initiatives include creating the Colorful Souls Club community to promote Benjamin Moore paints, hosting educational workshops and contests, and integrating the brand with social causes like hurricane relief. The two-year marketing plan aims to increase brand awareness by 10% and generate higher sales leads through 360-degree integrated campaigns across O Magazine and its platforms.
The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference
Este documento discute la importancia de la lectura en la educación básica y presenta dos software para animar la lectura: Cuentos Interactivos y Cuentos Interactivos para iPad. Los beneficios de la lectura incluyen ayudar a los niños a conocer nuevas historias, aprender palabras nuevas, mejorar la expresión y escritura, y crecer espiritualmente. El software permite a los niños escuchar cuentos de manera interactiva y desarrollar vocabulario y conceptos mientras se divierten.
Environmental Impact Assessment - University of WinnipegJohn Gunter
On Wednesday, March 11th I conducted a guest lecture at the University of Winnipeg 4th year Science Environmental Impact Assessment class. The course explores the methodology of environmental impact assessment (EIA). Students learn about various types of EIA, the components of EIA review, the regulatory aspects of EIA, and how to complete their own EIA. Students are expected to undertake EIA examples in both written and oral form.
This document contains the resume of Jayton L. Alih R.N. for the position of Health Safety and Environmental Officer. It summarizes his objectives of promoting a safety culture through education and risk management. It details his 9 years of experience implementing safety standards and conducting safety training in the construction industry in the Philippines and Gulf region. It also lists his qualifications which include safety certifications from Nebosh, IOSH, and OSHA as well as his nursing degree and medical training.
The document discusses Sony's AtracTable technology and its potential applications. It describes AtracTable as a smart augmented reality tabletop device that can recognize users and operate without physical barcodes. Three potential applications are analyzed: advertising, retail shops using AtracTable instead of retail staff, and self-checkout systems. AtracTable is compared to competitors like Samsung SUR 40. The document also outlines Sony's strategy to protect its technology through patents and explores possibilities like expanding into consumer markets.
Easy Bites: Lean Start-Up in Developing CountriesOliver Koch
Easy Bites is an internet startup that provides location-based food delivery services to the local Kurdish community. It follows lean and agile principles, with a build-measure-learn orientation and focus on validated learning. The document outlines Easy Bites' agile development approach, mobile aspects, quality assurance processes, and business model details such as key activities, partnerships, customer segments, and revenue streams.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
1. The document outlines Team Inferno's approach to the case study competition, including conducting industry and competitor analyses, developing insights about consumers, and creating a product based on those insights.
2. It provides an overview of the Indian movie industry and emerging trends like short films and the growth of internet and smartphones in India.
3. Primary research insights from potential customers indicate a need for a platform to launch, promote, and find information about short movies as well as generate new movie ideas.
Promotions-Cellular service providers;survey report on Qos DimensionsSathiya Soruban.E
The document discusses various promotional strategies used by telecom companies in India. It covers trade promotions like retailer contests and display contests to attract retailers. It discusses sales promotions targeting activation targets and margins. It outlines various product promotions around talktime offers, packs for local networks, students etc. It also summarizes different brand promotion strategies used across companies like taglines, celebrities, advertisements and sponsorships. The document emphasizes the role of VAS in increasing average revenue per user. It presents surveys on factors influencing service quality and common service issues faced with different telecom providers in India.
Traditional branding media like television face challenges as audience and costs rise. This creates an opportunity for brands to build their online presence. Effective brand strategy establishes identity, enhances meaning, and reinforces the right responses to forge customer relationships and loyalty. Online branding can connect strategy to presence by defining identity, enhancing meaning, and forging relationships.
Lessons in CRM Change Management - Presented at CRM Evolution 2012Banafsheh Ghassemi
The document discusses lessons in change management for customer relationship management. It traces the evolution of CRM from the 1980s focus on databases to the modern emphasis on customer experience strategies and social media. It stresses developing a customer-centric strategy before implementing CRM technology. The strategy should span the customer lifecycle and touchpoints. Change management requires investing in understanding customer needs, defining processes, training, and ongoing customer feedback. Social CRM requires organizing customer support across channels and strategizing engagement differently through peer-to-peer interactions and high-value content.
The enhanced QNET Compensation Plan will bring you more freedom and better opportunity to gain financial rewards! After 13 years of having expertise in the direct selling industry, we have combined the fruits of our knowledge into this enhancement, true culmination of everything that we have achieved – QInfinite. It will truly become the new height of your success!
Know more about QNET by visiting these sites:
http://www.qnet.net
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
The document provides examples of resources, activities, and costs for different startup examples including a life science company, robotic agriculture startup, medical device company, and Apple. Each example outlines key resources, activities, partnerships, costs, and potential revenue streams for the different business models.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Endeavour Software Technologies is a CMMI Level 3 assessed company that provides enterprise and consumer mobility solutions through consulting, design, development, testing, and deployment services. They have over 10 years of experience serving over 350 customers worldwide across various industries. Endeavour offers mobility services for the retail industry, including solutions for payments, advertisements and promotions, loyalty programs and coupons, mobile e-commerce, store location, and more. They have implemented mobility solutions for major retailers like Tesco to enable transactions, improve shopping experiences, and offer faster checkout options.
Pink Star Ventures is an experiential marketing firm that plans, executes, and provides marketing support for brand experiences. It aims to deliver value and exceed client expectations. The company's core strengths include design, partnerships, sourcing products, and an experienced team. Pink Star provides various services including event management, sports marketing, exhibitions, retail fixtures, and more. It has experience working with industries such as consumer durables, FMCG, automobiles, and others. The company has planned and executed many events and activations for clients across India.
Marketing Partnership Pitch for Benjamin Moore with the Oprah Magazinemc4707
Benjamin Moore proposes a partnership with Oprah Magazine to increase brand awareness and sales. Key initiatives include creating the Colorful Souls Club community to promote Benjamin Moore paints, hosting educational workshops and contests, and integrating the brand with social causes like hurricane relief. The two-year marketing plan aims to increase brand awareness by 10% and generate higher sales leads through 360-degree integrated campaigns across O Magazine and its platforms.
The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference
Este documento discute la importancia de la lectura en la educación básica y presenta dos software para animar la lectura: Cuentos Interactivos y Cuentos Interactivos para iPad. Los beneficios de la lectura incluyen ayudar a los niños a conocer nuevas historias, aprender palabras nuevas, mejorar la expresión y escritura, y crecer espiritualmente. El software permite a los niños escuchar cuentos de manera interactiva y desarrollar vocabulario y conceptos mientras se divierten.
Environmental Impact Assessment - University of WinnipegJohn Gunter
On Wednesday, March 11th I conducted a guest lecture at the University of Winnipeg 4th year Science Environmental Impact Assessment class. The course explores the methodology of environmental impact assessment (EIA). Students learn about various types of EIA, the components of EIA review, the regulatory aspects of EIA, and how to complete their own EIA. Students are expected to undertake EIA examples in both written and oral form.
This document contains the resume of Jayton L. Alih R.N. for the position of Health Safety and Environmental Officer. It summarizes his objectives of promoting a safety culture through education and risk management. It details his 9 years of experience implementing safety standards and conducting safety training in the construction industry in the Philippines and Gulf region. It also lists his qualifications which include safety certifications from Nebosh, IOSH, and OSHA as well as his nursing degree and medical training.
The document discusses various everyday objects and their functions, including stairs for reaching higher places, teeth for chewing, door stops, screws for holding things together, broom sticks for sweeping, seesaws, flags for lifting things up, wheels for moving, scissors for cutting things, and wedges.
The document outlines a paywater calculation based on the number of units. If units are less than 10, paywater is calculated by multiplying the number of units by different rates depending on how many units. If units are 10 or more, paywater is the number of units multiplied by 15.
The document provides an overview of the United Kingdom and its constituent nations. It describes the UK as a constitutional monarchy located in Western Europe with London as its capital city. Key details are given about England, Wales, Scotland, and Northern Ireland, including their capital cities, flags, famous landmarks, and symbols.
China invaded and took control of Tibet in 1950, a region the size of Western Europe located on the world's highest plateau. Since then, over 1.2 million Tibetans have died from uprisings against Chinese rule, starvation, or destruction of Buddhist sites. Many Tibetans have fled to Nepal and India to escape China's oppressive six-decade occupation of their homeland and fight to regain Tibet's independence.
This instructional guide summarizes the key features of EasyBib for creating bibliographies and conducting research:
1. EasyBib allows users to automatically generate citations and bibliographies in MLA, APA, and Chicago styles. It also offers note taking features like virtual notecards.
2. The guide outlines how to register for an EasyBib account, create citations for different source types like books and websites, and build a bibliography.
3. EasyBib's notebook feature allows users to create and organize virtual notes, associate them with sources and an outline, and export their work.
Tibet has been part of China since 1949, and Chinese troops have imprisoned, tortured, and murdered Tibet's people when they protest. The problems Tibet faces include Chinese troops imprisoning people without cause, the presence of 250,000-500,000 Chinese troops killing innocent Tibetans, and China hurting or assassinating protesters. Tibet wants freedom from China, and visiting the helpfreetibet website can help support efforts to liberate Tibet from Chinese control.
Cell division occurs through two main processes - mitosis and meiosis. Mitosis produces two identical daughter cells during regular cell growth and reproduction. It has four phases: prophase, metaphase, anaphase and telophase. Meiosis produces gamete cells like eggs and sperm, which have half the normal number of chromosomes to ensure fertility. During meiosis, one cell undergoes two cell divisions to produce four daughter cells each with half the original number of chromosomes. This allows for genetic variation in offspring. Cell division is essential for growth, repair and reproduction of living organisms.
This document discusses using social media for measurable B2B marketing. It argues that traditional B2B selling is no longer enough and that customer intimacy requires understanding a customer's context. Contextual marketing combines customer profile and behavioral data with real-time signals to deliver relevant services. Social media can benefit B2B firms by helping build relationships and create value for customers over time. The document advocates measuring social media's impact on revenue and profits rather than just engagement metrics.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
JKCS is a subsidiary of John Keells Group that provides airline and travel software. Their flagship product, Zhara Hospitality Suite, is a hotel management system designed to support various property types. It offers reservations, front desk, housekeeping, cashiering, reporting and other modules. The system is mobile compliant and aims to help hotels increase revenue through features like online booking integration, revenue management, and loyalty programs.
A marketer manages overall ongoing marketing efforts, turns people's attention to a service or product, and bridges the gap between the offering and consumers. Through consulting, research, and creative work, a marketer understands client needs, market trends, and creates effective strategies, content, and messaging. By considering multiple perspectives, a marketer can identify and meet needs by developing reasonable concepts and information.
Leverage Zuora and Salesforce to Launch and Grow a Subscription BusinessZuora, Inc.
Link to Webinar: https://www.youtube.com/watch?v=_utv7_TslfM
Salesforce power users are always on the lookout for connected apps that drive revenue. Join HomeAway's Sr. Systems Analyst, Jim Bunch & Zuora's Director of Alliances, Adam Nichols and learn how Zuora makes Salesforce an essential part of your company's subscription life-cycle, and helps add a reliable source of recurring revenue to your company's bottom line.
This document discusses IBM's Smarter Commerce strategy and methodology. Smarter Commerce aims to place the customer at the center of business operations by helping companies improve purchasing, marketing, sales, and service. It allows companies to increase margins, opportunities, and sales. The methodology takes a holistic view of the customer experience across the entire value chain from awareness to purchase to post-purchase service.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
The document discusses how businesses have historically prioritized shareholders over customers but are now recognizing the importance of customer experience (CX). It notes that customers now dictate the rules through social media and ubiquitous information. Businesses that focus on CX see higher returns, while those clinging to outdated models risk disintermediation. To succeed, companies must manufacture excellent CX by having senior leaders and frontline staff work together to understand customer needs, simplify processes, be responsive and humanize interactions.
Customer Centricity Axisof High Performance May2008Anil Kumar
The document discusses how focusing on customer centricity is key to high performance in today's complex commercial landscape. Customer expectations are rising as they have more options and their perceptions are shaped by many interactions. To succeed, organizations must understand customers, deliver excellent experiences end-to-end centered around customer needs and intentions, and do so with the speed and flexibility demanded by the market. Achieving true customer centricity is challenging but critical for organizations to remain relevant.
The document discusses Context Platforms which connect digital and physical locations by providing relevant content and ads to consumers based on their location, time, and preferences, and allows marketers to effectively reach and measure audiences. It provides an overview of Placecast, a company that enables multi-location businesses to use digital marketing to drive customers to physical locations through their proprietary place-based technology and location-based advertising, marketing, and software solutions. The document also outlines the consumer and marketer perspectives on location-based services and advertising.
20120717 baker boundaries for business architecture v3David Baker
The document discusses business architecture and operating models. It defines business architecture as designing the operating model of a business based on strategic business model decisions. An operating model describes how a business operates across domains like customers, capabilities, structure and metrics. The intersection of business model decisions and operating model identifies required changes. A business architect needs skills in facilitation, decomposition, structuring and knowledge of strategies, offerings, organizations and more to design effective operating models.
Retail CXO Roundtable - Strategies For Digital TransformationG3 Communications
The document provides an overview of a roundtable discussion on digital transformation strategies for retail. It discusses topics like omni-channel customer experiences, social media integration, innovation, and IDC's maturity model for omni-channel commerce and marketing. Speakers from IDC and companies like Salesforce and Fujitsu discuss their experiences and provide guidance to retailers on achieving digital transformation through approaches like centralized platforms, customer data insights, and optimizing the customer experience across channels.
What does social networking really mean for your company and your brand? If themessages your customers hear about you come mostly from you, then advertisingrules. But now that customers communicate with each other, more and more, it'sthe customer experience that counts. As transparency has become inevitable andcomplete, and all our customers can know essentially everything about all productofferings and pricing, how do we compete?
Paul Writer is a marketing advisory firm founded in 2010 by Jessie Paul, an expert in services and B2B marketing with over 18 years of experience. The firm provides branding, positioning, and marketing strategy advisory services. It helps companies create brand and marketing plans, optimize existing plans, and design marketing organizations. Paul Writer also hosts conferences and provides training workshops on topics like positioning, digital media, and content marketing for practitioners and senior executives.
Digital customer growth: Engaging customers in digital channelsTom Nickels
Digital customer growth - a framework
A business model based on customer experience
How to build a strong customer experience
Using digital transformation to build a customer centric organisation
Creating a roadmap for digital customer growth
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
This document discusses multichannel customer journeys and engagement. It begins with an agenda that covers why customer engagement is important, the results of a survey on customer journeys, and real world examples. The survey found that social media recommendations influence younger consumers' purchasing decisions. It also found that responses to emails, good websites, phone calls, and recommendations on social media can influence customers to complete or abandon purchases. Customers prefer different channels for help, with younger consumers more likely to use online channels like chat.
Similar to From segmentation to contextual marketing (20)
10 käytännön esimerkkiä - Tehoa markkinointiin dataa rikastamallaTom Nickels
10 käytännön esimerkkiä datan hyödyntämisestä markkinoinnin tehostamiseen ja myynnin kasvattamiseen. Data muuttaa markkinoinnin myynniksi. Markkinoinnista tulee asiakkaille hyvää palvelua. Kutsumme sitä Sales-Driven Marketingiksi
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
1. FROM
SEGMENTATION
CONTEXTUAL
TO
MARKETING
- GROWING VALUE THROUGH
PERSONALIZED EXPERIENCES
TOM NICKELS
WWW.AVAUS.FI
IMAGE BY MAURITSON FOTO / FLICKR
2. 2
We combine strategy,
analytics and design with
technology and outsourcing
services.
DRIVING
BUSINESS
Focus areas:
• Digital transformation
• Customer growth
• Digital sales and B2B Lead
management
• Business model & service innovation
• Business process efficiency
3. SOME GREAT COMPANIES WE WORK WITH:
92 SPECIALISTS
OFFICES IN HELSINKI, FINLAND
AND WROCLAW, POLAND
REVENUE 10 MILLION € (est. 2012)
5. CREATING A
COMPETITIVE
ADVANTAGE
BASES FOR
DIFFERENTIATION
It’s difficult to differentiate based
on price or product charac-
teristics. It might work for a
while, but usually competition UNIQUE
catches up.
PRODUCT
However REALLY KNOWING
YOUR CUSTOMERS and
serving them based on their
individual needs will set you
apart.
COST
ADVANTAGE
But traditional segmentation is
NO LONGER ENOUGH TO
CUSTOMER
CREATE CUSTOMER
INTIMACY.
INTIMACY
6. THE
CHALLENGE:
THIS IS WHAT YOU SEE, BUT IT IS
NOT REALLY ME
A LOT OF THE CUSTOMER INFORMATION
COMPANIES CURRENTLY USE ISN’T REALLY
FOCUSED ON GETTING TO KNOW WHO THEY
ARE AND WHAT THEY NEED.
AND ABOVE ALL IT DOESN’T TELL MUCH ABOUT
WHAT THE SITUATION – THE CONTEXT – OF THE
CUSTOMER IS RIGHT NOW.
7. THIS IS
ME ü
ü
Father of three, devoted husband
Houseowner
ü Live outside city
ü Entrepreneur, owner of midsized
business
ü Gadget freak
ü Time strapped, convenience
oriented
ü Eco consiousness on the rise
ü Fair price, not necessary cheapest
ü Prefer digital channels
ü Visited website yesterday, looked at
product page
8. MARKET
VALUE
NEED
CONTEXT
IN WHICH MARKET HOW CAN WE GROW WHAT SHOULD WE HOW SHOULD WE TREAT
SHOULD WE INVEST?
LIFETIME VALUE?
OFFER?
A SPECIFIC CUSTOMER?
SEGMENTING ON A SEGMENTING BASED ON SEGMENTING BASED SEGMENTING BASED ON
MARKET LEVEL. FOR CUSTOMER VALUE. FOR ON DIFFERING THE SITUATION OF THE
INSTANCE CORPORATE INSTANCE HIGH-VALUE, ATTITUDES AND NEEDS. CUSTOMER. FOR
CUSTOMERS VS CHURN-RISK VS FOR INSTANCE TASTE, INSTANCE VISITED WEB-
CONSUMERS.
UNPROFITABLE CONVENIENCE, OR SITE, ORDERED SPECIFIC
CUSTOMERS.
COST.
PRODUCT OR IS AT
LOCATION X.
Different approaches
to segmentation
9. THE HEART OF Products/
CUSTOMER INTIMACY IS
services in use
RELEVANCE
Customer
lifecycle
Purchase
history
IS HELP FROM THIS
COMPANY RELEVANT
IN THE NEAR FUTURE?
Contact DAYS TO
history
MONTHS
IS THIS SOMETHING I Web searches
RELATIONSHIP
NEED RIGHT NOW?
CONTEXT
REAL-TIME
Visit to webpage
Purchase
IMMIDIATE
CONTEXT
Expressed
PERSONAL needs
Call to CC
CONTEXT
Area of
Weather
residence
Location
Preferences
YEARS
Lifestage
IS THIS IMPORTANT
Attitudes
TO ME IN LIFE?
Social
connections
10. understanding context
+
CUSTOMER REAL-TIME
PROFILE DATA
BEHAVIORAL DATA
Contextual marketing is about understanding not just who someone is but where they are,
what they are doing, and what they are likely to do next. It’s about combining the right
information about a customer and the context to deliver the right services and communication
at the precise moment it offers the most value.
11. PERSONAL
CONTEXT
Needs-based segmentation
What should we offer?
12. Different needs and motives
drive the development of customer offerings
AtoB
Status
Convenience
Lifestyle
Green values
”I need a car to ”I have money and ”I need to be able ”The car goes along ”I appreciate
get from one power, and I want to trust my car. It with my lifestyle. I ecological values.
place to another”
to show it to always functions have my own My car does not
others. Everybody the way I wish.”
personality and I pollute the
admires my car.”
want to experience
nature.”
it through my car.”
13.
14. IMMIDIATE
CONTEXT
Behavioral triggers
When is the best time to
communicate?
15. TIMING HAS A BIG EFFECT ON RELEVANCE
WHEN?
Knowing when a product or service is
relevant to the customer is one of the
hardest things to do. But one that
potentially pays of big time.
Identifying the right customer behavior
that SIGNALS THE MOST PRESSING
CUSTOMER NEEDS and triggering
communication based on that may
increase relevance and sales
SIGNIFICANTLY.
16. SIMPLE REACTIONS TO CUSTOMER ACTION WILL MAKE THE CUSTOMER FEEL
THAT YOU RECOGNIZE HIM – IT HAS A CLEAR FEEL-GOOD FACTOR TO IT.
(and it affects sales)
17. IMMIDIATE
CONTEXT
Contextual advertising
How can we
provide relevant ads?
19. REMARKETING RELEVANCE
TAKING REALTIME RELEVANCE ONE STEP FURTHER - KEEPING UP
WITH THE CUSTOMER CONTEXT ONLINE
Company User
website
leaves
Popular sites
Web user
CLICK
User returns
”Remarketing is a feature that lets you reach people who have previously visited
your site, and show them relevant ads when they visit other sites.”
- Google
20.
21. IMMIDIATE
CONTEXT
Mobile context
What interesting is nearby?
22.
23. ”The world’s finest
department store
brings the greatest
international brands
to iPhone.
In-store, navigate
your way around
4,000 of the world’s
most premium
brands over 1 million
square feet and 7
floors.”
24. RELATIONSHIP
CONTEXT
Customer scoring
Which customers are most
likely to buy?
25. FOCUS SALES EFFORTS ON THOSE THAT ARE
READY TO BUY
The different situations of customers and prospects should be recognized. Some are just
doing initial browsing, while others are seriously thinking about buying. To optimize sales
results we need to distinguish between customers in different phases of the buying cycle.
Automated lead nurturing programs can be used for customers that are not quite ready yet.
That allows us to focus scarce sales resources on customers most likely to buy.
Image: www.smallbizwithkids.com
26. Scoring leads in order to find
customers that are ready to buy
”Lead scoring is a sales and marketing methodology for ranking leads in order to determine
their sales-readiness. You score leads based on the interest they show in your business, their
current place in the buying cycle and their fit in regards to your business.”
Image: Marketo – The definitive guide to lead scoring
27. RELATIONSHIP
CONTEXT
Predicting needs
What will each customer likely
need next?
28. PROPENSITY
WHICH CUSTOMERS ARE LIKELY TO
BUY SOMETHING, LEAVE OR DO
OTHER SIGNIFICANT THINGS?
THROUGH PREDICTIVE MODELLING TARGETING CAN BE
MADE MORE EFFICIENT. THIS HAS A POSITIVE EFFECT
ON BOTH THE BOTTOM LINE AND ON THE CUSTOMER
EXPERIENCE.
29. PERSONALIZE
MAKE COMMUNICATION
MORE RELEVANT BY
ADAPTING IT TO THE
NEEDS AND CONTEXT OF
THE INDIVIDUAL
CUSTOMER.
30. RELATIONSHIP
CONTEXT
Segmentation based on context
How can we add value to
the customer experience?
31. MAPPING THE CUSTOMER JOURNEY WILL HELP TO
DEVELOP THE SERVICE EXPERIENCE IN MORE DETAIL
SEGMENT 1:
The classic family traveler goes on holliday with the family and children. The scenario illustrates high , low and neutral emotional points.
FAMILY They want certain services that make traveling with children easier and These all represent a potential customer experience design opportunity.
that create unforgettable experiences for the whole family.
TRAVELER
PRETRAVEL
TRAVEL
POSTTRAVEL
BEHAVIOR
RESEARCH
BOOK
PREPARE
LEAVE
STAY
RETURN
REMEMBER
SHARE
Look for inspiration Efficiently book Look forward to Travel to Enjoy the Travel back home Enjoy memories of Share experience
and plan the trip and pay the trip trip destination destination experience with friends
CUSTOMER SCENARIO DESCRIPTION
Hears about Collates the Reads about the Checks in at the Relaxes at the hotel Packs and checks Discusses Tells friends about
experiences from package (pricing etc.) destination airpot out from hotel experience and experience
friends Enjoys local memories with family
Makes Tells friends about Excited about attractions Leaves for the Shares photos via
Receives reservation own plans flight to destination airport and checks in Looks at photos email or uploading to
communication Eats out at hotel or from trip photo sharing site
Wants to include Plans activities at Solves local restaurants Sad about flying
Resarches and personal requests in the destination unexpected problems home Enjoys stuff bought Gives feedback via
compares destinations own order during transit Excited about on trip tour operators online
online Receives shopping opportunities Solves questionaire
Pays the communication Finds bus and unexpected problems Order print photos
Unsure about reservation travels to hotel Goes on trips to during transit or album Positively surpised
where to travel Asks questions nearby attractions by offer for new trip
Receives (GOL, contact center) Meets Arrive at airport Thinks about the
Excited about confirmation Finnmatkat guide Taking photos of and travel home experience by him/
attractive price offer Prepares for family and sights herself
Unsure about traveling by packing etc. Checks in at hotel Unpack
Chooses travel details Solves unexpected
destination and plans Receives Enters own hotel problems (with guide)
ENJOYMENT
own holliday information about room
changed travel details Solves problems
+ with hotel/room
–
32. A SEGMENT OF ONE.
NEW PLAYERS FOCUSING ON ADDING VALUE TO THE CUSTOMER CONTEXT ENTER OLD
MARKETS. THEY BREATHE LIFE INTO THE MARKET BUT MAY ALSO SHAKE UP THE VALUE CHAIN.
+
”runtastic Roadbike is your comprehensive bike app for
your smartphone. The integration of heart rate, cadence,
and speed sensors lets you get more precise tracking and
analysis of your biking”
33. RELATIONSHIP
CONTEXT
Value based segmentation
Who are our most valuable
customers?
34. value
Segmenting customers based on
Most valuable
Most growable
customers: Retain
customers: Grow
Marginal customers:
Business as usual
Unprofitable customers:
Dismiss or lower cost
Cost to serve
Customer value segments
Current value
Potential value
Image: Peppers & Rogers group
35. Developing customer
STRATEGIES
CUSTOMER ISSUE
BUSINESS CHALLENGE
with reasons to stay
Understand me and provide me
Retain high value customers
(e.g. Loyalty recognition, Next be
st action)
purchase more
Provide me compelling reason to
Broaden the relationship
Remarketing)
trig gers,
(e.g. Next best action, Behavioral
t, competitive offers
Understand me and make relevan
Acquire the right customer
(e.g. Exclude high defectors, Debt
risk, Matching customer type)
Improve margin of Can I be satisfied with less
to sel f-service, Raise prices)
(e.g. Identify, Communicate, Steer
unprofitable custmers
36. ANOTHER
PERSPECTIVE
ON CUSTOMER VALUE
ENGAGEMENT
Interactions
€
€
€
€
CUSTOMER VALUE
Money spent
38. TO SUMMARIZE
THERE ARE MANY WAYS TO IDENTIFY CUSTOMER
CONTEXTS – USING ONLY ONE IS NOT ENOUGH
BUSINESS
Personalisation Value Proposition
NEED
/ Targeting
management
development
CONTEXTUAL INDICATOR
RECOMMENDATION
ENGINE
TRANSACTIONAL /
VALUE
BEHAVIORAL
PROPENSITIES
DEMOGRAPHICS /
GEOGRAPHY
LIFECYCLE
ATTITUDINAL
NEEDS
Useful
Sometimes useful
Not useful on its own
39. INVEST IN
DATA
10011001010011101001100100011001100111001100011001
101001001100101001110100110010001100110011100110001
101001001100101001110100110010001100110011100110001
Good data is like the ears of a sales man. Without it you
101001001100101001110100110010001100110011100110001
have no clue what the customer needs.
Integrate traditional customer profile data with real-time
behavioral data from all channels in order to
UNDERSTAND the need and REACT to the context .
40. Real-time segmentation
– the here and now
For relevance to be meaningful, it must be as close as possible to real-
time. JUST LIKE BREAKING NEWS, RELEVANCE HAS A SHORT
SHELF-LIFE and has its greatest value at the moment something occurs.
42. CREATE
BIG
EMOTIONS
“ I've learned that people will forget what you said, Apple. Zappos. Net-a-Porter.
people will forget what you did, but people will
never forget how you made them feel. ”
Maya Angelou, american poet
42 avaus.fi website